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11-09-2020 18:52:00 | Door: Administrator | Hits: 8531688 | Tags:

[Marketing Week] Bob Koigi: The rise and rise of social media advertising
01-12-2022 | 12:45:00
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Hivestack partners with China’s offline advertising solution provider Focus Media
25-11-2022 | 11:46:55
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.
[eMarketer] US retailers and brands shift manufacturing away from China
11-11-2022 | 12:08:29
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai
[Marketing Week] Bob Koigi: The battle for brand value
09-11-2022 | 15:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
09-11-2022 | 13:03:54
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Volkswagen partners with CARIAD and Horizon Robotics to strengthen autonomous driving in China
14-10-2022 | 14:28:43
The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.
EssenceMediacom names Benjamin Wei as China CEO
28-09-2022 | 17:16:27
EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.
Segway-Ninebot awards integrated media duties to Essence in China
21-09-2022 | 15:33:09
Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
31-08-2022 | 15:14:37
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Value of the top 100 most valuable Chinese brands exceeds $1.24 trillion, report
30-08-2022 | 15:00:53
Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world.
Essence appointed as integrated media agency for fast-moving consumer goods company Liby in China
24-08-2022 | 16:26:48
Led out of Essence’s Shanghai office, the agency’s remit will include consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.
AliExpress changes conditions after ACM, European Commission intervention
08-08-2022 | 16:43:00
AliExpress, the Chinese e-commerce platform, has adjusted its conditions after intervention by the Netherlands Authority for Consumers & Markets (ACM) and the European Commission.
GAC Motor selects Essence China as integrated media agency for international business
29-07-2022 | 08:35:56
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.
[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand
17-06-2022 | 09:48:53
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
[eMarketer] China’s idling economy to slow down global smartphone market
06-06-2022 | 10:15:00
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
[eMarketer] Weakening ad market in China will still produce growth
27-05-2022 | 07:45:00
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents
07-02-2022 | 10:00:00
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
[eMarketer] China’s digital grocery sales to reach nearly $200 billion in 2022
21-01-2022 | 06:02:00
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
Alibaba Group announces carbon neutrality goal by 2030
24-12-2021 | 07:14:03
Alibaba Group Holding Limited has announced a pledge to achieve carbon neutrality in its own operations by 2030 and introduced a Scope 3+ target, a pioneering initiative aiming to facilitate 1.5 gigatons of decarbonization across its business ecosystem by 2035.
Essence appoints Jennifer Zhu as Vice President of Investment in China
23-12-2021 | 07:22:34
Reporting to Essence’s CEO, China, Benjamin Wei, in this new position, she will be responsible for media investment and innovation, helping the agency’s clients to achieve long-term brand and business growth.
World Out of Home Organization adds seven new members from main global markets
25-11-2021 | 14:23:17
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing
23-11-2021 | 15:10:32
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.
[eMarketer] China's ecommerce channel ad spending to double that of US in 2021
29-10-2021 | 14:18:14
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
Red Havas expands into Germany, Spain, China, Italy and France
27-10-2021 | 15:06:50
Red Havas, the global micro-network of Merged Media agencies, has announced the addition of Red Havas Spain, Germany, China, Italy and France.
[eMarketer] LinkedIn exits Chinese market
20-10-2021 | 16:05:31
LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
20-10-2021 | 09:15:00
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
[eMarketer] How shopping festivals are shaping commerce in Southeast Asia
12-10-2021 | 16:35:43
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.
[eMarketer] Implications of China’s Personal Information Protection Law means for marketers
25-08-2021 | 15:02:02
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.
MediaCom China celebrates Festival of Creativity
03-08-2021 | 11:15:00
MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
[eMarketer] Livestreaming e commerce takes shape in US
29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[eMarketer] Out Of Home advertising rebounds in China
02-06-2021 | 17:43:38
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
[eMarketer] China’s strategy to dominate the next generation of internet
14-05-2021 | 17:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.
Carlsberg unveils new water recycling plant, becomes world’s most water efficient brewery
12-05-2021 | 16:48:00
Carlsberg has inaugurating a new, revolutionary water recycling plant that recycles 90% of the process water at the Carlsberg brewery in Fredericia, Denmark.
[eMarketer] Paypal outlines global growth strategy
22-04-2021 | 15:30:27
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
[eMarketer] China closing the digital divide for the elderly
08-04-2021 | 15:48:29
In November, the Chinese government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.
[eMarketer] China’s internet population to reach 1 billion by 2022
24-03-2021 | 16:20:06
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
Footwear brand Crocs appoint Essence as integrated media agency of record in China
16-03-2021 | 15:05:32
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
Mindshare announces leadership appointments in China
05-03-2021 | 14:46:48
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
[eMarketer] Chinese short-video apps are racing to expand their social commerce offerings
04-03-2021 | 14:32:00
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
EU imports from US declined by 13% in 2020 against 5.6% increase from China
01-03-2021 | 21:00:00
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
[eMarketer] Marketers in China can leverage WeChat for Lunar New Year campaigns
04-02-2021 | 11:21:00
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
Publicis Groupe appoints Anna Chitty as CEO of Starcom China
28-01-2021 | 14:20:05
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
[eMarketer] 5 digital trends in China to watch in 2021
12-01-2021 | 08:40:00
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.


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