Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.
Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.
Nielsen says it has added addressable measurement to its National TV currency.