Headlines.
News.
Mindshare launches precisely human intelligence to help accelerate good growth for brands
03-06-2022 | 09:08:46
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.


Essence appointed as global media agency of record for MPB
31-05-2022 | 14:45:54
MPB, the world’s largest platform for used photography and videography equipment, has announced the appointment of data and measurement led media agency Essence as its global agency of record.


Media platform Teads appoints Natalie Bastian as Global Chief Marketing Officer
30-05-2022 | 08:55:00
Teads, the global media platform, announced the appointment of Natalie Bastian to Global Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business.


BWZ Media Appoints COO ahead of further expansion plans
27-05-2022 | 08:00:00
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).


MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+
24-05-2022 | 11:25:54
With half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation.


RRD launches editorial solutions service for access to copywriters and content strategists
23-05-2022 | 08:56:23
Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services:


Pluto TV launches in Nordics, unveils programming line-up
19-05-2022 | 09:18:07
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.


NielsenIQ unveils retail media solution to measure ROI for retailers
19-05-2022 | 09:01:06
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.


Hearst UK launches new experiences division – HearstX
18-05-2022 | 08:18:00
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.


Channel 4 and YouTube sign pioneering content and commercial partnership
13-05-2022 | 08:37:05
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.


EssenceMediacom names key global leadership positions for merged agency
12-05-2022 | 12:24:46
The leadership team represents an equitable balance of the brightest and best global leaders from across Essence and MediaCom.


Flemish media sector joins forces for new cross-media measurement system
11-05-2022 | 09:38:53
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.


Netflix to introduce ads
10-05-2022 | 09:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.


Vice Media unveils Metaverse headquarters
10-05-2022 | 09:47:37
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.


Adwoa Dadzie named Chief People Officer of Hearst Magazines
09-05-2022 | 11:12:19
Dadzie joins Hearst Magazines with more than 15 years of experience working across various functions in human resources, most recently serving as vice president, head of people experience for the fitness and lifestyle brand SoulCycle.


BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
05-05-2022 | 09:38:39
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.


[eMarketer] Rising podcast listenership draws advertising dollars
04-05-2022 | 09:14:52
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.


GroupM announces next steps to accelerate innovation and simplify operations
03-05-2022 | 09:45:04
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.


Guillaume Collard appointed CEO of RTL Belgium
03-05-2022 | 09:28:57
The appointment is part of the ambition to accelerate the digital transformation of RTL Belgium's radio and television channels and to steer the cooperation with the new shareholders on the right track.


Paramount partners with YouTube for global livestream of TOP Gun: Maverick
03-05-2022 | 09:05:07
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.