Bayer to champion creativity in consumer healthcare at Cannes
Personal health has become a priority for many people around the world in the past few years. All of us have become more concerned about our well-being and the steps we can take to improve our lives.
As a consumer health brand, Bayer has a unique opportunity, but also a huge responsibility. Since 2015, the category has expanded 21%, representing hundreds of millions of people seeking guidance and help in managing their health and that of their families and loved ones.
Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health says that taking the lead and working across the industry, Bayer shows how creativity can help transform the way, consumers of all ages, engage with healthcare brands. This is highlighted in their latest whitepaper "Creativity in Consumer Health Communications".
Patricia will also be taking part in the WPP beach at Cannes, on Tuesday June 21. She will be joined by Tamara Rogers, Global Chief Marketing Officer, GSK Consumer Healthcare; Rupen Desai, Global Chief Marketing Officer, Dole Sunshine Foods. They will discuss the ongoing creative transformation of consumer healthcare brands and share what is making this space the one to watch in the coming years alongside Lindsay Pattison, Chief Client Officer, WPP and Paul Kemp-Robertson founder of Contagious.
Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health: “Creativity in healthcare has not been at the level it should be, but has tremendous potential in terms of attention for consumers. We need to use creativity to help explain and educate about science.”