Havas Media Group and Teads target consumers, publishers and advertisers with new project | Media StrategyHavas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
Paramount+ expands its content offering | Media StrategyParamount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+ | Media StrategyVICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board | Media StrategyBroadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Across all its lines of business, including VICE News, VICE TV, VICE.com, VICE Studios, Refinery29 and i-D, VMG will feature special programming to celebrate and shine a light on equality and civil rights.
VICE Audio, the audio storytelling division of VICE Media Group, has announced the launch of two new podcast series: “Strongman”, and “The Crisis,” released in both English and Spanish.
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based AI coaching startup.
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.
Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.