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GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.

While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Inspired by this, Chicken Licken wanted to tell a tale of just how legendary the burger is and how far someone would go to get their hands on one.

In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.

In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture

Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.