Heineken joins global movement to prevent online sale of alcohol to minors
Heineken has announced that it has become part of the world’s first coalition to develop and enhance safeguards to prevent the online sale and delivery of drinks containing alcohol to minors and to reduce harmful drinking among adults.
The global CEOs of 12 leading beer, wine, and spirits companies, online retailers, and e-commerce and delivery platforms are united to set and live up to the highest standards of responsible business practices for customers. Through joint efforts, the coalition says it is committed to working together to develop global standards as a resource to develop in-country codes that build on local and national regulation.
Justin Kissinger, Director Global Public Policy, Heineken: “The world continues to move toward e-commerce and COVID19 has only accelerated that trend. HEINEKEN is committed to the highest standards for responsible sales and marketing of alcohol. We are excited to join with other industry leaders to develop safeguards that ensure alcohol doesn’t end up with minors, and that support reductions in harmful drinking. I hope this initiative will grow to include more partners in the months and years ahead.”