Tagresults

11-09-2020 18:52:00 | Door: Administrator | Hits: 173027 | Tags:

Havas Media Canada expands media experience and digital capabilities with VP hires
23-09-2021 | 16:27:49
Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.
Cosmetics companies partner to develop environmental impact assessment and scoring system for cosmetics products
23-09-2021 | 16:24:30
The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology.
Mood Media acquires PlayNetwork
23-09-2021 | 16:21:16
Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.
TV measurement and analytics firm 605 and PlaceIQ announce partnership expansion
23-09-2021 | 16:16:56
This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.
[eMarketer] Roku, Shopify partnership to increase access to CTV ad campaigns
23-09-2021 | 15:26:50
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.
WPP opens its new campus in Milan
22-09-2021 | 17:33:35
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
Opera partners with DanAds to launch self-serve advertising platform
22-09-2021 | 17:24:06
Opera has announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customizable and scalable self-serve ad tech infrastructure for tier1 publishers.
The Climate Pledge announces 86 new signatories committed to achieving net-zero carbon by 2040
22-09-2021 | 17:16:35
Amazon and Global Optimism have announced that more than 200 companies have now signed The Climate Pledge. The 86 new signatories joining The Climate Pledge include Procter & Gamble, HP, Salesforce, ASOS, and Nespresso.
[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
22-09-2021 | 17:11:59
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.
[Marketing Week: Bob Koigi: Focus on minority content creators
21-09-2021 | 14:30:00
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
Heineken shares its Net Zero carbon roadmap
21-09-2021 | 13:15:00
By 2030, the brewer is targeting to reduce its scope 1 and 2 emissions by 90% and scope 3 by 21% (vs the 2018 baseline). Heineken strives to reach net zero from barley to bar by 2040.
Dentsu International to mobilize 10,000 young creatives to help cut food waste
21-09-2021 | 13:00:00
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.  
PRCA launches new Global Advisory Board to turbocharge international growth
21-09-2021 | 12:45:00
The Public Relations and Communications Association (PRCA) has revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals.
Geometry Ogilvy Japan appoints Mary Lee to lead experience practice
20-09-2021 | 11:00:00
Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.
First global standards to ensure responsible marketing of alcohol by social media influencers launched
20-09-2021 | 10:30:00
The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.
New IPA survey reveals industry’s marketing effectiveness levels
20-09-2021 | 10:15:00
The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."
IRI launches new lift measurement solution for Facebook
17-09-2021 | 12:49:07
IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.
Audacy and Cumulus Media announce content distribution partnership
17-09-2021 | 12:46:00
Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.
VideoAmp becomes Facebook multi-touch attribution measurement partner
17-09-2021 | 12:35:06
Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.
Smartly.io enhances creative production, streamlines workflows for social advertising
17-09-2021 | 12:19:51
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced upgrades to its Creative Editor experience with unified workflows across creative formats.
[eMarketer] Over 80 per cent of retail and food services ordered online will be paid via cards
17-09-2021 | 12:14:00
Since the start of our forecast period in 2014, there has been a shift toward card-based payments.
ViacomCBS announces leadership transition at Paramount Pictures
16-09-2021 | 15:57:53
Gianopulos will serve in an advisory role at Paramount through the end of the year to help ensure a smooth transition.
Havas Media Group joins Protect Our Press initiative to support local news growth
16-09-2021 | 15:55:02
Havas Media Group (HMG) has joined Protect Our Press,  a national initiative for agencies, brands, publishers, and individuals centered on preserving trusted local news.
Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     
BET launches studio targeting black content creators
16-09-2021 | 15:48:37
BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.
[eMarketer] Shopify scales global e commerce operations with innovative tools
16-09-2021 | 15:44:02
Shopify is scaling up its international ecommerce operations with two recent developments.
Pijper Media partners with Outbrain to power recommended content
15-09-2021 | 14:54:00
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
Intracto Group rebrands as iO
15-09-2021 | 14:44:00
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.
Procter & Gamble accelerates action on climate change toward net zero emissions by 2040
15-09-2021 | 14:32:06
 P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.
Ogilvy names Ben Messiaen as chief client officer for EMEA
15-09-2021 | 14:25:01
From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 
Havas Media partners with Adelaide to drive clarity of attention and meaningful growth
15-09-2021 | 14:18:16
Havas Media Group announced has partnered with Adelaide to deliver enhanced attention metrics for its global client roster.
[eMarketer] Adoption of mobile messaging apps soars
15-09-2021 | 14:14:24
Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
TotalEnergies, Shell Netherlands, EBN and Gasunie partner to develop offshore CCS project, Aramis
14-09-2021 | 08:22:00
TotalEnergies, Shell Netherlands, Energie Beheer Nederland (EBN) and Gasunie formed a partnership to enable large-scale CO2-reduction for industrial clusters in the Netherlands.
WPP appoints new creative, data and regional leadership to its team supporting Ford
10-09-2021 | 14:57:32
WPP has announced several senior executive appointments to strengthen further its leadership team servicing Ford Motor Company.
Essence announces Richard Hartell as new Global Chief Client Officer for Google
10-09-2021 | 14:55:22
Essence has announced that Richard Hartell has joined the agency as the new Global Chief Client Officer, overseeing the agency’s long-standing relationship with Google.
Logitech commits to remove more carbon than it creates with a climate positive approach
10-09-2021 | 14:51:42
Logitech has announced that it is adopting a climate positive approach, addressing its carbon footprint across the entire value chain.
LG Ads introduces personalized Smart TV Platform, River OS
10-09-2021 | 14:48:50
River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.
Intracto Group acquires e-commerce agency We Provide
09-09-2021 | 15:39:14
The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.
VICE World News expands EMEA newsroom with new journalist hires
09-09-2021 | 15:35:00
The new hires come as VICE looks to bolster VICE World News’ reporting bench of journalists across EMEA, under the leadership of Matthew Champion the Executive Editor for EMEA.
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
09-09-2021 | 15:31:24
Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.
Microsoft renews global contract with Xandr
09-09-2021 | 09:55:00
Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. 
Frank Biancuzzo appointed President of Hearst Media Production Group
08-09-2021 | 16:38:23
Hearst Television has announced the launch of Hearst Media Production Group as it expands original program production and distribution capabilities.
Media.Monks merges with Cashmere, expanding creative and culture capabilities
08-09-2021 | 16:35:10
S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.
Capability gaps creating significant challenges for large advertisers, WFA research
08-09-2021 | 16:28:34
Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.
dentsu international and Malaria No More UK launch latest component to the Zero Malaria campaign
08-09-2021 | 16:25:16
Dentsu’s global creative experience agency, Isobar, created the new AR Instagram filter to mark World Mosquito Day 2021.
[eMarketer] US businesses explore innovative payment options post pandemic
08-09-2021 | 16:20:03
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020.
De Beers appoints Havas Media Group as global media agency
07-09-2021 | 16:28:54
The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé.
VICE Media announces new $135 million equity financing round
07-09-2021 | 16:25:45
VICE Media Group, a global multi-platform media company, has announced that it has closed a $135 million equity financing round from its existing investors.
InMobi appoints Philip Gale as Head of Agency Development for Europe
07-09-2021 | 16:23:09
InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.
Unilever’s PETA-Approved brands join the fight to save cruelty free cosmetics in Europe
07-09-2021 | 16:19:46
Unilever’s PETA-Approved brands, including TRESemmé, Simple and St.Ives, have committed to joining the fight to save cruelty free cosmetics in Europe.
[eMarketer] Smartphone shipments to hit 1.37 billion in 2021 driven by premium 5G handsets
07-09-2021 | 16:16:56
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.
[Marketing Week: Bob Koigi: Brands adopt niche positions to respond to market trends
07-09-2021 | 13:30:00
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
Publicis Groupe appoints Sylvie Ouziel as CEO of Shared Platforms
02-09-2021 | 17:18:57
In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.
Carlsberg’s Swiss brewery embraces electric trucks for sustainable transportation
02-09-2021 | 17:15:02
The Feldschlösschen brewery, Switzerland, is now delivering to customers in the country through a fleet of 20 new 26-tonne electric trucks – the world’s first mass-produced electric trucks from Renault Trucks.
Entravision Communications acquires Cisneros Interactive
02-09-2021 | 17:12:10
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.
Dentsu international appoints Victoria Livingstone as EMEA Chief People Officer
02-09-2021 | 17:08:36
Dentsu international, the global media and digital marketing communications company, has appointed Victoria Livingstone as the Chief People Officer to bolster organisational effectiveness across EMEA. 
[eMarketer] The number of US paid digital audio subscribers on an upward trajectory
02-09-2021 | 17:04:29
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.
IKEA joins 50L Home Coalition to accelerate action on water saving solutions
01-09-2021 | 16:12:00
The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 litres, and elsewhere much more.
PRCA partners with ECI to confront global challenges in PR and business
01-09-2021 | 16:08:00
The Public Relations and Communications Association (PRCA) Ethics Council and the Ethics and Compliance Initiative, ECI, have joined forces to launch a new research project to capture the global state of ethics and compliance in PR and communications.
Havas Group unveils sovereign technologies to tackle challenges of accelerated innovations
01-09-2021 | 16:05:00
To meet the challenges raised by the acceleration of innovation and to inject meaning into the core of technological projects, Havas Group has launched Havas Sovereign Technologies.
Smartly.io bolsters creative insights capabilities, embraces next wave of advertising engagement
01-09-2021 | 16:00:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced Ad Ranking, a new capability within its insights offering.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Hill+Knowlton Strategies appoints Laurie Rosenfield as Global Chief People Officer
31-08-2021 | 12:37:39
Hill+Knowlton Strategies, a global public relations firms, has announced the appointment of Laurie Rosenfield as its global chief people officer, effective September 13, 2021.
Apple introduces the News Partner Programme to support journalism
31-08-2021 | 12:34:54
The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability.
Essence expands consultancy service to help brands harness market-leading digital innovation
31-08-2021 | 12:32:28
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
Tiktok announces partnership with Shopify
31-08-2021 | 12:30:08
TikTok is expanding its partnership with Shopify allowing merchants to add Shopping tabs and to create storefronts on their profiles.
Summit Health launches first brand advertising campaign
31-08-2021 | 12:27:32
Summit Health has announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network.
[eMarketer] Pay TV faces an uncertain future in Canada
31-08-2021 | 12:24:34
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
Smartly.io appoints Ryan Jamboretz as Chief Strategy Officer
30-08-2021 | 13:00:00
Smartly.io, a social advertising automation platform for creative and performance marketers, has announced the appointment of Ryan Jamboretz as its first Chief Strategy Officer.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
30-08-2021 | 13:00:00
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
#paid raises $15 million in Series B funding to expand creator marketing platform
30-08-2021 | 12:00:00
#paid, a creator marketing platform that connects brands with content creators, has announced it secured $15 million in Series B funding.
Permission.io announces availability on Google Cloud marketplace to accelerate permission-based advertising
30-08-2021 | 11:45:00
Permission.io, a provider of permission-based digital advertising, has announced the availability of its blockchain validator node and blockchain full node on Google Cloud Marketplace.
Intracto Group acquires digital agency Awave
26-08-2021 | 13:19:16
Now counting 180 Swedish team members, after the earlier acquisition of full-service agency Stendahls, this step underlines Intracto Group’s growth ambitions in Scandinavia.
Carousell appoints Essence as integrated media agency of record
26-08-2021 | 13:15:05
Essence has announced that it has been awarded integrated media agency of record duties for classifieds marketplace Carousell.
Engine Media Holdings engages ICR to build out Investor Relations Programme
26-08-2021 | 13:13:56
Engine provides sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming, data/analytics, and programmatic advertising.
[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers
26-08-2021 | 13:13:07
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending
Afterpay introduces new advertising solutions
26-08-2021 | 13:09:15
Afterpay, a company involved in "Buy Now, Pay Later" payments, has announced the debut of Afterpay Ads, a new suite of advertising products to help brands reach, acquire and activate high intent, loyal shoppers across the Afterpay ecosystem.
WPP acquires AI technology company Satalia
25-08-2021 | 15:10:13
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
VMLY&R COMMERCE appoints Sergio Leon as SVP, Creative Director of Content and  Experience
25-08-2021 | 15:08:35
In this new role, Sergio will be responsible for evolving the agency’s creative commerce product for existing clients, with a specific focus on Experiential and Content Strategy.
Del monte reiterates commitment to sustainable production in new report
25-08-2021 | 15:07:25
Fresh Del Monte Produce Inc has released  its 2020 Sustainability Report which further solidifies the company’s leadership position in defining what sustainable production means at scale for large producers.
InMobi partners with Cybersecurity firm Human to keep mobile in-app advertising secure
25-08-2021 | 15:05:09
The partnership, which includes a direct integration with Human’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.
[eMarketer] Implications of China’s Personal Information Protection Law means for marketers
25-08-2021 | 15:02:02
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.
Dentsu expands global Google Technology Practice with two leadership appointments
24-08-2021 | 12:00:00
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.
Publicis Groupe named a Leader in loyalty services report by Independent Research Firm
24-08-2021 | 11:45:00
With loyalty marketing spend booming, the report advises brands to increase their reliance on expertise from loyalty service providers that look at loyalty as an outcome, not necessarily just a program.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
24-08-2021 | 11:30:00
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
[Vacancy] DPG Media is looking for a Software Engineer - Editorial Area
23-08-2021 | 14:33:20
DPG Media is directly looking for a Software Engineer - Editorial Area
[Vacancy] DPG Media is looking for a Senior Software Engineer - Editorial Area
23-08-2021 | 14:29:51
DPG Media is directly looking for a Senior Software Engineer - Editorial Area
David Droga appointed CEO and Creative Chairman of Accenture Interactive
23-08-2021 | 12:15:00
Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1, 2021.
TVSquared partners with AdImpact to measure reach, frequency and incremental reach for political connected TV ad campaigns
23-08-2021 | 12:00:00
TVSquared, a global company in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns.
605 offers alternative TV viewing measurement solution for networks, agencies and brands
23-08-2021 | 10:45:00
605, a  television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks
Spotify announces stock repurchase programme of up to $1.0 billion
20-08-2021 | 13:43:15
Spotify Technology has announced that it will commence a stock repurchase program beginning in the third quarter of 2021.
Global social media advertising market poised to reach $248 billion by 2027, report
20-08-2021 | 13:39:32
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.
Logitech and Billboard debut first ever creator-centered music chart
20-08-2021 | 13:37:49
Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, have announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation.
Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
20-08-2021 | 13:34:04
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
[eMarketer] Latin America’s retail ecommerce sales move to mobile devices
20-08-2021 | 13:18:34
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.
Comcast and ViacomCBS launch a new streaming service in select European markets
18-08-2021 | 15:23:51
The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
MNC Group partner with SpotX to scale video monetization plans in Indonesia
18-08-2021 | 14:51:20
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.
Publicis Groupe announces retirement of Epsilon CEO Bryan Kennedy, John Giuliani appointed Executive Chairman
18-08-2021 | 14:48:46
Kennedy will step down as CEO and transition into an Executive Strategic Advisor role, effective immediately, to provide guidance and ensure a smooth transition through the end of the year.
Iberostar Group collaborates with Expedia Group in the UNESCO Sustainable Travel Pledge, launch the media campaign
18-08-2021 | 14:44:37
Expedia Group’s recent Traveler Value Index research1 shows that travelers want to support sustainable practices, with nearly three in five (59%) willing to pay higher fees to make their trip more sustainable.
Samsung Electronics unveils sustainability platform for its Mobile Communications Business
17-08-2021 | 16:48:00
Samsung Electronics has unveiled Galaxy for the Planet, the sustainability platform for its Mobile Communications Business powered by its scale, innovation and spirit of open collaboration, to take tangible climate actions across its business.
PRCA announces Global Qualifications Board
17-08-2021 | 16:43:56
The Public Relations and Communications Association (PRCA) has revealed a new global Qualifications Board to oversee the strategy and development of its qualifications programme.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
17-08-2021 | 16:41:40
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
Genius Sports acquires Spirable to enhance data driven video marketing capabilities
17-08-2021 | 16:36:47
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
[eMarketer] Facebook new approach to privacy
17-08-2021 | 16:32:37
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.
[Vacancy] Logitech is looking for a Marketing Assistant Gaming - Young Professionals Program
16-08-2021 | 13:12:50
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program
Carlsberg trials world’s most efficient solar thermal heat capture in Greece
13-08-2021 | 16:19:00
The pilot could pave the way towards Carlsberg Group’s target for ZERO carbon emissions from its breweries by 2030, as part of its Together Towards ZERO programme.
Republic Brands appoints Paul Marobella as President and Chief Marketing Officer
13-08-2021 | 16:17:11
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.
MERGE acquires digital marketing consultancy firm Blue Moon Digital
13-08-2021 | 16:12:08
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
[eMarketer] How telehealth is shaping modern medicine
13-08-2021 | 16:08:00
Telehealth gave millions of US adults access to care services in 2020.
Adidas Originals and VICE launch campaign to celebrate female photographers
12-08-2021 | 16:42:14
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.
Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
12-08-2021 | 16:36:18
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream
12-08-2021 | 16:32:34
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
12-08-2021 | 16:29:31
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Kantar appoints two new global leaders to drive organic and inorganic growth
11-08-2021 | 16:07:49
Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.
Digital entertainment communications agency The Story Mob joins PRCA
11-08-2021 | 16:03:00
  Founded by Nicola Piggott and Anna Rozwandowicz in Los Angeles, The Story Mob has enjoyed rapid growth having opened a London office in November, 2020.
Integral Ad Science acquires Connected TV Advertising company Publica
11-08-2021 | 15:59:57
 Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
[eMarketer] US telecoms bet on 5G to grow market share
11-08-2021 | 15:55:00
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
Zynga closes acquisition of mobile advertising and monetization platform Chartboost
10-08-2021 | 13:45:00
Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced  that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.
Global billboard and outdoor advertising market to reach $66.63 billion in 2021, report
10-08-2021 | 13:15:00
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
GumGum acquires European rich media and video ad marketplaces JustPremium
10-08-2021 | 13:00:00
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
10-08-2021 | 11:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
easyJet unveils new cabin crew and pilot uniforms made from recycled plastic bottles
09-08-2021 | 13:12:00
The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.
Global print advertising distribution market to reach $13.55 billion in 2021, report
09-08-2021 | 11:15:00
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.
The Worldcom Public Relations Group installs new global board and regional committees
09-08-2021 | 11:00:00
The Worldcom Public Relations Group, the global partnership of public relations firms, formally installed its group board and regional committees for 2021-2022.
ViacomCBS partners with Sky to launch Paramount+ in Europe
06-08-2021 | 16:17:00
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
Eni acquires Be Power, expands electric charging services offering in Italy and Europe
06-08-2021 | 08:57:00
Eni, through Eni gas e luce, signed an agreement to acquire 100% of Be Power S.p.A., which through its subsidiary Be Charge is the second largest Italian operator with over 5 thousand electric vehicle charging points on public land.
Intracto Group acquires Dutch creative agency Force451
05-08-2021 | 16:41:42
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Mercedes-Benz prepares to go all-electric to cut emissions
05-08-2021 | 16:37:40
Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future.
Futuri unveils AdMatic to organize and monetize the world’s podcasts
05-08-2021 | 16:33:50
Futuri, the provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, has announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable.
[eMarketer] Lifestyle brand consumers now keen on sustainability
05-08-2021 | 16:30:52
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
ViacomCBS announces distribution agreement with Cox Communications
04-08-2021 | 14:34:49
In addition to renewed carriage of ViacomCBS content, the deal will also offer Cox subscribers expanded access to ViacomCBS’ collection of streaming services, including Paramount+, SHOWTIME® OTT and Pluto TV.
Publicis Groupe and TikTok partner to help brands harness the power of community commerce
04-08-2021 | 14:32:22
Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.
VMLY&R COMMERCE collaborates with Hindustan Unilever on initiative to reduce plastic waste
04-08-2021 | 14:29:33
This industry-defining initiative offers consumers an innovative option to reuse their plastic bottles by refilling products from HUL’s flagship brands, including Surf Excel, Comfort and Vim.
[eMarketer] LinkedIn commands a third of US B2B digital display ad revenue
04-08-2021 | 14:25:00
Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
03-08-2021 | 12:45:00
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
Kantar to sell Reputation Intelligence business to Symphony Technology Group
03-08-2021 | 11:45:00
Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.
MediaCom China celebrates Festival of Creativity
03-08-2021 | 11:15:00
MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.
[Vacancy] ViacomCBS is looking for an Executive Assistant Co-Production & Development
02-08-2021 | 17:31:11
ViacomCBS is directly looking for an Executive Assistant Co-Production & Development
[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission
02-08-2021 | 17:28:49
ViacomCBS is directly looking for an Operations Coordinator Transmission
[Vacancy] Logitech is looking for a Customer Supply Chain Amazon Collaboration Manager
02-08-2021 | 14:59:52
Logitech is directly looking for a Customer Supply Chain Amazon Collaboration Manager
Samsung partners with CJ ENM to build virtual production studio
02-08-2021 | 12:30:00
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.
Essence expands consultancy service to help brands harness digital innovation
02-08-2021 | 12:15:00
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
Global market for digital Out-of-home advertising to reach $35.1 Billion by 2027, report
02-08-2021 | 12:00:00
Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach $17.2 Billion by the end of the analysis period.
Intracto Group acquires tech company Foreach
29-07-2021 | 14:21:06
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
GroupM names Brendan Moorcroft CEO of Choreograph
29-07-2021 | 14:20:55
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
VICE Distribution renews content partnership with Hulu
29-07-2021 | 14:20:26
VICE Distribution, the global distribution division of VICE Media Group, has renewed its strategic licensing partnership with U.S streaming service Hulu for over 130 hours of VICE content.
Consumers more likely to support brands in ad environments where they have control, study
29-07-2021 | 14:19:34
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
Global mobile advertising market to reach $111 billion by 2025, report
28-07-2021 | 13:10:00
Mobile advertising market is poised to grow by  $111.58 billion during 2021-2025 progressing at a compounded annual growth rate  of 10% during the forecast period according to a report by Research and Markets.
[eMarketer] Global fintech funding hits historic levels
28-07-2021 | 13:06:00
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.
MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe
28-07-2021 | 13:05:00
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework
BrandVerge names IRI as Recommended audiences provider for advertisers
28-07-2021 | 13:00:00
BrandVerge removes hurdles from the traditional media review process by providing a digital marketplace for media sellers to post advertisement opportunity information, and media buyers to browse listings to find the right opportunity to reach their target consumers.
Co-op Live appoints Dept to create experiential website
27-07-2021 | 16:07:24
Co-op Live, the new 23,500 capacity entertainment venue in Manchester, has appointed Dept and creative agency Music to deliver its website and a short film that brings the venue to life.
Verizon Media bolsters identity consent management, partners with NAI, Osano
27-07-2021 | 16:04:29
Verizon Media has announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform.
Alfi Study predicts programmatic advertising spending will increase
27-07-2021 | 16:02:00
Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.
Aniview unveils an end-to-end advertising operations service to boost publishers’ video ad revenues
27-07-2021 | 15:54:13
Aniview , a provider of holistic video advertising solutions for publishers and networks, has  unveiled its end-to-end advertising operations service for direct publishers.
[eMarketer] Amazon and Twitter set eyes on cryptos
27-07-2021 | 15:51:40
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.
UN announces winners of the Food Systems Best Small Business competition
27-07-2021 | 11:34:15
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
TotalEnergies signs Renewable Power Purchase Agreement with Air Liquide in Belgium
27-07-2021 | 08:53:38
TotalEnergies, through Lampiris, its energy supply affiliate in Belgium, signed a Corporate Power Purchase Agreement with Air Liquide.
Eni expands renewable projects in Spain
27-07-2021 | 08:44:22
Eni, through Eni gas e luce, has signed an agreement with Azora Capital for the acquisition of a portfolio of nine renewable energy projects in Spain.
bp partners with UK's Quaybridge to accelerate offshore wind growth
22-07-2021 | 15:02:00
bp has formed an exclusive consultancy agreement with Quaybridge, a UK-based renewables consultancy with global expertise in offshore wind. 
Dentsu International appoints Fred Levron as Global Chief Creative Officer
22-07-2021 | 13:21:19
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Publicis Groupe acquires software as a service platform CitrusAd
22-07-2021 | 13:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
ViacomCBS and Charter Communications reach comprehensive distribution agreements
22-07-2021 | 13:13:51
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks.
UK marketing budgets expand for first time in year and a half, report
22-07-2021 | 13:10:16
Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.
[eMarketer] Mixed fortunes for story ads
22-07-2021 | 13:05:10
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
Logitech partners with creators to help address racial inequality
21-07-2021 | 14:30:00
Recognizing the importance of giving credit where it is due, Logitech is partnering with award-winning choreographer and visionary JaQuel Knight, to help ten creators secure copyright of their choreography.
Reprise Commerce Canada team presents RETHINK eCOMMERCE Study
21-07-2021 | 14:15:00
The Canadian team at Reprise Commerce, recently presented a new Canadian study called RETHINK eCOMMERCE: Staying Ahead of Canadian Online Shopping Behaviours.
PRCA and CIPR launch campaign calling on PR professionals to take positive action on mental health
21-07-2021 | 14:00:00
Launched ahead of Global Listening Day, the pan-industry 'Heard Mentality' campaign urges leaders to hear the concerns of colleagues and encourages team leaders to hold constructive talks with their team members or peers on mental health. 
[Vacancy] ViacomCBS is looking for Audio/Video QC Coordinator
19-07-2021 | 16:21:00
ViacomCBS is directly looking for a Audio/Video QC Coordinator
[Vacancy] ViacomCBS is looking for a Brand Analyst
19-07-2021 | 16:13:00
ViacomCBS is directly looking for a Brand Analyst
Publicis Media launches Once & For All Coalition to build more equitable ad ecosystem
14-07-2021 | 16:39:50
Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas
Nielsen acquires French ad monitoring company TVTY
14-07-2021 | 16:34:54
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
Hearst UK partners with Creative Access on PR & Comms Mentoring Scheme for under-represented groups
14-07-2021 | 16:23:00
The mentoring scheme aims to reach a broad range of mentees, whether that’s individuals at entry-level or those seeking to progress their careers up to Director level.
The Black British Business Awards and Weber Shandwick unveil project to boost Black business representation in the media
14-07-2021 | 16:15:22
Weber Shandwick will provide £100,000 in pro-bono communications services to five hand-picked Black-owned businesses, giving each business £20,000 worth of consultancy time to accelerate their reach and influence and take their business to the next level.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
[Vacancy] Talpa Network is looking for a Technical Lead Web Development Audio
12-07-2021 | 13:43:00
Talpa Network is directly looking for a Technical Lead Web Development Audio
Fashion publisher i-D expands media and creative operations in Asia with the Launch of i-D Korea
09-07-2021 | 16:34:00
The new market launch comes as i-D looks to expand its presence across Asia, following the launches of local i-D outputs in Japan and China.
Maven adopts Verizon Media’s identity solution to drive relevance and trust
09-07-2021 | 16:31:26
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.
VMLY&R COMMERCE appoints TJ Reilly as Executive Vice President of Performance Media
09-07-2021 | 16:27:55
Effective immediately, TJ will be responsible for overseeing a customer-centric media approach to commerce channels, optimizing acquisition and performance growth for clients end to end.  
Global advertising agencies market to reach $455 billion by 2025, report
08-07-2021 | 17:04:00
The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.
Shell and Rolls-Royce sign agreement to accelerate progress towards net zero
08-07-2021 | 17:02:37
Shell and Rolls-Royce have signed a memorandum of understanding (MoU) which aims to support the decarbonisation of the aviation industry and their progress towards net zero emissions.
Orange Ventures invests in French online media outlet and content producer Brut.
08-07-2021 | 16:59:09
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
08-07-2021 | 16:55:43
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
Dentsu Group acquires global customer experience and commerce agency LiveArea
07-07-2021 | 14:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
Kantar completes acquisition of Numerator extending shopper insights
07-07-2021 | 14:29:21
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
Xandr launches new guide exploring the future of identity
07-07-2021 | 12:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Publicis Groupe appoints Sergio Lopez to EVP, Global Head of Production
06-07-2021 | 13:19:01
Publicis Groupe has announced the appointment of Sergio Lopez to the newly created position of EVP, Global Head of Production, reporting to global CEO, Arthur Sadoun and global CSO and Le Truc co-founder, Carla Serrano.
VMLY&R COMMERCE and Carsome tap into Muslim consumers in new Hari Raya campaign
06-07-2021 | 13:17:52
Creative Commerce company, VMLY&R COMMERCE has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with an exciting campaign for Hari Raya.
Huobi launches advertiser incentive plan to strengthen its P2P market
06-07-2021 | 13:14:38
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.
[eMarketer] Shopify new platform enhances checkout and storefront tools
06-07-2021 | 13:11:42
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
06-07-2021 | 09:15:00
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
Institute of Practitioners in Advertising partners with Moore Kingston Smith on accelerator scheme
05-07-2021 | 14:15:00
The Institute of Practitioners in Advertising, IPA, has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies.
Rise at Seven joins the PRCA
05-07-2021 | 13:45:00
The Public Relations and Communications Association (PRCA) has welcomed search-first creative agency Rise at Seven as its latest member.
Smart acquires cookie-free CTV and video advertising platform Dynadmic
05-07-2021 | 13:30:00
Smart AdServer, the independent ad monetization platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.
[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services
05-07-2021 | 11:12:00
Talpa Network is directly looking for a Techlead Online Video Core Services
[Vacancy] Lukkien is looking for a Senior Art Director
05-07-2021 | 10:06:00
Lukkien is directly looking for a Senior Art Director
ViacomCBS announces global appointments
02-07-2021 | 16:40:00
ViacomCBS Inc. has announced that it will unify the company’s US and international businesses under a simplified global leadership structure.
Calvin Klein launches global advertising campaign for a new men’s fragrance
02-07-2021 | 16:38:00
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.
Bayer unveils its decarbonization programme for agriculture in Europe
02-07-2021 | 16:35:00
Global pharmaceutical and life sciences company Bayer has announced the European launch of its global Carbon Initiative. The main goal is the decarbonization of the food value chain focusing on farmers’ activities for a more resilient and sustainable food system.
[eMarketer] Payfac model reshaping payments ecosystem
02-07-2021 | 16:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Chris Jansen to join Kantar as Group CEO
01-07-2021 | 16:01:44
Kantar, the world’s data, insights and consulting company, has announced the appointment of Chris Jansen as Group Chief Executive Officer, effective 1 November 2021.
WFA creates three new groups to address key marketer priorities
01-07-2021 | 15:54:57
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.
Procter & Gamble commits to invest $10 billion in women-led businesses by 2025
01-07-2021 | 15:47:35
P&G has worked for decades to advance women’s economic empowerment throughout its global value chain, and the latest announcement is the next step in that journey.
TotalEnergies partners with Uber to accelerate transition towards electric urban mobility
01-07-2021 | 11:47:46
TotalEnergies and Uber are partnering to accelerate the transition of Uber’s drivers towards electric mobility, by providing support for vehicle conversion and easier access to charge points.
[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
01-07-2021 | 10:37:55
In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
Publicis Groupe announces regional leadership appointments for Central  and Eastern Europe
30-06-2021 | 16:24:34
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable
30-06-2021 | 16:20:28
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
Havas Media appoints Ben Downing as Global MD, Ethical Media and Strategic Partnerships
30-06-2021 | 16:13:57
 In this new role, Downing will support all markets in delivering against Havas’ Ethical Media Manifesto by further developing the agency’s best practices and products driving ethical investment. 
Coca-Cola becomes global implementing partner for Ocean Cleanup’s River project
30-06-2021 | 16:11:00
The Coca-Cola Company and The Ocean Cleanup are teaming up behind a clear objective: to stem the tide of marine waste by intercepting plastic debris from rivers around the world.
[eMarketer] Consumers’ newfound attachment to digital bill payments
30-06-2021 | 16:06:59
A reopening economy and glimmers of normalcy haven’t stopped US consumers from turning to digital payment methods to pay their bills, with 21.4% of US consumers polled by ACI Worldwide in H1 2021 reporting they use digital channels to pay their bills more frequently than before the pandemic.
Seven agencies join Institute of Practitioners in Advertising
29-06-2021 | 14:30:00
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
29-06-2021 | 14:00:00
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 
[eMarketer] Livestreaming e commerce takes shape in US
29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
Mercy Ships selects Emplifi to centralize international social media campaigns
29-06-2021 | 11:15:00
Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.
 [Marketing Report] Bob Koigi: Tech revolutionizes ad impact measurement
29-06-2021 | 11:15:00
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
WPP wins industry’s most creative company at Cannes Lions
28-06-2021 | 12:45:00
WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.
Minute Media expands Voltax Video offering for publishers
28-06-2021 | 12:15:00
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.
Logitech G introduces the G335 Wired Gaming Headset
28-06-2021 | 12:00:00
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.
[eMarketer] Ethical questions on use of AI by big tech companies
28-06-2021 | 11:30:00
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
ViacomCBS announces enhanced streaming content leadership structure
25-06-2021 | 12:56:25
This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale.
BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
25-06-2021 | 12:53:55
 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.
Apple launches studios targeting young creatives
25-06-2021 | 12:50:04
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
Alchimie partners with Altice on distribution of content
25-06-2021 | 12:46:26
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.
[Column] Karan Singh: Why transparency is key to success in programmatic advertising
24-06-2021 | 15:57:22
It’s estimated that around 36 billion devices will be connected to the internet by 2025, this represents a 30% increase on 2018. The upside for advertisers is that this creates a large audience and even larger opportunity for them to connect to their target consumers.
IPA launches Media Climate Charter to measure and reduce carbon impact of media plans
24-06-2021 | 15:26:32
Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.
Helbiz selected as exclusive media partner for  Italian Serie B Soccer League
24-06-2021 | 15:23:09
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.
Digital podcast advertising company AdsWizz targets advertisers with new solution
24-06-2021 | 15:20:09
 AdsWizz, the global player in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution.
Interactive Advertising Bureau of Canada picks Quantcast Choice as Its Consent Management Platform
24-06-2021 | 15:16:30
Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.
Vodafone’s European network 100% powered by electricity from renewable sources
24-06-2021 | 10:34:00
Vodafone confirmed that its entire European operations – including mobile and fixed networks, data centres, retail and offices – will be 100% powered by electricity from renewable sources from 1 July 2021.
[eMarketer] India’s strict e commerce rules target Amazon and Flipkart
24-06-2021 | 09:50:58
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global  giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
Logitech G and McLaren Racing announce return of Logitech McLaren G Challenge For 2021
23-06-2021 | 14:34:24
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, and McLaren Racing have announced a new-look to the G Challenge eracing competition to excite racers and race fans around the world.
MAGNA partners with airport network ReachTV to showcase businesses to advertisers
23-06-2021 | 14:29:20
As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.
PRCA’s PR Council launches Social Impact Directory for comms professionals
23-06-2021 | 14:25:26
A directory of 16 social enterprises and charities has been created to help communicators improve the social impact of their supply chains.
ITV2 and Campaign Against Living Miserably to launch new mental wellbeing series
23-06-2021 | 14:21:34
ITV2 are to partner with charity CALM (Campaign Against Living Miserably) on a new six part series in which Kem Cetinay and Amber Rose Gill open up the conversation around mental health and wellbeing. 
[eMarketer] Target US ecommerce sales to hit $18 billion this year
23-06-2021 | 12:30:00
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
[Vacancy] Fremantle is looking for a Content Researcher/Copywriter
23-06-2021 | 12:17:00
Fremantle is directly looking for a Content Researcher/Copywriter in Amsterdam 
RTL Group and Talpa Network merge Netherlands broadcasting and affiliated media businesses
22-06-2021 | 19:02:39
 RTL Group and Talpa Network have announced that they have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group.
Marketing industry launches first-ever global diversity and inclusion census
22-06-2021 | 14:01:45
The first-ever global census of the marketing and advertising industry has now gone live, designed to assess the scale of the diversity challenge facing the profession.
The Chartered Institute of Public Relations launches Tourism and Hospitality Network
22-06-2021 | 13:59:08
Following the huge impact of the pandemic on the industry, the group aims to bring together PR professionals from across the tourism and hospitality sectors to discuss industry news and developments.
Sony develops sustainable paper material from bamboo and sugarcane for packaging
22-06-2021 | 13:56:44
Sony Group Corporation and Sony Corporation have developed "Original Blended Material," an environmentally conscious and sustainable paper material made from bamboo, sugar cane fiber and post-consumer recycled paper, whose origins are specified.
Amazon Studios releases Inclusion Policy to strengthen commitment to diverse and equitable representation
22-06-2021 | 13:54:56
Amazon Studios has released a comprehensive Inclusion Policy that extends its commitment to diversity, inclusion, and equity for its content and productions, as well as a Playbook with guidelines for its collaborators in the creative community.
[eMarketer] Global ad spend to grow by over 10 per cent this year
22-06-2021 | 13:49:56
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
22-06-2021 | 12:00:00
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
[Vacancy] Logitech is looking for a Solutions Engineer Video Collaboration
21-06-2021 | 12:33:00
Logitech is directly looking for a Solutions Engineer Video Collaboration
[eMarketer] Sports betting presents opportunities for marketers
21-06-2021 | 12:30:00
With the legalization of sports gambling in over 20 US states, there has been new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content
Audi appoints Dept as its lead agency for the Dutch market
18-06-2021 | 15:55:36
Audi has chosen Dept as its lead agency for the Dutch market. The main goal of the collaboration is to conquer the heads and hearts of the Netherlands and to put Audi firmly on the market as a premium and progressive brand.
Channel 4 unveils strategy to increase disabled representation on and off-screen
18-06-2021 | 15:51:55
It forms part of the channel’s wider Creative Diversity plan and will drive forward commitments  to deliver Commissioning Diversity Guidelines, the Valuable 500 Commitment, the CDN’s industry-wide commitment to Doubling Disability behind the camera, and the channel’s own commitment to increasing representation on-screen.
SpotX and IRIS.TV partner to enable video level contextual targeting in connected TV
18-06-2021 | 15:49:52
IRIS.TV, the world’s video data platform, has tapped SpotX, now part of Magnite, the global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.
Apple avails Apple Podcasts Subscriptions and channels in 170 countries
18-06-2021 | 15:45:59
Listeners in more than 170 countries and regions can purchase subscriptions for individual shows and groups of shows through channels, making it easy to support their favourite creators, enjoy new content, and unlock additional benefits such as ad-free listening and early access, directly on Apple Podcasts.
Publicis Groupe announces leadership appointments within its media business
17-06-2021 | 15:00:55
Publicis Groupe has announced several leadership appointments within Publicis Media and its iconic agency brands, all designed to further accelerate the strength and momentum of the U.S. business.
Unilever unveils world's first paper based laundry detergent bottle
17-06-2021 | 14:56:48
The bottles are sprayed inside with a proprietary coating that repels water, enabling the paper-based packaging material to hold liquid products like laundry detergent, shampoo and conditioners, which contain surfactants, fragrances and other active ingredients.
Hearst UK releases new research on how its content influences positivity in consumers
17-06-2021 | 14:53:00
The data showed that 82% of its audience immediately experienced an uplift in positive feeling following an individual interaction with Hearst UK content.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Global economic recovery brings record ad market growth, Magna forecast
17-06-2021 | 13:00:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Mercedes and Ferrari are Europe's most valuable brands, report
16-06-2021 | 13:15:00
The total value of Europe's top 500 most valuable brands has dropped 10% during the COVID-19 pandemic from €1.96 trillion in 2020 to €1.76 trillion in 2021, according to the latest report by Brand Finance, the world's brand valuation consultancy.
Nielsen launches solution to assist marketers maximize ROI
16-06-2021 | 11:30:00
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  
More companies join GroupM’s media inclusion initiative
16-06-2021 | 11:30:00
The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.
Mindshare partners with UNICEF on vaccines campaign
16-06-2021 | 10:07:00
Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Leaders to ask them to donate 20% of their available vaccines to help developing countries.
Digital investment and demand for strategic services inspire global PR confidence, PRCA Confidence Tracker
15-06-2021 | 11:00:00
Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker.  
Havas Group pledges to achieve carbon neutrality by 2025
15-06-2021 | 10:30:00
Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.
[Vacancy] Talpa Network is looking for a Technical Lead Mobile Development Audio
14-06-2021 | 16:18:00
Talpa Network is directly looking for a Technical Lead Mobile Development Audio
[Vacancy] Lukkien is looking for an Executive Producer Philips
14-06-2021 | 13:28:00
Lukkien is directly looking for an Executive Producer Philips
[Vacancy] Logitech is looking for a Senior Account Manager Video Collaboration
14-06-2021 | 12:30:00
Logitech is directly looking for a Senior Account Manager Video Collaboration
Starcom Australia appoints Sarah Tillitt as Head of Digital
11-06-2021 | 12:38:00
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.
Havas Media Group and Teads target consumers, publishers and advertisers with new project
11-06-2021 | 12:33:09
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
IKEA launches initiative to accelerate suppliers’ transition to renewable electricity
11-06-2021 | 12:27:42
IKEA is striving towards 100% renewable energy throughout the entire value chain. The new program supports nearly 1,600 direct suppliers to switch to 100% renewable electricity.
[eMarketer] Pandemic redefines future of banking in US
11-06-2021 | 12:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
Starcom UK wins Vinted TV media buying account
10-06-2021 | 12:33:32
Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.
Ogilvy PR appoints Matt Buchanan as Global Head of Consumer PR
10-06-2021 | 12:30:26
In this new role for the agency, Buchanan will report to Ogilvy PR’s Global CEO Julianna Richter and will lead consumer brand communications globally
Logitech marks milestone in conflict-free minerals commitment
10-06-2021 | 12:27:29
All Logitech products are verified as being made only with minerals and resulting metals that comply with conflict-free standards.
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Magna appoints Elijah Harris as first EVP Global digital partnerships and media responsibility
09-06-2021 | 12:30:18
 In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners.
Paramount+ expands its content offering
09-06-2021 | 12:24:36
Paramount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week.
Consumers are more receptive to podcast advertising than TV advertisements, study
09-06-2021 | 12:21:25
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
09-06-2021 | 12:17:42
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Vacancy] ViacomCBS is looking for a Junior Graphic Designer
07-06-2021 | 12:04:00
ViacomCBS is directly looking for a Junior Graphic Designer
WFA launches world’s first global census of the marketing and advertising industry
04-06-2021 | 10:31:11
World Federation of Advertisers, WFA, is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.
[eMarketer] Ecommerce channel ad spending on an impressive trajectory
04-06-2021 | 10:24:08
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
VMLY&R COMMERCE launches lab to offer brands insights on Muslim consumers
04-06-2021 | 10:21:00
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments,  and Halal product categories.
Sinebrychoff becomes world’s first carbon neutral manufacturer of Coca-Cola
04-06-2021 | 10:18:23
The oldest brewery in the Nordic countries and the oldest foodstuff company in Finland has produced its beverages with 100 % renewable energy since the beginning of 2021.
Dove announces €8.5 million forest restoration project
04-06-2021 | 10:14:49
The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people who call North Sumatra, Indonesia home.
Intracto Group acquires digital agency Internet Architects
03-06-2021 | 14:16:00
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
03-06-2021 | 14:06:58
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
03-06-2021 | 13:55:50
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Over 50 new PR agencies founded in UK during COVID-19, report
03-06-2021 | 13:48:09
The COVID-19 PR Agency Startup report explores why such a large number of agencies have been started in such a relatively short period of time.
Kantar acquires MeMo² to expand cross-media effectiveness offering
02-06-2021 | 17:48:57
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster. 
[eMarketer] Out Of Home advertising rebounds in China
02-06-2021 | 17:43:38
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
Unilever partners with food-tech company ENOUGH to introduce plant-based meat products to market
02-06-2021 | 17:39:24
ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn.
MTG completes acquisition of tower defense gaming studio and publisher Ninja Kiwi
02-06-2021 | 17:35:24
Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
01-06-2021 | 17:10:24
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[eMarketer] The meteoric growth of content creator economy
01-06-2021 | 16:51:00
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
Dentsu Group joins the World Business Council for Sustainable Development
01-06-2021 | 14:33:44
Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
01-06-2021 | 14:29:37
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.


Join the Marketing Report Group on LinkedIn!