Headlines.
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Paramount+ unveils global expansion strategy | Media Strategy
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience. -
Essence drives Nationwide win with an integrated approach to creative and media | Media Strategy
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company. -
Paramount+ invests in local content, expanding its pipeline of premium international originals | Media Strategy
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v -
GroupM announces senior leadership appointments | Media Strategy
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization. -
Publicis Groupe launches retail media platform | Media Strategy
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
News.
VICE News unveils first ever global desk to cover extremism
VICE News announced the launch of The VICE News Extremism Desk, a first-of-its-kind, multi-platform desk covering terrorism, ethnonationalism, white supremacy, Neo-Nazism, militias, and dangerous religious hate groups.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
Hearst UK appoints Kenya Hunt as new Editor-in-Chief of ELLE UK
Hearst UK, the premium content and experience business, has appointed Kenya Hunt as the new Editor-in-Chief of ELLE UK, overseeing its print, digital and experiential outputs.
Tesco launches media and insight platform to help brands engage with customers
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.
ViacomCBS And Gray Television renew CBS Television Network affiliate agreement
As part of the agreement, Gray's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.
Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.
Hearst UK appoints Kelly Warnell as Head of Entertainment and Technology in Commercial Client team
As part of Hearst UK’s increased investment and ownership of entertainment and technology content, Kelly’s appointment will see her driving revenue through a wide range of audience platforms, including digital, performance, event, content, creative solutions and print offerings.
Financial insights and media company Investor Scene launches in Canada
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.
ViacomCBS completes acquisition of majority interest in Fox TeleColombia and Estudios TeleMexico
Fox TeleColombia & Estudios TeleMexico will bolster ViacomCBS' Spanish-language content production capabilities and expand ViacomCBS International Studios', VIS.
ViacomCBS announces new global deal with Twitter
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's portfolio of entertainment, news and sports brands.
Dentsu reveals its 2022 media trends in new guide for marketers
Futurist experts, specialists and leaders from Carat, dentsu X and iProspect have joined forces to identify and explore the biggest media trends to watch out for in the coming year.
Yahoo and BuzzFeed expand partnership across programmatic, identity and content
With the partnership, BuzzFeed will leverage Yahoo’s unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.
ITV and Virgin Media O2 announce long term commercial partnership
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
Dentsu International appoints Rohan Philips President of global product for all media agencies
Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.
DoubleVerify launches publisher solution in Europe
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.
Essence appoints Anna Berry as UK Managing Director
Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.
rlaxx TV selects Publica to power CTV ad serving
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
fuboTV acquires French live TV streaming service Molotov
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
VICE Amsterdam and Google Nest announce new content collaboration
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
Costa Coffee teams up with Channel 4 for bespoke TV partnership
The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.
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Columns.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
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