Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.
EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.
Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world.
Led out of Essence’s Shanghai office, the agency’s remit will include consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.
AliExpress, the Chinese e-commerce platform, has adjusted its conditions after intervention by the Netherlands Authority for Consumers & Markets (ACM) and the European Commission.
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
Alibaba Group Holding Limited has announced a pledge to achieve carbon neutrality in its own operations by 2030 and introduced a Scope 3+ target, a pioneering initiative aiming to facilitate 1.5 gigatons of decarbonization across its business ecosystem by 2035.
Reporting to Essence’s CEO, China, Benjamin Wei, in this new position, she will be responsible for media investment and innovation, helping the agency’s clients to achieve long-term brand and business growth.
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
Red Havas, the global micro-network of Merged Media agencies, has announced the addition of Red Havas Spain, Germany, China, Italy and France.
LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.
MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.
Carlsberg has inaugurating a new, revolutionary water recycling plant that recycles 90% of the process water at the Carlsberg brewery in Fredericia, Denmark.
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
In November, the Chinese government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.