The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
But, how does knowing about the high bounce rate help you? Further complicating matters, each page has its own bounce rate.
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
Over the same period, the advertising industry has been working hard to find solutions to continue targeting consumers with relevant ads in the privacy-centric world we now live in.
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
The Black Friday phenomenon is set to continue growing in 2021 with average budgets for consumers in the Netherlands expected to rise by 8% from last year according to research from Simon-Kuch & Partners.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s £3.8 billion funding for skills training announced recently.
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.