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11-09-2020 18:52:00 | Door: Administrator | Hits: 6392899 | Tags:

Paramount appoints Pamela Kaufman CEO International Markets, Global Consumer Products & Experiences
05-08-2022 | 16:49:49
 This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount's ongoing strategy of globalizing its operations. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming.
Global social media ad spend jumps 19 per cent year-over-year, study
05-08-2022 | 16:46:55
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
OvareGroup invests in creative agency Togetherwith
05-08-2022 | 16:44:26
OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.
Sasol Chemicals achieves sustainability milestone at three largest European sites
05-08-2022 | 16:40:44
Sasol Chemicals, a business unit of Sasol Ltd, has earned certification from the International Sustainability and Carbon Certification (ISCC) system for its three largest manufacturing facilities in Europe.
Four emerging technologies that will impact digital advertising, Gartner
05-08-2022 | 16:36:54
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.
[eMarketer] Consumers curb media subscriptions as cost of living jumps
05-08-2022 | 16:34:44
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
Global cloud advertising market to reach $140 billion in 2026, report
04-08-2022 | 15:53:25
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.
Entravision closes investment in digital marketing services company Jack of Digital
04-08-2022 | 15:51:20
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
Kantar completes acquisition of StepUp RGM
04-08-2022 | 15:47:35
StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.
Volvo Group starts process to establish plant for battery production in Sweden
04-08-2022 | 15:43:20
To meet the growing demand for battery, electric heavy-duty vehicles and machines, the Volvo Group has initiated the process to establish a large-scale production plant for battery cells in Sweden.
Marketing budgets have increased to 9.5% of overall company revenue in 2022, survey
04-08-2022 | 15:39:38
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
[eMarketer] Possible growth areas for TikTok
04-08-2022 | 14:58:13
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.
Logitech G and Tencent games partner to advance handheld cloud gaming
03-08-2022 | 16:28:02
Logitech G and Tencent Games have announced a partnership to bring a cloud gaming handheld to market later this year that will combine Logitech G’s expertise in hardware with Tencent Games’ expertise in software services.
OneScreen.ai launches public directory of out-of-home advertising inventory
03-08-2022 | 16:22:00
OneScreen.ai’s robust directory is the basis for building the first public ecosystem in OOH that allows providers to interact openly and freely with buyers and marketers.
Advertising services market to reach $188 billion by 2026, report
03-08-2022 | 16:18:38
The advertising services market size is expected to grow by $188.92 billion during 2021-2026 according to the latest market research report by Technavio.
Niche unveils first ad-free social media platform geared for Web3
03-08-2022 | 16:16:39
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
S4Capital appoints Colin Day Chair of Audit Committee and Chris Martin Chief Operating Officer
03-08-2022 | 16:11:56
S4Capital plc, the digital advertising and marketing services company, has announced the appointment of a new Chair of the Audit and Risk Committee, as part of its previously indicated plans to invest in and tighten its financial control, risk and governance processes.
[eMarketer] Consumers trust YouTube most for finding, purchasing products
03-08-2022 | 16:00:00
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
03-08-2022 | 14:00:00
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Aleph and Reddit ink deal to service advertisers in European emerging markets
02-08-2022 | 15:27:25
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
Antin acquires UK outdoor media infrastructure company Wildstone
02-08-2022 | 15:20:32
Antin Infrastructure Partners has announced today that Antin Flagship Fund IV has agreed to acquire Wildstone, the owner of independent outdoor media infrastructure in the UK, from DigitalBridge Group. Wildstone marks Flagship Fund IV’s final investment.
Kantar and SINOMONITOR partner to improve access to TGI consumer insight data
02-08-2022 | 15:14:59
Kantar and SINOMONITOR have jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.
Henkel strengthens strategic positioning with new corporate brand identity
02-08-2022 | 15:10:00
Henkel has strategically evolved and redesigned its global corporate brand identity, together with MetaDesign, the brand consultancy of Publicis Groupe Germany.
Content and commerce reveal potential of brand funded entertainment, study
02-08-2022 | 15:06:30
The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer shopping experience.
ELLE UK unveils new sections and design refresh
02-08-2022 | 15:02:06
With Grammy-award winning singer Lizzo as its cover star, the issue centres on the theme of reinvention and invites readers to reimagine new possibilities for tomorrow, including the way women live, love, work, or dress.
[eMarketer] Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
02-08-2022 | 14:16:00
Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.
Magnolia Communications expands digital marketing services with new partnerships
01-08-2022 | 10:45:00
Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.
[eMarketer] Half of millennials and Gen Z splash out on video games
01-08-2022 | 10:30:00
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
New research explores how DTC ecommerce brands measure performance and optimize ad spend
01-08-2022 | 10:30:00
Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.
Global advertising agencies market to reach $553 billion by 2026, report
01-08-2022 | 10:30:00
Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.
GAC Motor selects Essence China as integrated media agency for international business
29-07-2022 | 08:35:56
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.
Havas Group re-establishes in Vietnam with new leadership
29-07-2022 | 08:33:03
In a move to further strengthen its Together strategy to accelerate integration and provide a seamless, agile service for clients, Havas Group has re-established its fully owned village operations in Vietnam, with Alexandre Sompheng taking the helm as Group CEO.
Xandr and emetriq power MagentaTV audience targeting in Connected TV
29-07-2022 | 08:29:09
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.
Marketing facing worst-ever talent crisis, study
29-07-2022 | 08:24:10
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.
Entravision promotes Karina Cerda to Executive Vice President of Global Marketing
29-07-2022 | 08:19:33
In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.
Unilever launches sustainable laundry capsules to decarbonize the laundry process
29-07-2022 | 08:16:27
Unilever has announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.
[eMarketer] Visa’s earnings highlight strong consumer spending even as economic uncertainty looms
29-07-2022 | 07:40:24
Growth slowed considerably from last year’s 31% YoY increase, though this was heavily influenced by a post-lockdown spending surge coupled with stimulus payments.
FILA chooses Havas Sports & Entertainment Italia as advisor
28-07-2022 | 09:55:41
Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.
World Federation of Advertisers grows its corporate network
28-07-2022 | 09:52:33
World Federation of Advertisers, WFA, has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.
ITV signs up to Valuable 500’s leadership programme for disabled talent
28-07-2022 | 09:50:32
The leadership programme is designed to drive disability inclusion with the aim of getting companies to build a community of disabled talent who can share their experiences and inform leaders about how to make businesses more inclusive.
Nielsen launches four-screen ad deduplication which will be used for YouTube
28-07-2022 | 09:47:46
Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys.
Global in-app advertising market to reach $343 billion by 2027, report
28-07-2022 | 09:44:30
Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications.
Kohl’s expands advertising opportunities with Kohl’s Media Network
28-07-2022 | 09:42:34
The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results.
[eMarketer] Amazon ramps up resources for independent sellers
28-07-2022 | 09:27:38
Amazon launched Seller Wallet, which extends and consolidates the tools for independent third-party sellers on its platform, per a press release.
Manchester United is the most valuable social media brand in the English Premier League, study
27-07-2022 | 14:34:07
The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).
Twitter rebounds from disastrous year, Google loses grip on search engines, study
27-07-2022 | 14:30:39
Users remain most satisfied with search engines and information despite a 1.3% dip to 75.
MGID and G/O Media announce exclusive multi-year partnership
27-07-2022 | 14:27:53
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands
27-07-2022 | 14:23:07
To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.
Logitech ranked among top 1% of sustainable companies
27-07-2022 | 14:20:13
This places Logitech in the top 1% of sustainability rated companies, having been previously Gold rated at top 5% of rated companies for several years now.
JOLT and ADS-TEC Energy launch ultra-fast charging stations in European cities
27-07-2022 | 14:17:41
JOLT Energy and ADS-TEC Energ, as part of their strategic partnership, have announced that the introduction of ultra-fast charging stations in major European cities and the United States is gaining momentum.
[eMarketer] 5G will make up majority of smartphone shipments
27-07-2022 | 13:52:09
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
27-07-2022 | 12:15:00
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Hamburg-based sportswear start-up Smilodox signs professional athletes Khamzat Chimaev and Eva Lys
26-07-2022 | 14:30:00
With its high-quality and stylish sports and streetwear, the sports brand Smilodox GmbH & Co.KG is highly popular among sports enthusiasts.
Havas Media Group launches Havas Market in Singapore
26-07-2022 | 14:07:08
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.
Deutsche Bank bolsters sustainability activities with appointment of Chief Sustainability Officer
26-07-2022 | 14:07:02
Deutsche Bank is strengthening its sustainability efforts. As Chief Sustainability Officer, Jörg Eigendorf will continue to expand the bank’s sustainability area with a view to further developing the strategy and implementing it with more intensity.
Edelman launches global financial communications boutique
26-07-2022 | 14:06:54
The global launch brings together under one brand Edelman’s Financial Communications and Financial Services teams, combining specialized industry knowledge with global scale and localized expertise.
Hilton introduces first global brand platform putting the hotels back into hotel marketing
26-07-2022 | 14:06:31
Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.
Matterkind releases report exploring diversity, equity and inclusion across advertising
26-07-2022 | 14:06:10
Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
[eMarketer] Nearly a third of US population has never heard of the metaverse
26-07-2022 | 14:06:01
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
A third of users are likely to cancel a streaming subscription in the next year, study
25-07-2022 | 11:00:00
 The Global Streaming Study by Simon-Kucher & Partners shows that close to two thirds of US users have either canceled a subscription or are likely to cancel a subscription in the next 12 months.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
25-07-2022 | 10:49:00
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
25-07-2022 | 10:39:00
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
StackAdapt launches into emerging in-game channel with new inventory
25-07-2022 | 10:30:00
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
[eMarketer] Marketing and retail AI applications pay off for brands
25-07-2022 | 10:15:00
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
Financial Times appoints Essence to handle media planning, buying and strategy
22-07-2022 | 16:41:26
 The move aims to focus on a single customer view to improve the end-to-end consumer experience and extend the customer lifetime value of Financial Times readers.
Targetspot signs video partnership with ShowHeroes
22-07-2022 | 16:38:00
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
DEPT joins the MuleSoft Partner Programme
22-07-2022 | 16:35:01
Using MuleSoft, companies can integrate data from siloed apps and systems and automate complete workflows more efficiently to deliver seamless digital experiences, faster.
WOOH launches measurement system in Sweden
22-07-2022 | 16:31:54
Media owners, advertisers and agencies in Sweden now have access to Outdoor Impact 2.0, a new OOH measurement system designed by Ipsos to evolve the understanding of Out of Home audiences.
[eMarketer] Apple, Amazon, Meta, and Google spend $35 million on antitrust lobbying
22-07-2022 | 16:20:01
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.
GroupM introduces global framework for media decarbonization
21-07-2022 | 08:39:34
GroupM, WPP’s media investment group, has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework.
Brands with responsible data practices rewarded by UK consumers with more purchase intent, study
21-07-2022 | 08:36:09
The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.
Deutsche Bank helps Continuum Green Energy expand renewable energy capacity
21-07-2022 | 08:31:53
The funds raised will be utilised for refinancing existing debt and to support the company’s expansion plans for renewable energy production through its wind and solar hybrid projects.
Global esports market to reach $12.4 billion by 2030, report
21-07-2022 | 08:27:58
The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
21-07-2022 | 08:24:13
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
[eMarketer] Gaming’s popularity offers marketing opportunities for US brands
21-07-2022 | 08:05:54
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
20-07-2022 | 16:00:00
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Australian department store chain reappoints essence to handle its media business
20-07-2022 | 10:36:50
The Melbourne-based account includes media strategy, and Myer’s full online and offline planning and investment duties.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
20-07-2022 | 10:33:28
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
Horizon Media partners with Sourcepoint to help drive privacy-first advertising
20-07-2022 | 10:28:56
 Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.
Brands losing $29 for each new customer acquired on high acquisition costs, research
20-07-2022 | 10:25:30
SimplicityDX, the edge experience company, has announced new research showing that escalating customer acquisition costs are impacting e-commerce profitability for brands and retailers.
Teads partners with Nexstar Digital to deliver inread advertising technology and monetization capabilities
20-07-2022 | 10:20:20
The new partnership covers a majority of Nexstar Digital’s portfolio including local station websites and apps, NewsNation, and The Hill. This allows Nexstar Digital to scale its online inRead inventory, while increasing video and display ad monetization.
CommerceIQ launches global retail ecommerce management platform with e.fundamentals Acquisition
20-07-2022 | 10:16:36
CommerceIQ, the Retail Ecommerce Management Platform, has acquired e.fundamentals, a digital shelf analytics (DSA) provider headquartered in the UK. 
[eMarketer] Continued decline in fintech funding signals harsher climate for startups
20-07-2022 | 09:38:07
Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.
WPP acquires ecommerce agency Corebiz
19-07-2022 | 13:54:00
WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.
ITV publishes Diversity Acceleration Plan Report​
19-07-2022 | 13:47:00
ITV has published its Diversity Acceleration Plan report 2022, detailing progress so far, the next phase of its Diversity and Inclusion strategy, and a new target for colleagues from working-class backgrounds.
BAM Wonen and iO launch a sustainable housing concept
19-07-2022 | 13:44:26
Flow is an innovative housing concept that has its origins in a desire to make the best possible use of wood: the source of an unparalleled supply of high-quality, affordable homes.
Teampay introduces platform to help marketers control spending
19-07-2022 | 13:40:04
Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.
Adriel to unveil marketing intelligence solution in England
19-07-2022 | 13:35:00
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
[eMarketer] Economic uncertainty comes for the advertising industry
19-07-2022 | 12:02:23
The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
Volkswagen Group delivers 27 percent more all-electric vehicles in first half year
18-07-2022 | 12:15:00
The Volkswagen Group increased its deliveries of all-electric vehicles by 27 percent in the first six months year-on-year and thus successfully continued its global electric offensive.
Agency rosters face ongoing reform and revamps, report
18-07-2022 | 12:10:00
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
[eMarketer] Smart TVs are the most popular CTV devices in the US
18-07-2022 | 12:00:00
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Deutsche Bank develops its own buy now, pay later solution for e-commerce and digital marketplaces
18-07-2022 | 12:00:00
Deutsche Bank is developing its own BNPL (buy now, pay later) solution for invoice and instalment purchases in a collaboration with Vienna-based fintech Credi2.
Hivestack and Volta partner to drive targeted location-based solutions for DOOH
15-07-2022 | 08:41:03
Advertisers from around the world can now activate customized programmatic digital out of home (DOOH) campaigns across Volta’s dual media and electric vehicle (EV) charging network in the US
Havas Group integrates its Global Creative and Health Networks
15-07-2022 | 08:38:50
To better support brands’ ever-changing needs, Havas Group has announced the start of a new chapter, through the simplification of its organization and the deeper integration of its Global Creative and Health Networks.
Inter selects Dept to drive its new digital strategy, website and app tracks
15-07-2022 | 08:35:23
Inter has launched its brand new digital ecosystem in collaboration with DEPT, to serve as a digital home for fans to engage with the club and brand.
Mindshare launches campaign measurement solution to drive good growth
15-07-2022 | 08:16:12
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
Nielsen advances and brings scale for digital measurement of the open web in 17 markets
15-07-2022 | 08:13:44
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
Buyers willing to pay more for premium and trusted inventory, IAB Europe survey
15-07-2022 | 08:10:14
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
[eMarketer] What Netflix and Microsoft partnership means for the ad industry
15-07-2022 | 07:52:07
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.
Global advertising spend to grow by 8.7 per cent in 2022, Dentsu forecast
14-07-2022 | 12:03:33
The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’. 
Logitech and creators drive action for diversity, equity and inclusion with new movement
14-07-2022 | 12:00:20
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.
Hearst Magazines International launches print edition of Harper’s BAZAAR Italy
14-07-2022 | 11:57:13
Hearst Magazines International has launched the print edition of Harper’s BAZAAR Italy, further expanding the iconic fashion brand’s digital, social and experiential presence in the Italian market.
Brands capitalize on creative with advances in the Ad-Lib.io platform
14-07-2022 | 11:52:51
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Volvo Group, Daimler Truck and the TRATON Group kick off European charging infrastructure joint venture
14-07-2022 | 11:45:48
The new joint venture, with Anja van Niersen as appointed CEO, is expected to have a significant role in supporting the European Union’s Green Deal for carbon-neutral freight transportation by 2050.
The global marketing automation market to reach $5.84 billion in 2022, report
14-07-2022 | 11:41:09
When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time
[eMarketer] Automakers spent 23% less on TV advertising in June
14-07-2022 | 11:06:15
The industry’s TV spending dropped 23% in June compared with last year and has shifted away from local advertising, according to iSpot.TV.
CIM academy partners with Cranfield University to address marketing skills gap
13-07-2022 | 10:20:00
Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, have announced a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK.
WFA members inducted into inaugural Forbes CMO Hall of Fame
13-07-2022 | 10:15:00
All seven – out of 18 CMOs who have been inducted into the CMO Hall of Fame – have featured at least five times on the Forbes World’s Most Influential CMO list, which was first published in 2012.
Plus Media Solutions brings data-driven impact to brands and content providers
13-07-2022 | 10:10:00
The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.
Founders &.agency launch &.media group
13-07-2022 | 10:05:00
&.media group is a full service media & content group with its headquarters in Amsterdam.
[eMarketer] Amazon turns to influencer marketing to reinvigorate Prime Day
13-07-2022 | 10:00:00
The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.
ITV acquires Plimsoll Productions, an independent natural history TV producer
12-07-2022 | 09:20:00
Founded in Bristol in 2013, the centre of excellence for natural history programming, the Bafta, Emmy and Academy award winning producer has produced hundreds of hours of content which is watched, and sold, in nearly 200 countries.
Global ‘cancel culture’ putting UK marketing exports at risk warns CIM
12-07-2022 | 09:15:00
The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.
Reddit selects DoubleVerify as first full suite verification and measurement partner
12-07-2022 | 09:10:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a first-of-its kind, exclusive partnership with Reddit to enable media verification and maximize advertiser performance across its dynamic, user generated content environment.
[Vacancy] Global is looking for a Network Producer, Heart
12-07-2022 | 09:04:00
Global is directly looking for a Network Producer, Heart at Leicester Square - London
[eMarketer] What’s next for Twitter users?
12-07-2022 | 09:02:00
In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.
Havas Media Group launches new global B2B division, Havas Business
08-07-2022 | 11:43:38
Havas Media Group (HMG) has unveiled Havas Business, a new global offering which aims to disrupt B2B marketing with a ‘boardroom-ready’ marketing solution that unlocks meaningful value and growth in B2B for brands.
SmartMedia Technologies joins Amazon Advertising Partner Network
08-07-2022 | 11:40:47
As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.
IPA launches new mentoring programme for agency members
08-07-2022 | 11:37:30
The Institute of Practitioners in Advertising, IPA, has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need and was officially announced at the IPA Business Growth Conference.
Comcast Advertising names James Rooke President
08-07-2022 | 11:34:33
Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.
AdQuick.com and OutPoint partner to bring revenue lift modeling solution to out-of-home advertising
08-07-2022 | 11:30:06
As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face.
Volkswagen enters global battery business with PowerCo
08-07-2022 | 11:26:15
Production will start in 2025. With immediate effect, responsibility for global battery business is to be held by the newly created company “PowerCo”.
[eMarketer] Pinterest revs up social commerce with new shopping features for retailers
08-07-2022 | 10:59:56
With more than 440 million monthly active users, Pinterest has developed into a site where consumers fall in love with goods and companies they had no idea existed.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
07-07-2022 | 13:45:00
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
WPP creates Design Bridge and Partners
07-07-2022 | 13:07:41
Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.
Hearst UK appoints Alison Forth Director of PR and Communications
07-07-2022 | 13:03:05
Premium content and experience business, Hearst UK, has announced the appointment of Alison Forth as Director of PR and Communications.
Google Cloud announces new partnership with global fashion retailer H&M Group
07-07-2022 | 12:57:36
The alliance will see the Swedish multinational leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.
Brands will spend $27.5 billion on influencer advertising in 2022, report
07-07-2022 | 12:53:42
As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.
Sam De Win appointed new Executive Creative Director of iO Belgium
07-07-2022 | 12:51:26
Sam De Win has been named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.
In game advertising market to hit $17.6 billion globally by 2030, report
07-07-2022 | 12:43:12
As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.
[eMarketer] TikTok abandons plans to bring livestream ecommerce to the US
07-07-2022 | 12:40:00
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
WPP to acquire marketing technology agency Bower House Digital
06-07-2022 | 09:53:00
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
82% of Gen Z consumers use social media to find new brands, Smartly.io survey
06-07-2022 | 09:48:00
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
GARM announces new guidelines on misinformation to cover brand safety within the metaverse
06-07-2022 | 08:15:00
The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.
VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow
06-07-2022 | 08:10:00
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.
DIRECTV taps Yahoo Unified Ad Tech to unlock advanced TV opportunities
05-07-2022 | 08:10:00
Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.
DoubleVerify launches new carbon emissions measurement offering
05-07-2022 | 08:08:00
The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
05-07-2022 | 08:00:00
InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.
Carlsberg makes bio-based and fully recyclable bottles available to consumers
04-07-2022 | 09:47:00
In its largest pilot to date, Carlsberg Group has revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time.
Mercedes-Benz prepares car production network for new electric portfolio
04-07-2022 | 09:41:00
Mercedes-Benz is aligning its global production network to manufacture its reshaped product portfolio focused on luxury electric vehicles as the world’s most valuable luxury car brand prepares to go all electric by the end of the decade.
Daan Langbroek joins the strategy team at iO
04-07-2022 | 08:15:00
Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.
Belgian scale-up myskillcamp acquires AI learning company Domoscio
01-07-2022 | 10:04:00
Belgian scale-up, myskillcamp has acquired AI Learning company, Domoscio which will bring new technology to the HR and L&D space.
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
01-07-2022 | 09:44:27
Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
[eMarketer] Consumer payment trends augmented by economic uncertainty
01-07-2022 | 09:26:29
Forty-four percent of global consumers have changed their online payment habits partly due to the rising cost of living, according to a Paysafe report published in June, which included a survey of 11,000 consumers across 10 countries.
Mediacom Communications renews carriage agreement with Paramount Global
30-06-2022 | 08:15:00
The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks
[eMarketer] PayPal’s new credit card could shore up merchant relationships
30-06-2022 | 08:00:00
The new card can help PayPal shore up its seller relationships and generate revenues.
[Marketing Week] Bob Koigi: The changing content consumption trends
29-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
DPG Media launches new subsidiary, Aimwel
29-06-2022 | 08:12:00
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.
Emerald acquires Advertising Week Global Event Platform
29-06-2022 | 08:05:00
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
[eMarketer] Creators will be the centerpiece of YouTube’s growth efforts
29-06-2022 | 08:00:00
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
Paramount+ unveils global expansion strategy
28-06-2022 | 08:15:00
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.
dunnhumby appoints Stacy Gratz as Regional Managing Director for Media
28-06-2022 | 08:05:00
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
[eMarketer] Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
28-06-2022 | 08:00:00
Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.
Global online classified ad platform market to reach $16 billion in 2026, report
28-06-2022 | 08:00:00
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
[Vacancy] Off The Record is looking for an Experiment Designer / Growth Marketer
27-06-2022 | 10:11:00
Off The Record is directly looking for an Experiment Designer / Growth Marketer
Hivestack appoints Benjamin Abbatiello as Global SVP of publisher solutions
24-06-2022 | 15:09:38
Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions.
Dentsu, Accenture, Netflix win at Cannes Lions 2022
24-06-2022 | 15:06:36
The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions.
Seven agencies join UK’s Institute of Practitioners in Advertising
24-06-2022 | 15:03:42
The Institute of Practitioners in Advertising, IPA, has announced that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting.
Volkswagen unveils TikTok channel
24-06-2022 | 15:00:18
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.
[eMarketer] PayPal streamlines fees and terms to attract merchant business
24-06-2022 | 14:57:28
US customers will also only be able to send transactions marked as “friends and family” to other customer PayPal accounts, not to PayPal business accounts.
WPP partners with Ukrainian Government to support economic recovery
23-06-2022 | 10:09:46
WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.
Vice Media, Leo Burnett and BBDO Belgium shine at Cannes 2022
23-06-2022 | 10:06:57
Cannes Lions has announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France.
Essence drives Nationwide win with an integrated approach to creative and media
23-06-2022 | 10:02:56
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
Customers invest in brands that are more culturally relevant, study
23-06-2022 | 09:58:26
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
23-06-2022 | 09:53:02
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.
[eMarketer] Digital audio takes up an increasing share of US digital media time
23-06-2022 | 09:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
WFA launches Charter for Change at Cannes to drive global action on diversity, equity and inclusion
22-06-2022 | 14:15:27
World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.
Portugal, Germany and Sweden companies win for the first time in the Grand Prix categories at Cannes festival
22-06-2022 | 14:11:26
The Film Craft Lions, celebrating onscreen artistry, received 1,711 entries. The jury chose to award 54 Lions: 11 Gold,  17 Silver and 25 Bronze.
DPG Media’s Campus 19 opens its doors in Antwerp
22-06-2022 | 14:05:57
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.
Paramount+ invests in local content, expanding its pipeline of premium international originals
22-06-2022 | 14:00:11
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
22-06-2022 | 13:43:03
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
Winners announced on day one of the Cannes Lions International Festival of Creativity 2022
21-06-2022 | 09:38:09
The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week.
Bayer to champion creativity in consumer healthcare at Cannes
21-06-2022 | 09:34:00
Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health says that taking the lead and working across the industry, Bayer shows how creativity can help transform the way, consumers of all ages, engage with healthcare brands.
Spotter and Havas Media enable brands to invest in diverse creators directly
21-06-2022 | 09:32:15
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
GroupM announces senior leadership appointments
21-06-2022 | 09:28:30
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
Deutsche Bank signs net zero carbon buildings commitment and joins EP100
21-06-2022 | 09:26:15
Deutsche Bank has signed up to the World Green Building Council’s (WGBC) Net Zero Carbon Buildings Commitment, pledging to reduce and compensate operational emissions associated with energy used to light, heat, cool and power buildings, for assets over which it has direct control.
Volvo Trucks showcases new zero-emissions truck
21-06-2022 | 09:23:46
To decarbonize transport, Volvo Trucks are offering battery electric trucks and trucks that run on renewable fuels, such as biogas. In the second half of this decade, a third CO2-neutral option will be added to its product portfolio – fuel cell electric trucks powered by hydrogen.
[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world
21-06-2022 | 09:20:53
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
Publicis Groupe France appoints Chief Metaverse Officer
20-06-2022 | 14:54:43
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
Hivestack named official member of Prebid.org
20-06-2022 | 14:51:21
As a member of Prebid.org, joining as a Technology level partner, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.
Yieldmo and Adform partner to help brands and agencies unlock value without cookies
20-06-2022 | 14:46:55
The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.
80% of consumers made a purchase after seeing an OOH ad in post-pandemic era, research
20-06-2022 | 14:41:51
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic.
[eMarketer] TV ad prices to rise this year
20-06-2022 | 14:38:28
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.
[Vacancy] DPG Media is looking for an Enterprise architect
20-06-2022 | 09:06:00
DPG Media is directly looking for an Enterprise architect
Publicis Groupe launches retail media platform
17-06-2022 | 10:32:38
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
GSMA appoints Lara Dewar as Chief Marketing Officer
17-06-2022 | 10:30:18
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.
Unilever and Geno launch $120 million venture to scale alternative ingredients
17-06-2022 | 10:27:52
Unilever and Genomatica (Geno), a player in biotech and sustainability, have launched a venture to scale and commercialise alternatives to palm oil and fossil fuel-derived cleansing ingredients.
Procter & Gamble’s initiative creates opportunities for black filmmakers
17-06-2022 | 10:24:36
It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.
Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK
17-06-2022 | 10:21:29
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
17-06-2022 | 10:15:59
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand
17-06-2022 | 09:48:53
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
iO acquires content marketing agency LVB
16-06-2022 | 10:24:11
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
GroupM provides roadmap for audience measurement partners
16-06-2022 | 10:20:25
 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
Mediahuis CEO Gert Ysebaert elected vice-president of INMA board of directors
16-06-2022 | 10:15:36
The International News Media Association (INMA) has elected Gert Ysebaert as vice-president of its governing board of directors at its annual business meeting.
Accenture, Microsoft and Avanade partner to help organizations tackle sustainability challenges
16-06-2022 | 10:12:07
Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.
Husqvarna expands Power for All Alliance partnership
16-06-2022 | 09:38:56
Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products.
[eMarketer] PayPal plans growth by concentrating on the checkout experience
16-06-2022 | 09:36:15
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
DEPT hires its first Global Impact Manager to support sustainability
15-06-2022 | 13:20:26
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
Connected TV advertising now the fastest growing video ad platform, report
15-06-2022 | 13:16:23
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
15-06-2022 | 13:11:00
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
WPP appoints Michael Houston as President of its US business
15-06-2022 | 10:37:44
In this new role, which aligns with WPP’s country leadership structure in other major markets, Michael will represent the company in its largest market worldwide. WPP employs approximately 20,000 people in the US, where it has annual revenues of around $6 billion.
AD launches new video-on-demand platform 'Play'
15-06-2022 | 10:33:48
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
Adobe unveils analytics to deliver customer insights from streaming media and the metaverse
15-06-2022 | 10:31:14
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
[eMarketer] Amazon to launch drone deliveries later this year
15-06-2022 | 10:25:45
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
Starcom promotes Sophie Barr and Danny Weitzkorn to Managing Partners
14-06-2022 | 11:04:00
Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.
GroupM partners with media companies to create new standards in connected tv measurement
14-06-2022 | 11:01:00
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
14-06-2022 | 10:58:07
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
 Amazon Fashion Introduces new ways of shopping with virtual try-on for shoes
14-06-2022 | 10:55:00
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
Fiverr enters into ad industry in partnership with creative platform Togetherr
14-06-2022 | 10:53:20
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
14-06-2022 | 10:49:16
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
Procter & Gamble unveils new strategy to help address global water crisis
13-06-2022 | 17:17:12
Procter & Gamble, P&G, has announced a major expansion of its environmental sustainability efforts that will make more water available in critically water-stressed areas around the world.
Samsung Electronics expands paper-free system to 11,000 services centers worldwide
13-06-2022 | 17:13:28
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.
PR salaries go up to help employees meet rising cost of living, PRCA Confidence Tracker
13-06-2022 | 17:10:52
More than two-thirds (67%) of PR agencies around the world are increasing salaries to help staff meet the rising cost of living, according to the latest PRCA ICCO Confidence Tracker research.
[eMarketer] Amazon ends $7.7 billion quest to purchase cricket rights
13-06-2022 | 17:06:45
According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.
Cannes Lions first 2022 shortlists announced
12-06-2022 | 12:28:56
Cannes Lions has revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
10-06-2022 | 10:42:00
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
10-06-2022 | 08:53:54
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.
Bayer makes $160 million commitment to Zero Hunger Pledge
10-06-2022 | 08:50:25
The Pledge, in the context of the UN Food Systems Summit of 2021 and as a part of the Summit’s Zero Hunger Coalition, recognizes the need for governments and the private sector to work together to end food scarcity.
Techniek College Rotterdam partners with iO for construction of a digital platform
10-06-2022 | 08:39:20
The aim: to help students and professionals when choosing technical education and to build a contemporary image of technology.
Balance between ads and content optimizes user attention, study
10-06-2022 | 08:36:14
Havas Media Group and Teads have unveiled “Project Trinity,” a collaborative research study on the drivers of user engagement in publisher environments.
Yahoo joins Salesforce AppExchange to better connect with customers
10-06-2022 | 08:32:54
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.
[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch
10-06-2022 | 08:02:22
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
Australia’s SBS adopts Xandr’s video header bidding solution
09-06-2022 | 10:03:10
 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.
DPG Media makes Tweakers third-party tracking-free
09-06-2022 | 09:59:48
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
09-06-2022 | 09:56:28
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
INEO announces advertisement partnership with Western Media Group
09-06-2022 | 09:49:07
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
Sharethrough launches its First Green Media Products to decarbonize programmatic advertising supply chain
09-06-2022 | 09:44:31
Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the social cost of carbon to high quality carbon removal projects.
[eMarketer] YouTube is no longer a mostly mobile platform
09-06-2022 | 09:19:13
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
DEPT launches its Creative Automation Practice
08-06-2022 | 09:21:15
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.
AXA and Philips joins World Federation of Advertisers' Planet Pledge
08-06-2022 | 09:18:00
World Federation of Advertisers, WFA, has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have.
Augmented Reality ads influence consumers’ purchasing decisions, study
08-06-2022 | 09:12:34
The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.
Volvo CE delivers construction machine built using fossil-free steel to customer
08-06-2022 | 09:07:11
In the latest step on its path toward carbon neutrality, Volvo Construction Equipment (Volvo CE) becomes the first manufacturer to deliver a construction machine built using fossil-free steel to a customer.
Nielsen impact score targets sports brands with marketing performance insights
08-06-2022 | 09:03:49
NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.
Anouk Mertens appointed member of the Mediahuis supervisory board of directors
08-06-2022 | 09:00:03
The career of Anouk Mertens started in 1998 and largely took place in the media industry. 
[eMarketer] The US ad and PR industries lost 2,400 jobs in May, and more could be on the way
08-06-2022 | 08:17:31
Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues.
Eneco appoints Publicis Groupe Benelux as new lead agency
07-06-2022 | 10:31:00
Publicis Groupe Benelux will work on energy company Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium.
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
07-06-2022 | 10:24:48
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
NVJ and DPG Media reach agreement on work code for freelancers
07-06-2022 | 10:19:04
The base rates for photojournalists in the region will be increased to 65 euros per assignment and all rates for both photojournalists and writing journalists will be indexed.
Global digital video content market to reach $391 billion by 2027, report
07-06-2022 | 10:14:32
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
07-06-2022 | 10:11:45
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Publicis Sapient launches a Work/Life Restoration Program for talent affected by Ukraine war
07-06-2022 | 10:07:36
Publicis Sapient developed the program in partnership with Publicis Groupe.  
[eMarketer] What Big Tech reaction to a shaky economy means for advertising
07-06-2022 | 10:03:45
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
Pinpoint Global appoints Tracy Zwilling as director of marketing
06-06-2022 | 11:45:00
Pinpoint Global has appointed Ms. Tracy Zwilling to their team as Director of Marketing. In this role, Tracy will be responsible for leading all marketing initiatives, communications and public relations for Pinpoint Global.
IKEA joins Stockholm+50 events to highlight role of business in protecting biodiversity
06-06-2022 | 10:30:00
Last week,  Inter IKEA Group joined the Stockholm+50 conference with one aim to foster dialogue around the important role the private sector can play, by bringing together around 30 businesses in an event co-hosted with WWF and H&M.
Hivestack and Yahoo announce strategic global programmatic DOOH partnership
06-06-2022 | 10:30:00
Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
06-06-2022 | 10:20:00
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
[eMarketer] China’s idling economy to slow down global smartphone market
06-06-2022 | 10:15:00
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
Highest-ranking apps on Google store have either black, red or white icons, study
06-06-2022 | 10:15:00
According to Data.ai, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
03-06-2022 | 09:12:23
Havas Media Group has announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention.
Mindshare launches precisely human intelligence to help accelerate good growth for brands
03-06-2022 | 09:08:46
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
Jason Kiviat appointed Chief Financial Officer of Outbrain
03-06-2022 | 09:05:39
Jason Kiviat, CPA, the Company’s current Vice President, FP&A and Investor Relations, has been named Ms. Garofalo’s successor as Chief Financial Officer, effective July 1, 2022.
The World Out of home Organization launches global guidelines for OOH audience measurement
03-06-2022 | 09:01:55
Building on the existing 2009 ESOMAR guidelines, the aim is to promote sector growth across the world by improving the value, accountability and trust in Out of Home everywhere and updating existing best practice for the Digital Out of Home era (DOOH.)
Hello Media selects Hivestack to offer unique solutions for programmatic buyers across Korea
03-06-2022 | 08:57:53
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.
CEMEX to operate fully on alternative fuels at UK cement plant
03-06-2022 | 08:54:13
Climafuel is a waste derived fuel which is made using household residual and commercial waste that would otherwise go to landfills. This is another major milestone in CEMEX’s global Future in Action decarbonization strategy.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
03-06-2022 | 08:24:54
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
HCL Technologies launches X to power digital engagement for global consumer brands
02-06-2022 | 11:15:00
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.
New report by Kinesso helps brands navigate digital advertising disruption
02-06-2022 | 11:05:00
The study explores the challenges marketers are facing, where they are in their journey to find solutions, and the five best investments they can make right now – including identity solutions – to ensure their marketing is both effective for the brand and responsible to people.
[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year
02-06-2022 | 11:00:00
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
OpenSolar and GSES create a knowledge platform for Australian solar installers
02-06-2022 | 11:00:00
This is useful not only to keep accreditations up to date for a solar business, but it opens the door to more knowledge for more of a solar company’s employees in the native software environment that they use daily.
Heineken confronts growing work life imbalance with new global campaign
02-06-2022 | 10:30:00
HEINEKEN is addressing this growing work life imbalance with The Closer, an outlandish high-tech bottle opener that immediately shuts all work applications when a bottle of Heineken is opened with it.
MINISO opens new store in Naples, Italy, further strengthening its presence in European markets
01-06-2022 | 10:40:00
Lifestyle retailer MINISO announced it has unveiled its latest store in Naples, Italy. This marks the third store that MINISO has opened in the country in less than a month, following the successful opening of two others in April.
Nielsen and TikTok collaborate to unlock global marketing insights
01-06-2022 | 08:18:00
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
WPP appoints LJ Louis as Global Chief Talent and Inclusion Officer
01-06-2022 | 08:15:00
LJ will be responsible for growing and enhancing WPP’s DEI, Talent Management, Talent Development and Talent Acquisition strategies across the organization.
Apple expands Today at Apple Creative Studios providing new opportunities to young creatives
01-06-2022 | 08:10:00
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
Kantar acquires UK-based app survey platform Qmee
01-06-2022 | 08:07:00
Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar. The transaction is expected to close in June 2022.
Advertising records double digit growth across all markets, study
01-06-2022 | 08:05:00
This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.
[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments
01-06-2022 | 08:02:00
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
Essence appointed as global media agency of record for MPB
31-05-2022 | 14:45:54
MPB, the world’s largest platform for used photography and videography equipment, has announced the appointment of data and measurement led media agency Essence as its global agency of record.
Sony accelerates target to achieve a zero environmental footprint by ten years
31-05-2022 | 14:40:57
The "Road to Zero" plan symbolizes Sony's responsibility for the global environment, and accordingly Sony has set goals for each of the four perspectives of climate change, resources, chemical substances, and biodiversity in drawing a comprehensive roadmap to achieve the goals of the plan.
Emma Morris named Head of Investment at Starcom UK
31-05-2022 | 14:35:23
Starcom UK, part of Publicis Media, has announced the promotion of Emma Morris to the role of Head of Investment.
Kantar Marketplace adds AI-powered digital ad testing to platform
31-05-2022 | 14:30:22
The launch is part of Kantar’s ongoing investment in its digital solutions and is just one of several significant enhancements planned for 2022 - enabling clients to unlock the full potential of their digital campaigns.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
31-05-2022 | 14:15:00
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
[eMarketer] Meta calls out app tracking transparency as anti-competitive
31-05-2022 | 14:02:00
The filing follows an April request from the NTIA for public comments regarding the mobile app ecosystem.
[Vacancy] DPG Media is looking for a Full-stack developer NU.nl
30-05-2022 | 09:59:00
DPG Media is directly looking for a Full-stack developer NU.nl
[Vacancy] DPG Media is looking for a DevOps Engineer
30-05-2022 | 09:47:00
DPG Media is directly looking for a DevOps Engineer
IKEA takes a new leap towards 100 per cent circular mattresses
30-05-2022 | 09:00:00
IKEA is leading an initiative where new mattresses are created from a collection of disposed mattresses, prolonging the life of already made products by increasing the use of post-consumer recycled polyols in foam.
Media platform Teads appoints Natalie Bastian as Global Chief Marketing Officer
30-05-2022 | 08:55:00
Teads, the global media platform, announced the appointment of Natalie Bastian to Global Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business.
Digital ad spend soars 41% to hit record high in 2021, report
30-05-2022 | 08:50:00
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.
[eMarketer] The top reasons consumers switch brands
30-05-2022 | 08:45:00
Consumers are driven by value more than anything else. About two-thirds of consumers worldwide who had switched brands in the past year were looking for better deals. More than half were seeking better product quality.
BWZ Media Appoints COO ahead of further expansion plans
27-05-2022 | 08:00:00
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).
TikTok and Sprinklr expand partnership to help brands scale organic and paid content
27-05-2022 | 08:00:00
Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty makes Sprinklr the only platform capable of helping marketers manage, execute, and optimize both organic and paid content campaigns on TikTok.
PRCA and Misstake announce new partnership for training in Spanish
27-05-2022 | 07:55:00
The Public Relations and Communications Association (PRCA) has partnered with Misstake Creativity School to provide training in Spanish to PRCA members in not just in Latin America, but across the world.
IAB UK appoints Chloe Nicholls as new Head of Ad Tech
27-05-2022 | 07:48:00
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks. 
[eMarketer] Weakening ad market in China will still produce growth
27-05-2022 | 07:45:00
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
64 per cent of global marketers express confidence in social media
27-05-2022 | 07:30:00
According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of trust from marketers.
Publicis Groupe Belgium announces new appointments to bolster creative leadership
26-05-2022 | 10:15:00
Publicis Groupe Belgium has appointed Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors.
IKEA launches smart products and home apps
26-05-2022 | 08:40:00
IKEA has continued its journey to enable an even smarter home for the many people. In October, a Matter ready hub for smart products called DIRIGERA will be launched together with a new IKEA Home smart app. 
Deutsche Bank joins RE100 commitment to renewable electricity
26-05-2022 | 08:35:00
The bank has set a target to source 100% renewable electricity to cover its own operations by 2025. Currently, 91% of Deutsche Bank’s electricity worldwide is from renewable sources.
Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”
26-05-2022 | 08:15:00
Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”
ASA and IAB UK members announce pilot to enhance online transparency
26-05-2022 | 08:10:00
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
Scott Hagedorn joins Publicis Groupe as Global Chief Solutions Architect
26-05-2022 | 08:04:00
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
26-05-2022 | 08:00:00
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Xandr adds senior leaders to its ANZ Team
25-05-2022 | 09:31:00
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.
Havas Media Group partners with LiveRamp to create data collaboration solution
25-05-2022 | 09:27:15
Havas Media Group (HMG) North America partnered with LiveRamp ​​ to create the first-ever agency-level data collaboration solution on its Converged platform.
Volvo become the first in the world to use fossil-free steel in its trucks
25-05-2022 | 09:23:31
As the world’s first truck manufacturer to do so, Volvo is now introducing fossil-free steel in its trucks. The steel is produced by the Swedish steel company SSAB and the heavy-duty electric Volvo trucks will be the first to include it.
WPP supports launch of The Black Equity Organisation
25-05-2022 | 09:20:44
WPP and its agencies have partnered with The Black Equity Organisation (BEO) – an organisation founded to advance justice and equity for Black people in Britain – as it launches.
Marketing budgets have increased to 9.5 per cent of overall company revenue in 2022, survey
25-05-2022 | 09:17:18
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Global gaming revenue to cross $200 billion in 2022, report
25-05-2022 | 09:02:46
According to the latest report on Global Gaming by Newzoo, the global gaming industry will earn $203.1Bn in revenues in 2022.
[eMarketer] Meta looks to diversify revenue model with new WhatsApp and business messaging features
25-05-2022 | 08:59:32
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.


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