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LG partners with SpotX to deliver programmatic advertising to LG Smart TVs
12-02-2021 | 13:10:00
SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.


Virtual sessions about connected branding: Two Cents of Ace
12-02-2021 | 08:23:00
The past 10 years, technology has transformed the world. And yet companies lost the true connection and their ability to stand out as a brand. To stand out and stay ahead


Dutch art museum Mauritshuis picks Dept to support its strategy and digital marketing
11-02-2021 | 09:46:25
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.


C-Suite support, training key to marketing transformation, WFA research
11-02-2021 | 09:45:28
Top level support, the freedom to take decisions and investment in training are critical enablers for achieving real change and creating a marketing organisation that is future fit, according to a new report from WFA.


WPP acquires Brazilian digital innovation and software engineering company DTI Digital
10-02-2021 | 13:53:14
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.


Kantar and Google launch independent Brand Lift measurement of YouTube ads
05-02-2021 | 10:14:11
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.


WPP and TikTok announce global agency partnership
02-02-2021 | 10:12:04
WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.


European support for financing to cultural and creative sectors in Denmark
01-02-2021 | 11:23:00
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.


[Campaigns] Lukkien produces TV commercials for Danone
28-01-2021 | 14:40:00
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.


[Campaigns] Lukkien: Super Suzuki in CGI
23-01-2021 | 21:51:00
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots


MediaCom unveils new proposition to help clients see the bigger picture
21-01-2021 | 11:15:38
MediaCom has unveiled its new agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.


SpotX embraces open source identity solution to improve advertising and consumer privacy
21-01-2021 | 11:09:21
SpotX, the global video advertising platform, has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising.


Staud Studios merges with MediaMonks
20-01-2021 | 09:57:59
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.


S4 Capital acquires Metric Theory and Decoded
14-01-2021 | 10:41:00
S4 Capital plc, the new age digital advertising and marketing services company, has announced two combinations, which significantly expand the capabilities of both its Content practice.


[eMarketer] Influencer marketing in US
13-01-2021 | 13:36:00
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.


 SpotX partners with POPS Worldwide on video ad serving and programmatic activation
13-01-2021 | 10:37:00
SpotX has announced a partnership with digital entertainment company POPS Worldwide to activate video ad serving and programmatic activation across its OTT channels.


MIX: A new agency with a radical focus on value
12-01-2021 | 14:02:00
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.


S4 Capital’s MediaMonks acquires Chinese creative agency Tomorrow
12-01-2021 | 09:25:35
Tomorrow, the boutique Chinese agency founded in 2015 by Rogier Bikker, has joined the MediaMonk in Shanghai, offering additional expertise and growing services for both local and global brands operating in the country.


Zoomd launches SaaS campaign management platform targeting advertisers
11-01-2021 | 11:54:31
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.


Global influencer marketing industry to reach $24 billion in 2025, report
08-01-2021 | 13:41:00
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.