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11-09-2020 18:52:00 | Door: Administrator | Hits: 2400780 | Tags:

ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP
18-01-2022 | 07:28:00
 The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.
Hearst Media Production Group announces senior leadership team
18-01-2022 | 07:24:46
Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.”
Volvo Trucks launches electric truck with longer range
18-01-2022 | 07:20:40
The new Volvo VNR Electric also reduces the required charging time, as the 250kW charging capability provides an 80% charge in 90 minutes for the six-battery package, and 60 minutes for the four-battery version.
In-game advertising market size to grow by $3.54 billion, Technavio report
18-01-2022 | 07:16:32
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. 
Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth
18-01-2022 | 07:12:49
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.
Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions
18-01-2022 | 07:09:01
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.
[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
18-01-2022 | 06:41:16
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.
Coca-Cola launches its sustainability platform JAMII in Africa
14-01-2022 | 10:50:21
. Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.
ViacomCBS and Comcast announce content distribution agreements
14-01-2022 | 07:44:57
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.
Samsung announces 2022 initiatives to make home appliances more eco-conscious
14-01-2022 | 07:41:38
With these measures, Samsung is acting against environmental issues through innovative products and services that can be used in everyday life.
Estrella Media signs multi-year agreement with Nielsen for local TV measurement
14-01-2022 | 07:39:23
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.
UK government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable
14-01-2022 | 07:35:32
The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient.
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
14-01-2022 | 07:30:46
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Mediacom commits to lower maximum leverage
14-01-2022 | 07:26:35
Rocco B. Commisso, the founder, Chairman and CEO of Mediacom Communications Corporation, has issued the following statement:
[eMarketer] Fintech funding to hit record highs in 2022
14-01-2022 | 07:02:27
New tech applications like open finance and blockchain will grab a wider pool of global investors, including hedge funds.
Outbrain partners with Vivo to provide recommendations across browser newsfeeds
13-01-2022 | 08:06:48
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.
Dept acquires US data company Raybeam
13-01-2022 | 08:02:43
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.
Media. Monks merges with data company 4Mile Analytics
13-01-2022 | 07:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
Nokia joins RE100 as part of target to move to 100% renewable electricity by 2025
13-01-2022 | 07:55:05
Nokia has announced that it has joined RE100, a global initiative led by the Climate Group in partnership with CDP, which brings together the world’s most influential businesses committed to 100% renewable electricity. 
GroupM names JiYoung Kim Chief Product and Services Officer
13-01-2022 | 07:52:31
GroupM, WPP’s media investment group, has announced that JiYoung Kim has been named North America’s Chief Product & Services Officer.
Dentsu International appoints Nnenna Ilomechina as Global Chief Operating Officer
13-01-2022 | 07:46:12
Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.
[eMarketer] PayPal mulls proprietary stablecoin to help drive platform growth
13-01-2022 | 07:25:00
PayPal confirmed that it's exploring a stablecoin backed by the US dollar after developer Steve Moser discovered code and images referencing “PayPal Coin” inside the PayPal iPhone app, per Bloomberg.
Haldor Topsøe signs €45m funding deal with EIB to drive green energy transition in Denmark
12-01-2022 | 14:34:00
In line with its strategy to become the global leader in carbon emission reduction technologies by 2024, Danish technology provider Haldor Topsøe has signed a €45 million loan agreement with the European Investment Bank (EIB).
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
12-01-2022 | 13:28:00
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
Plastic Energy, TotalEnergies partner for an advanced recycling project in Spain
12-01-2022 | 09:32:00
Plastic Energy and TotalEnergies announced a new agreement to promote the development of advanced plastic recycling. Under this agreement, Plastic Energy plans to build a second advanced recycling plant in Sevilla, Spain.
INEOS signs renewable power deal with Eneco, increases Belgian offshore wind generation to over 200MW
12-01-2022 | 09:22:00
INEOS has agreed a long-term Power Purchase Agreement for renewable offshore wind power in Belgium with sustainable energy producer Eneco.
[Vacancy] Logitech is looking for a Senior Customer Supply Chain Specialist, Europe
12-01-2022 | 07:17:00
Logitech is directly looking for a Senior Customer Supply Chain Specialist, Europe
Group M appoints Sebastian Muriel as CEO of Spain
12-01-2022 | 07:05:10
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.
Publicis Groupe acquires European independent software engineering company Tremend
12-01-2022 | 07:03:35
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
12-01-2022 | 07:03:31
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta acquires search, display and social advertising technology company MatchCraft
12-01-2022 | 07:03:21
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
12-01-2022 | 06:58:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns
12-01-2022 | 06:53:33
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
12-01-2022 | 06:15:27
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.
T-Mobile acquires rideshare advertising network, Octopus Interactive
11-01-2022 | 13:21:50
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
IBM Watson Advertising brings AI-driven weather analytics to AWS Data Exchange
11-01-2022 | 13:17:22
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.
CIM announces new strategic partnership to help develop ‘whole marketers’
11-01-2022 | 13:13:49
The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.
MediaCom’s festive glitter globe raises £50,000 for charity
11-01-2022 | 13:10:41
MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.
April Lane named E-Commerce Officer of Hearst
11-01-2022 | 13:08:41
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.
Thimba Media eyes UK growth with Seven Star Digital acquisition
10-01-2022 | 13:06:00
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Fidelis New Energy launches European headquarters in Copenhagen, Denmark
10-01-2022 | 12:25:00
Fidelis New Energy, a developer, investor, and operator of climate impact infrastructure, announced its expansion into Europe with its European headquarters in Copenhagen, Denmark.
Banville Wine Merchants expands Italian portfolio and personnel
10-01-2022 | 12:03:00
Banville Wine Merchants continues to expand its Italian portfolio to include artisanal wineries from across the Italian peninsula with a collection of producers previously imported by Montcalm Imports.
Max Verstappen and Viaplay agree partnership
10-01-2022 | 11:17:00
The reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the superstar Dutch driver feature in exclusive content for Viaplay viewers.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
10-01-2022 | 10:52:00
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Nike is the world's most valuable apparel brand, research
07-01-2022 | 07:17:31
Nike has ended 2021 as the most valuable apparel firm globally. According to data presented by FinancePR.com, the global outfit achieved a $30.44 billion valuation in 2021.
Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights
07-01-2022 | 07:14:24
Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.
Samsung Electronics unveils ‘Together for Tomorrow’ vision to build a more sustainable and connected future
07-01-2022 | 07:11:24
The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
07-01-2022 | 07:08:08
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
Independent marketing firm broadhead acquires HMH Agency
07-01-2022 | 07:04:51
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
[eMarketer] Health systems will turbocharge their AI strategies in 2022
07-01-2022 | 06:29:26
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.
Smartly.io acquires Ad-Lib.io to expand creative technology across channels
06-01-2022 | 08:26:54
Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.
Michael Hayes appointed Chief Operating Officer and Deputy Group Head of Hearst Television
06-01-2022 | 08:23:20
Michael J. Hayes has been promoted to chief operating officer and deputy group head of Hearst Television.
Symphony Technology Group acquires Kantar Reputation Intelligence, PRgloo and Onclusive to form a new global partner for PR and Communications
06-01-2022 | 08:14:37
Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.
Data and tech company Numerator acquires HatchTank, adding mobile qualitative survey capabilities
06-01-2022 | 08:10:40
Numerator, a data and tech company serving the market research space, has acquired HatchTank, a tech-enabled mobile qualitative survey company.
The global in-game advertising market to reach $13.9 million by 2028, report
06-01-2022 | 08:03:47
The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.
[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales
06-01-2022 | 07:42:41
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
05-01-2022 | 09:35:35
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
[eMarketer] In 2022, fintechs brace for trends that will make or break them
05-01-2022 | 08:55:00
Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.
Nielsen launches streaming signals for more efficient advertising on connected TV
05-01-2022 | 08:38:40
A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. 
AppLovin acquires Twitter’s MoPub business for $1.05 billion
05-01-2022 | 08:36:15
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
DFDS extends its order with another 25 electric trucks from Volvo
05-01-2022 | 08:32:11
Volvo Trucks has received an order for an additional 25 heavy electric trucks from DFDS, Northern Europe's largest shipping and logistics company.
Force4 Technology Communications launches B2B tech PR and Marketing Communications agency
05-01-2022 | 08:27:10
Force4 Technology Communications, LLC has announced its launch as a trusted and innovative provider of public relations and marketing communications services for B2B high tech companies.
[Column] Rémon Bloemberg: The Bounce Rate Bible
04-01-2022 | 13:03:00
But, how does knowing about the high bounce rate help you? Further complicating matters, each page has its own bounce rate.
Mediacom reaches carriage agreement with Paxton Media
04-01-2022 | 08:16:11
The deal gives Mediacom retransmission consent rights to WPSD-TV, the Paxton Media owned local NBC affiliate in Paducah, KY/Marion-Harrisburg, IL/Cape Girardeau, MO.
Sixty percent of global consumers are frustrated with navigating content on streaming video services, Accenture report
04-01-2022 | 08:13:44
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.
SmartAsset and Marketing Architects launch simpler road to retirement TV Ad campaign
04-01-2022 | 08:06:20
SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, has launched a national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.
Logitech recognized for leadership on Dow Jones Sustainability Europe Index
04-01-2022 | 08:02:53
Logitech’s performance resulted in a 36% overall improvement on the Corporate Sustainability Assessment (CSA), with the company scoring 60 out of 100 this year (Score date: Nov. 12, 2021), compared to 44 out of 100 last year.
[eMarketer] Retail media networks hit their stride in 2021
04-01-2022 | 07:46:18
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
Boiron appoints Havas Media Group as its multimedia partner in 13 European countries
03-01-2022 | 07:08:51
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.
Global outdoor advertising market to reach $58.80 billion in 2025, report
03-01-2022 | 07:05:00
Factors such as a booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market.
Nielsen expands its Nielsen Impact Score offering to include college football teams
03-01-2022 | 07:03:39
Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.
ViacomCBS and CJ ENM announce global strategic partnership
03-01-2022 | 07:00:39
ViacomCBS and CJ ENM have announced a new strategic partnership that will bring premium entertainment to audiences worldwide with a comprehensive global deal.
PRCA research reveals impact of ‘Plan B’ Covid measures on PR industry
24-12-2021 | 07:49:14
Half (50%) of public relations bosses and in-house leaders expect the Government’s latest Plan B measures to have little or no impact on business prospects, according to a PRCA ‘Plan B’ Pulse Check study.
IAB UK joint committee on draft Online Safety Bill calls for inclusion of paid-for ads
24-12-2021 | 07:45:49
The Interactive Advertising Bureau, IAB, Joint Committee on the draft Online Safety Bill has published a report advising that the UK Government includes paid-for digital advertising in the Bill.
Channel 5 joins Digital UK
24-12-2021 | 07:24:07
The four public service broadcasters have entered into a new Digital UK members’ agreement, marking the first time that the venture has been wholly owned by all four PSBs.
Alibaba Group announces carbon neutrality goal by 2030
24-12-2021 | 07:14:03
Alibaba Group Holding Limited has announced a pledge to achieve carbon neutrality in its own operations by 2030 and introduced a Scope 3+ target, a pioneering initiative aiming to facilitate 1.5 gigatons of decarbonization across its business ecosystem by 2035.
DFDS extends its record order with another 25 electric trucks from Volvo
24-12-2021 | 07:00:45
Volvo Trucks has received an order for an additional 25 heavy electric trucks from DFDS, Northern Europe's largest shipping and logistics company.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
AT&T gives nod to the sale of Xandr to Microsoft
23-12-2021 | 07:46:45
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
Fresh Media Bulgaria selects Triton Digital to power its streaming audio strategy
23-12-2021 | 07:41:13
Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.
The global marketing automation software market to reach $$11.46 billion in 2027, report
23-12-2021 | 07:36:00
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
Fisker to partner with Bridgestone for electric vehicle services and solutions in France and Germany
23-12-2021 | 07:26:26
After recently selecting Bridgestone as the exclusive tyre partner for its upcoming Ocean all-electric SUV, Fisker is extending its collaboration with the global company.
Essence appoints Jennifer Zhu as Vice President of Investment in China
23-12-2021 | 07:22:34
Reporting to Essence’s CEO, China, Benjamin Wei, in this new position, she will be responsible for media investment and innovation, helping the agency’s clients to achieve long-term brand and business growth.
Marketers’ digital skills stagnated and declined during the pandemic, CIM study
23-12-2021 | 07:17:03
New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.
[eMarketer] Small influencers poised to win more brand followers in 2022
23-12-2021 | 06:53:29
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
TotalEnergies launches largest battery-based energy storage site in France
22-12-2021 | 14:10:53
TotalEnergies has launched the largest battery-based energy storage facility in France. Located at the Flandres center in Dunkirk, this site, which responds to the need for grid stabilization, has a power capacity of 61 MW.
[Vacancy] Logitech is looking for a Customer Supply Chain Specialist, Europe
22-12-2021 | 10:35:00
Logitech is directly looking for a Customer Supply Chain Specialist, Europe
Consumer marketing firm HUNTER: London joins PRCA as largest corporate member
22-12-2021 | 07:11:45
The Public Relations and Communications Association (PRCA) has announced consumer marketing firm HUNTER: London as its latest corporate member.
Global acquires podcast hosting platform start-up Captivate
22-12-2021 | 07:05:58
Global, the media and entertainment group, has acquired podcast hosting, analytics and monetization platform, Captivate.
 Nielsen ONE Alpha launches with Disney and MAGNA
22-12-2021 | 06:58:00
Disney and MAGNA have joined several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.
Targetspot invests to accelerate audio advertising into gaming
22-12-2021 | 06:48:00
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media.
Quartile acquires Sidecar to form largest cross-channel e-commerce advertising platform
22-12-2021 | 06:42:05
The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
Tom Keaveney Joins 605 as President
22-12-2021 | 06:31:49
605, a global player in television and cross-platform measurement, analytics and attribution, has announced that Tom Keaveney, a media and tech industry veteran, has joined the company as President.
[eMarketer] Consumers to make sustainability a business imperative in 2022
22-12-2021 | 06:25:29
Consumer concerns about climate change reached a tipping point in 2021, and emarketer says it expect calls for action to grow louder in 2022.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
21-12-2021 | 10:57:00
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
Comet Bio announces food sustainability investment to build a manufacturing facility in Denmark
21-12-2021 | 10:26:00
Comet Bio, a manufacturer of healthy and sustainable ingredients, announced an investment with RE Energy to build a dedicated manufacturing facility in Denmark.
Oslo-based Kahoot! launches Kahoot!+ AccessPass, a new user subscription to access premium content
21-12-2021 | 10:05:00
Kahoot!, a global learning platform company, is introducing Kahoot!+ AccessPass, the new subscription where Kahoot! offers access to an expanded library of ready-to-use premium kahoots, courses and other resources.
Inspired Entertainment, Cristaltec sign agreement to transform strategic partnership in Italy
21-12-2021 | 09:37:00
Inspired Entertainment, a B2B provider of gaming content, systems and solutions and Cristaltec announced they have signed a new agreement to transform their strategic partnership in Italy. 
rlaxx TV launches beta web application and Android app
21-12-2021 | 09:12:00
The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.
iO acquires Dutch marketing automation agency intoAction
17-12-2021 | 08:25:19
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
Volvo Group, Daimler Truck and the Traton Group sign joint venture agreement for European charging network
17-12-2021 | 08:19:12
The parties are committed to initiating and accelerating the necessary build-up of charging infrastructure for the increasing number of customers of electric vehicles in Europe and contribute to climate-neutral transportation in Europe by 2050.
Dept acquires digital marketing agency Feed
17-12-2021 | 08:05:34
Global digital agency Dept has acquired Feed, an agency specializing in delivering hyper-personalized, content at scale for forward-thinking global brands such as eBay, Gumtree, and Ancestry.com.
WPP’s media services company Mindshare rebrands
17-12-2021 | 08:01:26
Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.
Holiday advertising fraud on the rise, DoubleVerify data
17-12-2021 | 07:53:00
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
Triton Digital announces expansion of podcast reports to Canada
17-12-2021 | 07:51:19
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.
[eMarketer] Hulu dominates connected TV ad spend
17-12-2021 | 07:24:33
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
ICE announces Peter de Mönnink as new CEO
16-12-2021 | 11:43:00
ICE, the world’s first integrated processing hub, has announced that Peter de Mönnink will take the helm as CEO, effective March 2022.
Targetspot deepens investment in mobile gaming with launch of specialist division
16-12-2021 | 09:44:50
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.
Essence names Maureen Morrison SVP of Global Marketing and Communications
16-12-2021 | 08:34:15
In her role, she will oversee the agency’s marketing, communications, content and editorial products across its 23 offices in 14 countries.
Outbrain expands ad inventory, begins roll out of new Native Header Bidding solution
16-12-2021 | 08:31:00
Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.
Publicis Groupe announces fintech joint venture between Publicis Sapient and Siam Commercial Bank in Southeast Asia
16-12-2021 | 08:28:01
Publicis Groupe has announced the launch of SCB Tech X, a joint venture between Publicis Sapient and Siam Commercial Bank (SCB), creating one of the largest fintech entities in Southeast Asia.
Ogury and The Trade Desk partner to offer programmatic mobile advertising for media buyers
16-12-2021 | 08:24:08
In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.
Storia acquires digital and advertising creative agency Hell's Creative 
16-12-2021 | 08:20:01
Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, has announced it has acquired Hell's Creative in an all-cash asset purchase transaction.
IKEA scales up social business collaborations to include more marginalized groups
16-12-2021 | 08:16:44
The collaboration will broaden the range of products produced in a sustainable industrial environment. The first collection VÅRDANDE will launch in June 2022.
[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies
16-12-2021 | 07:47:18
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.
Dolce&Gabbana names Havas Media Group as global media agency partner
15-12-2021 | 15:48:16
Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.
YouTube agency Team5pm launches in Scandinavia
15-12-2021 | 15:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
GroupM names Colan McGeehan Chief Marketing and Business Officer for North America
15-12-2021 | 15:41:14
GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.
Global digital agency Dept launches in Asia Pacific
15-12-2021 | 15:36:00
Founded in Amsterdam in 2015, Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,000 people in seventeen countries across five continents and was the most awarded independent agency at the 2021 Webby Awards.
[eMarketer] The rise of retail media is one of 2022’s top 5 retail trends
15-12-2021 | 15:33:41
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead
[Vacancy] SOCIAL.INC is looking for a Project Manager
15-12-2021 | 13:19:00
SOCIAL.INC is directly looking for a Project Manager 32-40 hours/week
Deliveroo delivers hyperlocal advertising with Ad-Lib.io
14-12-2021 | 13:45:00
With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates.
 Dynata acquires Ameritest adding creative testing capabilities to advertising solutions
14-12-2021 | 13:10:00
Dynata, the global first-party data platform for insights, activation and measurement, has announced it has acquired Ameritest, a brand and advertising research consultancy.
MSL study reveals racial pay gap in influencer marketing
14-12-2021 | 13:05:00
According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.
Out Of Home Advertising up 38% in third quarter of 2021, report
14-12-2021 | 13:00:00
Digital OOH is leading the overall OOH recovery, and the segment jumped 56 percent compared to Q3 2020. Year-to-date, OOH ad revenue totals $5.1 billion which is an increase of 10 percent over 2020.
[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias
14-12-2021 | 12:45:00
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
14-12-2021 | 12:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  
[Vacancy] Hearst Netherlands is looking for a Junior Content Producer
14-12-2021 | 11:03:00
Hearst Netherlands is directly looking for a Junior Content Producer
[Vacancy] Ace is looking for a Communication & Business Associate
14-12-2021 | 10:56:30
Ace is directly looking for a Communication & Business Associate
[Vacancy] Ace is looking for a People Business Partner Lead
14-12-2021 | 10:52:00
Ace is directly looking for a People Business Partner Lead
Consumers believe advertising can play role in combating climate change, report
13-12-2021 | 12:00:00
 This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18 years and above.
Volkswagen Group ties loan to sustainability target for the first time
13-12-2021 | 11:00:00
The interest rate on the three-year €1.8 billion agreement depends on the Volkswagen Group achieving its CO2 fleet emission targets in Europe.
[Vacancy] ViacomCBS is looking for a VOD Operations Supervisor
10-12-2021 | 10:36:19
ViacomCBS is directly looking for a VOD Operations Supervisor
Marie-Claire Baker appointed GroupM’s Global Chief People Officer
10-12-2021 | 07:57:35
GroupM, WPP’s media investment group, has announced that Marie-Claire Barker has been named Global Chief People Officer, effective January 2022. She succeeds Jennifer Remling, who was appointed WPP’s Chief People Officer in October.
BASF to sell 25.2% of the offshore wind farm Hollandse Kust Zuid to Allianz
10-12-2021 | 07:54:04
Allianz Capital Partners, on behalf of Allianz Insurance Companies, and BASF have agreed on the purchase of 25.2% of the windfarm Hollandse Kust Zuid (HKZ) by Allianz.
Creative Culture and The Clerkenwell Brothers join IPA membership
10-12-2021 | 07:51:00
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.
Nielsen enhances identity system for digital ad measurement In 15 markets
10-12-2021 | 07:48:42
Nielsen has announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022.
Hotwire launches tech training for marketing and communication professionals
10-12-2021 | 07:45:08
Hotwire, the global technology communications consultancy part of Enero Group, has launched Hotwire Into Tech—an on-demand course for mid-to-senior marketing and communications professionals interested in transitioning to a job in technology.
Hearst Magazines names Shashvat Sinha Senior Vice President of Product and Technology at CDS Global
10-12-2021 | 07:42:50
In his new role, Sinha will be responsible for product management, technology strategy and technical project delivery for CDS.
[eMarketer] Direct-to-consumer brands diversify consumer experience to disrupt the retail industry
10-12-2021 | 07:06:00
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.
TotalEnergies to install and operate 800 new charge points in Ghent, Belgium
09-12-2021 | 07:16:50
These new charging stations, to be installed by TotalEnergies and operated for the next ten years, will be supplied with 100% renewable electricity generated by offshore wind power in the North Sea off the coast of Belgium.
Hill+Knowlton appoints Grant Toups as first global Chief Technology Officer
09-12-2021 | 07:13:41
Toups will advance H+K’s end-to-end technology and intelligence strategy, building the firm’s ecosystem of technology-based offerings and improving the use of data science and analytics to drive client success and employee growth and experience.
fuboTV completes acquisition of French live TV streaming company Molotov SAS
09-12-2021 | 07:10:38
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.
TikTok reaches 1 billion users in 5 years to be the second-fastest social media app, study
09-12-2021 | 07:07:42
 In the second half of 2021, TikTok boasted that it joined the elite clube of social media applications to reach one billion active users.
Volkswagen drives expansion of renewable energies with a new wind farm in Sweden
09-12-2021 | 07:04:52
Volkswagen’s share of the wind farm generates some 100 GWh of electricity, or enough for 27,000 households. As a result, Volkswagen is also living up to its responsibility as the market leader for electric vehicles in Sweden.
Advertising and media solutions company Telmar acquires Helixa
09-12-2021 | 07:01:46
Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.
[eMarketer] Credit card applications reached pre-pandemic levels this year
09-12-2021 | 06:37:38
In October, 26.5% of US consumers said they applied for a credit card in the past 12 months—up from last October’s 15.7% of consumers who said the same, according to data from the New York Federal Reserve.
[Column] Eric Visser: Ad-tech's Wild West sees companies consolidate at exponential rate
08-12-2021 | 13:48:00
Over the same period, the advertising industry has been working hard to find solutions to continue targeting consumers with relevant ads in the privacy-centric world we now live in.
EBRD, BNP Paribas partner to promote residential energy efficiency in Poland
08-12-2021 | 11:41:00
With raising energy prices across Europe, Poles will have the chance to improve the energy efficiency of their homes and cut their energy bills, thanks to a landmark scheme agreed between the EBRD and Poland’s BNP Paribas.
Publicis launches ‘work your world’ on Marcel as part of its commitment to future of work
08-12-2021 | 07:34:11
Publicis Groupe has announced ‘Work Your World’, a global employee-first experience unique to Marcel, which combines flexibility, opportunity and growth for all talent.
Carlsberg group earns double A score for global climate and water stewardship
08-12-2021 | 07:31:07
Carlsberg Group has been recognized for leadership in corporate sustainability by global environmental non-profit CDP, securing a place on its prestigious ‘A List’ for tackling climate change, as well as acting to protect water security.
Joydeep Dey hired as global chief strategy officer on WPP’s Ford team
08-12-2021 | 07:28:04
VMLY&R has announced that Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce.
Global ad market reaches new heights, exceeds pre-Covid levels, Magna report
08-12-2021 | 07:23:09
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
UK-based digital marketing firm LOCALiQ launches cross media optimization tech
08-12-2021 | 07:20:27
LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
True Influence partners with The Trade Desk to make digital advertising more effective
08-12-2021 | 07:15:50
Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product.
[eMarketer] Apps will shift from ad dependency in 2022
08-12-2021 | 06:52:17
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
07-12-2021 | 12:45:00
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Dept launches proprietary marketing technology platform
07-12-2021 | 11:19:15
 Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
WPP acquires majority stake in branding and design agency Made Thought
07-12-2021 | 11:16:57
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
VICE News unveils first ever global desk to cover extremism
07-12-2021 | 11:13:42
VICE News announced the launch of The VICE News Extremism Desk, a first-of-its-kind, multi-platform desk covering terrorism, ethnonationalism, white supremacy, Neo-Nazism, militias, and dangerous religious hate groups.
Companies worldwide could face customer backlash if they fail to take action on climate change, study
07-12-2021 | 11:10:01
New global research shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
 MediaMonks acquires salesforce platform Maverick Digital
07-12-2021 | 11:05:34
Maverick Digital has merged with Media.Monks, a subsidiary of S4 Capital. 
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
[eMarketer] Digital audio market sees inflection as advertising share grows
07-12-2021 | 10:56:19
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.
Etihad Airways selects Ad-Lib.io to evolve and scale their cross-channel digital marketing
06-12-2021 | 13:30:00
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s platform for digital-savvy brand marketers.
VMLY&R COMMERCE Global CEO Beth Ann Kaminkow named Jury President for new Creative Commerce Lions
06-12-2021 | 13:00:00
 The new category marks the evolution of the Festival’s eCommerce Lions, celebrating the innovative and creative approach to commercial commerce, payment solutions and transactional journeys.
Havas Media Group appoints Sarah Ivey as Chief Strategy Officer, North America
06-12-2021 | 12:30:00
Based in Toronto, Ivey will report directly to HMG North America CEO Greg Walsh and serve on the agency’s North American executive leadership team. 
Dentsu launches Merkle Taiwan, expands customer experience management services in APAC
06-12-2021 | 12:05:00
Global experience and solutions: Merkle Taiwan adopts Merkle's 30 years of global experience in data, digital transformation, and worldwide talent connections for the latest innovation.
[eMarketer] How consumers’ online reviews are shaping are the future of healthcare
06-12-2021 | 12:00:00
Consumers are increasingly shopping online for healthcare services—especially when it comes to choosing providers, according to new research released by Press Ganey.
Volkswagen announces reorganization of brand and group communications line up
03-12-2021 | 11:24:00
Germany automotive manufacturer Volkswagen has announced that the structural separation of Brand and Group Communications that was initiated in July 2020 at the Wolfsburg site has been completed
Hearst UK appoints Kenya Hunt as new Editor-in-Chief of ELLE UK
03-12-2021 | 11:22:53
Hearst UK, the premium content and experience business, has appointed Kenya Hunt as the new Editor-in-Chief of ELLE UK, overseeing its print, digital and experiential outputs.
WPP’s global communications network Grey announces new global creative leadership and studio structure
03-12-2021 | 11:18:14
Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey.
ENGIE and BASF sign power purchase agreement for renewable energy in Europe
03-12-2021 | 11:11:59
Under the PPA, effective as of January 1, 2022, ENGIE will provide BASF with up to 20.7 terawatt hours of renewable electricity in total throughout the term of the agreement.
IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
03-12-2021 | 11:03:28
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.
Havas Group launches immersive Dare! Live event programme to the public
03-12-2021 | 10:59:14
Following a successful October 19th premiere to employees across the world, global communications company Havas Group has now publicly announced its innovative new event series, Dare! Live, to the public.
[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users
03-12-2021 | 10:55:06
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.
Xandr standardizes video content on its platform
02-12-2021 | 16:46:56
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.
PRCA relaunches Business Development Group
02-12-2021 | 16:44:06
The Public Relations and Communications Association (PRCA) has relaunched its Business Development (BD) Group, with 3 Monkeys Zeno’s Rebecca Wagstaffe and Richmond & Towers’ Anouska Leon to co-chair the Group.
Finsbury Glover Hering and SVC complete merger, creating global strategic communications company
02-12-2021 | 16:40:56
The firm brings together over 1,000 communications professionals, operating from 25 offices in Asia, Europe, the Middle East and the United States, including its global headquarters in New York.
[eMarketer] 2021 is a historic year for global ad spending
02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
Ace agencies Born05 and Off The Record enter European partnership with Steve Madden
02-12-2021 | 10:20:00
Digital Branding Agency Born05 is now the lead agency for Steve Madden. The agency will work with growth agency Off The Record to create the storyline of the lifestyle fashion brand for the European markets.
Supremacy Games set to release first mobile NFT racing game
02-12-2021 | 08:54:35
Supremacy Games has announced the first mobile game developed in Finland that has integrated NFT (non-fungible token) functionality, Race Team Rivals NFT Garage.
Ørsted takes final investment decision on two German offshore wind farms
02-12-2021 | 08:21:20
Ørsted’s Board of Directors has taken final investment decision (FID) on the two German offshore wind farms Gode Wind 3 (242 MW) and Borkum Riffgrund 3 (900 MW) which are expected to be commissioned in 2024 and 2025, respectively.
EBRD boosts renewable energy in Central Europe
02-12-2021 | 07:18:00
The European Bank for Reconstruction and Development (EBRD) is supporting the transition of Photon Energy NV (Photon Energy), a renewable energy developer and independent power producer with Czech origins.
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
01-12-2021 | 14:10:21
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
Dentsu appoints Alex Hesz as Global Chief Strategy Officer
01-12-2021 | 14:06:14
Partnering with Global CEO Wendy Clark and the Dentsu International Executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.   
UK marketing industry emerges stronger from pandemic after reskilling boost, CIM report
01-12-2021 | 14:03:27
The latest findings echo the emphasis the Government’s Autumn budget placed on skills, with a £3bn investment in personal development to help the UK economy recover from the pandemic.
Wärtsilä enters Belgian market with 25 MW energy storage system to balance the grid
01-12-2021 | 14:00:00
The technology group Wärtsilä will supply a 25-megawatt (MW) / 100-megawatt hour (MWh) energy storage system under an extended equipment delivery and a long-term service agreement in Belgium.
Tesco launches media and insight platform to help brands engage with customers
01-12-2021 | 13:57:02
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.
[eMarketer] Uber drives the rise of on-demand healthcare
01-12-2021 | 13:52:30
Direct-to-consumer (D2C) telehealth company Hims & Hers partnered with ride-hailing giant Uber to deliver health and wellness products to 12 new markets across the US via the UberEats apps.
Plug Power, ACCIONA Energía launch AccionaPlug to address green hydrogen market in Spain and Portugal
01-12-2021 | 09:31:00
Plug Power, the provider of turnkey hydrogen solutions for the global green hydrogen economy, and ACCIONA Energía announced they have finalized the formation of their 50-50 joint-venture.
Plug Power selects Germany's Port of Duisburg as location of European headquarters
01-12-2021 | 09:17:00
Plug Power, the provider of turnkey hydrogen solutions for the global green hydrogen market, announced its European headquarters will be located in the Port of Duisburg, North Rhine-Westphalia, Germany.
WPP acquires UK tech company Cloud Commerce Group
30-11-2021 | 15:15:40
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
BP and Schneider Electric collaborate on low carbon energy solutions to help customers decarbonize
30-11-2021 | 15:12:51
Under the terms of the MoU, BP and Schneider Electric intend to combine skills and capabilities to define and scale integrated energy solutions for cities and commercial and industrial customers in hard to abate sectors, such as high emission transportation and heavy industry.
Essence names Anthony Reeves President, Global Client Partner
30-11-2021 | 15:09:08
Essence has announced Anthony Reeves will be joining the agency as President, Global Client Partner, working with clients to further integrate the agency’s practice areas of data, analytics, media strategy and creative.
Sony to become the official virtual fan engagement partner of Manchester City Football Club
30-11-2021 | 15:05:44
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.
The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
30-11-2021 | 15:02:14
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.
[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones
30-11-2021 | 14:59:51
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
TotalEnergies launches largest solar power plant in France
30-11-2021 | 10:00:00
TotalEnergies launched its largest photovoltaic solar power plant in France, with a capacity of 55 megawatts (MW). The solar farm, located northeast of Gien (Loiret), comprises 126,000 photovoltaic panels spread over 75 hectares.
ViacomCBS And Gray Television renew CBS Television Network affiliate agreement
29-11-2021 | 12:00:00
As part of the agreement, Gray's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.
Mary Basterfield joins S4 Capital as Chief Financial Officer
29-11-2021 | 11:45:00
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
Essence unveils report to assist brands unlock potential of social commerce
29-11-2021 | 11:40:00
Essence has unveiled its first-ever social commerce report, which investigates the rapidly growing trend of consumers buying products and services directly on social platforms. 
Nielsen transforms linear TV measurement with new individual commercial metrics
29-11-2021 | 11:35:00
Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
[eMarketer] Mirco-influencers present macro opportunities
29-11-2021 | 11:30:00
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
[Vacancy] ViacomCBS is looking for an A/V QC Coordinator
29-11-2021 | 06:45:00
ViacomCBS is directly looking for an A/V QC Coordinator
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
29-11-2021 | 06:41:00
ViacomCBS is directly looking for a Presentation Scheduler
Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
26-11-2021 | 12:18:10
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.
WPP opens its new Prague Campus
26-11-2021 | 12:15:00
WPP has opened its new Campus in Prague, restoring an iconic First Republic palace to its former glory as one of the most modern workspaces in Central Europe.
Hearst UK appoints Kelly Warnell as Head of Entertainment and Technology in Commercial Client team
26-11-2021 | 12:14:58
As part of Hearst UK’s increased investment and ownership of entertainment and technology content, Kelly’s appointment will see her driving revenue through a wide range of audience platforms, including digital, performance, event, content, creative solutions and print offerings.
TotalEnergies partners with the Government of Suriname to preserve forests
26-11-2021 | 12:14:30
This public-private partnership illustrates the alignment between the ambition of TotalEnergies and the Government of Suriname to protect forest ecosystems and biodiversity while benefiting local communities.
Strategic consulting firms as most critical PR skill, ICCO World PR Report
26-11-2021 | 11:58:17
The specific areas of focus for talent development come on the back of 52% of those surveyed, saying that ‘retaining PR and Communications talent’ was the biggest challenge for their business going forward.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
26-11-2021 | 11:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
[Column] Karan Singh: Maximise your engagement and battle to the top this Black Friday
25-11-2021 | 16:54:17
The Black Friday phenomenon is set to continue growing in 2021 with average budgets for consumers in the Netherlands expected to rise by 8% from last year according to research from Simon-Kuch & Partners.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
25-11-2021 | 14:34:29
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
Coca-Cola partners with Tech Partners to create bottle prototype made from plant-based sources
25-11-2021 | 14:29:07
The prototype bottle comes more than a decade after the company’s PlantBottle™ debuted as the world’s first recyclable PET plastic bottle made with up to 30% plant-based material. 
World Out of Home Organization adds seven new members from main global markets
25-11-2021 | 14:23:17
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
Financial insights and media company Investor Scene launches in Canada
25-11-2021 | 14:20:45
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.
Online shopping site LOHACO adopts Xandr’s Monetize Ad Server
25-11-2021 | 14:17:40
With the selection of Monetize Ad Server, ASKUL Corporation intends to use its advanced ad serving capabilities to offer new services and products to its advertising customers. 
[eMarketer] Trends disrupting the UK retail landscape
25-11-2021 | 14:14:32
The UK is one of the world’s most mature retail ecommerce markets: This year, 36.3% of total UK retail sales will be digital sales, a share second only to that of China.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
24-11-2021 | 15:17:39
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
ViacomCBS completes acquisition of majority interest in Fox TeleColombia and Estudios TeleMexico
24-11-2021 | 15:13:00
Fox TeleColombia & Estudios TeleMexico will bolster ViacomCBS' Spanish-language content production capabilities and expand ViacomCBS International Studios', VIS.
IKEA to phase out plastic from consumer packaging by 2028
24-11-2021 | 15:10:49
In line with the commitment to have a positive impact on both people and planet, IKEA will phase out plastic from consumer packaging solutions.
Muck Rack database reveals how many listeners every active podcast has
24-11-2021 | 15:08:14
This latest addition to the leading Public Relations Management (PRM) software builds on Muck Rack’s initial podcaster database launch and brings even more value to the thousands of organizations around the world that rely on Muck Rack’s all-in-one solution.
Canadian investors losing trust in companies’ net zero Commitments and disclosure, research
24-11-2021 | 15:05:29
New research released by Edelman Smithfield in Canada highlights a sharp rise in skepticism and increased scrutiny by Canadian institutional investors of environmental, social and governance (ESG) initiatives and related disclosure by Canadian issuers.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
24-11-2021 | 15:02:54
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager
[Vacancy] Outbrain is looking for an Office Manager - Part time- (25h)
24-11-2021 | 13:20:00
Outbrain is directly looking for an Office Manager - Part time- (25h)
[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager
24-11-2021 | 13:13:00
Outbrain is directly looking for a Programmatic Technical Operations Manager
[Vacancy] Outbrain is looking for a Procurement Manager
24-11-2021 | 13:00:00
Outbrain is directly looking for a Procurement Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
24-11-2021 | 12:51:00
Outbrain is directly looking for an Industry Director, Automotive & Technology
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
ViacomCBS announces new global deal with Twitter
23-11-2021 | 15:17:48
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.
Samsung Electronics expands its ‘Green Chip’ line-up to reduce carbon emission
23-11-2021 | 15:14:00
Samsung’s automotive LED packages also had their carbon footprint verification, a first in the industry for automotive LED packages, further expanding Samsung’s portfolio of eco-conscious ‘green chips’.
E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing
23-11-2021 | 15:10:32
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.
Omnicom's Credera acquires BrightGen to expand digital marketing consulting depth
23-11-2021 | 15:06:17
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.
[eMarketer] Social media key to product discovery for Gen Z
23-11-2021 | 15:01:11
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.
iO acquires Dutch content agency Entopic
22-11-2021 | 15:32:18
The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.
Dentsu reveals its 2022 media trends in new guide for marketers
22-11-2021 | 15:26:05
Futurist experts, specialists and leaders from Carat, dentsu X and iProspect have joined forces to identify and explore the biggest media trends to watch out for in the coming year.
Technip Energies partners with Svante to develop industrial-scale carbon capture projects in Europe and Middle-East
22-11-2021 | 15:24:06
Technip Energies and Svante have entered into a Memorandum of Understanding (MoU) to further develop Svante’s solid sorbent carbon capture technology and provide integrated solutions from concept to project delivery.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
Marketing Report s'étend à la Belgique
22-11-2021 | 14:56:51
Marketing Report travaille sur un certain nombre de lancements internationaux. La première expansion sera en Belgique.
[eMarketer] US leads in health tech funding
22-11-2021 | 14:51:55
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.
Yahoo and BuzzFeed expand partnership across programmatic, identity and content
20-11-2021 | 13:49:36
With the partnership, BuzzFeed will leverage Yahoo’s unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.
Global ad tech company The Trade Desk advances partnership with NBCUniversal
20-11-2021 | 13:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
Nokia sets sights on 100 per cent green electricity by 2025
20-11-2021 | 12:22:26
Nokia has called for accelerated digitalization and green energy uptake, as well as setting its sights on 100% renewable electricity in its own operations by 2025.
TotalEnergies inks two partnerships to develop natural carbon sinks in Australia
20-11-2021 | 12:22:19
TotalEnergies has established two operational partnerships with Australian carbon developers AgriProve and Corporate Carbon to develop natural below-ground carbon sinks in Australia and help prevent savanna fires, notably in Africa.
[eMarketer] Connected TV catches attention of US population
20-11-2021 | 12:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
Marketing Report expands to Belgium
19-11-2021 | 15:03:00
Marketing Report is working on a number of international launches. The first expansion will be to Belgium.
Omnicom PR Group appoints Kiersten Zweibaum as Global Chief Growth and Marketing Officer
19-11-2021 | 12:48:58
Omnicom Public Relations Group, OPRG, a division of Omnicom Group's Communications Consultancy Network, has announced the appointment of Kiersten Zweibaum as Global Chief Growth and Marketing Officer.
Global digital advertising market to reach $764 billion by 2025, research
19-11-2021 | 12:43:53
Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies and rising penetration of e-commerce.
AdQuick unveils free Out-of-Home advertising toolkit targeting marketers
19-11-2021 | 12:40:11
Marketers can gain instant access to the entire toolkit by simply creating a free account.
Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada
19-11-2021 | 12:37:25
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.
[eMarketer] Samsung bets on 5G to inspire the future of smart hospitals
19-11-2021 | 12:34:00
Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.
Demandbase delivers account-based advertising for Facebook, Instagram, Twitter and YouTube
18-11-2021 | 17:16:08
Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.
Social Media is an effective amplifier of Out of Home Advertising campaigns, research
18-11-2021 | 17:12:00
More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.
Omnicom prices £325 million senior notes offering
18-11-2021 | 17:08:26
The Notes and the related guarantee will be the unsecured and unsubordinated obligations of the Issuer and Omnicom Group, respectively, and will rank equal in right of payment to all of their respective existing and future unsecured senior indebtedness.
ITV and Virgin Media O2 announce  long term commercial partnership
18-11-2021 | 13:26:59
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
Dentsu International appoints Rohan Philips President of global product for all media agencies
18-11-2021 | 13:22:02
Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.
Schneider Electric and GreenYellow partner to accelerate low-carbon trajectory of large companies globally
18-11-2021 | 13:18:08
For Schneider Electric, this partnership supports the development of additional solutions focused on improving energy efficiency for the digital transformation of industrial and building applications.
Global native advertising firm MGID appoints Madi Bachar as Vice President of global sales
18-11-2021 | 13:13:32
Prior to joining MGID, he held the position of B2B sales and Business Development Advisor at MBdigital, as well as VP of Sales and Partnerships at programmatic advertising platform Gamoshi/
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
18-11-2021 | 13:09:36
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
DoubleVerify launches publisher solution in Europe
17-11-2021 | 15:22:56
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.
Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices
17-11-2021 | 15:18:28
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 
Maersk Drilling secures two-well Dutch contract for Maersk Resolute
17-11-2021 | 14:03:00
Maersk Drilling has been awarded a contract with ONE-Dyas B.V. which will employ the harsh environment jack-up rig Maersk Resolute to drill the IJssel and Clover exploration wells in the Dutch sector of the North Sea.
Magnus Djaba appointed Chief Client Officer of Publicis Groupe
17-11-2021 | 11:16:39
Publicis Groupe has announced the promotion of Magnus Djaba to the role of Chief Client Officer.
Iberia, Vueling, LEVEL and IAG Cargo select Havas Media as global media partner
17-11-2021 | 11:13:00
Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.
Essence appoints Anna Berry as UK Managing Director
17-11-2021 | 11:10:36
Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.
BICO’s group companies CELLINK and CYTENA win five German Design Awards for excellent product design
17-11-2021 | 11:07:00
Five products from BICO, the global Bio Convergence company, has been awarded with the prestigious 2022 German Design Awards.
TİAK Board retains Kantar and expands Turkey TV audience measurement service
17-11-2021 | 11:04:44
Kantar’s integrated technology, built to measure viewing across all screens, will be installed across the panel in Turkey.
[eMarketer] TikTok eyes 1.5 billion monthly users by 2022
17-11-2021 | 11:00:46
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
rlaxx TV selects Publica to power CTV ad serving
16-11-2021 | 15:46:00
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
Redefine Meat commercially launches world's first whole cuts of new-meat in new culinary concepts
16-11-2021 | 15:30:00
Redefine Meat announced the launch of the first ever category of plant-based whole cuts that achieve a level of product quality comparable to high-quality animal meat available within select restaurants in the UK.
Creatio partners with ZED Consulting to help businesses in the UK embrace no-code
16-11-2021 | 14:52:50
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced its partnership with ZED Consulting.
ReneSola Power, Emeren launch first solar project in Italy
16-11-2021 | 14:38:00
ReneSola Power, a fully integrated solar project developer, and Emeren, a London, United Kingdom-based project developer specialized in the development of renewable energy power announced the launch of a 7 MW ground-mounted solar project in southern Italy. 
[Vacancy] ViacomCBS is looking for a Coordinator Product Fulfillment
16-11-2021 | 07:51:00
ViacomCBS is directly looking for a Coordinator Product Fulfillment
Candid acquires UK's Brand Potential
15-11-2021 | 17:39:50
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.
MediaMonks acquires Italian creative content marketing agency Miyagi
15-11-2021 | 17:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
CIM calls for UK government’s support to address marketing skills crisis
12-11-2021 | 15:12:00
The Chartered Institute of Marketing (CIM) has praised the £3.8 billion funding for skills training announced in last week’s Budget, but says the opportunity has been missed to boost the UK's vital marketing sector.
Xandr launches a new deals platform within Xandr Monetize
12-11-2021 | 15:10:00
Xandr’s Monetize SSP now offers a feature-rich, intuitive deals platform coupled with marketplace innovation which empowers sellers to drive high-value transactions with buyers.
Number of marketers set to use sales data to triple next year, study
12-11-2021 | 15:08:00
New consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by The Trade Desk.
OneScreen.ai raises $3 million to build media marketplace for billboards, buses and blimps
12-11-2021 | 15:05:00
The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date.
[eMarketer] Twitter’s US ad revenues to grow past $2 billion this year
12-11-2021 | 15:00:00
Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.
Ørsted, BASF sign 25-year offshore wind power purchase agreement in Germany
12-11-2021 | 08:35:00
BASF and Ørsted concluded a 25-year fixed-price corporate power purchase agreement (CPPA), under which BASF will offtake the output of 186 megawatts from Ørsted’s planned Borkum Riffgrund 3 Offshore Wind Farm in Germany.
ENGIE, Crédit Agricole Assurances acquire Eolia Renovables, renewable power producers in Spain
12-11-2021 | 08:25:00
ENGIE and Crédit Agricole Assurances announced they have reached an agreement to acquire a 97.33% stake of Eolia Renovables, one of the largest renewable power producers in Spain.
MediaCom named The Coca-Cola Company’s global media agency
11-11-2021 | 15:36:05
WPP has been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.
fuboTV acquires French  live TV streaming service Molotov
11-11-2021 | 15:33:00
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
IKEA joins other global companies to only purchase zero emission fuels for ocean shipping by 2040
11-11-2021 | 15:27:57
The ambition statement makes it clear that global transport buyers want zero-carbon shipping, and rapidly accelerating decarbonizing efforts.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
11-11-2021 | 15:25:30
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
[eMarketer] Mastercard launches crypto cards in Asia to tap into demand for digital currencies
11-11-2021 | 15:18:00
The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
11-11-2021 | 10:50:23
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
RWE invests in 44-megawatt onshore wind farm in France
11-11-2021 | 07:31:44
By deciding to invest in the Les Nouvions onshore wind farm, RWE is further expanding its renewables portfolio in France. The 44-megawatt wind farm is located in northern France in the Hauts-de-France region.
TotalEnergies partners with Daimler Truck AG to develop hydrogen ecosystem for transportation in Europe
11-11-2021 | 07:20:00
TotalEnergies and Daimler Truck AG signed an agreement on their joint commitment to the decarbonization of the road freight in the European Union.
VICE Amsterdam and Google Nest announce new content collaboration
10-11-2021 | 13:19:28
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
SAP awarded Terra Carta Seal for commitment to sustainability
10-11-2021 | 13:16:04
The inaugural 2021 Terra Carta Seal recognizes global companies that are driving innovation and action toward the creation of genuinely sustainable markets.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
10-11-2021 | 13:12:55
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
MediaMath and IBM Watson Advertising deliver addressable weather-based ad solution
10-11-2021 | 13:10:13
 IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather by location and complex data sets.
[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending
10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.


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