Outernet London partners with Realife on immersive media attraction project
Realife Tech, the Experience Automation Platform working with the world's biggest entertainment destinations and events, has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
The Outernet District is the home to the largest and most advanced screens in the world, as well as multiple connected retail and live events spaces.
Realife Tech's platform will act as a concierge to visitors' Outernet journey, guiding their experience through the exhibitions that spark their interest the most, providing a new way to interact with innovative physical spaces, blending immersive technology and in-person engagement.
Outernet London is slated to open in Winter 2021, providing a district blending culture and commerce, housing the world's largest high-resolution wrap-around screens, a new 2,000 capacity live events venue, and unique Denmark Street apartments, all equipped with Realife Tech's technology that can be utilised during public and private events like major brand launches, movie premieres and global cultural events.
The partnership will utilise data and technology to link the physical and digital worlds, and visitors entering the district will see screens packed with incredible artworks and visuals. What makes this space unique is the ability for the visitors to interact with and control the content from their own device, to create their own unique experience.
Realife Tech's platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real-world destinations to create a single view of the customer across their journey.
Realife Tech's ability to customize venue platforms to specific visitor preferences will help Outernet create a tailored atmosphere for each and every guest, showcasing the brands that are most appealing to them within the district.
Adam Goodyer, CEO and founder, Realife Tech: "London's districts have a wealth of data -- with that data, businesses need to be able to understand the journey in the real world, then automate and respond. SoHo is one of the most iconic districts in the U.K., serving as a melting pot of culture and retail. We're proud to be weaving Realife into the fabric of such a progressive, artistic, and innovative neighborhood, and providing a technology solution to help them interact and engage with their surroundings on a new level."
Dan Patton, Digital Director, Outernet: "We're excited to be working with Realife Tech to help Londoners discover Outernet's interactive and immersive capabilities. Bringing visitors tailored information and companion experiences via our mobile app will make for stronger connections between Outernet's physical and digital presence - not just at Outernet London, but also with the Outernet districts we are building globally. Our canvas of floor to ceiling screens will enable brands to engage and amplify audiences in a way never before possible and the creative possibilities here are immense."
Realife Tech's solutions will be integrated into the Outernet app which will be launched for the district's opening.