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 Hearst has announced new executive leadership roles. Jordan Wertlieb has been named executive vice president and chief operating officer of Hearst, effective May 1, Hearst President and Chief Executive Officer Steven R. Swartz has announced.

He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.

Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.

The study follows a recent surge in interest in AI within PR practice. Despite this interest, the majority of communications leaders appear slow to grasp its potential with more than half of respondents admitting to never using the technology.

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.