Linus Karlsson appointed IKEA Sweden Chief Creative Officer
IKEA of Sweden AB has appointed Linus Karlsson as Chief Creative Officer from 1 April 2021.
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
Erika Intiso, Marketing and Communication Manager, IKEA of Sweden AB: “Creativity sits in the DNA of IKEA, but we constantly need to boost it and feed our imagination to assure that we capture people´s needs and dreams in our future range, in new and diverse ways of communicating and in how we share our offer with the many people. The Chief Creative Officer will play a key role in this.”
Fredrika Inger, Range & Product Development Manager, IKEA of Sweden AB: “We want to strengthen how we cater for creativity in our daily work with design, product development, marketing and communication. How we take care of creative ideas and turn them into a reality of IKEA products and solutions that can meet the many people. As Chief Creative Officer, Linus Karlsson will be an accelerator, bouncing board and source of inspiration and experience. And we´re really happy to have him in this role.”
Linus Karlsson has worked with IKEA as a consultant in several creative projects on and off since early 2012. His previous engagement and work for IKEA includes being a guest speaker, creative leader, and content partner.
Linus Karlsson, Chief Creative Officer, IKEA of Sweden AB: ”I´m excited to join IKEA in this role because in its soul, IKEA is a creativity company and my job together with all my colleagues will be to feed it, boost it and make sure it comes out. I see IKEA as a way of thinking and living, with Democratic Design at the core. And that deeply motivates me, because it’s inherently a commitment to social justice.”