Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.