News

03-09-2020 10:39:00 | Door: Administrator | Hits: 11275 | Tags:

[eMarketer] Ban social media bullies for good, half of US adults say
10-02-2021 | 15:38:22
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.


Twitter partners with Google Cloud to improve data insights
10-02-2021 | 13:50:14
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.


Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
10-02-2021 | 13:40:56
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.


[eMarketer] Traditional TV ad spend is still big business
09-02-2021 | 14:58:23
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.


DPAA expands board of directors with addition of digital media and programmatic executives
09-02-2021 | 13:44:12
DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 


[eMarketer] Amazon's worldwide ecommerce sales to grow by nearly 12% to $532.20 billion in 2021
08-02-2021 | 13:15:30
In 2021, Amazon's worldwide ecommerce sales will grow by nearly 12% to $532.20 billion. That gives it a 12.1% share of the global ecommerce market.


[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
08-02-2021 | 07:03:00
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)


[eMarketer] Pandemic reshapes gen X spending
05-02-2021 | 13:55:00
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.


Havas Group acquires Israeli advertising agency Inbar Merhav G
05-02-2021 | 10:19:00
Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.


Isobar publishes automotive retail report targeting Chief Marketing Officers
05-02-2021 | 10:10:37
Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.


[Interview] Dennis De Weerd, CEO, Incentro Africa
04-02-2021 | 14:15:00
Dennis De Weerd is the CEO at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.


[eMarketer] Only 5% of remote employees in the US want to go back into the workplace full-time
04-02-2021 | 11:35:50
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.


[eMarketer] Marketers in China can leverage WeChat for Lunar New Year campaigns
04-02-2021 | 11:21:00
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.


[Vacancy] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
03-02-2021 | 13:11:00
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)


[eMarketer] UK programmatic digital display advertising spend defies pandemic to record rise
02-02-2021 | 16:12:22
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.


MAGNA, IPG Media Lab study highlights best uses of ad sequencing to drive brand KPIs
02-02-2021 | 10:03:40
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.


[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
01-02-2021 | 11:55:12
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.


Global advertisement spend to grow by 5.8 per cent in 2021, dentsu report
29-01-2021 | 10:23:49
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. 


Publicis Groupe appoints Anna Chitty as CEO of Starcom China
28-01-2021 | 14:20:05
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.


InMobi, AdInMo partner to connect brands and mobile gamers in Scotland
28-01-2021 | 13:25:00
AdInMo, the mobile InGamePlay brand advertising platform, announced a partnership with global mobile advertising giant InMobi.



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