Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
Amazon launched Seller Wallet, which extends and consolidates the tools for independent third-party sellers on its platform, per a press release.
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide.
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.
The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.
The industry’s TV spending dropped 23% in June compared with last year and has shifted away from local advertising, according to iSpot.TV.
The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.
In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.
With more than 440 million monthly active users, Pinterest has developed into a site where consumers fall in love with goods and companies they had no idea existed.
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.
US customers will also only be able to send transactions marked as “friends and family” to other customer PayPal accounts, not to PayPal business accounts.
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues.
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
Consumers are driven by value more than anything else. About two-thirds of consumers worldwide who had switched brands in the past year were looking for better deals. More than half were seeking better product quality.
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.
The first ever eMarketer US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done.
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.
Walmart Inc. reported quarterly earnings and growth above analysts’ expectations as it managed to withstand inflationary pressures and higher costs, per a company release.
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.
US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
Visa is piloting a platform called the Visa Acceptance Cloud (VAC), which lets payment service providers embed transaction software into digital devices beyond standard payment terminals, according to a press release.
[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.
New tech applications like open finance and blockchain will grab a wider pool of global investors, including hedge funds.
PayPal confirmed that it's exploring a stablecoin backed by the US dollar after developer Steve Moser discovered code and images referencing “PayPal Coin” inside the PayPal iPhone app, per Bloomberg.
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.
[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.
Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
Consumer concerns about climate change reached a tipping point in 2021, and emarketer says it expect calls for action to grow louder in 2022.
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.
In October, 26.5% of US consumers said they applied for a credit card in the past 12 months—up from last October’s 15.7% of consumers who said the same, according to data from the New York Federal Reserve.
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.
Consumers are increasingly shopping online for healthcare services—especially when it comes to choosing providers, according to new research released by Press Ganey.
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
Direct-to-consumer (D2C) telehealth company Hims & Hers partnered with ride-hailing giant Uber to deliver health and wellness products to 12 new markets across the US via the UberEats apps.
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
The UK is one of the world’s most mature retail ecommerce markets: This year, 36.3% of total UK retail sales will be digital sales, a share second only to that of China.
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.
Walmart is testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” in an expansion of its conversational commerce functionality, the company recently announced.
LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
Consumer VR headsets are poised to enter a new phase of competitiveness with an increasing emphasis on supplemental metaverse platforms.
The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.
[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.
Since the start of our forecast period in 2014, there has been a shift toward card-based payments.
Shopify is scaling up its international ecommerce operations with two recent developments.
Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020.
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.
Telehealth gave millions of US adults access to care services in 2020.
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.
Payments facilitator, payfac, model that that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.
Proximity mobile payment user base in the US will surpass 100 million this year. This is according to new data from eMarketer.
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.