Tagresults

11-09-2020 18:52:00 | Door: Administrator | Hits: 235677 | Tags:

[eMarketer] Nielsen announces major changes to improve TV audience measurement
24-11-2021 | 15:02:54
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
[eMarketer] Subscription streaming services excite Nordic market
30-09-2021 | 15:09:02
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
LoopMe launches solution to analyze real-time brand lift and campaign effectiveness
24-09-2021 | 12:00:00
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.
Integral Ad Science acquires Connected TV Advertising company Publica
11-08-2021 | 15:59:57
 Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
19-05-2021 | 09:10:25
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
VICE FAST channel premiers on Roku platform
13-05-2021 | 15:34:00
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
29-04-2021 | 15:52:00
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
Cadent partners with Liberty Global to expand VOD advertising platform in Europe
08-01-2021 | 13:37:00
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.
Nielsen adds 55 million devices to scale addressable TV
12-11-2020 | 10:31:55
Nielsen says it has added addressable measurement to its National TV currency. 


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