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11-09-2020 18:52:00 | Door: Administrator | Hits: 6392919 | Tags:

Entravision closes investment in digital marketing services company Jack of Digital
04-08-2022 | 15:51:20
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
Kantar completes acquisition of StepUp RGM
04-08-2022 | 15:47:35
StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.
Marketing budgets have increased to 9.5% of overall company revenue in 2022, survey
04-08-2022 | 15:39:38
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
03-08-2022 | 14:00:00
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Magnolia Communications expands digital marketing services with new partnerships
01-08-2022 | 10:45:00
Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.
Marketing facing worst-ever talent crisis, study
29-07-2022 | 08:24:10
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands
27-07-2022 | 14:23:07
To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.
Hilton introduces first global brand platform putting the hotels back into hotel marketing
26-07-2022 | 14:06:31
Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.
[eMarketer] Marketing and retail AI applications pay off for brands
25-07-2022 | 10:15:00
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
[eMarketer] Gaming’s popularity offers marketing opportunities for US brands
21-07-2022 | 08:05:54
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
20-07-2022 | 16:00:00
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Horizon Media partners with Sourcepoint to help drive privacy-first advertising
20-07-2022 | 10:28:56
 Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.
Teampay introduces platform to help marketers control spending
19-07-2022 | 13:40:04
Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.
Adriel to unveil marketing intelligence solution in England
19-07-2022 | 13:35:00
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
Buyers willing to pay more for premium and trusted inventory, IAB Europe survey
15-07-2022 | 08:10:14
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
The global marketing automation market to reach $5.84 billion in 2022, report
14-07-2022 | 11:41:09
When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time
CIM academy partners with Cranfield University to address marketing skills gap
13-07-2022 | 10:20:00
Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, have announced a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK.
Global ‘cancel culture’ putting UK marketing exports at risk warns CIM
12-07-2022 | 09:15:00
The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.
WPP to acquire marketing technology agency Bower House Digital
06-07-2022 | 09:53:00
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
[Marketing Week] Bob Koigi: The changing content consumption trends
29-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Customers invest in brands that are more culturally relevant, study
23-06-2022 | 09:58:26
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
GroupM provides roadmap for audience measurement partners
16-06-2022 | 10:20:25
 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
DEPT hires its first Global Impact Manager to support sustainability
15-06-2022 | 13:20:26
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
14-06-2022 | 10:58:07
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Augmented Reality ads influence consumers’ purchasing decisions, study
08-06-2022 | 09:12:34
The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.
Nielsen impact score targets sports brands with marketing performance insights
08-06-2022 | 09:03:49
NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
07-06-2022 | 10:11:45
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Pinpoint Global appoints Tracy Zwilling as director of marketing
06-06-2022 | 11:45:00
Pinpoint Global has appointed Ms. Tracy Zwilling to their team as Director of Marketing. In this role, Tracy will be responsible for leading all marketing initiatives, communications and public relations for Pinpoint Global.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
06-06-2022 | 10:20:00
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
03-06-2022 | 08:24:54
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
Nielsen and TikTok collaborate to unlock global marketing insights
01-06-2022 | 08:18:00
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
64 per cent of global marketers express confidence in social media
27-05-2022 | 07:30:00
According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of trust from marketers.
Marketing budgets have increased to 9.5 per cent of overall company revenue in 2022, survey
25-05-2022 | 09:17:18
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
16-05-2022 | 11:26:09
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
iO launches marketing traineeship targeting young professionals
12-05-2022 | 12:15:38
After the two years, the trainees will have the opportunity to continue to grow within the organisation, in their chosen specialism. With this initiative, iO is putting its credo 'infinite opportunities' in the spotlight.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
10-05-2022 | 11:45:00
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
06-05-2022 | 08:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
[Marketing week] Bob Koigi: Bridging advertising skills gap
04-05-2022 | 11:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
iO partners with UBA Academy to equip marketers with e-commerce knowledge
14-04-2022 | 09:06:39
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
Havas Media launches e-commerce offering to help marketers drive growth
13-04-2022 | 10:16:00
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
Havas Group acquires digital agency Search Laboratory
11-04-2022 | 09:01:31
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
Ad-Lib.io accepted into Google Ads Creative Partner Program
01-04-2022 | 14:34:28
The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.
Havas Group acquires digital marketing agency Front Networks in China
31-03-2022 | 09:22:17
Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.
Smartly.io powers social advertising capabilities for retailers
31-03-2022 | 09:03:45
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
22-03-2022 | 11:15:00
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
18-03-2022 | 06:42:34
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
Cinema8 makes next-gen marketing easy with interactive video creation
17-03-2022 | 07:00:48
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
Equifax and Team Velocity partner to drive innovative marketing solutions for auto dealers
14-03-2022 | 07:56:39
Equifax and Team Velocity Marketing, a Data Driven Holdings company (DDH), have partnered to deliver an innovative new subscription marketing service for automotive dealers through Team Velocity's recently launched Qualified Customer offering.
Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
10-03-2022 | 07:47:32
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 
Xandr and Scibids partner to offer customizable, independent AI to paid digital media buyers
09-03-2022 | 07:52:05
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.
Castellan appoints  Adam Ozmer to lead global marketing strategy
09-03-2022 | 07:44:42
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
Omnicom acquires TA Digital to expand global digital transformation capabilities
04-03-2022 | 07:55:33
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
03-03-2022 | 10:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Nielsen and Experian expand agreement to enhance identity demographics
01-03-2022 | 08:25:58
 Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
AppLovin acquires Wurl to extend reach into connected TV market
01-03-2022 | 08:22:41
AppLovin Corporation, a marketing platform, has announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market.
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
28-02-2022 | 15:46:39
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
CIM announces support for CMA campaign to tackle online fraud
18-02-2022 | 09:10:11
Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.
[Marketing Week] Bob Koigi: Emerging advertising threats
17-02-2022 | 11:45:29
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
Outbrain appoints Paul Knegten as new Chief Marketing Officer
16-02-2022 | 07:12:15
Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.
Marketing agency iO expands talent pool with new recruitments
16-02-2022 | 07:04:00
Thought leader and iO strategic partner Steven Van Belleghem suggests that this has everything to do with the changing market
Xandr  appoints Eduardo Carbia as new MD for Spanish speaking countries in Latin America
15-02-2022 | 16:51:16
Carbia  will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.
[Vacancy] ViacomCBS is looking for a Trade Marketing Manager Benelux
11-02-2022 | 12:04:00
ViacomCBS is directly looking for a Trade Marketing Manager Benelux
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
10-02-2022 | 08:55:00
Hivestack is directly looking for a Senior Marketing Manager EMEA
Global location based advertising (LBA) market to reach $133 billion by 2026, report
08-02-2022 | 07:22:24
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
04-02-2022 | 08:26:00
The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.
WPP and Instacart partner to accelerate online grocery advertising for CPG brands
03-02-2022 | 08:28:52
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
Belgian marketing agency BeInfluence unveils new department targeting content creators
03-02-2022 | 08:18:16
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
02-02-2022 | 12:45:00
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
IPA and ISBA announce plans to transform industry pitching process
01-02-2022 | 08:08:29
The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.
Top 5 influencer marketing trends in 2022
01-02-2022 | 08:05:17
The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.
[eMarketer] Instagram tests creator subscriptions as it navigates a changing influencer landscape
26-01-2022 | 06:58:31
Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.
Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment launch United Playgrounds
25-01-2022 | 12:11:07
United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
25-01-2022 | 10:14:56
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
Upthrust acquires Benelux-based growth marketing agency GrowForce
20-01-2022 | 08:21:00
GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.
[eMarketer] Marketers increasingly turn to TikTok for influencer marketing
20-01-2022 | 06:51:06
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
19-01-2022 | 15:24:03
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
19-01-2022 | 07:54:36
The use of AI with social media management software is one of the major trends supporting the content marketing market.
Media. Monks merges with data company 4Mile Analytics
13-01-2022 | 07:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
12-01-2022 | 07:03:31
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta acquires search, display and social advertising technology company MatchCraft
12-01-2022 | 07:03:21
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
12-01-2022 | 06:58:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns
12-01-2022 | 06:53:33
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
CIM announces new strategic partnership to help develop ‘whole marketers’
11-01-2022 | 13:13:49
The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.
April Lane named E-Commerce Officer of Hearst
11-01-2022 | 13:08:41
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.
Thimba Media eyes UK growth with Seven Star Digital acquisition
10-01-2022 | 13:06:00
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
10-01-2022 | 10:52:00
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
07-01-2022 | 07:08:08
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
Independent marketing firm broadhead acquires HMH Agency
07-01-2022 | 07:04:51
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
05-01-2022 | 09:35:35
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
AppLovin acquires Twitter’s MoPub business for $1.05 billion
05-01-2022 | 08:36:15
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
Nielsen expands its Nielsen Impact Score offering to include college football teams
03-01-2022 | 07:03:39
Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
The global marketing automation software market to reach $$11.46 billion in 2027, report
23-12-2021 | 07:36:00
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
Marketers’ digital skills stagnated and declined during the pandemic, CIM study
23-12-2021 | 07:17:03
New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.
Quartile acquires Sidecar to form largest cross-channel e-commerce advertising platform
22-12-2021 | 06:42:05
The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
21-12-2021 | 10:57:00
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
iO acquires Dutch marketing automation agency intoAction
17-12-2021 | 08:25:19
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
Dept acquires digital marketing agency Feed
17-12-2021 | 08:05:34
Global digital agency Dept has acquired Feed, an agency specializing in delivering hyper-personalized, content at scale for forward-thinking global brands such as eBay, Gumtree, and Ancestry.com.
Storia acquires digital and advertising creative agency Hell's Creative 
16-12-2021 | 08:20:01
Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, has announced it has acquired Hell's Creative in an all-cash asset purchase transaction.
YouTube agency Team5pm launches in Scandinavia
15-12-2021 | 15:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
MSL study reveals racial pay gap in influencer marketing
14-12-2021 | 13:05:00
According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
14-12-2021 | 12:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  
Creative Culture and The Clerkenwell Brothers join IPA membership
10-12-2021 | 07:51:00
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.
UK-based digital marketing firm LOCALiQ launches cross media optimization tech
08-12-2021 | 07:20:27
LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
07-12-2021 | 12:45:00
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Dept launches proprietary marketing technology platform
07-12-2021 | 11:19:15
 Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
 MediaMonks acquires salesforce platform Maverick Digital
07-12-2021 | 11:05:34
Maverick Digital has merged with Media.Monks, a subsidiary of S4 Capital. 
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
Etihad Airways selects Ad-Lib.io to evolve and scale their cross-channel digital marketing
06-12-2021 | 13:30:00
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s platform for digital-savvy brand marketers.
Dentsu appoints Alex Hesz as Global Chief Strategy Officer
01-12-2021 | 14:06:14
Partnering with Global CEO Wendy Clark and the Dentsu International Executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.   
UK marketing industry emerges stronger from pandemic after reskilling boost, CIM report
01-12-2021 | 14:03:27
The latest findings echo the emphasis the Government’s Autumn budget placed on skills, with a £3bn investment in personal development to help the UK economy recover from the pandemic.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
Mary Basterfield joins S4 Capital as Chief Financial Officer
29-11-2021 | 11:45:00
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
[eMarketer] Mirco-influencers present macro opportunities
29-11-2021 | 11:30:00
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing
23-11-2021 | 15:10:32
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.
Marketing Report s'étend à la Belgique
22-11-2021 | 14:56:51
Marketing Report travaille sur un certain nombre de lancements internationaux. La première expansion sera en Belgique.
Marketing Report expands to Belgium
19-11-2021 | 15:03:00
Marketing Report is working on a number of international launches. The first expansion will be to Belgium.
Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada
19-11-2021 | 12:37:25
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 
Iberia, Vueling, LEVEL and IAG Cargo select Havas Media as global media partner
17-11-2021 | 11:13:00
Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.
Creatio partners with ZED Consulting to help businesses in the UK embrace no-code
16-11-2021 | 14:52:50
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced its partnership with ZED Consulting.
MediaMonks acquires Italian creative content marketing agency Miyagi
15-11-2021 | 17:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
11-11-2021 | 10:50:23
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Marketing leaders believe digital commerce will be the most important sales channel in the next two years, Gartner survey
09-11-2021 | 15:53:00
Eighty-six percent of marketing leaders report that digital commerce will be the most important route to market for their organizations in the next two years, according to a survey by Gartner, Inc. 
[Vacancy] ViacomCBS is looking for a Media Planning Manager
08-11-2021 | 13:33:00
ViacomCBS is directly looking for a Media Planning Manager 
Liana Technologies acquires majority of Swedish marketing technology provider Ungapped
03-11-2021 | 11:12:14
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.
LiveWorld launches digital and social media solutions for hospital marketing
02-11-2021 | 12:32:43
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.
Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander
29-10-2021 | 14:35:55
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising
27-10-2021 | 13:39:11
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
26-10-2021 | 13:15:00
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Influencers are the single most important online purchase driver for Gen Z adults, LTK study
26-10-2021 | 10:01:48
The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide.
Merkle and TransUnion Partner to enhance audience activation across Connected TV
22-10-2021 | 14:55:00
Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
28-09-2021 | 13:30:00
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
Hearst Magazines names Dmitry Klebanov President of iCrossing
27-09-2021 | 13:15:00
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.
Dentsu International to mobilize 10,000 young creatives to help cut food waste
21-09-2021 | 13:00:00
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.  
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Intracto Group acquires digital agency Awave
26-08-2021 | 13:19:16
Now counting 180 Swedish team members, after the earlier acquisition of full-service agency Stendahls, this step underlines Intracto Group’s growth ambitions in Scandinavia.
MERGE acquires digital marketing consultancy firm Blue Moon Digital
13-08-2021 | 16:12:08
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
10-08-2021 | 11:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Consumers more likely to support brands in ad environments where they have control, study
29-07-2021 | 14:19:34
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
Dentsu International appoints Fred Levron as Global Chief Creative Officer
22-07-2021 | 13:21:19
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Publicis Groupe acquires software as a service platform CitrusAd
22-07-2021 | 13:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
[eMarketer] Mixed fortunes for story ads
22-07-2021 | 13:05:10
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
06-07-2021 | 09:15:00
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
[Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement
29-06-2021 | 11:15:00
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
SpotX and IRIS.TV partner to enable video level contextual targeting in connected TV
18-06-2021 | 15:49:52
IRIS.TV, the world’s video data platform, has tapped SpotX, now part of Magnite, the global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Global economic recovery brings record ad market growth, Magna forecast
17-06-2021 | 13:00:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Nielsen launches solution to assist marketers maximize ROI
16-06-2021 | 11:30:00
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  
Brands can win more customers by being sensitive to their cultures, Magna study
21-05-2021 | 13:20:00
The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.
Introducing Outbrain Academy: Now available On-Demand and Online for Free
20-05-2021 | 11:25:00
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.
[eMarketer] Brands renewed focus on influencer marketing
18-05-2021 | 16:59:23
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
Magdalena Flick: 5 reasons why it’s time to give native advertising a leading role in your media mix
18-05-2021 | 14:29:00
When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
[Vacancy] Logitech is looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
18-05-2021 | 08:10:00
Logitech is directly looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
13-05-2021 | 14:57:00
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
S4 Capital acquires Brazil digital marketing agency Racoon
05-05-2021 | 13:18:13
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
Marketing automation company Marvia opens North American headquarters in Portland, Oregon
04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.
Markerters embrace new content production plans amid COVID-19, Dentsu report
04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
[Vacancy] Logitech is looking for a Global Account Manager BENELUX
03-05-2021 | 11:06:00
Logitech is directly looking for a Global Account Manager BENELUX 
IFAW partners with Dept to optimize its digital campaigns
29-04-2021 | 15:56:04
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.
[Vacancy] Lukkien is looking for a Client Service Manager
19-04-2021 | 13:01:00
Lukkien is directly looking for a Client Service Manager
[Vacancy] Scircula is looking for a Digital Marketing Strategist
15-04-2021 | 09:42:00
Scircula is directly looking for a Digital Marketing Strategist
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
13-04-2021 | 16:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Dutch art museum Mauritshuis picks Dept to support its strategy and digital marketing
11-02-2021 | 09:46:25
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.
[eMarketer] Marketers in China can leverage WeChat for Lunar New Year campaigns
04-02-2021 | 11:21:00
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
[eMarketer] UK programmatic digital display advertising spend defies pandemic to record rise
02-02-2021 | 16:12:22
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
MAGNA, IPG Media Lab study highlights best uses of ad sequencing to drive brand KPIs
02-02-2021 | 10:03:40
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.
Digital marketing agency EWM. SA opens Parisian subsidiary, EWM France
28-01-2021 | 14:03:00
EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.
[eMarketer] Digital out-of-home advertising spending declined massively in 2020 in Canada
28-01-2021 | 12:21:29
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
Essence launches Media Health check service targeting marketers
21-01-2021 | 11:13:15
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
SpotX embraces open source identity solution to improve advertising and consumer privacy
21-01-2021 | 11:09:21
SpotX, the global video advertising platform, has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising.
[eMarketer] Lead generation among top content marketers’ plans in 2021
20-01-2021 | 15:10:00
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH
[eMarketer] 5 digital trends in China to watch in 2021
12-01-2021 | 08:40:00
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
Global influencer marketing industry to reach $24 billion in 2025, report
08-01-2021 | 13:41:00
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.
Guild launches guide to address stale and ineffective B2B marketing tactics
06-01-2021 | 11:56:20
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.
Global motorsport online advertising market to reach $256.7 million by 2025, report
05-01-2021 | 12:29:09
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.
GoodHabitz selects digital agency Dept to drive marketing and data strategy
22-12-2020 | 11:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
22-12-2020 | 11:05:29
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
[Interview] Katie Blair, Director, Northern Europe, Xandr
08-12-2020 | 13:35:00
Xandr operates a technology platform that facilitates and optimises the buying and selling of digital advertising, across premium media properties spanning advanced TV, display and mobile.
Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
TikTok announces new partnership with Shopify and Sony
11-11-2020 | 14:24:00
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
ARTDECO relaunches e-commerce platform with Dept support
04-11-2020 | 09:57:34
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Epsilon positioned at the center of Publicis Groupe growth strategy
03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Ad personalization key in forming stronger personal connections, study
14-10-2020 | 11:51:26
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Dept acquires strategic design agency Sorthvid
12-10-2020 | 11:22:00
Strategic design agency Sorthvid has announced that they will fully integrate into one of Europe’s leading digital agencies; Dept.
Outbrain launches Carousel, an interactive smartad format
09-10-2020 | 13:25:00
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Blockchain advertising platform YOUengine set for launch early next year
09-10-2020 | 08:25:59
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Nielsen upgrades ad intel platform with richer advertising spend data
08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
Outbrain releases auto-optimization solution for marketers to maximize conversions within budget
02-10-2020 | 10:46:00
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Artificial Intelligence is the most used emerging technology by CMOs, Isobar study
01-10-2020 | 11:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
30-09-2020 | 17:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
GroupM UK agencies attain new IAB certification on brand safety
24-09-2020 | 11:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
24-09-2020 | 11:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
22-09-2020 | 16:00:51
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
22-09-2020 | 09:57:00
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign to extend programmatic omnichannel offering
21-09-2020 | 15:47:23
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Admitad launches marketplace for advertisers and publishers
19-09-2020 | 13:03:00
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
Rokt appoints Pascal Ehrsam as SVP of Marketing
19-09-2020 | 08:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Charity sector lagging behind on digital marketing skills, report
18-09-2020 | 21:06:00
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.


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