Headlines.
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Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour | Creation
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game -
The Walt Disney Company restructures, restoring accountability to creative businesses | Creation
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products. -
Channel 4 launches virtual work experience programme to help young people discover their creative career | Creation
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries. -
DEPT launches WEB3/DEPT to build the next generation of the web | Creation
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs. -
Media.Monks and GVB introduce first Dutch travel poet | Creation
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign.
Nieuws.
Dept acquires creative firm Dogstudio
Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.
Amsterdam-based creative agency Cloudfactory joins The Network
Amsterdam-based independent creative agency Cloudfactory has joined the international network of independent agencies by the Network, founded by Per Pedersen , former Global Creative Chairman of the Gray Group.
Dentsu Italy’s creative service agencies become a Benefit Corporation
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.
Wenneker Group rebrands to PAKT
Wenneker Group has changed its name to PAKT. The group includes Wenneker.Amsterdam, Nosh Foodfilms, Peek, Wenneker.be, Crush, Volstok and Bsmart.
Dept acquires creative studio Hello Monday
Creative studio Hello Monday has joined Dept, one of the fastest growing digital agencies in the world. Hello Monday specializes in creating immersive digital experiences and innovative digital products for global brands including Google, Lego, Intel, Youtube, National Geographic, and Meta.
Dept secures global Amazon Web Services partner status
Dept has secured a global Select Consulting Partnership with AWS (Amazon Web Services), establishing its position to help clients accelerate their journey onto the cloud.
Cannes Lions names Dentsu’s Fred Levron and Yasuharu Sasaki as Jury Presidents
The Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.
IAB UK appoints UNLIMITED on creative project to shift perceptions of digital advertising
Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.
WPP acquires majority stake in branding and design agency Made Thought
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
Candid acquires UK's Brand Potential
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.
MediaMonks acquires Italian creative content marketing agency Miyagi
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
Logitech For Creators launches global campaign to amplify voices of content creators
Logitech For Creators, a brand extension of Logitech, dedicated to empowering all creators to pursue their passions, has announced “Raise Your Voice,” a new worldwide brand campaign for Blue Microphones.
Logitech partners with creators to help address racial inequality
Recognizing the importance of giving credit where it is due, Logitech is partnering with award-winning choreographer and visionary JaQuel Knight, to help ten creators secure copyright of their choreography.
VMLY&R COMMERCE and Carsome tap into Muslim consumers in new Hari Raya campaign
Creative Commerce company, VMLY&R COMMERCE has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with an exciting campaign for Hari Raya.
Apple launches studios targeting young creatives
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
Havas partners with Wellcom Worldwide to launch integrated content studios
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
Global creative agencies form body to champion growth of sector
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
Intracto acquires tech agency Codezilla
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.