Bob Koigi

18-05-2021 16:31:17 | hits: 5344 Tags:

Bob Koigi is an editor at Marketing Report EU

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IAS enhances YouTube brand safety and suitability measurement offering

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

L'Oréal is the world’s most valuable cosmetics brand valued at $12 billion, survey

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Kantar launches brand performance tracker with real-time insights and forecasts

Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

Havas Media Group launches activation division

This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.

AI sector to become a trillion-dollar market in the next 5 years, report

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

Columns.

[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings

01-02-2023 | 12:00:00

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.

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