Headlines.
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Vivendi becomes media partner for campaign against plastic pollution | Media Strategy
Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey. -
Paramount Global launches campaign celebrating content on its platforms | Media Strategy
"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice. -
GroupM unveils back to news initiative to drive investment in responsible journalism | Media Strategy
The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries. -
Hearst appoints Jessica Hogue Chief Data Officer, Consumer Media | Media Strategy
Hogue will be responsible for driving Hearst’s data strategy across its consumer media businesses, which include Magazines, Newspapers and Television, and supporting innovative solutions and personalized experiences that leverage the scale of Hearst’s media assets. -
Hearst announces new executive leadership roles | Media Strategy
Hearst has announced new executive leadership roles. Jordan Wertlieb has been named executive vice president and chief operating officer of Hearst, effective May 1, Hearst President and Chief Executive Officer Steven R. Swartz has announced.
News.
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Havas Media selects FreeWheel to handle media buying business in UK and France
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Hearst Magazines announces strategic investment across print portfolio
Hearst Magazines has announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace.
WFA and platforms adopt stand to address harmful content
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
SpotX unveils programmatic solutions to scale linear addressable TV
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
SEMrush acquires Poland's SaaS PR tech startup Prowly
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Publicis Media UK promotes Nadine Young to CEO of Starcom
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Hearst UK partners with SpareRoom to launch paid talent scholarship
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
VICE Media Group inks new content deal with Hulu
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Digital creativity Agency icolic becomes Isobar
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.
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Columns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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