Paramount+ unveils global expansion strategy | Media StrategyThe launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
Paramount+ invests in local content, expanding its pipeline of premium international originals | Media StrategyThe news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
GroupM announces senior leadership appointments | Media StrategyThe new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
Publicis Groupe launches retail media platform | Media StrategyPublicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
Rocco B. Commisso, the founder, Chairman and CEO of Mediacom Communications Corporation, has issued the following statement:
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.
GroupM, WPP’s media investment group, has announced that JiYoung Kim has been named North America’s Chief Product & Services Officer.
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
The reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the superstar Dutch driver feature in exclusive content for Viaplay viewers.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights
Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.
Michael J. Hayes has been promoted to chief operating officer and deputy group head of Hearst Television.
The deal gives Mediacom retransmission consent rights to WPSD-TV, the Paxton Media owned local NBC affiliate in Paducah, KY/Marion-Harrisburg, IL/Cape Girardeau, MO.
ViacomCBS and CJ ENM have announced a new strategic partnership that will bring premium entertainment to audiences worldwide with a comprehensive global deal.
The four public service broadcasters have entered into a new Digital UK members’ agreement, marking the first time that the venture has been wholly owned by all four PSBs.
Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.
Global, the media and entertainment group, has acquired podcast hosting, analytics and monetization platform, Captivate.
605, a global player in television and cross-platform measurement, analytics and attribution, has announced that Tom Keaveney, a media and tech industry veteran, has joined the company as President.
The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.
Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.
GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.
In his new role, Sinha will be responsible for product management, technology strategy and technical project delivery for CDS.
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.