Headlines.
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IAS provides first verification solution to Amazon Publisher Services connections marketplace | Media Strategy
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace. -
WPP joins Media Freedom Cohort to support independent journalism | Media Strategy
WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide. -
Paramount appoints Kristin Southey Executive Vice President, Investor Relations | Media Strategy
In her new role, Southey will lead the team responsible for cultivating relationships with the global investment community as well as act as a key member of Paramount's Finance Leadership Team. -
Vivendi becomes media partner for campaign against plastic pollution | Media Strategy
Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey. -
Paramount Global launches campaign celebrating content on its platforms | Media Strategy
"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.
News.
EssenceMediacom names Benjamin Wei as China CEO
EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.
Hearst UK partners with Philips to create a beauty testing lab
Philips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.
ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund
New and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.
Dentsu and Comscore partner to transact on advanced audiences in local TV
Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
Streaming dominates UK television landscape, report
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
Paramount Global announces ad sales leadership transition
Paramount Global has announced the appointment of Jo Ann as Chairman, Paramount Advertising, following 30 remarkable years at the company.
Segway-Ninebot awards integrated media duties to Essence in China
Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
Paramount releases 2021-2022 Environmental, Social, and Governance (ESG) report
In addition to updated workforce and environmental impact data, this year's report gives a more detailed overview of the company's ESG governance practices, including Paramount's ESG Council governance structure.
RTL launches new career website to harmonize talent acquisition
Following the launch of RTL’s unified brand identity, RTL Group has taken the next step towards transforming RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.
Unity appoints Media.Monks media agency of record
Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.
Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
Havas Media Group named global media agency partner for Wolverine Worldwide
Havas Media Group (HMG)has announced that Wolverine Worldwide, one of the world’ marketers and licensors of branded casual, active lifestyle, work, athletic footwear and apparel, has named HMG as its global media agency partner following a four-month competitive review.
Rebel Foods appoints Essence as its integrated media agency
Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.
Farrow & Ball appoints Mindshare worldwide as global media agency to accelerate growth
Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.
Yahoo acquires algorithm-based news company The Factual
The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.
MediaKind’s enhanced MK Engage Solution maximizes the power of live media content
Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.
Paramount+ set to launch in Italy
This launch, followed by Germany, Austria, Switzerland and France in the coming months will bring Paramount+ to all major European markets by the end of the year.”
Magazine publishing market to reach $2.71 billion by 2026, report
The adoption of magazines as a focused advertising platform is one of the key magazine publishing market trends contributing to market growth.
Carlsberg Research Lab invents a new breeding technology to develop the crops of the future
FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.