EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.

Philips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.

New and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.

Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.

The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.

Paramount Global has announced the appointment of Jo Ann as Chairman, Paramount Advertising, following 30 remarkable years at the company.

Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China

Integral Ad Science, IAS,  a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.

In addition to updated workforce and environmental impact data, this year's report gives a more detailed overview of the company's ESG governance practices, including Paramount's ESG Council governance structure.

Following the launch of RTL’s unified brand identity, RTL Group has taken the next step towards transforming RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.

Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.

Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.

Havas Media Group (HMG)has announced that Wolverine Worldwide, one of the world’ marketers and licensors of branded casual, active lifestyle, work, athletic footwear and apparel, has named HMG as its global media agency partner following a four-month competitive review.

Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.

Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.

The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.

Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.

This launch, followed by Germany, Austria, Switzerland and France in the coming months will bring Paramount+ to all major European markets by the end of the year.”

The adoption of magazines as a focused advertising platform is one of the key magazine publishing market trends contributing to market growth.

FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.