DEPT launches its Creative Automation Practice
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.
Alex Miller, Global SVP of Creative, DEPT: “Customers today are looking for more relevant, personalised experiences, and brands are looking for ways to connect more meaningfully with audiences to improve effectiveness. To achieve this at scale, a new approach is needed. An approach that combines a combination of creativity and technology to streamline production and augment the creative process so that our best ideas take shape faster.”
The Creative Automation Practice specialises in three core services: delivering creative assets at scale, dynamic advertising, and conversational marketing and chatbots. The agency has been making advancements in the automation space over the past decade, working with global brands to accelerate and supercharge their creative.
For example, producing dynamic advertising campaigns for Just Eat Takeaway, conversational marketing for Ralph Lauren with Instagram and Messenger chatbots, and producing hyper-personalised creative assets at scale for eBay. All made possible with the use of DEPT’s proprietary tech.
The technology behind the practice is part of ADA by DEPT, the agency’s proprietary marketing technology platform. Lightspeed by ADA is a suite of tools that enables the benefits of creative automation, including: content at scale, dynamic creative, data-driven feed generation, conversation marketing, and workflow management.
Miller: “Our Creative Automation practice produces repeatable, multilingual, cross-channel campaigns and experiments at scale. We combine the very best of our creative, growth, and engineering capabilities to improve the quality, efficacy, and speed-to-market of our clients’ campaigns.”
The team comprises seasoned automation specialists and creatives who work with brands to scale creative assets, distribute them wider, iterate and personalise them faster, and test and learn from the data they generate.
This is the second practice DEPT has announced in recent months, following the launch of its dedicated Metaverse Practice in March. The agency’s team of around 100 crypto and blockchain developers, games builders, 3D artists and creators, virtual and augmented reality experts and software engineers are pioneering innovative Web3 and metaverse experiences for clients.
The agency has further bolstered its offering with the acquisition of Dogstudio, a creative studio at the forefront of immersive digital experiences. DEPT® is hosting the world’s first 24-hour Metaverse event, Meta Festival, on 28 June 2022, with free passes available for the first 10,000 registrants.
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