CitrusAd brings Sponsorcart’s shoppable video to retail media
CitrusAd and sponsorcart.io have partnered to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad.
The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks.
Brands can implement, manage and scale video ad creative alongside, add-to-cart functionality for corresponding SKUs that enables closed-loop, transparent measurement of return-on-ad-spend (ROAS). The new, innovative video ad formats will drive high-impact engagement for brands and fetch greater CPM in the retailer’s revenue stream.
Adam Skinner, Managing Director, Retail Media Networks, CitrusAd: “CitrusAd is excited to scale these dynamic and innovative video ad formats. Brands will be able to easily align commercial video assets with SKUs directly within the path-to-purchase in a shopper-relevant manner. These enhanced shopper experiences deliver tremendous storytelling power and an attractive way for retailers to expand their media offering.”
Stephen Caffrey, CEO and co-founder, Sponsorcart: “Our goal was to make it easy for video to play a larger role in retail media. We are delighted to tie our video ad platform to CitrusAd to make shoppable video ad campaigns dynamically populate in a native and personalized manner with lightning-fast load times.”
Advertisers spend $50BN per year in video ad spend as 66% of customers prefer video when learning about a new product. Retailers can improve customer experiences while earning up to five times CPM when adding video to advertising campaigns.
Both companies will be at ShopTalk in LasVegas this week to provide further insight on the benefits of shoppable video.
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