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Camiel Baltussen appointed Commercial Director at iO Netherlands
For Baltussen, the new role is the natural progression from his time as Commercial Director at iO Campus Eindhoven.
WFA celebrates 70th anniversary with ‘70 in 70’ initiative
The World Federation of Advertisers (WFA) is celebrating this year the 70th anniversary of the Stresa Resolution, which laid the foundations of the International Union of Advertisers Associations (IUAA), the forerunner of the WFA, and is acknowledging 70 people who have helped build the organisation.
World’s 25 largest agency companies and the state of the agency market
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.
WPP acquires Sonic Branding Agency amp, expanding generative AI offering
amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.
Good Hope FM, Cape Town’s Original, launches latest campaign for the community
Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.
WPP welcomes KKR as strategic partner in FGS Global
WPP has announced that global investment firm KKR has made a growth investment in FGS Global, the strategic advisory and communications consultancy in which WPP is a majority shareholder.
iO develops sustainable brand campaigns for Dutch grid operator Enexis
After a pan-European tender process, grid operator Enexis has chosen to partner with blended agency iO to launch new brand campaigns.
Havas Media Group acquires Vancouver digital agency and data consultancy Noise Digital
The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group.
Automotive firm Doyen Auto accelerates its digitalization with iO
Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.
Institute of Practitioners in Advertising welcomes new members
The Institute of Practitioners in Advertising, IPA, has announced that Mediabridge, M.i. Media, Osaka Labs and We are Boutique were elected into IPA membership at its quarterly Council meeting on 23 March.
Firda partners with iO for development of new digital platform
Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO.
WPP acquires data driven influencer marketing agency Goat
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
Global marketing industry launches 2023 DEI Census
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion in the industry by participating in the second Global DEI Census in marketing.
Edelman Global Advisory acquires strategic communications agency Landmark Public Affairs
With this acquisition, EGA is expanding its international operations by combining its global vision with Landmark’s deep policy expertise and proven track record of delivering highly professional client advisory services, keeping EGA ahead of the demands of a fast-growing and ever-changing geopolitical environment.
Reprise appoints Jason Cotrina-Vasquez as Global Head of Social
He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.
World Out of Home Organization gains eight new members from across the world
Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers/suppliers.
WPP partners with Stripe to expand commerce and payments solutions for brands
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
GroupM updates carbon calculator to provide omnichannel measurement capabilities
GroupM, WPP’s media investment group, has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately.
DEPT helps measure and reduce organizational footprint as Salesforce Net Zero cloud partner
With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.
Joe Public retains top spot as South Africa’s number one agency at the 2022 Loeries
Joe Public is the top-ranked agency in South Africa for the fifth consecutive year as well as the second Overall Agency of the Year in Africa and the Middle East (AME) in the 2022 Loeries Official Rankings.
Increasing consumer spending drives growth of the global advertising agencies industry, report
Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.
WPP set to unveil Guangzhou Campus
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.
DEPT appoints Matt Lynch CEO of EMEA
Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
Demet Ikiler joins Publicis Groupe as COO EMEA, reinforcing regional leadership
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.
Despite economic downturn 60 per cent of leaders plan to increase ad spend, report
Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
Amidst uncertainty, advertising agencies see bright spots and warning signs in 2023, report
Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.
Havas Group strengthens its social media expertise with the acquisition of HRZN in Germany
Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.
Joe Public rated agency of the year
Scopen’s 2021/22 AgencyScope South Africa report named the agency as its Agency of the Year and its No. 1 Attractive Agency for clients, as well as the Best Agency to Work for in SA.
Publicis Groupe acquires Bulgarian marketing agency Advertise BG
The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to its existing offering across digital strategy, data, social media, and digital content creation.
World Federation of Advertisers welcomes 13 new members
World Federation of Advertisers, WFA, has added 11 new corporate members since July, bringing its total membership to 148 companies.
Publicis Groupe acquires marketing technology company Yieldify
Publicis Groupe has announced the acquisition of Yieldify, a London-based marketing technology company.
Remerge unveils programme to help agencies master mobile marketing for their app-based clients
Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.
WPP acquires tech agency Fēnom Digital
WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
Publicis Groupe Belgium launches content format series
Lionwise gathers thought-leadership on topics that occupy a marketeer’s mind. ‘Sharing knowledge, chasing clarity’ is the official baseline of the content platform that can take many forms: an event, a podcast, a webinar, a debate or a white-paper.
[Marketing Week] Bob Koigi: Industry players' expectations of 2023
As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.
WPP invests in new Atlanta Campus
WPP will create a world-class workspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus.
Advertisers believe they are still getting great value from their agencies post pandemic, research
Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International.
DEPT launches WEB3/DEPT to build the next generation of the web
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.
[Marketing Week] Bob Koigi: The making of the Apple behemoth
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.
WPP acquires Canadian commerce agency Diff
With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 billion by 2023, more brands are adopting D2C models as part of a multichannel approach.
Dutch firm Leolux picks iO to enhance its digital presence
Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.
Agencies feel more comfortable being honest with clients, WFA research
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Belgian real estate firm Dewaele picks iO to market its story
To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.
IPA secures Snapchat tie-up to accelerate young people's opportunity of ad career
The competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
Havas Group acquires Australian health communications agency Bastion Brands
Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.
Jan Schraeyen appointed Creative Director at iO
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.
[Interview] Jennifer Feaster, Speaker, YouTube Creators Festival
Jennifer Feaster is a Managing Partner at Age Africa, an agency that combines data and creativity to develop performance driven YouTube channels, with unique content optimized for success.
Vacancy] Global is looking for a Commercial Talent Partnership Manager
Global is directly looking for a Commercial Talent Partnership Manager (Celebrity & Influencer Booker / AD level agency-side)
[Vacancy] Global is looking for an Agency Manager
Global is directly looking for an Agency Manager - Leicester Square, London
Publicis Groupe acquires European affiliate marketing agency VIVnetworks
With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.
Dentsu partners with Microsoft to build path to the metaverse for brands and business
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
GroupM unveils coalition for media decarbonization
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
Dentsu announces new global management structure
The global leadership team will ensure further integration of the Group’s diverse capabilities to deliver top line growth for clients, while allowing dentsu to realize sustainable enhancement of corporate value.
Lee Peck Media joins PRCA as new member
The Public Relations and Communications Association (PRCA) has announced independent PR-led communications agency Lee Peck Media as its latest corporate member.
WPP announces its first Campus in Brazil
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
World Out of Home Organization adds nine new members from Europe and Asia
The influx of new Asian members comes at same time as WOO’s highly successful first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur a couple of weeks ago.
PRCA partners with JournoLink to assist small agencies deliver cost effective media relations
The Public Relations and Communications Association (PRCA) has partnered with JournoLink to help small agencies and freelancers deliver cost-effective media relations.
VIZIO Ads secures over $200 million in commitments from agencies, brands and studios
VIZIO has announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.
IPG MediaBrands expands signature media responsibility index
IPG Mediabrands and its intelligence arm MAGNA, has unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.
WPP debuts its new Toronto Campus
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.
WPP acquires branding agency Passport to expand creative and design offerings
Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.
iO appoints Bart De Hertogh as Program Lead
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
iO acquires Stockholm-based digital agency Triggerfish
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
WPP acquires communications agency JeffreyGroup
WPP has announced the acquisition of JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firms in Latin America.
Digital Voices and House of Greenland join The Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
Publicis Groupe reinforces global teams with leadership appointments
Following the renewal of Arthur Sadoun’s mandate as Chairman and CEO of Publicis Groupe, and the nomination of a new management body, the Directoire+, Publicis Groupe has announced the additional leadership appointments to further reinforce its global teams.
iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Jorrit Hermans becomes Creative Director at iO Campus Herentals
End-to-end agency iO also has some serious creative ambitions. This is underlined by the arrival of Jorrit Hermans as Creative Director at Campus Herentals. He will be taking care of the campus’ creative output.
iO acquires Danish digital agency Peytz & Co
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.
Havas Group acquires UK-based data-led creative specialist agency ADDITIVE+
additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.
Dept acquires Australian digital product studio Two Bulls
Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.
WPP acquires Dutch ecommerce consultancy firm Newcraft
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
DEPT named an Optimizely Enterprise Solution Partner
With this programme, Optimizely, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, identifies DEPT as a global strategic partner to accelerate its product vision.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
DEPT acquires Brand and experience design studio ShopTalk
The London-based agency will bolster DEPT®’s creative practice in the UK, while opening up DEPT®’s full service offering to ShopTalk’s existing client base.
UK broadcaster ITV appoints Niki Garner as Director of ITV Creative
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.
OvareGroup invests in creative agency Togetherwith
OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.
Entravision closes investment in digital marketing services company Jack of Digital
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Global advertising agencies market to reach $553 billion by 2026, report
Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.
World Federation of Advertisers grows its corporate network
World Federation of Advertisers, WFA, has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
DEPT joins the MuleSoft Partner Programme
Using MuleSoft, companies can integrate data from siloed apps and systems and automate complete workflows more efficiently to deliver seamless digital experiences, faster.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
WPP acquires ecommerce agency Corebiz
WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.
BAM Wonen and iO launch a sustainable housing concept
Flow is an innovative housing concept that has its origins in a desire to make the best possible use of wood: the source of an unparalleled supply of high-quality, affordable homes.
Agency rosters face ongoing reform and revamps, report
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
Havas Group integrates its Global Creative and Health Networks
To better support brands’ ever-changing needs, Havas Group has announced the start of a new chapter, through the simplification of its organization and the deeper integration of its Global Creative and Health Networks.
Inter selects Dept to drive its new digital strategy, website and app tracks
Inter has launched its brand new digital ecosystem in collaboration with DEPT, to serve as a digital home for fans to engage with the club and brand.
WFA members inducted into inaugural Forbes CMO Hall of Fame
All seven – out of 18 CMOs who have been inducted into the CMO Hall of Fame – have featured at least five times on the Forbes World’s Most Influential CMO list, which was first published in 2012.
Founders &.agency launch &.media group
&.media group is a full service media & content group with its headquarters in Amsterdam.
Global ‘cancel culture’ putting UK marketing exports at risk warns CIM
The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.
IPA launches new mentoring programme for agency members
The Institute of Practitioners in Advertising, IPA, has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need and was officially announced at the IPA Business Growth Conference.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
WPP creates Design Bridge and Partners
Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.
WPP to acquire marketing technology agency Bower House Digital
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
Daan Langbroek joins the strategy team at iO
Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.
[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Emerald acquires Advertising Week Global Event Platform
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
Seven agencies join UK’s Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting.
WPP partners with Ukrainian Government to support economic recovery
WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.
Essence drives Nationwide win with an integrated approach to creative and media
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
iO acquires content marketing agency LVB
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
DEPT hires its first Global Impact Manager to support sustainability
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
Starcom promotes Sophie Barr and Danny Weitzkorn to Managing Partners
Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.
GroupM partners with media companies to create new standards in connected tv measurement
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Publicis Sapient launches a Work/Life Restoration Program for talent affected by Ukraine war
Publicis Sapient developed the program in partnership with Publicis Groupe.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
Publicis Groupe Belgium announces new appointments to bolster creative leadership
Publicis Groupe Belgium has appointed Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors.
WPP supports launch of The Black Equity Organisation
WPP and its agencies have partnered with The Black Equity Organisation (BEO) – an organisation founded to advance justice and equity for Black people in Britain – as it launches.
Fifteen WPP leaders recognized for championing inclusion and diversity in the workplace
Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 breaking down barriers and driving inclusion for people of colour in business.
Bas Derks appointed new Creative Director at iO in Utrecht
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.
Global marketing firm Candid acquires UK advertising agency Creature
International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. The move bolsters its cross-border presence and builds on its creative capacity.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Publicis Groupe acquires e-commerce platform Profitero
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day.
Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
DEPT acquires growth marketing agency 3Q Digital
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver 65 languages and campaign experiences in more than 180 markets.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Amsterdam-based creative agency Cloudfactory joins The Network
Amsterdam-based independent creative agency Cloudfactory has joined the international network of independent agencies by the Network, founded by Per Pedersen , former Global Creative Chairman of the Gray Group.
DEPT unites its teams under one brand
Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.
Dentsu Italy’s creative service agencies become a Benefit Corporation
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.
Havas Group acquires digital agency Search Laboratory
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
Dentsu International continues its accelerated path to Net Zero with Salesforce Net Zero Cloud implementation
This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.
RINO Group and iO develop a new self-service education portal
RINO Group offers training, courses and conferences to mental health professionals, including psychologists, remedial educationalists, nurses and social workers.
Joe Public United voted Agency of the year for the fourth consecutive year at CICLOPE Africa
Now in its fifth year, CICLOPE Africa is dedicated to recognising and awarding the continent’s best film craft across a broad spectrum of film formats.
Blue Grass installs new leadership
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.
Havas Group acquires digital marketing agency Front Networks in China
Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.
Nowergian company Skogluft selects iO to introduce the brand to the Dutch and European market
iO is working for Skogluft. The Norwegian company that makes plant walls intended for use in homes and / or offices. iO was asked to help Skogluft with the brand’s introduction to the Dutch market, and then into more European countries in the future.
Eight agencies join The Institute of Practitioners in Advertising membership
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Dept acquires creative studio Hello Monday
Creative studio Hello Monday has joined Dept, one of the fastest growing digital agencies in the world. Hello Monday specializes in creating immersive digital experiences and innovative digital products for global brands including Google, Lego, Intel, Youtube, National Geographic, and Meta.
Publicis Groupe exits Russia
Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.
IPA appoints Eliot Liss to raise value and profile of production
Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.
WPP announces decision to discontinue operations in Russia
WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.
Dept launches its metaverse practice
Dept is currently working with several global brands from fashion, entertainment and commerce, and will be launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.
Omnicom acquires TA Digital to expand global digital transformation capabilities
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Essence appoints Gabrielle Kong as Vice President, Strategy in China
Reporting to Essence’s CEO, China, Benjamin Wei, she will be responsible for leading brand and communications strategy for the agency’s clients and initiatives in the market.
Dept partners with ProjectTogether to support its Farm-Food-Climate Challenge
Dept, a certified B Corporation, is supporting the organisation on a pro-bono basis, creating and developing its visual identity and website.
Human Rights Campaign launches public awareness campaign for Equality Act with support from WPP
WPP’s VMLY&R, BCW, Wavemaker and Hogarth come together in support of crucial civil rights legislation for LGBTQ+ people
Clinch launches new SaaS Platform bringing power and efficiency to agencies and advertisers
By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.
Havas Group acquires UK digital agency Inviqav
The company, which comprises more than 150 employees across eight offices, will be integrated into Havas Creative’s dedicated customer experience network.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
WPP acquires influencer marketing agency Village Marketing to accelerate creator economy growth
WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.
World Out of Home Organization signs six new members
The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.
GroupM promotes Nicola Lewis to CEO of FineCast
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
[Marketing Week] Bob Koigi: Emerging advertising threats
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
Marketing agency iO expands talent pool with new recruitments
Thought leader and iO strategic partner Steven Van Belleghem suggests that this has everything to do with the changing market
Patricia Ithau appointed CEO of WPP Scangroup
Patricia is passionate about creating opportunities that improve people’s lives and is currently Regional Director at the Stanford Institute for Innovation in Development Economies – Seed, a Stanford Graduate School of Business initiative that builds a network of globally-engaged leaders from Silicon Valley to sub-Saharan Africa.
Nielsen launches Diverse Media Equity programme
Nielsen has announced the launch of its Diverse Media Equity programme, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies.
Essence promotes Laura Wade to Head of Sustainability
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.
BBDO Belgium appoints Barbara Vangheluwe as new CEO
Advertising agency BBDO Belgium has brought back a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
WPP appoints Rose Herceg as President in Australia and New Zealand
In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
smart Europe picks Dept, Ketchum and Kolle Rebbe to be communication partners
After nine months of an intense selection process, smart Europe has chosen Dept, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications team.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Dept acquires US data company Raybeam
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
Dept acquires digital marketing agency Feed
Global digital agency Dept has acquired Feed, an agency specializing in delivering hyper-personalized, content at scale for forward-thinking global brands such as eBay, Gumtree, and Ancestry.com.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
[Vacancy] Hearst Netherlands is looking for a Junior Content Producer
Hearst Netherlands is directly looking for a Junior Content Producer
[Vacancy] Ace is looking for a People Business Partner Lead
Ace is directly looking for a People Business Partner Lead
Global ad market reaches new heights, exceeds pre-Covid levels, Magna report
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Dept launches proprietary marketing technology platform
Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
WPP acquires majority stake in branding and design agency Made Thought
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
Havas Media Group appoints Sarah Ivey as Chief Strategy Officer, North America
Based in Toronto, Ivey will report directly to HMG North America CEO Greg Walsh and serve on the agency’s North American executive leadership team.
Essence names Anthony Reeves President, Global Client Partner
Essence has announced Anthony Reeves will be joining the agency as President, Global Client Partner, working with clients to further integrate the agency’s practice areas of data, analytics, media strategy and creative.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
Mary Basterfield joins S4 Capital as Chief Financial Officer
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s £3.8 billion funding for skills training announced recently.
Candid acquires UK's Brand Potential
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Parpia Global Management acquires The Summit Group Communications
The Summit Group (TSG) Communications, Inc., a full-service marketing, communications and advertising agency focused on growing businesses, has announced it has been acquired by Parpia Global Management.
Kantar Marketplace hits $100 million revenue milestone
Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility.
Viant advances TV ad offerings through iSpot partnership
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Havas Media Group names Courtney Cherry Managing Director of Global Communications
Reporting to HMG’s Chief Global Growth Officer, Erin Flaxman, Cherry is responsible for developing and implementing a growth-driven global marketing and communications strategy for the agency.
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
WPP promotes GroupM’s Jennifer Remling to Global Chief People Officer
Jennifer will be responsible for all aspects of WPP’s people strategy and its critical role in the company’s continued transformation. She will oversee global rewards, talent management and acquisition, diversity, equity and inclusion, leadership development and learning on behalf of the company’s more than 100,000 people around the world.
Mediacom, partners launch $3 million contest targeting advertiser clients
MediaCom, Teads, TikTok and Yahoo have launched The Big Idea – a contest that will see a number of MediaCom’s advertiser clients win up to $3 million of media value for their brand’s 2022 campaigns across the promoters’ platforms.
Finsbury Glover Hering and Sard Verbinnen & Co to merge, creating global strategic communications outfit
The new firm will help clients achieve their missions and realise their business goals, with approximately 1,000 professionals operating from 25 offices in Asia, Europe, the Middle East and the United States, including its global headquarters in New York.
Eni Aluko joins MediaCom Creative Systems as Board Advisor
Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion.
Michael Komasinski appointed Global CEO of marketing agency Merkle
Dentsu International has announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the dentsu international executive team.
WPP and Snap Inc. launch Augmented Reality partnership
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
Bayer names MediaCom as global media agency
Global pharmaceutical and life sciences company Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.
Publicis Groupe to repurchase 2.5 million shares to cover employee long term incentive plans
The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees that will be delivered in 2022, 2023, 2024 and 2025.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
[Marketing Week] Bob Koigi: Focus on minority content creators
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
Dentsu International to mobilize 10,000 young creatives to help cut food waste
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.
Geometry Ogilvy Japan appoints Mary Lee to lead experience practice
Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.
First global standards to ensure responsible marketing of alcohol by social media influencers launched
The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
Essence announces Richard Hartell as new Global Chief Client Officer for Google
Essence has announced that Richard Hartell has joined the agency as the new Global Chief Client Officer, overseeing the agency’s long-standing relationship with Google.
Intracto Group acquires e-commerce agency We Provide
The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.
605 offers alternative TV viewing measurement solution for networks, agencies and brands
605, a television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks
Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
GroupM names Brendan Moorcroft CEO of Choreograph
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Dentsu International appoints Fred Levron as Global Chief Creative Officer
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
Institute of Practitioners in Advertising partners with Moore Kingston Smith on accelerator scheme
The Institute of Practitioners in Advertising, IPA, has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies.
Seven agencies join Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
[Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
Havas Group pledges to achieve carbon neutrality by 2025
Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Kantar acquires MeMo² to expand cross-media effectiveness offering
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
Dentsu Group joins the World Business Council for Sustainable Development
Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
VMLY&R unveils new inclusion experience practice
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.
UK industry alliance BRIM launches to promote black representation in marketing
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.
Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Dept and Tribe Company transform The Eurovision Village into a 3D virtual world
The custom-made 3D world will bring tens of thousands of visitors, who would normally have traveled to Rotterdam for the contest, a unique, virtual experience.
Global creative agencies form body to champion growth of sector
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
AdGreen set to unveil carbon calculator for advertisers
To keep the resources, tools and training free at point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.
S4 Capital acquires Brazil digital marketing agency Racoon
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
Dentsu launches playbook on content solutions for marketers
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.
Starcom Australia wins Tourism Tasmania media account
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
WPP launches global data company Choreograph
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
WPP taps media in its net zero commitment
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
BBJ&K and Yonder Media join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
Dept becomes climate neutral certified
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.
Data & growth agency Off The Record joins Ace
With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.
Reprise Commerce wins DeMert Brands account
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
WFA launches guide to diversity and representation throughout the creative process
World Federation of Advertisers, WFA, has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.
UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
Havas Group awarded ISO certification for commitment to reduce environmental footprint
Havas Group has obtained ISO 14001 certification for 32 of its entities based in France.
Publicis Groupe appoints Amrita Randhawa as South East Asia CEO
With this new role, Publicis Groupe will bring all markets including Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand under one leadership.
New advertising management agency Ads& data starts operations in April
The previously announced national advertising management agency of Telenet/SBS, Mediahuis, Proximus Skynet and Pebble Media starts on 1 April under the telling name Ads & Data.
VMLY&R COMMERCE promotes Elke Van Tienen to Global Head of People
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
Dept partners with Salesforce to develop quick-launch commerce solution for brands
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
Essence expands data and technology consulting division in Germany
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
Intracto Group acquires Ghent based agency Marlon
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
Small social platforms invest in tackling harmful content, IPG Mediabrands index
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
Scangroup suspends CEO, CFO over alleged gross misconduct
Integrated marketing communications company The WPP-Scangroup Plc has suspended its CEO Bharat Thakrar and Chief Financial Officer Satyabrata Das over allegations of gross misconduct.
Marketing technology agency Byte merges with Dept to accelerate global growth
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
Publicis Groupe UK acquires B2B marketing specialist agency Octopus Group
Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
Havas Group acquires Israeli advertising agency Inbar Merhav G
Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.
WPP and TikTok announce global agency partnership
WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.
WPP named in Bloomberg Gender-Equality Index for third year in a row
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
Digital marketing agency EWM. SA opens Parisian subsidiary, EWM France
EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.
HERC joins Ace
As of today HERC joins Ace, family of leading agencies. With the acquisition of this hotshop Ace adds Advertising & Brand culture to its portfolio. HERC included, Ace now holds over 180 employees with creative hubs in both Utrecht and Amsterdam.
MediaCom unveils new proposition to help clients see the bigger picture
MediaCom has unveiled its new agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.
[eMarketer] Programmatic digital display advertising is having an identity crisis
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
S4 Capital acquires Metric Theory and Decoded
S4 Capital plc, the new age digital advertising and marketing services company, has announced two combinations, which significantly expand the capabilities of both its Content practice.
MIX: A new agency with a radical focus on value
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.
S4 Capital acquires Decoded Advertising
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.
Nielsen set to launch cross media measurement tool
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
Starcom Australia announces new strategic framework with ‘People Powered Growth’
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
VMLY&R bolsters female creative leadership across Intel and Walgreens teams
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.
Kinetic appoints Keith Kaplan as global CEO
Kinetic, the global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer.
Essence selected as integrated media agency for personal care brand Mamaearth
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Adam Gerhart appointed Mindshare Global CEO
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
Manuel Bordé appointed VMLY&R Commerce Global Chief Creative Officer
Geometry, soon to be VMLY&R COMMERCE, has announced that Manuel Bordé has been promoted to the role of Global Chief Creative Officer expanding his remit to include global creative responsibilities.
MediaCom appoints Charlotte Frijns as Global Chief Financial Officer
MediaCom has appointed Charlotte Frijns as the agency’s new Global Chief Financial Officer, effective 1st January 2021, replacing Christine Fang who is returning to China for personal reasons.
B2B data management platform BlueVenn selects MWWPR to lead communications
MWWPR, independent public relations agency, announced it has been selected by leading customer data platform, BlueVenn, for communications and PR programming.
WPP submits proposal to acquire remaining shares in WPP AUNZ
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.
Fashion brand Gant selects Dept to design and build e-commerce platform
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
Digital Design Agency BASIC joins Dept
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
WPP launches VMLY&R Commerce, an end-to-end creative company
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
iVoice Communications expands its operations in Latin America and Spain
Global media and public relations agency, iVoice Communications, is expanding its operations to further help customers penetrate the Hispanic Market in the United States, Latin America, and Spain.
India’s digital creative agency The Glitch joins VMLY&R’s global network
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
WPP merges AKQA and Grey to create AKQA Group
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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