Headlines.
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Isobar Amsterdam leads Malaria No More creative campaign | Creation
The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes. -
Canon launches EOS M50 Mark II camera targeting content creators | Creation
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50. -
Intracto Group acquires Ghent based agency Marlon | Creation
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites. -
Pepsi launches global campaign celebrating diverse cultures | Creation
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand. -
Havas Group acquires majority stake in Singapore-based creative agency BLKJ | Creation
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
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Sweden Outdoor Impact joins World Out of Home Organization
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization.
Fashion brand Gant selects Dept to design and build e-commerce platform
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
Mondelēz awards production duties across Europe to Publicis Groupe
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
IPG Mediabrands expands creative practice with launch of content studio
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
Digital Design Agency BASIC joins Dept
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
blowUP media expands digital OOH network in Tilburg Netherlands
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.
WPP launches VMLY&R Commerce, an end-to-end creative company
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
Freed of London handcrafts new line of children's glitter dance shoes
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
India’s digital creative agency The Glitch joins VMLY&R’s global network
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
Nielsen adds 55 million devices to scale addressable TV
Nielsen says it has added addressable measurement to its National TV currency.
TikTok announces new partnership with Shopify and Sony
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Isobar develops ecommerce platform for LOUIS XIII
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
Reprise launches global eCommerce unit, Reprise Commerce
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Global market for advertising agencies to hit $210 billion by 2027, report
Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.
ARTDECO relaunches e-commerce platform with Dept support
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
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Columns.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
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