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LoopMe achieves carbon neutrality helping create a sustainable digital advertising ecosystem
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner.
MiQ partners with SeenThis to advance sustainability in digital advertising
Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.
Kantar announces new appointments in the Middle East and Africa to bolster growth
Kantar, the marketing data and analytics company has announced three senior appointments in support of the next phase of company growth in the Middle East and Africa region.
iO develops sustainable brand campaigns for Dutch grid operator Enexis
After a pan-European tender process, grid operator Enexis has chosen to partner with blended agency iO to launch new brand campaigns.
Influencers can switch people on to sustainable living, Unilever study
Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.
Volkswagen restructures Sustainability unit
The Volkswagen Group is restructuring its Sustainability unit; Dirk Voeste will be appointed as the new Chief Sustainability Officer with effect from April 1, 2023 and will report to Gernot Döllner, Head of Group Strategy and General Secretariat.
IKEA to use bio-based glue for reduced climate footprint
Finding new glue solutions is one of the main approaches to reducing the IKEA climate footprint, and most glue consumption is used in board production.
GreenIT and Copenhagen Infrastructure Partners to develop floating offshore wind farms in Italy
The plants will be located on average roughly 30 km off from the coast and have an overall capacity of approximately 2 GW.
Vivendi becomes media partner for campaign against plastic pollution
Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.
Volvo Trucks and Boliden collaborate on deployment of underground electric trucks for mining
The Swedish mining group Boliden is becoming one of the first in the world to start using battery-electric trucks for heavy underground transport starting 2023.
Danish Carlsberg brewery saves 1 billion litres of water with new technology
Almost two years ago, Carlsberg Denmark broke grounds on its new water recycling plant. Since then, by recycling 90% of all process water from production, the brewery has saved almost 1 billion litres of water.
IKEA and partners to lower carbon emissions on one of the longest non-stop rail distances in Europe
IKEA does 2 million shipments a year and 4.3% of the total IKEA value chain climate footprint comes from product transport.
Deutsche Bank announces additional measures to reinforce net zero commitment
This includes a number of measures to support clients on their path to realign their business model towards more sustainability. The bank also reaffirms its commitment to net zero CO2 emissions by 2050.
Carlsberg Group commits to UN Women’s Empowerment Principles
Carlsberg Group has signed the guiding principles on women’s empowerment and gender equity, further cementing the company’s Diversity, Equity & Inclusion commitment.
Volvo Group accelerates sustainable mobility with innovation hubs on three continents
Under the CampX concept, startups with promising technologies for electric and autonomous vehicles and digital solutions are invited to collaborate with Volvo’s chief engineers and business experts during short validation projects at the CampX innovation hubs.
Mitsubishi Corporation invests in Swedish Biofuels
Swedish Biofuels AB has announced an investment by Mitsubishi Corporation to jointly accelerate commercial deployment of clean renewable fuels using Swedish Biofuels advanced alcohol to jet (ATJ) technology.
Volkswagen to train 22,000 production employees for e-mobility by 2025
Europe’s largest car manufacturing complex is launching a retraining campaign to train and develop production employees in e-mobility.
Viant Technology integrates Scope3 data to drive carbon reduction
Viant Technology Inc. a people-based advertising software company, has announced an integration with Scope3, the source of truth for supply chain carbon emissions data.
Volvo among top players in the electric trucks market
In 2022 the market for heavy electric trucks in Europe, grew by 200% to 1,041 trucks, and Volvo Trucks holds the highest share of this market.
GroupM updates carbon calculator to provide omnichannel measurement capabilities
GroupM, WPP’s media investment group, has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately.
Deutsche Bank and WWF partner to advance sustainable finance
Deutsche Bank's Private Bank Germany and WWF Germany have signed an agreement in Berlin for an initial two-year advisory service.
Carlsberg Group concludes Together Towards ZERO programme, exceeding targets on carbon and water
The resulting ambitions for a ZERO Carbon Footprint, ZERO Water Waste, ZERO Irresponsible Drinking and a ZERO Accidents Culture set quantitative targets to be achieved by the end of 2022.
Comcast issues $1 billion green bond to fund clean energy, infrastructure projects
Comcast has announced the issuance of a $1 billion 10-year green bond, offering investors the opportunity to support environmental efforts such as those currently underway or under consideration as part of Comcast’s goal to be carbon neutral by 2035.
IKEA increases transparency about origin of wood in products
IKEA uses wood more than any other material, and for the very first time, shares all of the 45 markets suppliers sourced wood from in FY22.
DEPT helps measure and reduce organizational footprint as Salesforce Net Zero cloud partner
With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.
TotalEnergies and Air Liquide develop a network of hydrogen stations for heavy duty vehicles in Europe
TotalEnergies and Air Liquide have announced their decision to create an equally owned joint venture to develop a network of hydrogen stations, geared towards heavy duty vehicles on major European road corridors.
Nokia launches Sustainable Finance Framework
The framework reinforces Nokia’s commitment to sustainable growth by ensuring its financing strategy supports the company’s recently enhanced ESG strategy.
Volta joins ad net zero as a founding partner
Volta Inc. an electric vehicle (EV) charging and media company, has announced it will join Ad Net Zero as a founding partner for the organization’s new USA chapter.
European Investment Bank boosts financial support for green and innovative projects
2022 was a successful year for the European Investment Bank (EIB) Group in Germany, with overall financing increasing by 20% to €6.61 billion compared with the previous year.
Amazon sets a new record for most renewable energy purchased by a single company
This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.
Science-based industries join forces to address UK net zero targets
One goal is to seek to demonstrate how the UK could cut around 15 – 20 million tonnes of carbon dioxide emissions a year to help reach its net zero target.
Microsoft and Qcells partner to curb carbon emissions and power the clean energy economy
Qcells, owned by Hanwha Solutions headquartered in Seoul, will work with Microsoft to develop solar projects as well as provide panels and engineering, procurement and construction (EPC) services to selected solar projects.
Shell to acquire Volta to accelerate decarbonization of the transportation sector
Volta Inc. has announced the execution of a definitive merger agreement under which Shell USA Inc., a subsidiary of Shell plc, will acquire Volta in an all-cash transaction valued at approximately $169 million.
Maersk and DP World partner to decarbonize logistics
Maersk and DP World Jebel Ali Port have entered a long-term partnership through which both parties will collaborate on various aspects of service delivery and work towards a common goal of decarbonising logistics and serve their customers better.
Yahoo makes Scope3 carbon neutral inventory available to advertisers
Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.
Eni announces the incorporation of Eni Sustainable Mobility, its new mobility transition company
The company is vertically integrated along the entire value chain, bringing together services and products that support the energy transition and accelerate the path to net zero emissions throughout their entire life cycle.
Maersk and SunGas Renewables sign strategic green methanol partnership
This is Maersk’s 9th such partnership to drive the acceleration of global production capacity for green methanol.
AdTechCares partners with Project Drawdown to launch climate action campaign
AdTechCares––an organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.
Volkswagen creates the greatest charging network in Europe with Elli
Volkswagen AG and its charging and energy brand Elli have reached their next milestone: With 400,000 charging points, Elli is now operating the greatest charging network in Europe, with more than 800 providers in 27 countries.
ADS-TEC Energy partners with GP Joule Connect to expand EV charging infrastructure in Europe
ADS-TEC Energy, a manufacturer of battery storage-based ultra-fast charging solutions, hasannounced a strategic partnership with sustainable mobility solutions company GP JOULE CONNECT, a systems provider for new mobility.
Volvo receives record order for electric trucks in Australia
The shift to sustainable truck transport is happening in many parts of the world, including Australia, where sales of electric trucks are starting to pick up.
TotalEnergies and Air France-KLM sign agreement to supply sustainable aviation fuel for 10 years
This sustainable aviation fuel will be produced by TotalEnergies at its biorefineries. It will be made available to Air France-KLM Group’s airlines, mainly for flights departing from France (in accordance with French legislation) and the Netherlands.
Maersk and Carbon Sink partner to accelerate green marine fuels production
The commercial start is anticipated in 2027 and Maersk intends to purchase the full volume produced at the plant, with options for the output of subsequent Carbon Sink facilities at other locations.
Nathalie Pons appointed Chief Impact Officer at Havas Village France
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.
Tesla, Weet-Bix among brands preferred by consumers for sustainability efforts, Nielsen report
After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive the sustainability efforts of 247 leading brands.
Coca-Cola begins making local deliveries in Belgium with 30 electric Renault Trucks vehicles
Through a key partnership with Renault Trucks, the beverage manufacturer is electrifying one-fifth of its truck fleet and creating the largest fleet of electric trucks in Belgium.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
IKEA launches guide on measuring air pollution across value chains
Using the guidance, IKEA set a baseline and encourages other businesses to join the Alliance for Clean Air in contributing to clean air and health.
Deutsche Bank expands support for Egypt’s sustainability ambitions
Deutsche Bank is expanding its support for the Government of Egypt’s ambitious plans for energy transition by becoming a founding member of a dedicated private sector finance working group.
Amazon and USAID launch effort to boost climate funding for women
Amazon will commit a total of $53 million to help accelerate women’s climate solutions, including $3 million toward the USAID partnership and $50 million for Amazon to invest directly in climate tech companies run by women.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
GroupM unveils coalition for media decarbonization
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
The IKEA Foundation to deploy an additional €600 million for climate by 2025
In 2021, the IKEA Foundation announced an additional €1 billion in funding for climate change programmes over a five-year period, with the strategic goal of quickly and significantly reducing global emissions
Hearst releases first sustainability report
The report represents the company’s commitment to responsible environmental stewardship and is a coordinated effort to understand, measure and report on Hearst’s carbon footprint.
Claus Sonberg joins Statkraft as SVP Communication and Marketing
Claus Sonberg, partner in strategic analysis and consulting agency Zynk, has joined Statkraft as the company’s new Senior Vice President Corporate Communication and Marketing.
Ørsted and Copenhagen Infrastructure partners join forces to develop 5.2 gigawatts offshore wind in Denmark
Ørsted and Copenhagen Infrastructure Partners (CIP) have entered into a partnership to develop approx. 5.2 gigawatts of offshore wind in Denmark across four projects.
SEB sets net-zero aligned 2030 targets for its credit portfolio
The targets focus on the areas where we can achieve the greatest positive impact and cover SEB’s lending commitments to the oil & gas, power generation, steel, car manufacturing, and Swedish household mortgage sectors.
Gas company Primagaz and iO launch creative omnichannel campaign on clean energy
Propane gas specialist Primagaz, in partnership with end-to-end agency iO, launched its second major campaign of the year for the home heating market.
IMPACT+ and Teads partner to measure and reduce the carbon footprint of online advertising
Teads’ partners around the world can now leverage the partnership to learn about electricity consumption & greenhouse gas emissions of their campaigns.
Xandr and IMPACT+ bring greenhouse gas measurements to programmatic advertising
Thanks to the integration of IMPACT+’s API into the Xandr platform, Invest DSP buyers will be able to evaluate the electricity consumption and the Greenhouse Gas (GHG) emissions of their campaigns by only having to activate the service in the Data Marketplace.
Huawei and Dronetech elevate partnership to facilitate sustainable farming in Austria
Huawei and Dronetech, Austria's largest drone service provider, have announced new applications resulting from their collaboration in 5G smart farming.
Sasol partners with University of Twente to develop technologies for the removal of atmospheric carbon dioxide
The University of Twente is developing a mission-driven programme that focusses on Negative Emission Technologies.
TotalEnergies and Holcim join forces to study solutions for first carbon-free cement plant in Belgium
Various energies and technologies will be assessed for the efficient capture, utilization, and sequestration (CCUS) of around 1.3 million metric tons of CO2 emitted by the facility every year.
Volvo to supply 20 heavy-duty electric trucks to Amazon
Volvo Trucks will deliver fully electric heavy-duty trucks to Amazon in Germany by year end. The 20 Volvo FH Electric are expected to drive more than one million road kilometres annually, fuelled with electricity instead of diesel.
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization
The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.
Nestlé launches Nescafé Plan 2030 to help drive regenerative agriculture
The brand is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work under the NESCAFÉ Plan.
Unilever unveils heavy-duty electric truck as a move towards zero emission vehicles
Unilever has added one of the world’s first heavy-duty electric trucks to our fleet, marking an important milestone in our move towards zero emission vehicles.
Carlsberg signs Power Purchase Agreement with renewable energy company Better Energy
Carlsberg's new PPA contributes progress on two targets under the brewer's ambitious new ESG programme, Together Towards ZERO and Beyond (TTZAB):
TotalEnergies and SARIA join forces to produce sustainable aviation fuels
This agreement is a major step in securing feedstock supply (used cooking oils and animal fats) eligible to produce SAF and will enable the SAF production capacity to reach 210,000 tons per year, 25% higher than foreseen in the initial project announced in 2020.
ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund
New and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.
TotalEnergies and the Technical University of Denmark create a center of excellence in decarbonized energies
This advanced research center will focus on developing reliable, profitable, low-emission energy solutions that will reduce the intermittence of renewables and accelerate the decarbonization of industrial facilities.
Amazon announces 71 new renewable energy projects globally
This includes the company’s first renewable energy project in South America—a solar farm in Brazil—and its first solar farms in India and Poland.
Samsung Electronics unveils environmental strategy with focus on net zero carbon emissions
It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
Volvo Trucks starts series production of heavy electric trucks
These trucks can operate at a total weight of 44 tonnes* and the three models represent around two thirds of the company’s sales.
Paramount releases 2021-2022 Environmental, Social, and Governance (ESG) report
In addition to updated workforce and environmental impact data, this year's report gives a more detailed overview of the company's ESG governance practices, including Paramount's ESG Council governance structure.
IKEA, Volvo Trucks and Raben Group partner to accelerate zero-emission transport in Poland
IKEA will introduce heavy electric Volvo trucks for internal transport flows at two IKEA Industry factories in Poland, which will be operated by Raben Group. The learnings from the pilot will be used for the electrification of transport operations at scale in a larger transport network.
TotalEnergies selected to install 4,400 EV charging stations for electric vehicles in Belgium
TotalEnergies will install up to 4,400 public charge points over the next two years. The new 22 kVA charging stations will be operated under the TotalEnergies brand for a period of twelve years and will be supplied with 100 % renewable electricity generated by offshore wind power in the North Sea off the coast of Belgium.
Accenture and Kubota establish joint venture for a more sustainable society
Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure.
Esri collaborates with RB Rail AS to build sustainable rail infrastructure in EU
Rail Baltica's purpose is to provide sustainable passenger and freight service between participating countries and improve rail connections between central and northern Europe.
Carlsberg Research Lab invents a new breeding technology to develop the crops of the future
FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.
Amazon adopts green hydrogen to help decarbonize its operations
The company will start to use green hydrogen to replace grey hydrogen, diesel, and other fossil fuels as it works to decarbonize its operations.
ITV Studios launches new programme for disabled writers to develop scripts
ITV Studios is launching its Disabled Writers in Development programme, aiming to elevate the talent pool of disabled writers to prepare them to be commissioned by ITV and the wider industry.
Sasol Chemicals German facility to double its use of green steam from biomass cogeneration facility
Sasol Chemicals, a business unit of Sasol Ltd., plans to double its use of green steam from a first of its kind biomass cogeneration facility adjacent to its Brunsbüttel, Germany facility.
Volkswagen Group and Canada to advance sustainable battery supply chain
Volkswagen AG and the Government of Canada aim to promote e-mobility in the country and to explore opportunities across Canada’s automotive and battery supply chain.
BASF achieves target of sourcing all palm oils from certified sustainable sources
German multinational chemical company BASF has reached its goal of sourcing all palm (kernel) oils certified from sustainable sources by the Roundtable on Sustainable Palm Oil (RSPO) in 2021.
[Interview] Johan Vandepoel: ACC focuses on talent and sustainability
Johan Vandepoel has been the CEO of ACC Belgium (Association of Communication Companies) for 10 years. It is a Belgian trade association where all creative agencies come together: advertising agencies, branding & design, content, digital, event, team building PR & influencer agencies.
Henkel joins the Additive Manufacturer Green Trade Association
The membership of the company´s Loctite 3D Printing business underlines the commitment to sustainability initiatives and aims to open up discussions on the environmental benefits of additive design and foster the adoption of (AM) in the future.
Carlsberg Group targets net zero carbon emissions by 2040 as part of new ESG programme
These include a roadmap to achieve net zero carbon emissions across the entire value chain by 2040, from the barley in the fields to the beer in hand.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
Deutsche Bank adopts measures to further reduce its energy consumption
Deutsche Bank is introducing a comprehensive package of energy saving measures in its German operations that will help the bank save an additional 4,900,000 kWh of electricity each year.
First BorgWarner fast charging stations installed in Italy
The first units of BorgWarner's new fast-charging station, Iperion-120, have been installed by the Italian service provider Route220 and are ready to support drivers of electric vehicles on their journeys in Italy.
BRP acquires majority stake in German-based Pinion to spur the development of urban mobility solutions
BRP, the global player in the world of powersports products, propulsion systems and boats, announced the acquisition of an 80% stake in Pinion GmbH, a pioneer in gearbox technology based in Germany.
Merck KGaA, Darmstadt, Germany and Micron join forces for more sustainable gas solutions in the semiconductor industry
Merck KGaA, Darmstadt, Germany and Micron Technology, an industry leader in innovative memory and storage solutions, join forces to develop gas solutions with a low global warming potential (GWP).
Sasol Chemicals achieves sustainability milestone at three largest European sites
Sasol Chemicals, a business unit of Sasol Ltd, has earned certification from the International Sustainability and Carbon Certification (ISCC) system for its three largest manufacturing facilities in Europe.
Volvo Group starts process to establish plant for battery production in Sweden
To meet the growing demand for battery, electric heavy-duty vehicles and machines, the Volvo Group has initiated the process to establish a large-scale production plant for battery cells in Sweden.
Unilever launches sustainable laundry capsules to decarbonize the laundry process
Unilever has announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.
ITV signs up to Valuable 500’s leadership programme for disabled talent
The leadership programme is designed to drive disability inclusion with the aim of getting companies to build a community of disabled talent who can share their experiences and inform leaders about how to make businesses more inclusive.
Logitech ranked among top 1% of sustainable companies
This places Logitech in the top 1% of sustainability rated companies, having been previously Gold rated at top 5% of rated companies for several years now.
JOLT and ADS-TEC Energy launch ultra-fast charging stations in European cities
JOLT Energy and ADS-TEC Energ, as part of their strategic partnership, have announced that the introduction of ultra-fast charging stations in major European cities and the United States is gaining momentum.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Deutsche Bank bolsters sustainability activities with appointment of Chief Sustainability Officer
Deutsche Bank is strengthening its sustainability efforts. As Chief Sustainability Officer, Jörg Eigendorf will continue to expand the bank’s sustainability area with a view to further developing the strategy and implementing it with more intensity.
Matterkind releases report exploring diversity, equity and inclusion across advertising
Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
GroupM introduces global framework for media decarbonization
GroupM, WPP’s media investment group, has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework.
Deutsche Bank helps Continuum Green Energy expand renewable energy capacity
The funds raised will be utilised for refinancing existing debt and to support the company’s expansion plans for renewable energy production through its wind and solar hybrid projects.
ITV publishes Diversity Acceleration Plan Report
ITV has published its Diversity Acceleration Plan report 2022, detailing progress so far, the next phase of its Diversity and Inclusion strategy, and a new target for colleagues from working-class backgrounds.
BAM Wonen and iO launch a sustainable housing concept
Flow is an innovative housing concept that has its origins in a desire to make the best possible use of wood: the source of an unparalleled supply of high-quality, affordable homes.
Volkswagen Group delivers 27 percent more all-electric vehicles in first half year
The Volkswagen Group increased its deliveries of all-electric vehicles by 27 percent in the first six months year-on-year and thus successfully continued its global electric offensive.
Logitech and creators drive action for diversity, equity and inclusion with new movement
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.
Volkswagen enters global battery business with PowerCo
Production will start in 2025. With immediate effect, responsibility for global battery business is to be held by the newly created company “PowerCo”.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
DoubleVerify launches new carbon emissions measurement offering
The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.
Carlsberg makes bio-based and fully recyclable bottles available to consumers
In its largest pilot to date, Carlsberg Group has revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time.
Mercedes-Benz prepares car production network for new electric portfolio
Mercedes-Benz is aligning its global production network to manufacture its reshaped product portfolio focused on luxury electric vehicles as the world’s most valuable luxury car brand prepares to go all electric by the end of the decade.
WFA launches Charter for Change at Cannes to drive global action on diversity, equity and inclusion
World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.
Deutsche Bank signs net zero carbon buildings commitment and joins EP100
Deutsche Bank has signed up to the World Green Building Council’s (WGBC) Net Zero Carbon Buildings Commitment, pledging to reduce and compensate operational emissions associated with energy used to light, heat, cool and power buildings, for assets over which it has direct control.
Unilever and Geno launch $120 million venture to scale alternative ingredients
Unilever and Genomatica (Geno), a player in biotech and sustainability, have launched a venture to scale and commercialise alternatives to palm oil and fossil fuel-derived cleansing ingredients.
Accenture, Microsoft and Avanade partner to help organizations tackle sustainability challenges
Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.
Husqvarna expands Power for All Alliance partnership
Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products.
DEPT hires its first Global Impact Manager to support sustainability
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
Procter & Gamble unveils new strategy to help address global water crisis
Procter & Gamble, P&G, has announced a major expansion of its environmental sustainability efforts that will make more water available in critically water-stressed areas around the world.
Samsung Electronics expands paper-free system to 11,000 services centers worldwide
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.
Bayer makes $160 million commitment to Zero Hunger Pledge
The Pledge, in the context of the UN Food Systems Summit of 2021 and as a part of the Summit’s Zero Hunger Coalition, recognizes the need for governments and the private sector to work together to end food scarcity.
Sharethrough launches its First Green Media Products to decarbonize programmatic advertising supply chain
Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the social cost of carbon to high quality carbon removal projects.
AXA and Philips joins World Federation of Advertisers' Planet Pledge
World Federation of Advertisers, WFA, has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have.
Volvo CE delivers construction machine built using fossil-free steel to customer
In the latest step on its path toward carbon neutrality, Volvo Construction Equipment (Volvo CE) becomes the first manufacturer to deliver a construction machine built using fossil-free steel to a customer.
Eneco appoints Publicis Groupe Benelux as new lead agency
Publicis Groupe Benelux will work on energy company Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium.
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
IKEA joins Stockholm+50 events to highlight role of business in protecting biodiversity
Last week, Inter IKEA Group joined the Stockholm+50 conference with one aim to foster dialogue around the important role the private sector can play, by bringing together around 30 businesses in an event co-hosted with WWF and H&M.
CEMEX to operate fully on alternative fuels at UK cement plant
Climafuel is a waste derived fuel which is made using household residual and commercial waste that would otherwise go to landfills. This is another major milestone in CEMEX’s global Future in Action decarbonization strategy.
OpenSolar and GSES create a knowledge platform for Australian solar installers
This is useful not only to keep accreditations up to date for a solar business, but it opens the door to more knowledge for more of a solar company’s employees in the native software environment that they use daily.
Sony accelerates target to achieve a zero environmental footprint by ten years
The "Road to Zero" plan symbolizes Sony's responsibility for the global environment, and accordingly Sony has set goals for each of the four perspectives of climate change, resources, chemical substances, and biodiversity in drawing a comprehensive roadmap to achieve the goals of the plan.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
IKEA takes a new leap towards 100 per cent circular mattresses
IKEA is leading an initiative where new mattresses are created from a collection of disposed mattresses, prolonging the life of already made products by increasing the use of post-consumer recycled polyols in foam.
Deutsche Bank joins RE100 commitment to renewable electricity
The bank has set a target to source 100% renewable electricity to cover its own operations by 2025. Currently, 91% of Deutsche Bank’s electricity worldwide is from renewable sources.
Volvo become the first in the world to use fossil-free steel in its trucks
As the world’s first truck manufacturer to do so, Volvo is now introducing fossil-free steel in its trucks. The steel is produced by the Swedish steel company SSAB and the heavy-duty electric Volvo trucks will be the first to include it.
WPP supports launch of The Black Equity Organisation
WPP and its agencies have partnered with The Black Equity Organisation (BEO) – an organisation founded to advance justice and equity for Black people in Britain – as it launches.
Volkswagen launches second German site for production of electric vehicles
Volkswagen is pressing ahead with gearing its plants to electric mobility. Volkswagen is expanding its global production network for electric vehicles by starting to make the all-electric ID.4 in Emden.
Deutsche Bank links Henkel supply chain financing to ESG ratings
Deutsche Bank is the first bank in Europe to convert an existing supply chain finance program for its client. Through this program, Henkel creates incentives for its suppliers to be more sustainable.
Carlsberg feted for having the world’s most water efficient brewery
Developed through collaboration with the multi-stakeholder Danish partnership for Resource and water efficient Industrial food Production (DRIP), our Fredericia brewery in Denmark began operating its new state-of-the-art water-recycling plant in 2021.
Deutsche Bank makes vendor sustainability ratings mandatory
Deutsche Bank is taking a further step toward placing sustainability at the heart of all its business activities.
Volkswagen and Mahindra partner for MEB electric components in Chennai
Both parties announced that they have signed a Partnering Agreement to evaluate the scope of collaboration. Mahindra intends to equip its “Born Electric Platform” with MEB electric components such as electric motors, battery system components and battery cells.
Schneider Electric and Henkel partner to accelerate decarbonization across the supply chain
Henkel and Schneider Electric, both global leaders in sustainability, have worked together for many years to drive progress toward the shared goal of decarbonization.
The Conscious Advertising Network launches its climate and sustainability manifesto
The Conscious Advertising Network (CAN) is launching a new manifesto on ‘Climate and Sustainability’, adding to the already 6 existing manifestos aimed to inspire conscious advertising choices.
Volvo Trucks opens battery plant in Belgium
Volvo Trucks is opening its very first battery assembly plant. Located in Ghent, Belgium, the plant will supply ready-to-install batteries for Volvo Trucks’ full electric heavy-duty trucks.
DHL and Volvo Trucks kick-off new zero emission cooperation with order for up to 44 electric trucks
DHL intends to intensify its transition to heavy electric trucks by deploying a total of 44 new electric Volvo trucks on routes in Europe.
Samsung Electronics makes eco-conscious efforts with monitor and signage solutions
These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.
BASF and BMW Group bet on renewable raw materials for automotive coatings
The BMW Group is the first carmaker to place its trust in more sustainable automotive OEM coatings certified according to BASF’s biomass balance approach.
Unilever, partners invest in regenerative agriculture through new impact fund
The aim of the fund, which will be managed by Tikehau Capital, will be to promote regenerative agriculture practices.
Deutsche Bank partners with the UN Decade of Ocean Science for Sustainable Development in Germany
The partnership with the German Ocean Decade Committee aims to promote ocean literacy in Germany, raise awareness of the ten challenges outlined by the UN Ocean Decade and to act as a link between German and international Ocean Decade activities.
2022 Samsung TVs earn carbon reduction certification from the Carbon Trust
Global TV manufacturer Samsung Electronics, has announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Unilever unveils warm ice cream freezer cabinets to tackle emissions
Unilever is launching two pilots to trial warmer ice cream freezer cabinets with an aim of reducing energy use and greenhouse gas emissions by approx. 20 – 30% per freezer*, whilst ensuring the same ice cream quality and consumer experience.
MiQ makes end-to-end carbon neutral digital advertising campaigns a reality
This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.
OneScreen.ai partners with Evertreen to help offset carbon footprint in outdoor advertising
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite.
Tony’s Chocolonely wins Stop Slavery Award
The Stop Slavery Award is an initiative from the Thomson Reuters Foundation that honours corporations that go above and beyond their peers in the effort to eradicate forced labour, the worst forms of child labour, and other forms of slavery.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Sasol ecoFT and Sweden's Uniper partner to produce sustainable aviation fuel through SkyFuelH2
Sasol ecoFT has signed a letter of intent with Sollefteå municipality in collaboration with Sweden's energy company Uniper, to establish an industry-scale production facility for sustainable aviation fuel.
Volvo CE enters partnership with FIA World Rallycross Championship to drive sustainable change
Demonstrating the potential of electric power on a global stage, Volvo Construction Equipment (Volvo CE) will become the Official Construction Equipment Supplier to the new fully electric FIA World Rallycross Championship (World RX).
[quantilope Research] Rising inflation creates barrier for more sustainable food shopping in UK and Germany
Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.
Henkel to invest in Emerald Technology Ventures’ sustainable packaging innovation fund
Emerald has longstanding experience in industrial technology and advanced materials, well-established role linking conglomerates with startups, and track record of strong returns for Limited Partners.
Volkswagen Group and SEAT reveal electrification plan for Spain
Electrifying Spain by creating a European Electric Vehicle Hub, building up a battery cell production and full, sustainable E-ecosystem.
WFA issues guidance for brands on making credible environmental claims
The Global Guidance on Environmental Claims identifies six key principles that marketers need to follow to make sure they are seen as trustworthy and to avoid their brands being accused of greenwashing.
Dentsu International continues its accelerated path to Net Zero with Salesforce Net Zero Cloud implementation
This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.
GreenIT, Copenhagen Infrastructure Partners develop 750MW offshore wind farms in Italy
GreenIT, a joint venture between Plenitude and CDP Equity for the production of energy from renewable sources, and CI IV, signed an agreement to develop two floating offshore wind farms in Sicily and Sardinia
IFC, Santander Bank Polska launch initiative to boost climate finance, support green transition in Poland
A path-breaking transaction launched by IFC and Santander Bank Polska (SPL), will help increase access to climate finance in Poland, while boosting market resilience and stimulating the country's recovery.
Jackery solar generator solutions expands European market to Spain, France, Italy
Jackery, the global leader in providing portable power station and solar panels, announced its European market expansion into three brand new countries; Spain, France and Italy.
Repsol and Ørsted partner to explore joint development of floating offshore wind projects in Spain
Repsol and Ørsted have an ambition of jointly becoming a leading developer in Spanish offshore wind by combining their complementary strengths.
WPP publishes UK Gender Pay Gap Report for 2021
In addition to statutory Gender Pay Gap reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK.
Volkswagen Group joins the Initiative for Responsible Mining Assurance
IRMA is an alliance of non-governmental organisations, labor unions, affected communities, investors, mining companies and purchasers of raw materials.
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
SAP and Unilever have announced a pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global palm oil supply chain.
Volkswagen Group and Salzgitter AG partner on supply of low-carbon steel from 2025
The companies are announcing a Memorandum of Understanding under which Volkswagen will become one of the first customers for the low-CO2 steel that Salzgitter AG plans to produce on a new production route at its headquarters in Lower Saxony from the end of 2025.
ITV announces new £80 million Diversity Commissioning Fund
ITV has also created a new £500k development fund to develop ideas that will qualify for the Diversity Commissioning Fund.
Eni and Air Liquide to cooperate for the decarbonization of hard-to-abate industries in Europe
Eni and Air Liquide have entered into a collaboration agreement aimed at assessing decarbonization solutions in the Mediterranean region of Europe, focused on hard-to-abate industrial sectors.
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.
More Henkel sites achieve carbon-neutral production
The company has already been exclusively using green electricity and biogas for the Düsseldorf production of liquid products and dishwasher tabs since July 2021.
UK broadcasters unite to create ‘passports’ to support inclusion
Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work.
Ford to make 50 per cent of its car sales electric by 2030
Accordingly, the firm is ramping up investments in its EV production unit.
Deutsche Bank provides disclosure on financed CO2 emissions and updates on net zero target setting
Deutsche Bank has disclosed for the first time data on its financed greenhouse gas emissions.
Unilever to publicly report the performance of its product portfolio in new benchmark for healthy nutrition
Unilever will publish the assessment on an annual basis both globally and for 16 key strategic markets and will report its performance both by volume of product and by sales revenue. Its first report will be published by October 2022.
Carlsberg Group, the Carlsberg Foundation and the Tuborg Foundation donate DKK 75 million to relief efforts in Ukraine
The DKK 75 million will be donated, amongst others, through the Danish branches of recognised international aid organisations.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
The scheme now covers 25 multinationals, including Bayer, Danone, Diageo, Ikea, L’Oréal, Mastercard, Mondelez, PepsiCo, Pernod Ricard, Sanofi and Unilever representing an estimated $43bn in global ad spend.
Henkel details sustainability achievements in new report
Henkel has published its 31st Sustainability Report, detailing its achievements and progress in 2021 while also outlining its new 2030+ Sustainability Ambition Framework.
Dept partners with ProjectTogether to support its Farm-Food-Climate Challenge
Dept, a certified B Corporation, is supporting the organisation on a pro-bono basis, creating and developing its visual identity and website.
[eMarketer] Brands step up efforts to reflect diversity in their products and spending
Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done.
Logitech scales use of recycled plastic in products
Logitech’s Creativity and Productivity portfolio, the company’s largest product portfolio, uses PCR at scale with 65% of all mice and keyboard units now including PCR plastic, surpassing its 50% commitment made in 2020.
EU invests over €110m in LIFE projects for environment and climate in 11 EU countries
The European Commission announced an investment of over €110 million into LIFE programme integrated projects for environmental and climate protection, selected after a call for proposals covering the year 2020.
Volvo Trucks leads the electric truck market in Europe
New statistics show that Volvo Trucks was the market leader for heavy all-electric trucks in Europe 2021 with a market share of 42%. In 2021 the company took orders, including letters of intent to buy, for more than 1,100 electric trucks worldwide.
Boeing buys two million gallons of sustainable aviation fuel for its commercial operations
The agreement is the largest announced SAF procurement by an airframer and further demonstrates Boeing’s commitment to decarbonizing aviation.
Volta continues its European expansion with new signings and installations in Switzerland, Germany, and France
Volta has signed partnership deals with the global sporting goods chain Decathlon, starting in St. Gallen, Switzerland, and the movie theatre company Cineplex Group in Germany.
Carlsberg report reveals company on track to meet Together Towards Zero targets
Carlsberg Group has released the Environment, Social and Governance (ESG) Report 2021 that reveals steady progress by one of the world’s leading brewing groups.
Essence promotes Laura Wade to Head of Sustainability
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.
Volkswagen transforms Germany’s Zwickau site into an electric vehicle production plant
The long-established site in western Saxony is the first large-scale facility of any volume manufacturer worldwide to switch over all production from internal combustion engine vehicles to electric vehicles.
Henkel outlines key trends shaping packaging’s sustainable future in 2022
The challenges for the year ahead were explored at the close of 2021 by Henkel alongside manufacturers and other experts from across the entire packaging and consumer goods supply chain at the second Henkel Sustainability Days.
Webfleet Solutions strengthens position in the telematics market with product innovations and sustainable solutions
With a focus on innovative partnerships and sustainability, it introduced a range of new products that power the digital transformation of the transport and fleet sector.
Deutsche Bank and The Development Guarantee Group sign MOU to tackle climate financing gap for developing countries
Under the agreement, Deutsche Bank will act as an Origination Partner for the Green Guarantee Company, GGC, which will be managed by DGG.
Nestlé announces plan to tackle child labour risks, increase farmer income and achieve full traceability in cocoa industry
Nestlé has announced a new plan to tackle child labor risks in cocoa production. At the center is an innovative income accelerator program, which aims to improve the livelihoods of cocoa-farming families, while also advancing regenerative agriculture practices and gender equality.
Deutsche Bank appoints Muriel Danis as Global Head of Product Platforms and Sustainable Solutions
Deutsche Bank’s International Private Bank (IPB) has announced the appointment of Muriel Danis as Global Head of Product Platforms & Sustainable Solutions, effective March 14, 2022.
Volkswagen Group drives forward decarbonization and overfulfils the EU’s CO2 fleet target
Volkswagen has made significant progress in decarbonizing its vehicle fleet on its path to becoming a sustainable, software-centric mobility group.
Henkel materials improve reliability, safety and cost-effectiveness of electric vehicle chargers
As environmental consciousness and sustainability continue to influence buying behavior, EV unit sales are projected to continue on this trajectory and expand as much as 30% through 2030, by some estimates.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
IKEA releases Sustainability Report, confirms being on track towards 2030 climate commitment
The IKEA Sustainability Report FY21 is issued by Inter IKEA Group and covers the collective efforts from the contributors in the IKEA franchise system and value chain.
Volvo Trucks launches electric truck with longer range
The new Volvo VNR Electric also reduces the required charging time, as the 250kW charging capability provides an 80% charge in 90 minutes for the six-battery package, and 60 minutes for the four-battery version.
Coca-Cola launches its sustainability platform JAMII in Africa
. Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.
Samsung announces 2022 initiatives to make home appliances more eco-conscious
With these measures, Samsung is acting against environmental issues through innovative products and services that can be used in everyday life.
Nokia joins RE100 as part of target to move to 100% renewable electricity by 2025
Nokia has announced that it has joined RE100, a global initiative led by the Climate Group in partnership with CDP, which brings together the world’s most influential businesses committed to 100% renewable electricity.
Haldor Topsøe signs €45m funding deal with EIB to drive green energy transition in Denmark
In line with its strategy to become the global leader in carbon emission reduction technologies by 2024, Danish technology provider Haldor Topsøe has signed a €45 million loan agreement with the European Investment Bank (EIB).
Plastic Energy, TotalEnergies partner for an advanced recycling project in Spain
Plastic Energy and TotalEnergies announced a new agreement to promote the development of advanced plastic recycling. Under this agreement, Plastic Energy plans to build a second advanced recycling plant in Sevilla, Spain.
INEOS signs renewable power deal with Eneco, increases Belgian offshore wind generation to over 200MW
INEOS has agreed a long-term Power Purchase Agreement for renewable offshore wind power in Belgium with sustainable energy producer Eneco.
MediaCom’s festive glitter globe raises £50,000 for charity
MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.
Fidelis New Energy launches European headquarters in Copenhagen, Denmark
Fidelis New Energy, a developer, investor, and operator of climate impact infrastructure, announced its expansion into Europe with its European headquarters in Copenhagen, Denmark.
Samsung Electronics unveils ‘Together for Tomorrow’ vision to build a more sustainable and connected future
The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges.
DFDS extends its order with another 25 electric trucks from Volvo
Volvo Trucks has received an order for an additional 25 heavy electric trucks from DFDS, Northern Europe's largest shipping and logistics company.
Logitech recognized for leadership on Dow Jones Sustainability Europe Index
Logitech’s performance resulted in a 36% overall improvement on the Corporate Sustainability Assessment (CSA), with the company scoring 60 out of 100 this year (Score date: Nov. 12, 2021), compared to 44 out of 100 last year.
Alibaba Group announces carbon neutrality goal by 2030
Alibaba Group Holding Limited has announced a pledge to achieve carbon neutrality in its own operations by 2030 and introduced a Scope 3+ target, a pioneering initiative aiming to facilitate 1.5 gigatons of decarbonization across its business ecosystem by 2035.
DFDS extends its record order with another 25 electric trucks from Volvo
Volvo Trucks has received an order for an additional 25 heavy electric trucks from DFDS, Northern Europe's largest shipping and logistics company.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Fisker to partner with Bridgestone for electric vehicle services and solutions in France and Germany
After recently selecting Bridgestone as the exclusive tyre partner for its upcoming Ocean all-electric SUV, Fisker is extending its collaboration with the global company.
TotalEnergies launches largest battery-based energy storage site in France
TotalEnergies has launched the largest battery-based energy storage facility in France. Located at the Flandres center in Dunkirk, this site, which responds to the need for grid stabilization, has a power capacity of 61 MW.
[eMarketer] Consumers to make sustainability a business imperative in 2022
Consumer concerns about climate change reached a tipping point in 2021, and emarketer says it expect calls for action to grow louder in 2022.
Comet Bio announces food sustainability investment to build a manufacturing facility in Denmark
Comet Bio, a manufacturer of healthy and sustainable ingredients, announced an investment with RE Energy to build a dedicated manufacturing facility in Denmark.
Volvo Group, Daimler Truck and the Traton Group sign joint venture agreement for European charging network
The parties are committed to initiating and accelerating the necessary build-up of charging infrastructure for the increasing number of customers of electric vehicles in Europe and contribute to climate-neutral transportation in Europe by 2050.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
Consumers believe advertising can play role in combating climate change, report
This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18 years and above.
Volkswagen Group ties loan to sustainability target for the first time
The interest rate on the three-year €1.8 billion agreement depends on the Volkswagen Group achieving its CO2 fleet emission targets in Europe.
BASF to sell 25.2% of the offshore wind farm Hollandse Kust Zuid to Allianz
Allianz Capital Partners, on behalf of Allianz Insurance Companies, and BASF have agreed on the purchase of 25.2% of the windfarm Hollandse Kust Zuid (HKZ) by Allianz.
TotalEnergies to install and operate 800 new charge points in Ghent, Belgium
These new charging stations, to be installed by TotalEnergies and operated for the next ten years, will be supplied with 100% renewable electricity generated by offshore wind power in the North Sea off the coast of Belgium.
Volkswagen drives expansion of renewable energies with a new wind farm in Sweden
Volkswagen’s share of the wind farm generates some 100 GWh of electricity, or enough for 27,000 households. As a result, Volkswagen is also living up to its responsibility as the market leader for electric vehicles in Sweden.
EBRD, BNP Paribas partner to promote residential energy efficiency in Poland
With raising energy prices across Europe, Poles will have the chance to improve the energy efficiency of their homes and cut their energy bills, thanks to a landmark scheme agreed between the EBRD and Poland’s BNP Paribas.
Carlsberg group earns double A score for global climate and water stewardship
Carlsberg Group has been recognized for leadership in corporate sustainability by global environmental non-profit CDP, securing a place on its prestigious ‘A List’ for tackling climate change, as well as acting to protect water security.
Companies worldwide could face customer backlash if they fail to take action on climate change, study
New global research shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
ENGIE and BASF sign power purchase agreement for renewable energy in Europe
Under the PPA, effective as of January 1, 2022, ENGIE will provide BASF with up to 20.7 terawatt hours of renewable electricity in total throughout the term of the agreement.
Ørsted takes final investment decision on two German offshore wind farms
Ørsted’s Board of Directors has taken final investment decision (FID) on the two German offshore wind farms Gode Wind 3 (242 MW) and Borkum Riffgrund 3 (900 MW) which are expected to be commissioned in 2024 and 2025, respectively.
EBRD boosts renewable energy in Central Europe
The European Bank for Reconstruction and Development (EBRD) is supporting the transition of Photon Energy NV (Photon Energy), a renewable energy developer and independent power producer with Czech origins.
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
Wärtsilä enters Belgian market with 25 MW energy storage system to balance the grid
The technology group Wärtsilä will supply a 25-megawatt (MW) / 100-megawatt hour (MWh) energy storage system under an extended equipment delivery and a long-term service agreement in Belgium.
Plug Power, ACCIONA Energía launch AccionaPlug to address green hydrogen market in Spain and Portugal
Plug Power, the provider of turnkey hydrogen solutions for the global green hydrogen economy, and ACCIONA Energía announced they have finalized the formation of their 50-50 joint-venture.
Plug Power selects Germany's Port of Duisburg as location of European headquarters
Plug Power, the provider of turnkey hydrogen solutions for the global green hydrogen market, announced its European headquarters will be located in the Port of Duisburg, North Rhine-Westphalia, Germany.
BP and Schneider Electric collaborate on low carbon energy solutions to help customers decarbonize
Under the terms of the MoU, BP and Schneider Electric intend to combine skills and capabilities to define and scale integrated energy solutions for cities and commercial and industrial customers in hard to abate sectors, such as high emission transportation and heavy industry.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
TotalEnergies launches largest solar power plant in France
TotalEnergies launched its largest photovoltaic solar power plant in France, with a capacity of 55 megawatts (MW). The solar farm, located northeast of Gien (Loiret), comprises 126,000 photovoltaic panels spread over 75 hectares.
TotalEnergies partners with the Government of Suriname to preserve forests
This public-private partnership illustrates the alignment between the ambition of TotalEnergies and the Government of Suriname to protect forest ecosystems and biodiversity while benefiting local communities.
Coca-Cola partners with Tech Partners to create bottle prototype made from plant-based sources
The prototype bottle comes more than a decade after the company’s PlantBottle™ debuted as the world’s first recyclable PET plastic bottle made with up to 30% plant-based material.
IKEA to phase out plastic from consumer packaging by 2028
In line with the commitment to have a positive impact on both people and planet, IKEA will phase out plastic from consumer packaging solutions.
Canadian investors losing trust in companies’ net zero Commitments and disclosure, research
New research released by Edelman Smithfield in Canada highlights a sharp rise in skepticism and increased scrutiny by Canadian institutional investors of environmental, social and governance (ESG) initiatives and related disclosure by Canadian issuers.
Samsung Electronics expands its ‘Green Chip’ line-up to reduce carbon emission
Samsung’s automotive LED packages also had their carbon footprint verification, a first in the industry for automotive LED packages, further expanding Samsung’s portfolio of eco-conscious ‘green chips’.
Nokia sets sights on 100 per cent green electricity by 2025
Nokia has called for accelerated digitalization and green energy uptake, as well as setting its sights on 100% renewable electricity in its own operations by 2025.
TotalEnergies inks two partnerships to develop natural carbon sinks in Australia
TotalEnergies has established two operational partnerships with Australian carbon developers AgriProve and Corporate Carbon to develop natural below-ground carbon sinks in Australia and help prevent savanna fires, notably in Africa.
Schneider Electric and GreenYellow partner to accelerate low-carbon trajectory of large companies globally
For Schneider Electric, this partnership supports the development of additional solutions focused on improving energy efficiency for the digital transformation of industrial and building applications.
Maersk Drilling secures two-well Dutch contract for Maersk Resolute
Maersk Drilling has been awarded a contract with ONE-Dyas B.V. which will employ the harsh environment jack-up rig Maersk Resolute to drill the IJssel and Clover exploration wells in the Dutch sector of the North Sea.
ReneSola Power, Emeren launch first solar project in Italy
ReneSola Power, a fully integrated solar project developer, and Emeren, a London, United Kingdom-based project developer specialized in the development of renewable energy power announced the launch of a 7 MW ground-mounted solar project in southern Italy.
Ørsted, BASF sign 25-year offshore wind power purchase agreement in Germany
BASF and Ørsted concluded a 25-year fixed-price corporate power purchase agreement (CPPA), under which BASF will offtake the output of 186 megawatts from Ørsted’s planned Borkum Riffgrund 3 Offshore Wind Farm in Germany.
ENGIE, Crédit Agricole Assurances acquire Eolia Renovables, renewable power producers in Spain
ENGIE and Crédit Agricole Assurances announced they have reached an agreement to acquire a 97.33% stake of Eolia Renovables, one of the largest renewable power producers in Spain.
IKEA joins other global companies to only purchase zero emission fuels for ocean shipping by 2040
The ambition statement makes it clear that global transport buyers want zero-carbon shipping, and rapidly accelerating decarbonizing efforts.
RWE invests in 44-megawatt onshore wind farm in France
By deciding to invest in the Les Nouvions onshore wind farm, RWE is further expanding its renewables portfolio in France. The 44-megawatt wind farm is located in northern France in the Hauts-de-France region.
TotalEnergies partners with Daimler Truck AG to develop hydrogen ecosystem for transportation in Europe
TotalEnergies and Daimler Truck AG signed an agreement on their joint commitment to the decarbonization of the road freight in the European Union.
SAP awarded Terra Carta Seal for commitment to sustainability
The inaugural 2021 Terra Carta Seal recognizes global companies that are driving innovation and action toward the creation of genuinely sustainable markets.
Volvo founding member of First Movers Coalition to drive demand for low carbon tech
Accelerating innovation in this decade is critical to bring these technologies to market and make them cost-competitive.
Mastercard and partners advance the future of sustainable commerce
As part of its net zero strategy, Mastercard had already committed to meet its existing science-based targets (SBTi) for greenhouse gas reduction, which are aligned to the United Nations Business Ambition for a 1.5°C future.
TotalEnergies, Iberdrola and Norsk Havvind join forces for offshore wind development
The consortium will leverage in its offer the proven technical expertise of its members in both bottom fixed and floating offshore wind, as well as its in-depth knowledge of the challenges, territories and stakeholders in Norway.
Air Liquide partners with Eni for development of hydrogen mobility in Italy
Eni and Air Liquide have entered into a partnership to invest in the development of the infrastructure necessary to allow the expansion of hydrogen mobility in Italy, to decarbonize the transport segment.
Bayer partners with CHS to bring carbon programme to more farmers
The agreement brings together two major agriculture industry leaders to help more farmers participate in and benefit from carbon-smart practices.
Moderna pledges to achieve net-zero carbon emissions globally by 2030
Moderna, Inc., a biotechnology company pioneering messenger RNA (mRNA) therapeutics and vaccines, has announced that as part of its commitment to sustainability, the Company will work to achieve net-zero carbon emissions globally by 2030.
Groupe Rocher selects Google Cloud to accelerate its sustainability commitments
Google Cloud and Groupe Rocher has announced a five-year collaboration agreement to accelerate the group’s digitization and foster its ambitious sustainability strategy through IT.
Dentsu International’s net Zero target validated
Dentsu International has announced it is one of the first companies in the world to have its net-zero target validated by the globally recognised Science Based Targets initiative.
ITV outlines range of measures to deliver climate action commitments
As signatories to the Taskforce on Climate related Financial Disclosures (TCFD) ITV already embeds climate risk and opportunities into its global governance, risk management and strategy.
Eni launches 87.5 MWp solar park in France
Solar energy developer Dhamma Energy, fully owned by Eni, inaugurated the 87.5 MWp Athies-Samoussy solar farm in France.
INEOS green hydrogen project accelerates towards net-zero future in Germany by 2045
INEOS, through its subsidiary INOVYN, announced plans to build a large-scale, 100MW electrolyser to produce green hydrogen at the Koln site in Germany.
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
WPP promotes GroupM’s Jennifer Remling to Global Chief People Officer
Jennifer will be responsible for all aspects of WPP’s people strategy and its critical role in the company’s continued transformation. She will oversee global rewards, talent management and acquisition, diversity, equity and inclusion, leadership development and learning on behalf of the company’s more than 100,000 people around the world.
KPMG to spend $1.5 billion on the Environmental, Social and Governance change agenda
The ESG strategy is designed to support KPMG firms’ clients in making a positive difference. Importantly, this strategy is underpinned by KPMG’s recognition of its responsibility to improve its impact on the world and the ESG commitments outlined in KPMG: Our Impact Plan.
TotalEnergies partners with Safran to accelerate decarbonization of the aviation industry
TotalEnergies and Safran have signed a strategic partnership agreement to jointly develop technical and commercial solutions for the decarbonization of the aviation industry.
Redwood Climate Communications Launches to offer PR expertise in ESG and clean energy
Redwood Climate Communications has launched to bring a uniquely impact-focused approach to public relations for climate tech startups, companies, and corporate initiatives.
IPG Mediabrands taps Gracenote to support client diversity, equity and inclusion initiatives
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.
IKEA launches Nutrition Profiling System to accelerate transition to a healthier, more sustainable food offer
This will enable a big movement in product development to accelerate the transition to a healthier and more sustainable food offer.
EIB backs Ørsted with €500m loan agreement to boost green energy in the Netherlands
The EIB signed a €500 million loan with Ørsted A/S to support its increased capex programme on renewable energy projects, and the conclusion of the Borssele 1 & 2 wind farms off the Dutch coast.
WPP announces first successful applications to its Racial Equity Programme
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
Carlsberg Group pledges to use its marketing to drive climate action
Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.
PRCA Climate Misinformation Strategy Group welcomes CMA's Green Code
The Code - which is particularly relevant to communications professionals - requires all environmental claims to be truthful, unambiguous, and transparent. It also compels organisations to include all relevant information relating to a claim.
Cosmetics companies partner to develop environmental impact assessment and scoring system for cosmetics products
The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology.
WPP opens its new campus in Milan
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.
The Climate Pledge announces 86 new signatories committed to achieving net-zero carbon by 2040
Amazon and Global Optimism have announced that more than 200 companies have now signed The Climate Pledge. The 86 new signatories joining The Climate Pledge include Procter & Gamble, HP, Salesforce, ASOS, and Nespresso.
Heineken shares its Net Zero carbon roadmap
By 2030, the brewer is targeting to reduce its scope 1 and 2 emissions by 90% and scope 3 by 21% (vs the 2018 baseline). Heineken strives to reach net zero from barley to bar by 2040.
Procter & Gamble accelerates action on climate change toward net zero emissions by 2040
P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
TotalEnergies, Shell Netherlands, EBN and Gasunie partner to develop offshore CCS project, Aramis
TotalEnergies, Shell Netherlands, Energie Beheer Nederland (EBN) and Gasunie formed a partnership to enable large-scale CO2-reduction for industrial clusters in the Netherlands.
Logitech commits to remove more carbon than it creates with a climate positive approach
Logitech has announced that it is adopting a climate positive approach, addressing its carbon footprint across the entire value chain.
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.
De Beers appoints Havas Media Group as global media agency
The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé.
Unilever’s PETA-Approved brands join the fight to save cruelty free cosmetics in Europe
Unilever’s PETA-Approved brands, including TRESemmé, Simple and St.Ives, have committed to joining the fight to save cruelty free cosmetics in Europe.
Carlsberg’s Swiss brewery embraces electric trucks for sustainable transportation
The Feldschlösschen brewery, Switzerland, is now delivering to customers in the country through a fleet of 20 new 26-tonne electric trucks – the world’s first mass-produced electric trucks from Renault Trucks.
IKEA joins 50L Home Coalition to accelerate action on water saving solutions
The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 litres, and elsewhere much more.
Del monte reiterates commitment to sustainable production in new report
Fresh Del Monte Produce Inc has released its 2020 Sustainability Report which further solidifies the company’s leadership position in defining what sustainable production means at scale for large producers.
Iberostar Group collaborates with Expedia Group in the UNESCO Sustainable Travel Pledge, launch the media campaign
Expedia Group’s recent Traveler Value Index research1 shows that travelers want to support sustainable practices, with nearly three in five (59%) willing to pay higher fees to make their trip more sustainable.
Samsung Electronics unveils sustainability platform for its Mobile Communications Business
Samsung Electronics has unveiled Galaxy for the Planet, the sustainability platform for its Mobile Communications Business powered by its scale, innovation and spirit of open collaboration, to take tangible climate actions across its business.
Carlsberg trials world’s most efficient solar thermal heat capture in Greece
The pilot could pave the way towards Carlsberg Group’s target for ZERO carbon emissions from its breweries by 2030, as part of its Together Towards ZERO programme.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
easyJet unveils new cabin crew and pilot uniforms made from recycled plastic bottles
The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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