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Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.

Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.

Havas Media Group and Teads have unveiled “Project Trinity,” a collaborative research study on the drivers of user engagement in publisher environments.

Last week,  Inter IKEA Group joined the Stockholm+50 conference with one aim to foster dialogue around the important role the private sector can play, by bringing together around 30 businesses in an event co-hosted with WWF and H&M.

RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.

Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.