Founders &.agency launch &.media group

Founders &.agency launch &.media group

13-07-2022 10:05:00 | Door: Bob Koigi | Hits: 1972 | Tags:

&.media group has launched. Within four years, the office space went from 50 to 1000 m2 in the center of Amsterdam and founders Sophie van der Schaft and Britt Hogenhuis saw the turnover increase by six in less than a year and a half. International campaigns also increased by 300% in the past two years, marking the first step towards international expansion.

Sophie and Britt's plan is to open new offices in Belgium and Germany within a year. And today they celebrate the launch of &.media group, which incorporates their three existing successful companies &.agency, &.talent and &.format.

&.media group transforms into the go to agency for Europe

&.media group is a full service media & content group with its headquarters in Amsterdam.

The company is at the forefront of the latest developments in influencer marketing, PR, social media, talent management, format development and content production. Clients range from A-list brands and influential social media talents to leading TV channels and streaming services. Storytelling is what they do best, combined with solid data analysis and market research. The goal of &.media group is to inspire, entertain and make as many people as possible start thinking deeply with catchy content and unique concepts. The ambitions are high: to become the largest media & content label in Europe within five years.

A unique combination of PR, digital marketing, talent management and format development

&.media group is unique in its approach that merges marketing, talent management and format development in Europe. A combination that has become increasingly relevant in recent years.

Sophie van der Schaft: “We are surprised that we are the first to do this in this way. The combination of different areas of expertise and services is what makes us so unique.”

Because of this, &.media is able to provide a full service media & content solution to clients.

April 2018 - &.agency was launched in 2018 as an influencer marketing & branded content agency. From the start, they were able to count major advertisers like Opel and L'Oréal among our regular clients and expanded with accounts like Puma, G-Star and Prime Video. Later they introduced a separate PR & events branch to respond to the growing demand for earned media.

January 2020 - They launched talent management agency &.talent with a broad network of influencers including Rose Bertram, Josylvio, Sophie Milzink and Jaimie Vaes. &.talent initiated unique collaborations with talents in which they launched new projects and companies. These so-called Dream Big Projects resulted in, among others, HUNTU The Label: A sustainable beachwear line for which influencer Channah Koerten is the face. From writing the business plan, logo & product design, brand style book, financial and supply chain management. Everything is handled and executed in-house.

November 2021 - The story doesn’t stop here. In the market in which the demand for content rose to new heights, partly due to the arrival of many SVOD services, the founders of &.agency and &.talent founded the development of TV formats and production branch &.format. After launching successful formats such as "HELP! - the invisible struggle of a young generation" and "De Koertjes naar Curacao" for Videoland, they developed leading reality, docu and human interest programs. A new generation of TV and content makers who know exactly what the target audience wants and how to activate them.

July 2022 -In order to answer the growing demand for a full service media & content solution, &.media group was founded. The group holds the three individual labels which can work together to create the best storytelling for clients.



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