Mediahuis acquires pan-European EURACTIV Media Network
European media group Mediahuis has acquired EURACTIV, the pan-European news brand, focused on EU policy. For Mediahuis, as a news publisher present in Belgium, the Netherlands, Ireland, Luxembourg and Germany, the acquisition means an expansion of its portfolio to include for the first time a pan-European news brand.
Mediahuis invests in Belgian property tech startup Smooved
Mediahuis’ investment will allow Smooved to expand its business in the Belgian market and will support the company’s internationalisation. The investment sees Mediahuis taking further steps into the proptech market.
Automotive firm Doyen Auto accelerates its digitalization with iO
Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.
Edelman Global Advisory acquires strategic communications agency Landmark Public Affairs
With this acquisition, EGA is expanding its international operations by combining its global vision with Landmark’s deep policy expertise and proven track record of delivering highly professional client advisory services, keeping EGA ahead of the demands of a fast-growing and ever-changing geopolitical environment.
Publicis Groupe Belgium launches content format series
Lionwise gathers thought-leadership on topics that occupy a marketeer’s mind. ‘Sharing knowledge, chasing clarity’ is the official baseline of the content platform that can take many forms: an event, a podcast, a webinar, a debate or a white-paper.
Belgian real estate firm Dewaele picks iO to market its story
To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.
Coca-Cola begins making local deliveries in Belgium with 30 electric Renault Trucks vehicles
Through a key partnership with Renault Trucks, the beverage manufacturer is electrifying one-fifth of its truck fleet and creating the largest fleet of electric trucks in Belgium.
Jan Schraeyen appointed Creative Director at iO
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.
Panos selects Publicis Groupe Belgium as media partner
The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media partner.
Gas company Primagaz and iO launch creative omnichannel campaign on clean energy
Propane gas specialist Primagaz, in partnership with end-to-end agency iO, launched its second major campaign of the year for the home heating market.
TotalEnergies and Holcim join forces to study solutions for first carbon-free cement plant in Belgium
Various energies and technologies will be assessed for the efficient capture, utilization, and sequestration (CCUS) of around 1.3 million metric tons of CO2 emitted by the facility every year.
iO appoints Bart De Hertogh as Program Lead
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Jorrit Hermans becomes Creative Director at iO Campus Herentals
End-to-end agency iO also has some serious creative ambitions. This is underlined by the arrival of Jorrit Hermans as Creative Director at Campus Herentals. He will be taking care of the campus’ creative output.
Mather Economics expands global footprint with new office in Belgium
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.
Saniweb and iO relaunch bathroom webshop in the Netherlands
In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.
TotalEnergies selected to install 4,400 EV charging stations for electric vehicles in Belgium
TotalEnergies will install up to 4,400 public charge points over the next two years. The new 22 kVA charging stations will be operated under the TotalEnergies brand for a period of twelve years and will be supplied with 100 % renewable electricity generated by offshore wind power in the North Sea off the coast of Belgium.
[Interview] Koen Denolf, Managing Partner, The Fat Lady
Koen Denolf is a Content Strategist and Managing Partner at The Fat Lady.
[Interview] Johan Vandepoel: ACC focuses on talent and sustainability
Johan Vandepoel has been the CEO of ACC Belgium (Association of Communication Companies) for 10 years. It is a Belgian trade association where all creative agencies come together: advertising agencies, branding & design, content, digital, event, team building PR & influencer agencies.
Shekel supplies smart refrigerators to Belgian retailer Colruyt
Shekel, along with U.S. based Parlevel Systems, supplied dozens of smart refrigerators to the Colruyt retail group operating in Belgium, Luxembourg and France. The transaction is estimated at 1M NIS.
Targetspot signs video partnership with ShowHeroes
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
Nielsen advances and brings scale for digital measurement of the open web in 17 markets
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Sam De Win appointed new Executive Creative Director of iO Belgium
Sam De Win has been named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.
Belgian scale-up myskillcamp acquires AI learning company Domoscio
Belgian scale-up, myskillcamp has acquired AI Learning company, Domoscio which will bring new technology to the HR and L&D space.
DPG Media’s Campus 19 opens its doors in Antwerp
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.
DPG Media makes Tweakers third-party tracking-free
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
Eneco appoints Publicis Groupe Benelux as new lead agency
Publicis Groupe Benelux will work on energy company Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium.
Volvo Trucks opens battery plant in Belgium
Volvo Trucks is opening its very first battery assembly plant. Located in Ghent, Belgium, the plant will supply ready-to-install batteries for Volvo Trucks’ full electric heavy-duty trucks.
Flemish media sector joins forces for new cross-media measurement system
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
Guillaume Collard appointed CEO of RTL Belgium
The appointment is part of the ambition to accelerate the digital transformation of RTL Belgium's radio and television channels and to steer the cooperation with the new shareholders on the right track.
iO partners with UBA Academy to equip marketers with e-commerce knowledge
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
The takeover fits in with the ambition to structurally strengthen the media landscape in French-speaking Belgium.
Mediahuis invests in Finnish proptech startup Skenariolabs
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
RINO Group and iO develop a new self-service education portal
RINO Group offers training, courses and conferences to mental health professionals, including psychologists, remedial educationalists, nurses and social workers.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Mediahuis Ventures invests in edtech platform Perlego
University students’ outcomes are tightly linked to access to course content, but the current model for acquiring quality educational material does not work for them or for publishers.
AudioValley targets growing gaming market with Targetplay
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Flemish broadcasters announce support for Ukraine in new campaign
VRT, DPG Media, SBS and Mediahuis all put their shoulders to the wheel for the widely distributed spot campaign for Consortium 12-12. Now the broadcasters want to strengthen the strong living solidarity even more.
Mediahuis provides support to five independent Ukrainian news media
Through the Media Development Investment Fund (MDIF), a non-profit investment fund based in New York and Pluralis, Mediahuis has announced that it will provide financial support for the benefit of five independent Ukrainian news media that have continued to operate and report in these difficult circumstances.
DPG Media signs Inclusivity Charter
DPG Media undertakes to work even more on inclusiveness and diversity in the workplace and in its media products and is rolling out a concrete action plan for this.
IAB Europe appeals Belgian Data Protection Authority ruling
IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)
Orange Belgium opens 5G to all its postpaid customers
Every eligible postpaid customer, including those of its b-brand hey! will be able to discover a much faster network experience, at no additional cost.
BBDO Belgium appoints Barbara Vangheluwe as new CEO
Advertising agency BBDO Belgium has brought back a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications.
Belgian marketing agency BeInfluence unveils new department targeting content creators
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
Mediaplus Group creates Board of seven members to execute strategy
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
Belgian PR agency Evoke expands expertise with new recruitments
The team of the Brussels communication specialist in tech, transport and logistics is now nine heads strong, more than doubling in one year, definitively cementing its place in the Belgian PR landscape.
boostU and BossData launch marketplace platform Merkado with support from Heylen Group
This joint venture aims to respond to the growing need for support among companies that want to give marketplaces a prominent place in their business.
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
Mediahuis completes acquisition of German Media Group Aachener Verlagsgesellschaft
The acquisition of Aachener Verlagsgesellschaft aligns with Mediahuis’ growth ambitions and further evolves the group as a leading European media player.
AB InBev unveils new brand identity
The company has now announced that it is building on these announcements with the unveiling of our new visual brand identity, which connects with its new purpose and evolved strategy.
Upthrust acquires Benelux-based growth marketing agency GrowForce
GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.
Belgium shopping platform Bol.com invests in Wallonia and Brussels with the launch of a French-language website
Belgian-Dutch shopping platform bol.com has launched its French-language website. For example, the Ahold Delhaize subsidiary is now also switching up a gear in French-speaking Belgium.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
INEOS signs renewable power deal with Eneco, increases Belgian offshore wind generation to over 200MW
INEOS has agreed a long-term Power Purchase Agreement for renewable offshore wind power in Belgium with sustainable energy producer Eneco.
Boiron appoints Havas Media Group as its multimedia partner in 13 European countries
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Targetspot invests to accelerate audio advertising into gaming
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media.
iO acquires Dutch marketing automation agency intoAction
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
TotalEnergies to install and operate 800 new charge points in Ghent, Belgium
These new charging stations, to be installed by TotalEnergies and operated for the next ten years, will be supplied with 100% renewable electricity generated by offshore wind power in the North Sea off the coast of Belgium.
Wärtsilä enters Belgian market with 25 MW energy storage system to balance the grid
The technology group Wärtsilä will supply a 25-megawatt (MW) / 100-megawatt hour (MWh) energy storage system under an extended equipment delivery and a long-term service agreement in Belgium.
[Vacancy] Outbrain is looking for an Office Manager - Part time- (25h)
Outbrain is directly looking for an Office Manager - Part time- (25h)
[Vacancy] Outbrain is looking for a Procurement Manager
Outbrain is directly looking for a Procurement Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
Outbrain is directly looking for an Industry Director, Automotive & Technology
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
Marketing Report expands to Belgium
Marketing Report is working on a number of international launches. The first expansion will be to Belgium.
TotalEnergies signs Renewable Power Purchase Agreement with Air Liquide in Belgium
TotalEnergies, through Lampiris, its energy supply affiliate in Belgium, signed a Corporate Power Purchase Agreement with Air Liquide.
Intracto Group acquires digital agency Internet Architects
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
Outbrain strengthens its Benelux sales team with new hire
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
New advertising management agency Ads& data starts operations in April
The previously announced national advertising management agency of Telenet/SBS, Mediahuis, Proximus Skynet and Pebble Media starts on 1 April under the telling name Ads & Data.
Intracto Group acquires Ghent based agency Marlon
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
MeMo² launches Crossmedia Analytics Platform THX in Belgium
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
Outbrain appoints Magdalena Flick as Managing Director of Benelux
Outbrain, the world's discovery and native advertising platform on the open web, has announced the appointment of Magdalena Flick to Managing Director of Benelux.
SBS Belgium strengthens channel offering with premium British drama channel BBC First
SBS will represent BBC First and manage advertising sales on the channel from November 1. This partnership will allow advertisers to connect with the BBC First audience in Belgium for the first time.
Cargill builds $21m House of Chocolate complex in Belgium to facilitate customer innovation in dynamic chocolate market
In a move to facilitate better product development and enhance the customer collaboration experience, Cargill unveiled its plans for a “House of Chocolate” complex at its Mouscron, Belgium site.
Disney expands into Europe
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Karma adds to European retail network in Belgium
Karma Automotive, the Southern California-based luxury electric vehicle manufacturer and the developer of advanced technologies in the automotive industry, announced it will welcome a new retailer in Belgium.
Belgian startup InviteDesk raises €500K to expand its event marketing software
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
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