The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
Intracto acquires tech agency Codezilla | CreationIntracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
Nielsen says it has added addressable measurement to its National TV currency.
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
SpotX, the global video advertising platform, has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory.
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalization opportunities, according to Gartner, Inc.
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.