In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand.
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
S4 Capital plc, the new age digital advertising and marketing services company, has announced two combinations, which significantly expand the capabilities of both its Content practice.
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
SpotX has announced a partnership with digital entertainment company POPS Worldwide to activate video ad serving and programmatic activation across its OTT channels.
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.
Tomorrow, the boutique Chinese agency founded in 2015 by Rogier Bikker, has joined the MediaMonk in Shanghai, offering additional expertise and growing services for both local and global brands operating in the country.
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to its more traditional location-based purchasing routes.
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization.