Headlines.
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ITV launches initiative to help brands accurately measure TV ad outcomes | Media Strategy
ITV has announced a brand-new initiative to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns. -
Jennifer Dorre named Senior Vice President of Ad Product & Data at Hearst Magazines | Media Strategy
Hearst Magazines has announced that Jennifer Dorre has been named senior vice president of ad product and data. The announcement was made by Hearst Magazines President Debi Chirichella. Dorre begins her new role on June 5. -
Loop Media announces two Disney music video channels | Media Strategy
The two channels, Disney Hits and Lofi Minnie, are available now through Loop’s proprietary Loop Player for business. -
Mediahuis acquires pan-European EURACTIV Media Network | Media Strategy
European media group Mediahuis has acquired EURACTIV, the pan-European news brand, focused on EU policy. For Mediahuis, as a news publisher present in Belgium, the Netherlands, Ireland, Luxembourg and Germany, the acquisition means an expansion of its portfolio to include for the first time a pan-European news brand. -
Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint | Media Strategy
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.
News.
Paramount+ invests in local content, expanding its pipeline of premium international originals
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
GroupM announces senior leadership appointments
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
Publicis Groupe launches retail media platform
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
Procter & Gamble’s initiative creates opportunities for black filmmakers
It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.
GroupM provides roadmap for audience measurement partners
Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
Mediahuis CEO Gert Ysebaert elected vice-president of INMA board of directors
The International News Media Association (INMA) has elected Gert Ysebaert as vice-president of its governing board of directors at its annual business meeting.
Connected TV advertising now the fastest growing video ad platform, report
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
AD launches new video-on-demand platform 'Play'
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
Starcom promotes Sophie Barr and Danny Weitzkorn to Managing Partners
Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.
GroupM partners with media companies to create new standards in connected tv measurement
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.
Australia’s SBS adopts Xandr’s video header bidding solution
Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.
DPG Media makes Tweakers third-party tracking-free
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
Anouk Mertens appointed member of the Mediahuis supervisory board of directors
The career of Anouk Mertens started in 1998 and largely took place in the media industry.
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
NVJ and DPG Media reach agreement on work code for freelancers
The base rates for photojournalists in the region will be increased to 65 euros per assignment and all rates for both photojournalists and writing journalists will be indexed.
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Mindshare launches precisely human intelligence to help accelerate good growth for brands
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
Columns.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
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