[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
[Marketing Week] Bob Koigi: Industry players' expectations of 2023
As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.
[Marketing Week] Bob Koigi: The making of the Apple behemoth
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.