Yahoo acquires Wagr, growing its sports portfolio and strengthening gaming capabilities
The acquisition of Wagr augments and accelerates Yahoo Sports’ vision to create and deliver the most compelling fantasy and gaming products.
Dentsu launches global sports analytics offering
Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry.
Budweiser and Premier League pair footballers and music icons for new show Behind The Game
The new show is part of the extended partnership between global Budweiser and the Premier League, who have co-developed the authentic and engaging entertainment series.
[Startup Interview] Marko van Kampen, Co-Founder, Just Another Network, Netherlands
Just Another Network is a media company for the next generation that creates, manages and distributes news, sports and entertainment in a way that is contemporary.
IPA survey reveals consumer attitudes to brands at Qatar World Cup
Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent.
[eMarketer] Advertisers aren’t as interested in this year’s World Cup
Industries are spending less money on advertising overall. Inflation and interest rate hikes combined with addressability issues in digital ads and a record number of cord-cutters have made advertisers pull back and seek other ways to connect with consumers.
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.
Loop Media Inc. expands distribution and content with new sports channel
Loop Media, Inc. has announced both expanded distribution to NBC Universal’s Peacock streaming service, and new channels for its SONIFI in-room partnership and its Loop for Business service.
Sports franchise Combate Global launches on Tiktok
Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.
Budweiser launches FIFA World Cup campaign targeting fans
The campaign is anchored by a cinematic film featuring the athletes and a diverse group of fans making their way through the player’s tunnel with conviction toward the FIFA World Cup pitch.
Esports sponsorships to hit over $1b value by 2025, report
After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.
FILA chooses Havas Sports & Entertainment Italia as advisor
Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.
Manchester United is the most valuable social media brand in the English Premier League, study
The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).
Hamburg-based sportswear start-up Smilodox signs professional athletes Khamzat Chimaev and Eva Lys
With its high-quality and stylish sports and streetwear, the sports brand Smilodox GmbH & Co.KG is highly popular among sports enthusiasts.
Global esports market to reach $12.4 billion by 2030, report
The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.
[eMarketer] Amazon ends $7.7 billion quest to purchase cricket rights
According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.
ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.
Nielsen impact score targets sports brands with marketing performance insights
NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.
Global gaming revenue to cross $200 billion in 2022, report
According to the latest report on Global Gaming by Newzoo, the global gaming industry will earn $203.1Bn in revenues in 2022.
Esports industry to bring in $1.4 billion In revenues in 2022, report
This amount represents a 22% annual growth in the eSports industry.
PFL expands global content distribution with Viaplay partnership in the Nordics, Baltics, Poland and the Netherlands
The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay.
Viaplay adds NHL and KSW rights to UK sports streaming offering
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
Volvo CE enters partnership with FIA World Rallycross Championship to drive sustainable change
Demonstrating the potential of electric power on a global stage, Volvo Construction Equipment (Volvo CE) will become the Official Construction Equipment Supplier to the new fully electric FIA World Rallycross Championship (World RX).
Vindex partners with IAB to unlock media and sponsorship value across gaming, esports, and live streaming
The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
Finixio launches new products in Balkan, German and Japanese markets
UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.
[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.
17 billion Super Bowl online ad views came from bots and fake users, CHEQ report
After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came from bots and fake users on social media.
Polestar to debut first-ever Super Bowl ad
The 30-second spot will air in the first quarter of the game, and the company has teased the spot with a 15-second preview.
Max Verstappen and Viaplay agree partnership
The reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the superstar Dutch driver feature in exclusive content for Viaplay viewers.
Nielsen expands its Nielsen Impact Score offering to include college football teams
Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
fuboTV completes acquisition of French live TV streaming company Molotov SAS
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.
Supremacy Games set to release first mobile NFT racing game
Supremacy Games has announced the first mobile game developed in Finland that has integrated NFT (non-fungible token) functionality, Race Team Rivals NFT Garage.
Sony to become the official virtual fan engagement partner of Manchester City Football Club
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
Genius Sports acquires Spirable to enhance data driven video marketing capabilities
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
Maven adopts Verizon Media’s identity solution to drive relevance and trust
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.
Minute Media expands Voltax Video offering for publishers
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.
Helbiz selected as exclusive media partner for Italian Serie B Soccer League
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.
Logitech G and McLaren Racing announce return of Logitech McLaren G Challenge For 2021
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, and McLaren Racing have announced a new-look to the G Challenge eracing competition to excite racers and race fans around the world.
Amstel ULTRA picks tennis player Rafael Nadal as global brand ambassador
Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA® and Amstel 0.0.
London Marathon Events taps Dept for branding and website design
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
VIacomCBS and NFL ink 11-year multiplatform rights deal
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.
Pepsi launches global campaign celebrating diverse cultures
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand.
AWS and Bundesliga enhance real-time game analysis with new performance stats
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
Global motorsport online advertising market to reach $256.7 million by 2025, report
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
Topgolf to break ground on new venue in Oberhausen, Germany
Topgolf Entertainment Group, a global sports and entertainment company, announced its Central Europe franchise partner, Greenreb, will officially break ground on the first venue in Germany.
Netherland's Breda region to switch from analogue to digital cable television
The Netherland's Breda region will switch from analogue to fully digital cable television in the night of Monday 23 November to Tuesday 24 November.
Swiss Competition Commission fines UPC CHF 30m for abusing Ice Hockey broadcasting rights
The Swiss Competition Commission (COMCO) has fined UPC with CHF 30 million for abusing Ice Hockey broadcasting rights.
Triple Digital partners with Ajax Amsterdam
AFC Ajax, the biggest soccer club of The Netherlands, has signed Triple as their new digital partner.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Verizon Media introduces platform capabilities to enhance live streaming experience
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
Video ads and brand experiences lead to more purchases than ads alone, study
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Wanda Sports Group Company Infront extends marketing partnership with Vierschanzentournee
Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
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