Headlines.
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BWZ Media Appoints COO ahead of further expansion plans | Media Strategy
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO). -
MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+ | Media Strategy
With half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation. -
RRD launches editorial solutions service for access to copywriters and content strategists | Media Strategy
Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services: -
Pluto TV launches in Nordics, unveils programming line-up | Media Strategy
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country. -
NielsenIQ unveils retail media solution to measure ROI for retailers | Media Strategy
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
News.
Dutch cloud-based media MwareTV partners with Irdeto for advanced content protection
The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV's IPTV/OTT distribution platform.
Paramount Global announces redemption of approximately $2.0 billion of notes
The redemption price for the 3.875% notes, the 3.700% notes and the 3.50% notes is equal to the sum of 100% of the principal amount of such series of notes to be redeemed.
Yahoo launches ID-less audience solution for web
In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.
ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+
ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.
GroupM promotes Nicola Lewis to CEO of FineCast
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
TEGNA and Mediacom Communications reach new retransmission consent agreement
All TEGNA stations will return to impacted Mediacom homes as soon as possible.
Paramount+ expands to France as part of ViacomCBS and CANAL+ Group strategic partnership
Upon launch, Paramount+ will be available to all CANAL+ CINÉ SÉRIES French subscribers.
AdLarge and Nielsen renew multi-year agreement for network audio measurement
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.
Essence announces new leadership appointments to boost Australian presence
Essence has announced that it has strengthened its leadership team in Australia. Appointing a new Managing Director for Brisbane and expanding national leadership roles, Essence will add local bench strength to advance its mission of making brands more valuable to the world.
MediaCom and Mars partner to transform global marketing strategy
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”
ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event
ViacomCBS, Government Affairs and EU40, the Network of young Members of the European Parliament will host "Reflecting me: How can the AV sector support the EU’s diversity and inclusion agenda?”
Nielsen launches Diverse Media Equity programme
Nielsen has announced the launch of its Diverse Media Equity programme, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies.
New report reveals commercial media usage similarities across generations
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
Mediaplus Group creates Board of seven members to execute strategy
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.
TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy
TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media’s 11 stations on the platform.
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Columns.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
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