Pijper Media partners with Outbrain to power recommended content
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
Via a multiyear partnership, Outbrain will be exclusively managing audience engagement and development via the company’s recommendation technology across all the websites within the Pijper Media’s network. Pijper Media, which includes brands such as Grazia, Marie Claire, and Beau Monde, serves more than 12 millions page views per month to their Dutch audience.
Anton Pijper, CEO, Pijper Media: “The quality of Outbrain’s advertiser network greatly influenced our decision to partner with them and we look forward to an increase in ad quality compared to previous partners. Outbrain’s suite of products, aimed to boost the monetization of our inventories, also played a key role in securing our partnership, as previous partners had over promised and under delivered in this aspect; we look forward to seeing the results they will yield.”
Pijper is among the first media groups in the Benelux region to fully implement Outbrain’s Smartfeed technology, a personalised feed experience powered by artificial intelligence made up of a multitude of organic and sponsored links, including advertising formats such as Click-to-Watch Video, Carousel, and App Install Smartads. The Explore More feature, another Outbrain product currently seeing success in regions such as France and Germany, is expected to boost the monetization of Pijper’s placements.
Magdalena Flick, Managing Director Benelux at Outbrain: “Adding Pijper Media via a multiyear deal to our network of top-tier media owners is a real achievement for Outbrain. It illustrates the growing momentum Outbrain is currently achieving in both the Netherlands and the entire region.”
David Kostman, Co-CEO, Outbrain: “I am confident Pijper Media is in great hands with our local Dutch team and that together, we are already building a successful collaboration utilizing our offerings such as Smartfeed. We continue to focus on creating long-term partnerships with our publishing partners through the trust and transparency we provide and this collaboration is yet another proof point of what we are building towards.”