Fashion brand Gant selects Dept to design and build e-commerce platform

To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website. Digital agency Dept will design, build and migrate the new commerce platform based on Salesforce Commerce Cloud.

Gant’s digital presence is already strong. To further fuel this growth and to be on par with current digital experience developments, it has set ambitious goals for itself and aims to be a future-proof brand both online and offline.

The fashion brand will migrate its shopping platform to Salesforce Commerce Cloud to leverage the power of the platform and make room for omnichannel experiences and increased personalisation.

Gant has selected Dept to support them in this process from start to finish, as the international digital agency has extensive experience with SFCC for clients such as Canyon, Bugaboo, and Marc O’Polo and attained the Salesforce Gold Partner status.

Peter Beckius, Global E-Commerce Director at Gant: “We felt it was time to renew our platform, to capture all E-Commerce possibilities and embrace a better digital customer experience. We want to inspire new and loyal customers with an updated brand experience and fully meet today’s digital expectations. Having Dept by our side in this process has been great and we’re looking forward to go-live very soon.”

Joep Roosen, Managing Director, Dept: “By combining Gant’s knowledge of their brand and customers with our tech and design expertise, we’ll bring Gant’s platform to the next level. The use of Page Designer brings about a more personal experience for the customer and offers greater customisation and localization for the different websites of Gant. Lastly, we’re going to incorporate the Salesforce OMS system as one of the first ones in Europe, making integrations more fluid and optimising customer service. Many exciting things to come.”

www.gant.com

www.deptagency.com

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