ITV announces investment in Resi | Media StrategyAs part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company.
IAS provides first verification solution to Amazon Publisher Services connections marketplace | Media StrategyIntegral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
WPP joins Media Freedom Cohort to support independent journalism | Media StrategyWPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.
Paramount appoints Kristin Southey Executive Vice President, Investor Relations | Media StrategyIn her new role, Southey will lead the team responsible for cultivating relationships with the global investment community as well as act as a key member of Paramount's Finance Leadership Team.
Vivendi becomes media partner for campaign against plastic pollution | Media StrategyVivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.
GAC Motor selects Essence China as integrated media agency for international business
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.
FILA chooses Havas Sports & Entertainment Italia as advisor
Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.
ITV signs up to Valuable 500’s leadership programme for disabled talent
The leadership programme is designed to drive disability inclusion with the aim of getting companies to build a community of disabled talent who can share their experiences and inform leaders about how to make businesses more inclusive.
MGID and G/O Media announce exclusive multi-year partnership
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.
Havas Media Group launches Havas Market in Singapore
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.
A third of users are likely to cancel a streaming subscription in the next year, study
The Global Streaming Study by Simon-Kucher & Partners shows that close to two thirds of US users have either canceled a subscription or are likely to cancel a subscription in the next 12 months.
Financial Times appoints Essence to handle media planning, buying and strategy
The move aims to focus on a single customer view to improve the end-to-end consumer experience and extend the customer lifetime value of Financial Times readers.
Targetspot signs video partnership with ShowHeroes
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
GroupM introduces global framework for media decarbonization
GroupM, WPP’s media investment group, has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework.
Australian department store chain reappoints essence to handle its media business
The Melbourne-based account includes media strategy, and Myer’s full online and offline planning and investment duties.
ITV publishes Diversity Acceleration Plan Report
ITV has published its Diversity Acceleration Plan report 2022, detailing progress so far, the next phase of its Diversity and Inclusion strategy, and a new target for colleagues from working-class backgrounds.
Hearst Magazines International launches print edition of Harper’s BAZAAR Italy
Hearst Magazines International has launched the print edition of Harper’s BAZAAR Italy, further expanding the iconic fashion brand’s digital, social and experiential presence in the Italian market.
Founders &.agency launch &.media group
&.media group is a full service media & content group with its headquarters in Amsterdam.
ITV acquires Plimsoll Productions, an independent natural history TV producer
Founded in Bristol in 2013, the centre of excellence for natural history programming, the Bafta, Emmy and Academy award winning producer has produced hundreds of hours of content which is watched, and sold, in nearly 200 countries.
Havas Media Group launches new global B2B division, Havas Business
Havas Media Group (HMG) has unveiled Havas Business, a new global offering which aims to disrupt B2B marketing with a ‘boardroom-ready’ marketing solution that unlocks meaningful value and growth in B2B for brands.
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
Mediacom Communications renews carriage agreement with Paramount Global
The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks
DPG Media launches new subsidiary, Aimwel
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.
Paramount+ unveils global expansion strategy
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.
Essence drives Nationwide win with an integrated approach to creative and media
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.