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Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour | Creation
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game -
The Walt Disney Company restructures, restoring accountability to creative businesses | Creation
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products. -
Channel 4 launches virtual work experience programme to help young people discover their creative career | Creation
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries. -
DEPT launches WEB3/DEPT to build the next generation of the web | Creation
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs. -
Media.Monks and GVB introduce first Dutch travel poet | Creation
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign.
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Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
Starcom Australia announces new strategic framework with ‘People Powered Growth’
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
Brand Finance identifies which brands will increase their market share in 2021
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
Ad tech leaders unite to establish new programmatic DOOH standards
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
Outernet London partners with Realife on immersive media attraction project
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Visual Data Media Services partners with Endeavour Capital for next phase of growth
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to its more traditional location-based purchasing routes.
Sweden Outdoor Impact joins World Out of Home Organization
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization.
Fashion brand Gant selects Dept to design and build e-commerce platform
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
Mondelēz awards production duties across Europe to Publicis Groupe
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
IPG Mediabrands expands creative practice with launch of content studio
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
Digital Design Agency BASIC joins Dept
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
blowUP media expands digital OOH network in Tilburg Netherlands
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.
WPP launches VMLY&R Commerce, an end-to-end creative company
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
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Columns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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