Headlines.
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Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour | Creation
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game -
The Walt Disney Company restructures, restoring accountability to creative businesses | Creation
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products. -
Channel 4 launches virtual work experience programme to help young people discover their creative career | Creation
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries. -
DEPT launches WEB3/DEPT to build the next generation of the web | Creation
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs. -
Media.Monks and GVB introduce first Dutch travel poet | Creation
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign.
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Nielsen launches compass to measure marketing campaigns outcomes
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
Global advertisers unveil a new approach to cross-media measurement
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
Lunii, France's top-selling toy expands into the U.S.
Top-selling toy on France Amazon, Lunii has crossed the Atlantic and is launching in the U.S. this month (now available in B8TA). Perfect for this COVID times, it's screen-free and emissions-free.
4Creative bolsters team with new Deputy ECD and Creative Director
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
Post Corona Posts: What will you do when this pandemic is over?
PostCoronaPosts.com is a global online platform where people can share their post-pandemic intentions anonymously with the rest of the world.
Geometry names Will Good as first Global Head of Business Development
Geometry has announced promotion of Will Good to the newly created role of Global Head of Business Development, reporting directly to Global CEO Beth Ann Kaminkow.
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Columns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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