Columns

[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
25-02-2021 | 09:25:00
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.


[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021
08-01-2021 | 15:16:00
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.


[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
21-12-2020 | 11:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.


[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.


[Column] Fleur Willemijn van Beinum: Social first
08-10-2020 | 16:26:00
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.


Fleur Willemijn van Beinum: Data for content
08-09-2020 | 12:29:00
Time over time again I am shocked by the inside-out content arrogance by brands. It is time to flip and to capture your audience's needs to produce content. And to have your content efforts contribute to your business objectives


Fleur Willemijn van Beinum: Build a brand before products
08-09-2020 | 11:47:00
'NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. If you think gimmicks in your shoes make you a better athlete, NOBULL is not for you.'