DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
DPG Media, Mediahuis, NPO, RTL Nederland and Talpa Network will collaborate to investigate a new data infrastructure: a personal data safe. The media organizations share the view that in a few years' time personal data and usage data will no longer be stored in central systems of providers, but in a personal environment of the user himself.
With a data vault, the user can gain full control over access to his or her data. This ensures better privacy protection and at the same time can provide much better personalization of services and advertisements, because the user can really decide for himself what can be shared, with whom, when and for how long.
The media organizations expect this new vision to become commonplace within a few years and therefore want to start a joint investigation now. In order to finance the research and development, an application will be prepared for the National Growth Fund.
The Central Government Growth Fund is intended to support collaborations that can contribute to the growth capacity of the Dutch economy and that have positive social effects. The collaboration takes shape in the foundation Nederlandse Datakluis.
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