Ippies joins Bonusway

Ippies joins Bonusway

30-12-2020 16:17:00 | Door: Bas Vlugt | Hits: 772 | Tags:

Bonusway, a leading European online rewards program operating actively in 17 countries, has completed its second acquisition in the Netherlands by acquiring Ippies, a points-based Dutch online rewards platform

Founded in 2007, Ippies has gained a loyal user base in the Netherlands and Belgium. Ippies continues to operate under its own name and characteristic features now as part of a larger ambitious group.

Ippies founder Emiel Fokker: “Operating under the banner of an international market leader, in addition to knowledge and synergy benefits, also offers the opportunity to focus on growth: online and soon also offline."

Wester Schaefer, Director of Benelux at Bonusway: "Bonusway has developed communication automation features that allow multichannel user communication, that reaches the consumer with the right message at the right moment, making the content feel relevant to everyone. The deal is win-win – we can add the communication features to Ippies, and Bonusway gets new revenue streams from Ippies panel to its service."

Lasse Järvinen, CEO Bonusway: "After acquiring Shopkorting.nl at the end of 2019, the Ippies acquisition is a logical step for Bonusway to strengthen its market leadership in the Netherlands."

Ippies is the fifth online loyalty platform Bonusway has acquired. Past acquisitions include Lithuanian Pinigai grizta and Romanian Cashout.ro during 2017 as well as Shopkorting.nl from the Netherlands and Cashbackshopping.se from Sweden during  last year.

Emiel Fokker, founder of Ippies, as well as Romano Capuzzato, investor at Ippies, will join as shareholders in Bonusway.

Bonusway is a 2011 established Helsinki-based growth company. Bonusway offers cash rewards and online shopping inspiration for consumers. For eCommerce businesses, Bonusway offers loyal customers and a way to reach their marketing goals. Bonusway operates in seventeen countries across Northern and Eastern Europe and is a market leader in the region with five million users and +5000 eCommerce partners worldwide.


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