News

03-09-2020 10:39:00 | Door: Administrator | Hits: 5767 | Tags:

Sony introduces new video streaming and content creation tools
13-01-2021 | 10:31:28
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.


[Column] Harvin Gupta: The demise of the third-party cookie is an opportunity not a challenge
11-01-2021 | 15:50:49
As all the major browsers  continue plans  to phase out the third-party cookie, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers directly.


Dutch marketing firm Candid acquires brand design company Millford
11-01-2021 | 12:00:11
Dutch marketing and communication platform Candid has acquired Millford Brand ID. The agency is a [;ayer in brand logos, visual identity and packaging design.


InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning
08-01-2021 | 13:33:32
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.


Deluxe acquires UK's Sundog Media Toolkit
08-01-2021 | 10:21:25
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).


Guild launches guide to address stale and ineffective B2B marketing tactics
06-01-2021 | 11:56:20
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.


S4 Capital acquires Decoded Advertising
05-01-2021 | 09:26:46
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.


Ippies joins Bonusway
30-12-2020 | 16:17:00
Bonusway, a leading European online rewards program operating actively in 17 countries, has completed its second acquisition in the Netherlands by acquiring Ippies, a points-based Dutch online rewards platform


Samsung TV Plus expands to 12 countries with over 740 channels worldwide
23-12-2020 | 11:10:47
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.


GoodHabitz selects digital agency Dept to drive marketing and data strategy
22-12-2020 | 11:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.


Digital advertising thrives in Covid economy, Magna study
16-12-2020 | 15:35:00
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.


VMLY&R bolsters female creative leadership across Intel and Walgreens teams
16-12-2020 | 12:01:22
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.


Kinetic appoints Keith Kaplan as global CEO
15-12-2020 | 11:27:09
Kinetic, the global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer.


Adam Gerhart appointed Mindshare Global CEO
11-12-2020 | 12:29:16
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.


World Out of Home Organization announces new management line-up
11-12-2020 | 12:21:00
The World Out of Home Organization (WOO) has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer.


Manuel Bordé appointed VMLY&R Commerce Global Chief Creative Officer
10-12-2020 | 09:05:00
Geometry, soon to be VMLY&R COMMERCE, has announced that Manuel Bordé has been promoted to the role of Global Chief Creative Officer expanding his remit to include global creative responsibilities.


[Interview] Katie Blair, Director, Northern Europe, Xandr
08-12-2020 | 13:35:00
Xandr operates a technology platform that facilitates and optimises the buying and selling of digital advertising, across premium media properties spanning advanced TV, display and mobile.


MediaCom appoints Charlotte Frijns as Global Chief Financial Officer
08-12-2020 | 09:05:00
MediaCom has appointed Charlotte Frijns as the agency’s new Global Chief Financial Officer, effective 1st January 2021, replacing Christine Fang who is returning to China for personal reasons.


SpotX releases 2021 global trends report for video advertising
08-12-2020 | 09:00:00
Mike Shehan, co-founder and CEO at SpotX SpotX, the global video advertising platform, has announced the release of its “2021 Global Video Advertising Trends” report.


Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.



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