Headlines.
  • Pluto TV debuts in Canada with more than 110 unique free channels
    Pluto TV debuts in Canada with more than 110 unique free channels | Media Strategy
    Published On: 02-12-2022 | 16:22:00
    Pluto TV, the global FAST (free ad-supported streaming television) service has made its debut in Canada streaming more than 20,000 hours of free programming to Canadians.
  • ITV signs licensing deal with Paramount Global Content Distribution
    ITV signs licensing deal with Paramount Global Content Distribution | Media Strategy
    Published On: 01-12-2022 | 15:37:01
    ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream the likes of Everybody Hates Chris and Freaks and Geeks on ITVX for free in 2023 and beyond.
  • ITV launches unified brand across family of channels
    ITV launches unified brand across family of channels | Media Strategy
    Published On: 30-11-2022 | 16:30:49
    Ahead of the launch of ITVX, the UK’s freshest new streaming service, ITV’s channels have been given a fresh look too, with new channel branding, on-screen presentation and idents launching across all on air channels.
  • Targetspot sells its digital audio business to Azerion
    Targetspot sells its digital audio business to Azerion | Media Strategy
    Published On: 25-11-2022 | 11:39:30
    Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform.
  • Channel 4 and Nectar360 sign pioneering data partnership
    Channel 4 and Nectar360 sign pioneering data partnership | Media Strategy
    Published On: 25-11-2022 | 11:36:00
    Channel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4.
News.
NielsenIQ unveils retail media solution to measure ROI for retailers
19-05-2022 | 09:01:06
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.


Hearst UK launches new experiences division – HearstX
18-05-2022 | 08:18:00
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.


Channel 4 and YouTube sign pioneering content and commercial partnership
13-05-2022 | 08:37:05
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.


EssenceMediacom names key global leadership positions for merged agency
12-05-2022 | 12:24:46
The leadership team represents an equitable balance of the brightest and best global leaders from across Essence and MediaCom.


Flemish media sector joins forces for new cross-media measurement system
11-05-2022 | 09:38:53
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.


Netflix to introduce ads
10-05-2022 | 09:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.


Vice Media unveils Metaverse headquarters
10-05-2022 | 09:47:37
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.


Adwoa Dadzie named Chief People Officer of Hearst Magazines
09-05-2022 | 11:12:19
Dadzie joins Hearst Magazines with more than 15 years of experience working across various functions in human resources, most recently serving as vice president, head of people experience for the fitness and lifestyle brand SoulCycle.


BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
05-05-2022 | 09:38:39
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.


[eMarketer] Rising podcast listenership draws advertising dollars
04-05-2022 | 09:14:52
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.


GroupM announces next steps to accelerate innovation and simplify operations
03-05-2022 | 09:45:04
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.


Guillaume Collard appointed CEO of RTL Belgium
03-05-2022 | 09:28:57
The appointment is part of the ambition to accelerate the digital transformation of RTL Belgium's radio and television channels and to steer the cooperation with the new shareholders on the right track.


Paramount partners with YouTube for global livestream of TOP Gun: Maverick
03-05-2022 | 09:05:07
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.


M-net, miecom bring fiber optic internet to Altenmünster, Germany
29-04-2022 | 16:46:00
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.


PFL expands global content distribution with Viaplay partnership in the Nordics, Baltics, Poland and the Netherlands
29-04-2022 | 16:12:00
The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay.


Hivestack announces global alliance with Xandr for programmatic Digital Out of Home (DOOH)
27-04-2022 | 15:50:00
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, a data-enabled technology platform.


Viaplay adds NHL and KSW rights to UK sports streaming offering
25-04-2022 | 16:07:29
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.


Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
25-04-2022 | 15:40:00
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.


ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
25-04-2022 | 15:19:21
ITV Studios announced the appointment of established media sales expert Charlotte van Weede as Sales Director of its Global Entertainment business with immediate effect.


Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
21-04-2022 | 15:25:00
Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.