Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
Paramount Global launches campaign celebrating content on its platforms
"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.
Dentsu Creative launches entertainment offerings
Dentsu Creative has announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content.
[eMarketer] Hollywood turns to gaming to expand franchises
Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.
[eMarketer] How user behavior is changing on social media and digital video in the UK
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
Loop Media helps businesses migrate to streaming with bandwidth reducing tech
Loop Media believes this same trend towards streaming and away from traditional cable TV is evident in the out of home market, with companies like Loop Media providing alternative content choices on a free ad supported basis to these businesses.
Nielsen launches Ad intel service in France
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.
Rave supports Unified ID 2.0 in new partnership with The Trade Desk
Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.
Netflix taps Nielsen for global audience insights
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
Havas Media selects FreeWheel as preferred supply-side platform partner for premium video
Havas Media Group (HMG) North America has announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
605 partners with Operative to introduce integrated cross-screen planning solution
With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans.
New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.
Holiday programming still remains a key avenue for advertisers to reach audiences, research
The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.
[eMarketer] How Gen Z consumes media
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.
Global cloud TV market to reach $4.9 billion by 2028, report
The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% Compound Annual Growth Rate, CAGR, during the forecast period.
Netflix signs up to Kantar audience measurement service
In a first for Latin America, Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil.
Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.
Traditional media resilient through economic uncertainty, social media stalls, report
After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.
Paramount+ and British Airways launch a dedicated channel on the airline’s highlife entertainment platform
Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.
Pluto TV debuts in Canada with more than 110 unique free channels
Pluto TV, the global FAST (free ad-supported streaming television) service has made its debut in Canada streaming more than 20,000 hours of free programming to Canadians.
TV campaign reach is highest when delivered across 40-45 networks, Effectv research
The study revealed that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximized by buying across more networks without increasing budgets.
RTL’s global content production Fremantle acquires production company Wildstar Films
The acquisition follows Fremantle’s announcement to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment.
Audience targeting strategies and dynamic product placement among media trends to watch in 2023, report
As cost of living crisis reshapes business reality, Kantar, the world’s marketing data and analytics company, has revealed Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.
Simulmedia partners with Comscore to enable entertainment marketers reach target viewers across linear TV
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.
[eMarketer] Why Netflix Basic with Ads will win advertisers
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.
Big John beats Ya’hunga with Chicken Licken’s new ad
Inspired by this, Chicken Licken wanted to tell a tale of just how legendary the burger is and how far someone would go to get their hands on one.
[eMarketer] Digital video viewers take TV to smaller screens
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.
SkyShowtime registers in The Netherlands, campaign starts
The streaming service SkyShowtime (from Paramount and Comcast) appears to have registered a Dutch registration for the streaming service with the Media Authority.
Vodafone to launch Europe-wide ad campaign with iPhone 14 nature message
Vodafone will light up Europe with an advertising campaign that will leverage the superior photographic capabilities of the new iPhone 14 to capture nature at is finest, highlighting Vodafone’s use of 100% renewable electricity in its European network
Long-Form TV and streaming advertising are twice as memorable as short-form mobile digital advertising, research
Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research.
[eMarketer] Approaching TV viewers with expanded ad formats
Both Netflix and Disney+ will roll out an ad-supported tier in the next two months. Their imperative is to show ads without detracting from the viewing experience or driving away subscribers.
Loop Media launches four new channels opening new content categories for viewers and advertisers
Viewers will learn everything from how to make spooktacular Halloween decorations, to learning about innovative kitchen gadgets, to shortcuts for keeping houseplants healthy
[eMarketer] How advanced TV is wooing addressable- and automation-hungry advertisers
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
Yahoo and DIRECTV Advertising expand advanced TV partnership to include set-top box data
Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.
RTL Group to keep its controlling stake in Groupe M6
The decision follows a review of strategic options after RTL Group received several financially attractive offers for its 48.3 per cent shareholding in Groupe M6.
Streaming dominates UK television landscape, report
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
Nielsen and Marketing Architects in multi-year agreement for TV measurement services
Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, have announced a multi-year renewal agreement for local TV measurement in all markets.
Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
67% of advertisers now use addressable TV advertising, report
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
[Vacancy] Global is looking for a Broadcast Journalist - Leicester Square, London
Global is directly looking for a Broadcast Journalist - Leicester Square, London
UK broadcaster ITV appoints Niki Garner as Director of ITV Creative
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.
Paramount Global reports significant growth for its streaming platform Paramount+
Paramount Global has reported significant growth for its streaming platform Paramount+ for the first half of 2022.
[eMarketer] Consumers curb media subscriptions as cost of living jumps
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
Xandr and emetriq power MagentaTV audience targeting in Connected TV
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.
A third of users are likely to cancel a streaming subscription in the next year, study
The Global Streaming Study by Simon-Kucher & Partners shows that close to two thirds of US users have either canceled a subscription or are likely to cancel a subscription in the next 12 months.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
[eMarketer] Automakers spent 23% less on TV advertising in June
The industry’s TV spending dropped 23% in June compared with last year and has shifted away from local advertising, according to iSpot.TV.
ITV acquires Plimsoll Productions, an independent natural history TV producer
Founded in Bristol in 2013, the centre of excellence for natural history programming, the Bafta, Emmy and Academy award winning producer has produced hundreds of hours of content which is watched, and sold, in nearly 200 countries.
[Vacancy] Global is looking for a Network Producer, Heart
Global is directly looking for a Network Producer, Heart at Leicester Square - London
[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
GroupM partners with media companies to create new standards in connected tv measurement
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
TV measurement and analytics company 605 and VIZIO announce extended agreement
The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.
Streaming records double growth globally, report
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
[eMarketer] TikTok launches ad solution aimed to court advertisers
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
Pluto TV launches in Nordics, unveils programming line-up
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
As ad dollars move to connected TV, fraud schemes spike 70 per cent globally, report
DoubleVerify ,DV, a software platform for digital media measurement, data and analytics, has released its 2022 Global Insights Report, analyzing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets
Xandr enables multiple TV currencies for data-driven linear campaigns
This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, Invest TV and Monetize TV.
[Vacancy] Global is looking for a Broadcast Journalist - Milton Keynes
Global is directly looking for a Broadcast Journalist - Milton Keynes
[eMarketer] Over a third of US Netflix users don’t pay full price, if at all
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
M-net, miecom bring fiber optic internet to Altenmünster, Germany
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.
PFL expands global content distribution with Viaplay partnership in the Nordics, Baltics, Poland and the Netherlands
The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay.
[Vacancy] Paramount is looking for a Multi-Platform Coordinator
Paramount is directly looking for a Multi-Platform Coordinator
Viaplay adds NHL and KSW rights to UK sports streaming offering
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.
ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
ITV Studios announced the appointment of established media sales expert Charlotte van Weede as Sales Director of its Global Entertainment business with immediate effect.
Netflix number of subscribers no longer increasing
The number of subscribers at Netflix is no longer increasing. The number of subscribers was 221.64 million at the end of March 2022, 200,000 less than at the end of December 2021.
[eMarketer] Has TV ad spending hit its peak in the US?
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
Omnicom Media Group integrates LG Smart-TV Data and Media within Omni
Under the terms of the agreement, LG Ads Solutions data will be integrated within Omni, Omnicom’s industry-leading operating system.
Paramount Global announces redemption of approximately $1.0 billion notes
Paramount Global announced that it would redeem all of its outstanding 3.50% senior notes due January 15, 2025 (the "3.50% notes") and a portion of its outstanding 4.750% senior notes due May 15, 2025.
VIZIO introduces jump ads to connect linear TV with streaming
Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.
[Vacancy] Paramount is looking for a Content Rating Coordinator
Paramount is directly looking for a Content Rating Coordinator (3 months temporary contract)
605 to deliver advanced audiences in collaboration with Xandr
As the industry shifts away from traditional guarantees based on age and gender demographic ratings, Advanced Audiences will allow advertisers to define television audiences with greater precision using first- or third-party data.
Netflix's annual operating margin expected to fall to 19 per cent in 2022 on post-pandemic effects, report
In 2020, Netflix recorded 36 million new subscribers following the global pandemic. With most of the world staying indoors and working from home, it’s no surprise that the American streaming and production company grew by bounds.
Mediahuis provides support to five independent Ukrainian news media
Through the Media Development Investment Fund (MDIF), a non-profit investment fund based in New York and Pluralis, Mediahuis has announced that it will provide financial support for the benefit of five independent Ukrainian news media that have continued to operate and report in these difficult circumstances.
UK broadcasters unite to create ‘passports’ to support inclusion
Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work.
[eMarketer] Netflix leads in usage, but are viewers paying up?
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.
[eMarketer] Streaming services are rapidly branching out and bundling up
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator
ViacomCBS is directly looking for a Fulltime Images Coordinator
[Vacancy] Paramount is looking for an Assistant International Project Manager
Paramount is directly looking for an Assistant International Project Manager
Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.
[Vacancy] ViacomCBS is looking for a Content Coordinator
ViacomCBS is directly looking for a Content Coordinator
Dutch cloud-based media MwareTV partners with Irdeto for advanced content protection
The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV's IPTV/OTT distribution platform.
[Vacancy] ViacomCBS is looking for a Director Partnerships Benelux
ViacomCBS is directly looking for a Director Partnerships Benelux
[Vacancy] ViacomCBS is looking for a Trade Marketing Manager Benelux
ViacomCBS is directly looking for a Trade Marketing Manager Benelux
Global TV advertising market to reach $95.98 billion in 2022, report
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
OneView becomes first TV streaming Ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees
OneView users can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach their target audience.
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
Connected TV fraud schemes could cost publishers over $144 million annually, report
Over the last year, DoubleVerify, DV, has uncovered multiple majorConnected TV, CTV, fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
ViacomCBS and Nexstar Media Group renew affiliation agreements
Nexstar's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP
The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.
Hearst Media Production Group announces senior leadership team
Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.”
ViacomCBS and Comcast announce content distribution agreements
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.
Estrella Media signs multi-year agreement with Nielsen for local TV measurement
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Max Verstappen and Viaplay agree partnership
The reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the superstar Dutch driver feature in exclusive content for Viaplay viewers.
Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights
Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.
Michael Hayes appointed Chief Operating Officer and Deputy Group Head of Hearst Television
Michael J. Hayes has been promoted to chief operating officer and deputy group head of Hearst Television.
SmartAsset and Marketing Architects launch simpler road to retirement TV Ad campaign
SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, has launched a national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.
rlaxx TV launches beta web application and Android app
The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.
[eMarketer] Hulu dominates connected TV ad spend
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
[Vacancy] ViacomCBS is looking for a VOD Operations Supervisor
ViacomCBS is directly looking for a VOD Operations Supervisor
fuboTV completes acquisition of French live TV streaming company Molotov SAS
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.
IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.
ViacomCBS And Gray Television renew CBS Television Network affiliate agreement
As part of the agreement, Gray's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.
Nielsen transforms linear TV measurement with new individual commercial metrics
Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
[Vacancy] ViacomCBS is looking for an A/V QC Coordinator
ViacomCBS is directly looking for an A/V QC Coordinator
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
ViacomCBS is directly looking for a Presentation Scheduler
ViacomCBS completes acquisition of majority interest in Fox TeleColombia and Estudios TeleMexico
Fox TeleColombia & Estudios TeleMexico will bolster ViacomCBS' Spanish-language content production capabilities and expand ViacomCBS International Studios', VIS.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
ITV and Virgin Media O2 announce long term commercial partnership
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
TİAK Board retains Kantar and expands Turkey TV audience measurement service
Kantar’s integrated technology, built to measure viewing across all screens, will be installed across the panel in Turkey.
rlaxx TV selects Publica to power CTV ad serving
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
[Vacancy] ViacomCBS is looking for a Coordinator Product Fulfillment
ViacomCBS is directly looking for a Coordinator Product Fulfillment
fuboTV acquires French live TV streaming service Molotov
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
DoubleVerify and Innovid offer advertisers an automated way to maximize video investments across screens
Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers when monitoring and optimizing their media quality across screens.
[Vacancy] ViacomCBS is looking for a Media Planning Manager
ViacomCBS is directly looking for a Media Planning Manager
Global streaming market still growing, up 21 per cent worldwide, Conviva data
Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.
[Vacancy] ViacomCBS is looking for a Programming Coordinator Nickelodeon
ViacomCBS is directly looking for a Programming Coordinator Nickelodeon
[Vacancy] ViacomCBS is looking for a Multi-Platform Media Distribution Coordinator
ViacomCBS is directly looking for a Multi-Platform Media Distribution Coordinator
Viant advances TV ad offerings through iSpot partnership
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
Amobee and smartclip unveil TechAlliance, Europe’s First broadcaster-centric, cross-screen advertising platform
This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.
Yahoo and Tubi partner to streamline connected TV planning and buying
Yahoo has announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV
[Vacancy] ViacomCBS is looking for a Media Planning Coordinator
ViacomCBS is directly looking for a Media Planning Coordinator full time 40hrs/week
ViacomCBS and Altice USA renew distribution agreement
The deal also provides Altice USA with rights to ViacomCBS’ suite of streaming services, including Paramount+, SHOWTIME® OTT, Pluto TV, BET+ and Noggin.
[Vacancy] ViacomCBS is looking for a Manager, Streaming & Video Operations
ViacomCBS is directly looking for a Manager, Streaming & Video Operations
[Vacancy] ViacomCBS is looking for a Sr Manager, Global Video Catalog Operations
ViacomCBS is directly looking for a Sr Manager, Global Video Catalog Operations
ViacomCBS Networks International completes acquisition of Chilevisión
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc., has announced the closing of the previously announced acquisition of Chilevisión from WarnerMedia, a division of AT&T.
IPG Mediabrands taps Gracenote to support client diversity, equity and inclusion initiatives
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.
[eMarketer] Subscription streaming services excite Nordic market
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
BEN Group and 605 measure impact of product placements on viewer behavior across linear TV
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.
LoopMe launches solution to analyze real-time brand lift and campaign effectiveness
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.
TV measurement and analytics firm 605 and PlaceIQ announce partnership expansion
This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.
LG Ads introduces personalized Smart TV Platform, River OS
River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.
Frank Biancuzzo appointed President of Hearst Media Production Group
Hearst Television has announced the launch of Hearst Media Production Group as it expands original program production and distribution capabilities.
[eMarketer] Pay TV faces an uncertain future in Canada
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
TVSquared partners with AdImpact to measure reach, frequency and incremental reach for political connected TV ad campaigns
TVSquared, a global company in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns.
605 offers alternative TV viewing measurement solution for networks, agencies and brands
605, a television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks
Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
ViacomCBS partners with Sky to launch Paramount+ in Europe
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
[Vacancy] ViacomCBS is looking for an Executive Assistant Co-Production & Development
ViacomCBS is directly looking for an Executive Assistant Co-Production & Development
[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission
ViacomCBS is directly looking for an Operations Coordinator Transmission
VICE Distribution renews content partnership with Hulu
VICE Distribution, the global distribution division of VICE Media Group, has renewed its strategic licensing partnership with U.S streaming service Hulu for over 130 hours of VICE content.
[Vacancy] ViacomCBS is looking for Audio/Video QC Coordinator
ViacomCBS is directly looking for a Audio/Video QC Coordinator
[Vacancy] ViacomCBS is looking for a Brand Analyst
ViacomCBS is directly looking for a Brand Analyst
Nielsen acquires French ad monitoring company TVTY
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
Smart acquires cookie-free CTV and video advertising platform Dynadmic
Smart AdServer, the independent ad monetization platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.
[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
MAGNA partners with airport network ReachTV to showcase businesses to advertisers
As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.
Global economic recovery brings record ad market growth, Magna forecast
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
[Vacancy] Talpa Network is looking for a Technical Lead Mobile Development Audio
Talpa Network is directly looking for a Technical Lead Mobile Development Audio
Starcom UK wins Vinted TV media buying account
Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.
[eMarketer] Digital media consumption on unprecedented growth in US
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Paramount+ expands its content offering
Paramount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week.
Consumers are more receptive to podcast advertising than TV advertisements, study
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Vacancy] ViacomCBS is looking for a Junior Graphic Designer
ViacomCBS is directly looking for a Junior Graphic Designer
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
[Vacancy] ViacomCBS is looking for a Media Coordinator
ViacomCBS is directly looking for a Media Coordinator
[Vacancy] ViacomCBS is looking for a Sr. Editor in Chief
ViacomCBS is directly looking for a Sr. Editor in Chief
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
Samsung Ads adopts Nielsen’s advanced TV measurement
Nielsen Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimize Samsung TV Plus inventory.
[Vacancy] ViacomCBS is looking for a Content Operations Coordinator
ViacomCBS is directly looking for a Content Operations Coordinator
[eMarketer] Connected TV has become a frontrunner in digital advertising
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
Vice Distribution secures new partnership with Pluto TV
VICE Distribution, the global distribution division of VICE Media Group, has secured a new partnership with Pluto TV in the US for 215+ hours of premium non-scripted programming.
SpotX Integrates TVSquared for real time global connected TV measurement
TVSquared has been onboarded by SpotX, the global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics.
[Vacancy] ViacomCBS is looking for a Project Manager
ViacomCBS is directly looking for a Project Manager
Intracto Group acquires media agency Zoekhelden
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
[Vacancy] ViacomCBS is looking for a Sr. Programming Manager
ViacomCBS is directly looking for a Sr. Programming Manager.
[Vacancy] ViacomCBS is looking for a Contract & Compliance Coordinator
ViacomCBS is directly looking for a Contract & Compliance Coordinator.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
[Vacancy] ViacomCBS is looking for a Media Planning Manager
ViacomCBS is directly looking for a Media Planning Manager
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
ViacomCBS is directly looking for a Presentation Scheduler
Channel 4 and E4 launch on TikTok
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
Barrington Media Group and Nielsen announce multiyear agreement
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
VIacomCBS and NFL ink 11-year multiplatform rights deal
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
[Vacancy] ViacomCBS is looking for a Supervisor Channel Operations
ViacomCBS is directly looking for a Supervisor Channel Operations
SportsTribal launches with OTT NOW!
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
[Vacancy] ViacomCBS is looking for a (Technical) Onboarding Specialist Video-on-Demand
ViacomCBS is directly looking for a (Technical) Onboarding Specialist Video-on-Demand
[Vacancy] ViacomCBS is looking for a Programming Coordinator Nick jr.
ViacomCBS is directly looking for a Programming Coordinator Nick jr.
Nielsen and Roku to expand traditional TV and streaming coverage
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
VICE Distribution announces first spring Slate
VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.
[Interview] Léonie Koning (Initiative): Successful brands today are agile, have vision and purpose
Léonie Koning has worked for Initiative for more than fifteen years, the last seven of which as the CEO. Time to talk to her.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
[eMarketer] Traditional TV ad spend is still big business
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
Nielsen and Marquee ink TV measurement services deal
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
European support for financing to cultural and creative sectors in Denmark
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.
[Campaigns] Lukkien produces TV commercials for Danone
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
Nielsen begins tracking premium theatrical films being distributed on streaming platforms
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
Kantar announces major expansion of TV Audience Measurement panel
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
Deluxe acquires UK's Sundog Media Toolkit
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Samsung TV Plus expands to 12 countries with over 740 channels worldwide
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.
VICE Media renews partnership with SBS Australia
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Topgolf to break ground on new venue in Oberhausen, Germany
Topgolf Entertainment Group, a global sports and entertainment company, announced its Central Europe franchise partner, Greenreb, will officially break ground on the first venue in Germany.
RTL Group sells shareholding in BroadbandTV
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
ARD, ZDF integrate Funk content in media libraries
ARD and ZDF integrated the range of funk, the joint content network, into their media libraries. Both broadcasters are thus continuing the mutual networking of their non-linear offers.
Netherland's Breda region to switch from analogue to digital cable television
The Netherland's Breda region will switch from analogue to fully digital cable television in the night of Monday 23 November to Tuesday 24 November.
FOX News International expands distribution across Europe
FOX News Media’s international streaming platform FOX News International has expanded its distribution across Europe.
SBS Belgium strengthens channel offering with premium British drama channel BBC First
SBS will represent BBC First and manage advertising sales on the channel from November 1. This partnership will allow advertisers to connect with the BBC First audience in Belgium for the first time.
eMarketer, Starcom Worldwide, GlobalWebIndex release annual report on state of global media
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
Vodafone Spain launches AMC's streaming service Acorn TV
Vodafone TV will include Acorn TV , AMC Networks' streaming service specializing in British series and series from other English-speaking countries, on November 3 exclusively in its content offering.
Swiss Competition Commission fines UPC CHF 30m for abusing Ice Hockey broadcasting rights
The Swiss Competition Commission (COMCO) has fined UPC with CHF 30 million for abusing Ice Hockey broadcasting rights.
Sony Europe launches the Apple TV app on select smart TVs
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
Sweden's Com Hem offers complete digital TV solution with Apple TV 4k
Com Hem's TV customers can now take part in a completely digital solution with Apple TV 4K that enables a modern experience for TV, film, music, games and apps.
Samsung launches self-serve advertising platform
Samsung has announced the launch of a self-serve advertising platform that offers advertisers the opportunity to place ads into its growing Samsung TV Plus ad supported streaming TV offering.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
SpotX unveils programmatic solutions to scale linear addressable TV
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
rlaxx TV launches in Germany and UK
rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel.
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