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Cadent partners with Liberty Global to expand VOD advertising platform in Europe
08-01-2021 | 13:37:00
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.


Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
07-01-2021 | 13:18:33
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.


Global motorsport online advertising market to reach $256.7 million by 2025, report
05-01-2021 | 12:29:09
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.


Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
22-12-2020 | 11:14:00
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.


Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
22-12-2020 | 11:05:29
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.


Starcom Australia announces new strategic framework with ‘People Powered Growth’
16-12-2020 | 12:03:00
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.


Brand Finance identifies which brands will increase their market share in 2021
15-12-2020 | 11:10:55
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.


Ad tech leaders unite to establish new programmatic DOOH standards
11-12-2020 | 12:24:00
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.


VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
10-12-2020 | 09:00:00
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.


Outernet London partners with Realife on immersive media attraction project
04-12-2020 | 12:10:16
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.


Visual Data Media Services partners with Endeavour Capital for next phase of growth
02-12-2020 | 11:49:59
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.


Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities
01-12-2020 | 12:38:52
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to its more traditional location-based purchasing routes.


Sweden Outdoor Impact joins World Out of Home Organization
27-11-2020 | 14:06:06
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization.


Fashion brand Gant selects Dept to design and build e-commerce platform
26-11-2020 | 10:40:00
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.


Mondelēz awards production duties across Europe to Publicis Groupe
26-11-2020 | 10:35:42
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.


Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
24-11-2020 | 13:01:32
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.


Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
20-11-2020 | 11:38:00
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.


L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
20-11-2020 | 11:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.


WPP and Anzu.io partner to bring new in-game advertising standards to global brands
19-11-2020 | 10:48:13
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.


IPG Mediabrands expands creative practice with launch of content studio
19-11-2020 | 10:44:19
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.