Tagresults

11-09-2020 18:52:00 | Door: Administrator | Hits: 11506775 | Tags:

Kantar adds price sensitivity testing to marketplace innovation portfolio
30-01-2023 | 11:30:00
Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment. 
The fastest growing enterprise brands are Microsoft, Adobe and Siemens, report
19-12-2022 | 14:45:00
The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value.
[Marketing Week] Investing in ethical and responsible advertising
24-11-2022 | 16:52:35
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.


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