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ITV announces investment in Resi | Media Strategy
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company. -
IAS provides first verification solution to Amazon Publisher Services connections marketplace | Media Strategy
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace. -
WPP joins Media Freedom Cohort to support independent journalism | Media Strategy
WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide. -
Paramount appoints Kristin Southey Executive Vice President, Investor Relations | Media Strategy
In her new role, Southey will lead the team responsible for cultivating relationships with the global investment community as well as act as a key member of Paramount's Finance Leadership Team. -
Vivendi becomes media partner for campaign against plastic pollution | Media Strategy
Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.
News.
Channel 4 transforms brand to help viewers navigate crowded digital world
Channel 4 has announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world.
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.
Havas Media announces global appointments
The appointments come on the heels of a period of continued growth for HMG’s global network as it seeks to transform its strategic offerings to deliver meaningful, outcome-driven, and data-led media experiences.
Katie Vanneck-Smith named CEO of Hearst UK
Vanneck-Smith succeeds Simon Horne, who has been with Hearst Magazines International for more than 20 years, most recently as interim CEO of Hearst UK.
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.
SkyShowtime registers in The Netherlands, campaign starts
The streaming service SkyShowtime (from Paramount and Comcast) appears to have registered a Dutch registration for the streaming service with the Media Authority.
Mediahuis acquires Irish online comparison platform Switcher.ie
European media group Mediahuis has invested in the Irish online comparison market with the acquisition of Switcher.ie, a price comparison site for energy, telecom, loans and mortgages.
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
Azerion has announced the acquisition of [M]media, a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space.
Mandy van der Wal becomes the Director of Audiohuis
Mandy van der Wal has been appointed as the new Director of Audiohuis. She will lead audio agency Audiohuis in the Netherlands. Until now, Van der Wal was Director of Video and Platforms at Mediahuis Nederland.
Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
Eric van den Wildenberg started at Brandnew Amsterdam on October 1, 2022 as Business Director Brand Activation, to strengthen Brandnew Amsterdam's expertise portfolio with specialized brand activation knowledge.
JCDecaux launches full stack ad server with tech partner VIOOH
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
IRI expands media campaign evaluation to include omnichannel data
This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels.
Channel 4 unveils all-new digital-first brand, Channel 4.0
The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with playful mischief at their heart.
Loop Media launches four new channels opening new content categories for viewers and advertisers
Viewers will learn everything from how to make spooktacular Halloween decorations, to learning about innovative kitchen gadgets, to shortcuts for keeping houseplants healthy
DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
With a data vault, the user can gain full control over access to his or her data.
dmg media selects Outbrain as exclusive recommendation partner
Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.
RTL Group to keep its controlling stake in Groupe M6
The decision follows a review of strategic options after RTL Group received several financially attractive offers for its 48.3 per cent shareholding in Groupe M6.
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization
The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.
Hearst UK announces Art Tindsley as Head of HearstX
Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.
Loop Media Inc. expands distribution and content with new sports channel
Loop Media, Inc. has announced both expanded distribution to NBC Universal’s Peacock streaming service, and new channels for its SONIFI in-room partnership and its Loop for Business service.
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[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
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