Integral Ad Science ad verification programme goes live with Netflix
These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.
Smartly.io launches digital advertising platform to bolster adtech offering
The company, which holds certified partnerships with media leaders Meta, TikTok and Google, among others, brings dynamic integrations to the digital and social space, successfully “redefining social and creativity,” according to Nikhil Lai, Senior Analyst at Forrester.
Ad industry launches effort to revise new standard terms and conditions for digital advertising
Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
Swiss marketing AI startup Nexoya secures $5 million in Series A financing to expand into new markets
Nexoya integrates digital advertising channels and connects them with their AI-based solution.
AiAdvertising recognized as a Google premier partner
The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.
Focus Media Hong Kong selects Hivestack as its exclusive Supply Side Platform partner for programmatic digital out of home
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.
Digital ads which evoke strong emotions are four times more likely to drive brand equity, research
New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.
[Startup Interview] Ehsan, Mohammad, Reza, Co-founders, Coco, Austria
CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.
Viant Technology integrates Scope3 data to drive carbon reduction
Viant Technology Inc. a people-based advertising software company, has announced an integration with Scope3, the source of truth for supply chain carbon emissions data.
AiAdvertising uncovers ChatGPT’s commercial applications in adtech
AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech.
Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home in Italy
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.
Entravision expands Meta partnership with new representation in Iceland
Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.
Nearly half of all consumers likely to engage with enhanced CTV ad formats, report
Enhanced CTV ads include those that use dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.
Rave supports Unified ID 2.0 in new partnership with The Trade Desk
Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.
Volta joins ad net zero as a founding partner
Volta Inc. an electric vehicle (EV) charging and media company, has announced it will join Ad Net Zero as a founding partner for the organization’s new USA chapter.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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