Isobar publishes automotive retail report targeting Chief Marketing Officers

Isobar publishes automotive retail report targeting Chief Marketing Officers

05-02-2021 10:10:37 | Door: Bob Koigi | Hits: 3054 | Tags:

Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.

Written to capitalize on new consumer behaviours and expectations as we move through the COVID-19 pandemic, the white paper draws from Isobar’s award-winning Automotive and experience design expertise across its 45 markets.

Daniël Sytsma, Chief Design Officer, dentsu Creative & Isobar: “Thanks to covid creating a sudden sense of urgency we’re looking at radical shifts in the automotive industry. Innovation programs are accelerating with a practical mindset. In this accelerated transformation, the ones who are able to shift gears now will ultimately come out on top.”

The report looks at the market trends both pre and post virus and is structured using 5 innovation opportunities as defined by Isobar’s global experts:

Shoppable Streams

Hyper-real Previews

On-demand Dealerships

 Destination Cars

Show, Interact and Tell

Each chapter in the report includes an exploration of the opportunity, along with a global view of the trend in action in different markets around the world. The report also provides an outline of the implications of the trend as well as demonstrations of early adopters in practice and takeaways marketers can immediately put into practice.

Jenessa Carder, Vice President, CX Strategy Dentsu Isobar: “High-touch industries, such as automotive, are among the most impacted by COVID, resulting in the most significant transformation in CX. Within weeks these high-touch experiences added dimensions becoming highly-immersive experiences consumers will surely continue to expect.”

As a global experience agency, Isobar continues to partner with its clients to engage consumers and provide products and services of value. The report is the latest in a series of papers focussing on Customer Experience, arguing that a strategic blend of creativity and technology is critical to growth.


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