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Digital media landscape becoming a multiverse phenomenon, Mindshare research
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
[Column] Jeffrey Pater: The Exciting New Age of Creators
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
VICE Distribution announces first spring Slate
VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.
[eMarketer] Digital audio took a huge hit in user engagement in 2020
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
Spotify acquires podcast technology company Megaphone
Spotify Technology, the global audio streaming subscription service, has announced that the company has entered into a definitive agreement to acquire Megaphone.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
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[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
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