Joe Public celebrates its 25th birthday by committing to the growth of young creative talent
To mark the occasion, the organisation – currently ranked the largest independent and locally owned communication group in our country – is making a commitment to the next generation of creative talent.
iO and Cheops launch an atypical IT campaign on digital security
The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.
Dentsu Creative launches entertainment offerings
Dentsu Creative has announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content.
The Walt Disney Company restructures, restoring accountability to creative businesses
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products.
[eMarketer] Twitter enters the ad revenue-sharing race
To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
Channel 4 launches virtual work experience programme to help young people discover their creative career
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.
[eMarketer] Advertisers are adopting AI, but legal issues make creative uses risky
Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.
Dentsu doubles down on client focused leadership in EMEA region
Dentsu has announced changes to the EMEA Executive Team to strengthen client focus and continue to help clients transform their business and respond to the changing needs of consumers.
DEPT launches WEB3/DEPT to build the next generation of the web
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.
Dutch firm Leolux picks iO to enhance its digital presence
Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.
Nathalie Pons appointed Chief Impact Officer at Havas Village France
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.
Jan Schraeyen appointed Creative Director at iO
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.
WPP announces its first Campus in Brazil
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Dutch mobility organisation Goedopweg chooses iO as its permanent digital partner
Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility.
HOFA launches London's first DAO for art collectors
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.
Gas company Primagaz and iO launch creative omnichannel campaign on clean energy
Propane gas specialist Primagaz, in partnership with end-to-end agency iO, launched its second major campaign of the year for the home heating market.
WPP debuts its new Toronto Campus
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.
Visa Programme unlocks new opportunities in the creator economy
Creators are driving a revolution in digital commerce and culture – producing content that entertains, engages, and educates online communities in powerful new ways.
Steve Silvers joins Kantar to lead Creative and Media Solutions
Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.
WPP acquires branding agency Passport to expand creative and design offerings
Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.
iO appoints Bart De Hertogh as Program Lead
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Jorrit Hermans becomes Creative Director at iO Campus Herentals
End-to-end agency iO also has some serious creative ambitions. This is underlined by the arrival of Jorrit Hermans as Creative Director at Campus Herentals. He will be taking care of the campus’ creative output.
Marketers are failing to overcome key barriers to creativity, WFA research
The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).
iO acquires Danish digital agency Peytz & Co
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.
Havas Group acquires UK-based data-led creative specialist agency ADDITIVE+
additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.
MediaLink taps strategic marketing leaders Karl Weaver and Claire Charruau in Europe
The hires come on the heels of significant growth in Europe for MediaLink. The firm has more than tripled its headcount in the region since September 2020, when Saxton joined to lead its operations there.
Serviceplan Group launches production entity to meet brands’ evolving needs
Independent agency group Serviceplan is bundling its potential in the new entity Serviceplan Make to create a unique service for clients, brands and products.
DEPT named an Optimizely Enterprise Solution Partner
With this programme, Optimizely, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, identifies DEPT as a global strategic partner to accelerate its product vision.
[Interview] Johan Vandepoel: ACC focuses on talent and sustainability
Johan Vandepoel has been the CEO of ACC Belgium (Association of Communication Companies) for 10 years. It is a Belgian trade association where all creative agencies come together: advertising agencies, branding & design, content, digital, event, team building PR & influencer agencies.
Niki Garner appointed Director of ITV Creative
ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. Niki takes on the role following the departure of Matt Scarff earlier this year.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
DEPT acquires Brand and experience design studio ShopTalk
The London-based agency will bolster DEPT®’s creative practice in the UK, while opening up DEPT®’s full service offering to ShopTalk’s existing client base.
Accenture acquires Romp to boost brand transformation capabilities
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
OvareGroup invests in creative agency Togetherwith
OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
Havas Group integrates its Global Creative and Health Networks
To better support brands’ ever-changing needs, Havas Group has announced the start of a new chapter, through the simplification of its organization and the deeper integration of its Global Creative and Health Networks.
Mindshare launches campaign measurement solution to drive good growth
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
Brands capitalize on creative with advances in the Ad-Lib.io platform
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Sam De Win appointed new Executive Creative Director of iO Belgium
Sam De Win has been named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.
Daan Langbroek joins the strategy team at iO
Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.
[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Dentsu, Accenture, Netflix win at Cannes Lions 2022
The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions.
Vice Media, Leo Burnett and BBDO Belgium shine at Cannes 2022
Cannes Lions has announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France.
Essence drives Nationwide win with an integrated approach to creative and media
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
Portugal, Germany and Sweden companies win for the first time in the Grand Prix categories at Cannes festival
The Film Craft Lions, celebrating onscreen artistry, received 1,711 entries. The jury chose to award 54 Lions: 11 Gold, 17 Silver and 25 Bronze.
Winners announced on day one of the Cannes Lions International Festival of Creativity 2022
The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week.
Bayer to champion creativity in consumer healthcare at Cannes
Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health says that taking the lead and working across the industry, Bayer shows how creativity can help transform the way, consumers of all ages, engage with healthcare brands.
Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
Fiverr enters into ad industry in partnership with creative platform Togetherr
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
Cannes Lions first 2022 shortlists announced
Cannes Lions has revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
DEPT launches its Creative Automation Practice
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.
Apple expands Today at Apple Creative Studios providing new opportunities to young creatives
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
Publicis Groupe Belgium announces new appointments to bolster creative leadership
Publicis Groupe Belgium has appointed Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors.
Dept acquires creative firm Dogstudio
Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.
Bas Derks appointed new Creative Director at iO in Utrecht
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
ADCN opens registration for Dutch Creativity Awards 2022
ADCN has opened registrations for the Dutch Creativity Awards of 2022. The Dutch Club for Creativity has chosen Unite to Ignite as the theme for the awards this year.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
DEPT unites its teams under one brand
Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.
Dentsu Italy’s creative service agencies become a Benefit Corporation
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.
RINO Group and iO develop a new self-service education portal
RINO Group offers training, courses and conferences to mental health professionals, including psychologists, remedial educationalists, nurses and social workers.
Ad-Lib.io accepted into Google Ads Creative Partner Program
The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.
CMOtalk and Embassy of Dutch Creativity join forces in Cannes
The objective of the Cannes CMO Experience Masterclass is to stimulate participants with a strong substantive program and to get acquainted with national and worldwide top CMOs.
Eight agencies join The Institute of Practitioners in Advertising membership
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
Dept acquires creative studio Hello Monday
Creative studio Hello Monday has joined Dept, one of the fastest growing digital agencies in the world. Hello Monday specializes in creating immersive digital experiences and innovative digital products for global brands including Google, Lego, Intel, Youtube, National Geographic, and Meta.
Channel 4 launches 4Schools to open up creative careers to young people
4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors.
[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator
ViacomCBS is directly looking for a Fulltime Images Coordinator
Dept launches its metaverse practice
Dept is currently working with several global brands from fashion, entertainment and commerce, and will be launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.
Outbrain unveils an AI based campaign optimization tool built for a cookieless world
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
Laura Mignott joins VMLY&R COMMERCE as Global Chief Experiential Officer
Laura will be focused on setting the agenda for a unified global experiential practice equipped to deliver next generation, immersive experiences at the intersection of culture, creativity and commerce.
[Vacancy] ViacomCBS is looking for a Junior Graphics Designer
ViacomCBS is directly looking for a Junior Graphics Designer
JDE Peet’s appoints a WPP team in Amsterdam as its global creative partner
JDE Peet's, the global coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands including Jacobs, L’Or, Tassimo and Senseo, has selected a WPP team to be its strategic creative partner.
VMLY&R COMMERCE appoints Gemma Spence as VP of Commerce Transformation
In this newly created role, Gemma will be responsible for refining and enabling the agency’s long-term transformation roadmap to accelerate the delivery of end-to-end creative commerce for clients globally.
Dept secures global Amazon Web Services partner status
Dept has secured a global Select Consulting Partnership with AWS (Amazon Web Services), establishing its position to help clients accelerate their journey onto the cloud.
Cannes Lions names Dentsu’s Fred Levron and Yasuharu Sasaki as Jury Presidents
The Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.
smart Europe picks Dept, Ketchum and Kolle Rebbe to be communication partners
After nine months of an intense selection process, smart Europe has chosen Dept, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications team.
IAB UK appoints UNLIMITED on creative project to shift perceptions of digital advertising
Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.
Dept acquires US data company Raybeam
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.
Smartly.io acquires Ad-Lib.io to expand creative technology across channels
Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
iO acquires Dutch marketing automation agency intoAction
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
Storia acquires digital and advertising creative agency Hell's Creative
Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, has announced it has acquired Hell's Creative in an all-cash asset purchase transaction.
Dolce&Gabbana names Havas Media Group as global media agency partner
Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.
Global digital agency Dept launches in Asia Pacific
Founded in Amsterdam in 2015, Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,000 people in seventeen countries across five continents and was the most awarded independent agency at the 2021 Webby Awards.
Dynata acquires Ameritest adding creative testing capabilities to advertising solutions
Dynata, the global first-party data platform for insights, activation and measurement, has announced it has acquired Ameritest, a brand and advertising research consultancy.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
Creative Culture and The Clerkenwell Brothers join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Dept launches proprietary marketing technology platform
Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
WPP acquires majority stake in branding and design agency Made Thought
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
VMLY&R COMMERCE Global CEO Beth Ann Kaminkow named Jury President for new Creative Commerce Lions
The new category marks the evolution of the Festival’s eCommerce Lions, celebrating the innovative and creative approach to commercial commerce, payment solutions and transactional journeys.
Dentsu launches Merkle Taiwan, expands customer experience management services in APAC
Global experience and solutions: Merkle Taiwan adopts Merkle's 30 years of global experience in data, digital transformation, and worldwide talent connections for the latest innovation.
WPP’s global communications network Grey announces new global creative leadership and studio structure
Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey.
Essence names Anthony Reeves President, Global Client Partner
Essence has announced Anthony Reeves will be joining the agency as President, Global Client Partner, working with clients to further integrate the agency’s practice areas of data, analytics, media strategy and creative.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s £3.8 billion funding for skills training announced recently.
MediaMonks acquires Italian creative content marketing agency Miyagi
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
MediaCom named The Coca-Cola Company’s global media agency
WPP has been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
LiveWorld launches digital and social media solutions for hospital marketing
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.
Logitech For Creators launches global campaign to amplify voices of content creators
Logitech For Creators, a brand extension of Logitech, dedicated to empowering all creators to pursue their passions, has announced “Raise Your Voice,” a new worldwide brand campaign for Blue Microphones.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Talpa appoints Maarten Meijs as CEO
John de Mol's creative, production and distribution business is ramping up its organization and has announced the appointment of Maarten Meijs as CEO. Meijs joins the company from ITV Studios where he held the position of President Global Entertainment.
Hearst UK appoints Joanne O'Hara as Head of Homes in commercial client team
Joanne will be responsible for driving revenues for Hearst UK across the Homes sector in a wide range of channels.
VMLY&R COMMERCE partners with Shopmatic to launch a co-branded commerce platform
The agreement involves the creation of a co-branded commerce platform ‘Oh My Cart’, a one-click, channel-neutral commerce solution for client partners
Eni Aluko joins MediaCom Creative Systems as Board Advisor
Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion.
Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology for APAC & MEA regions
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
GroupM appoints Pat Crowley to lead Essence Australia
Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
[Marketing Week] Bob Koigi: Focus on minority content creators
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
Dentsu International to mobilize 10,000 young creatives to help cut food waste
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.
Geometry Ogilvy Japan appoints Mary Lee to lead experience practice
Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.
Intracto Group acquires e-commerce agency We Provide
The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.
Media.Monks merges with Cashmere, expanding creative and culture capabilities
S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.
dentsu international and Malaria No More UK launch latest component to the Zero Malaria campaign
Dentsu’s global creative experience agency, Isobar, created the new AR Instagram filter to mark World Mosquito Day 2021.
[Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Intracto Group acquires digital agency Awave
Now counting 180 Swedish team members, after the earlier acquisition of full-service agency Stendahls, this step underlines Intracto Group’s growth ambitions in Scandinavia.
VMLY&R COMMERCE appoints Sergio Leon as SVP, Creative Director of Content and Experience
In this new role, Sergio will be responsible for evolving the agency’s creative commerce product for existing clients, with a specific focus on Experiential and Content Strategy.
David Droga appointed CEO and Creative Chairman of Accenture Interactive
Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1, 2021.
Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
Genius Sports acquires Spirable to enhance data driven video marketing capabilities
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
Intracto Group acquires Dutch creative agency Force451
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
VMLY&R COMMERCE collaborates with Hindustan Unilever on initiative to reduce plastic waste
This industry-defining initiative offers consumers an innovative option to reuse their plastic bottles by refilling products from HUL’s flagship brands, including Surf Excel, Comfort and Vim.
MediaCom China celebrates Festival of Creativity
MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.
Co-op Live appoints Dept to create experiential website
Co-op Live, the new 23,500 capacity entertainment venue in Manchester, has appointed Dept and creative agency Music to deliver its website and a short film that brings the venue to life.
Dentsu International appoints Fred Levron as Global Chief Creative Officer
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Hearst UK partners with Creative Access on PR & Comms Mentoring Scheme for under-represented groups
The mentoring scheme aims to reach a broad range of mentees, whether that’s individuals at entry-level or those seeking to progress their careers up to Director level.
Fashion publisher i-D expands media and creative operations in Asia with the Launch of i-D Korea
The new market launch comes as i-D looks to expand its presence across Asia, following the launches of local i-D outputs in Japan and China.
VMLY&R COMMERCE appoints TJ Reilly as Executive Vice President of Performance Media
Effective immediately, TJ will be responsible for overseeing a customer-centric media approach to commerce channels, optimizing acquisition and performance growth for clients end to end.
VMLY&R COMMERCE and Carsome tap into Muslim consumers in new Hari Raya campaign
Creative Commerce company, VMLY&R COMMERCE has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with an exciting campaign for Hari Raya.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
Rise at Seven joins the PRCA
The Public Relations and Communications Association (PRCA) has welcomed search-first creative agency Rise at Seven as its latest member.
Seven agencies join Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
WPP wins industry’s most creative company at Cannes Lions
WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.
Apple launches studios targeting young creatives
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
Audi appoints Dept as its lead agency for the Dutch market
Audi has chosen Dept as its lead agency for the Dutch market. The main goal of the collaboration is to conquer the heads and hearts of the Netherlands and to put Audi firmly on the market as a premium and progressive brand.
[Vacancy] ViacomCBS is looking for a Junior Graphic Designer
ViacomCBS is directly looking for a Junior Graphic Designer
VMLY&R COMMERCE launches lab to offer brands insights on Muslim consumers
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments, and Halal product categories.
Intracto Group acquires digital agency Internet Architects
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[Vacancy] Born05 is looking for a Graphic Designer
Born05 is directly looking for a Graphic Designer
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Havas partners with Wellcom Worldwide to launch integrated content studios
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
WPP and Microsoft launch cloud platform to boost creative content production
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
Global creative agencies form body to champion growth of sector
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
IFAW partners with Dept to optimize its digital campaigns
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.
MediaCom unveils new division merging media and creativity to drive brand relevance
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
PRCA unveils Creative Marketing Committee
The new Committee will work closely alongside Co-Chairs Paul Williamson and Kat Jackson to provide best practice and cutting-edge insights on how marketers can navigate the constantly shifting marketing landscape.
Dept becomes climate neutral certified
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.
Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.
London Marathon Events taps Dept for branding and website design
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
WFA launches guide to diversity and representation throughout the creative process
World Federation of Advertisers, WFA, has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.
Vice Media Group acquires creative consultancy firm PLTFRMR
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Dept creates AR puffer jacket as limited edition virtual apparel drop
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
VMLY&R Commerce appoints Angelica Galvis as VP, Head of Art and Design in North America
In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.
Mediamonks merges with design and experience agency Jam3
S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.
Linus Karlsson appointed IKEA Sweden Chief Creative Officer
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
Dept acquires software consultancy firm Devetry
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Logitech unveils inaugural Song Breaker Awards to celebrate music creators
Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.
[Startup Interview] Mark Schoones, Co-Founder, MIX, Netherlands
MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.
Gillette announces return of Gaming Alliance
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
VMLY&R COMMERCE promotes Elke Van Tienen to Global Head of People
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
WPP appoints Dave Rolfe as Global Head of Production
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
Isobar Amsterdam leads Malaria No More creative campaign
The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Pepsi launches global campaign celebrating diverse cultures
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand.
Twenty new companies join The Climate Pledge
Amazon and Global Optimism have announced that 20 new signatories around the world have joined The Climate Pledge:
Havas Group acquires majority stake in Singapore-based creative agency BLKJ
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
Desperados partners with emerging artists in its latest advertising campaign
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
Marketing technology agency Byte merges with Dept to accelerate global growth
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
The Odd Shop joins MediaMonks
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.
Dutch art museum Mauritshuis picks Dept to support its strategy and digital marketing
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.
European support for financing to cultural and creative sectors in Denmark
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.
[Campaigns] Lukkien produces TV commercials for Danone
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
HERC joins Ace
As of today HERC joins Ace, family of leading agencies. With the acquisition of this hotshop Ace adds Advertising & Brand culture to its portfolio. HERC included, Ace now holds over 180 employees with creative hubs in both Utrecht and Amsterdam.
[Campaigns] Lukkien: Super Suzuki in CGI
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots
VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
Staud Studios merges with MediaMonks
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
Sony introduces new video streaming and content creation tools
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
S4 Capital’s MediaMonks acquires Chinese creative agency Tomorrow
Tomorrow, the boutique Chinese agency founded in 2015 by Rogier Bikker, has joined the MediaMonk in Shanghai, offering additional expertise and growing services for both local and global brands operating in the country.
S4 Capital acquires Decoded Advertising
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.
Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
Fashion brand Gant selects Dept to design and build e-commerce platform
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
Mondelēz awards production duties across Europe to Publicis Groupe
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
IPG Mediabrands expands creative practice with launch of content studio
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
India’s digital creative agency The Glitch joins VMLY&R’s global network
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
With over 40,000 partner enterprises, McDonald’s Austria is the principal partner of Austrian agriculture in the catering sector.
Lunii, France's top-selling toy expands into the U.S.
Top-selling toy on France Amazon, Lunii has crossed the Atlantic and is launching in the U.S. this month (now available in B8TA). Perfect for this COVID times, it's screen-free and emissions-free.
4Creative bolsters team with new Deputy ECD and Creative Director
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
Post Corona Posts: What will you do when this pandemic is over?
PostCoronaPosts.com is a global online platform where people can share their post-pandemic intentions anonymously with the rest of the world.
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