BWZ Media Appoints COO ahead of further expansion plans | Media StrategyVancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).
MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+ | Media StrategyWith half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation.
RRD launches editorial solutions service for access to copywriters and content strategists | Media StrategyDesigned to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services:
Pluto TV launches in Nordics, unveils programming line-up | Media StrategyThe service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
NielsenIQ unveils retail media solution to measure ROI for retailers | Media StrategyNielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based AI coaching startup.
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.
Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.
VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.