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11-09-2020 18:52:00 | Door: Administrator | Hits: 235756 | Tags:

WPP acquires majority stake in branding and design agency Made Thought
07-12-2021 | 11:16:57
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
Companies worldwide could face customer backlash if they fail to take action on climate change, study
07-12-2021 | 11:10:01
New global research shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
[eMarketer] Digital audio market sees inflection as advertising share grows
07-12-2021 | 10:56:19
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.
Dentsu launches Merkle Taiwan, expands customer experience management services in APAC
06-12-2021 | 12:05:00
Global experience and solutions: Merkle Taiwan adopts Merkle's 30 years of global experience in data, digital transformation, and worldwide talent connections for the latest innovation.
IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
03-12-2021 | 11:03:28
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.
Havas Group launches immersive Dare! Live event programme to the public
03-12-2021 | 10:59:14
Following a successful October 19th premiere to employees across the world, global communications company Havas Group has now publicly announced its innovative new event series, Dare! Live, to the public.
Xandr standardizes video content on its platform
02-12-2021 | 16:46:56
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.
[eMarketer] 2021 is a historic year for global ad spending
02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
WPP acquires UK tech company Cloud Commerce Group
30-11-2021 | 15:15:40
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
30-11-2021 | 15:02:14
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
Mary Basterfield joins S4 Capital as Chief Financial Officer
29-11-2021 | 11:45:00
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
Nielsen transforms linear TV measurement with new individual commercial metrics
29-11-2021 | 11:35:00
Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
26-11-2021 | 12:18:10
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.
WPP opens its new Prague Campus
26-11-2021 | 12:15:00
WPP has opened its new Campus in Prague, restoring an iconic First Republic palace to its former glory as one of the most modern workspaces in Central Europe.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
26-11-2021 | 11:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
[Column] Karan Singh: Maximise your engagement and battle to the top this Black Friday
25-11-2021 | 16:54:17
The Black Friday phenomenon is set to continue growing in 2021 with average budgets for consumers in the Netherlands expected to rise by 8% from last year according to research from Simon-Kuch & Partners.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
25-11-2021 | 14:34:29
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
World Out of Home Organization adds seven new members from main global markets
25-11-2021 | 14:23:17
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
Online shopping site LOHACO adopts Xandr’s Monetize Ad Server
25-11-2021 | 14:17:40
With the selection of Monetize Ad Server, ASKUL Corporation intends to use its advanced ad serving capabilities to offer new services and products to its advertising customers. 
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
24-11-2021 | 15:17:39
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
24-11-2021 | 12:51:00
Outbrain is directly looking for an Industry Director, Automotive & Technology
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
Omnicom's Credera acquires BrightGen to expand digital marketing consulting depth
23-11-2021 | 15:06:17
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.
Dentsu reveals its 2022 media trends in new guide for marketers
22-11-2021 | 15:26:05
Futurist experts, specialists and leaders from Carat, dentsu X and iProspect have joined forces to identify and explore the biggest media trends to watch out for in the coming year.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
Global ad tech company The Trade Desk advances partnership with NBCUniversal
20-11-2021 | 13:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
[eMarketer] Connected TV catches attention of US population
20-11-2021 | 12:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
Global digital advertising market to reach $764 billion by 2025, research
19-11-2021 | 12:43:53
Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies and rising penetration of e-commerce.
AdQuick unveils free Out-of-Home advertising toolkit targeting marketers
19-11-2021 | 12:40:11
Marketers can gain instant access to the entire toolkit by simply creating a free account.
Demandbase delivers account-based advertising for Facebook, Instagram, Twitter and YouTube
18-11-2021 | 17:16:08
Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.
Social Media is an effective amplifier of Out of Home Advertising campaigns, research
18-11-2021 | 17:12:00
More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.
ITV and Virgin Media O2 announce  long term commercial partnership
18-11-2021 | 13:26:59
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
Dentsu International appoints Rohan Philips President of global product for all media agencies
18-11-2021 | 13:22:02
Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.
Global native advertising firm MGID appoints Madi Bachar as Vice President of global sales
18-11-2021 | 13:13:32
Prior to joining MGID, he held the position of B2B sales and Business Development Advisor at MBdigital, as well as VP of Sales and Partnerships at programmatic advertising platform Gamoshi/
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
18-11-2021 | 13:09:36
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices
17-11-2021 | 15:18:28
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 
Magnus Djaba appointed Chief Client Officer of Publicis Groupe
17-11-2021 | 11:16:39
Publicis Groupe has announced the promotion of Magnus Djaba to the role of Chief Client Officer.
MediaMonks acquires Italian creative content marketing agency Miyagi
15-11-2021 | 17:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
Xandr launches a new deals platform within Xandr Monetize
12-11-2021 | 15:10:00
Xandr’s Monetize SSP now offers a feature-rich, intuitive deals platform coupled with marketplace innovation which empowers sellers to drive high-value transactions with buyers.
OneScreen.ai raises $3 million to build media marketplace for billboards, buses and blimps
12-11-2021 | 15:05:00
The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date.
[eMarketer] Twitter’s US ad revenues to grow past $2 billion this year
12-11-2021 | 15:00:00
Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
11-11-2021 | 15:25:30
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
11-11-2021 | 10:50:23
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
10-11-2021 | 13:12:55
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
MediaMath and IBM Watson Advertising deliver addressable weather-based ad solution
10-11-2021 | 13:10:13
 IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather by location and complex data sets.
[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending
10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
Parpia Global Management acquires The Summit Group Communications
09-11-2021 | 16:00:00
The Summit Group (TSG) Communications, Inc., a full-service marketing, communications and advertising agency focused on growing businesses, has announced it has been acquired by Parpia Global Management.
DoubleVerify and Innovid offer advertisers an automated way to maximize video investments across screens
09-11-2021 | 15:56:14
Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers when monitoring and optimizing their media quality across screens.
[eMarketer] Facebook ad spending on an upward trajectory
09-11-2021 | 15:49:59
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
Rakuten Advertising expands relationship with Xandr’s GSET, adopts Xandr’s Monetize SSP globally
08-11-2021 | 13:19:14
Xandr, AT&T’s advanced advertising company and Rakuten Advertising has announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP.
IAB Europe launches #NoEasyWins campaign focusing on the value of targeted advertising
05-11-2021 | 11:52:47
The activity features short videos asking viewers to consider who really loses out when access to highly effective, low cost digital tools is taken away from businesses and also highlights how targeting is essential to growing advertising revenue.
Kantar Marketplace hits $100 million revenue milestone
04-11-2021 | 12:40:33
Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility.
Schibsted enters into first data marketplace partnership with Xandr
04-11-2021 | 12:31:07
 This is the first data marketplace relationship Schibsted has entered into and will allow Xandr Invest buyers to buy Schibsted data directly in the DSP.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
04-11-2021 | 12:24:00
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
Interactive Advertising Bureau announces two executive appointments
03-11-2021 | 10:50:00
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.
UK advertising spend set to surpass £29 billion in 2021, report
02-11-2021 | 12:55:32
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
Permutive raises $75 million to be the privacy-first infrastructure for programmatic advertising
02-11-2021 | 12:39:21
The funding will enable Permutive to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155 billion industry.
Conviva announces streaming platform expansion solving audience measurement challenges
02-11-2021 | 12:36:31
Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions.
Global mobile advertising market to reach of $724 billion by 2026, report
29-10-2021 | 14:38:28
The mobile advertising market is evaluated at $180.610 billion for the year 2019 and is projected to grow at a CAGR of 21.95% to reach a market size of $724.460 billion by the year 2026 according to a recent report by Research and Markets.
Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander
29-10-2021 | 14:35:55
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
Viant advances TV ad offerings through iSpot partnership
29-10-2021 | 14:30:18
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
[eMarketer] China's ecommerce channel ad spending to double that of US in 2021
29-10-2021 | 14:18:14
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
Yahoo and Merkle bolster identity-based targeting, performance and measurement for advertisers
28-10-2021 | 13:25:00
Yahoo has announced an expansion of its long standing partnership with Merkle, the technology-enabled, data-driven customer experience management (CXM) company, connecting Merkle’s identity resolution and data platform, Merkury, and Yahoo ConnectID.
Dentsu International’s net Zero target validated
28-10-2021 | 13:23:22
Dentsu International has announced it is one of the first companies in the world to have its net-zero target validated by the globally recognised Science Based Targets initiative.
Xandr invests in its portfolio of identity offerings
28-10-2021 | 13:20:22
Facilitating addressability through consumer-consented data is a key component that Xandr has made strides on. Through Xandr’s collaboration with LiveRamp, Xandr this year launched end-to-end support for RampID on its platform.
[eMarketer] Hulu trailblazes in ad revenues among Connected TV players
28-10-2021 | 13:12:31
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars
TVSquared launches ADvantage XP in the UK and Germany for Converged TV measurement and attribution
27-10-2021 | 13:51:00
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising
27-10-2021 | 13:39:11
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
27-10-2021 | 13:33:26
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
26-10-2021 | 13:15:00
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Amobee and smartclip unveil TechAlliance, Europe’s First broadcaster-centric, cross-screen advertising platform
26-10-2021 | 10:06:49
This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.
Yahoo and Tubi partner to streamline connected TV planning and buying
26-10-2021 | 09:58:46
Yahoo has announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV
Global cloud advertising market to reach $6.7 billion by 2026, report
22-10-2021 | 14:51:08
Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.
Yahoo helps advertisers connect digital out-of-home campaigns to online, offline sales
22-10-2021 | 14:47:08
Yahoo has announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance.
European politicians call on the largest European advertisers to stop tracking ads
21-10-2021 | 18:18:00
A cross-party coalition in the European Parliament has sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Havas Media Group names Courtney Cherry Managing Director of Global Communications
21-10-2021 | 16:25:13
Reporting to HMG’s Chief Global Growth Officer, Erin Flaxman, Cherry is responsible for developing and implementing a growth-driven global marketing and communications strategy for the agency.
Havas Group acquires Italian cloud services agency Nohup
20-10-2021 | 16:14:42
 This partnership, led by Manfredi Calabrò who runs Havas CX Italy and is CEO of Havas Milan, marks a further step in the expansion of Havas Group’s expertise in customer experience and will be very beneficial to the whole European market.
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
20-10-2021 | 09:15:00
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
WPP promotes GroupM’s Jennifer Remling to Global Chief People Officer
19-10-2021 | 16:01:17
Jennifer will be responsible for all aspects of WPP’s people strategy and its critical role in the company’s continued transformation. She will oversee global rewards, talent management and acquisition, diversity, equity and inclusion, leadership development and learning on behalf of the company’s more than 100,000 people around the world.
Mediacom, partners launch $3 million contest targeting advertiser clients
19-10-2021 | 15:58:00
 MediaCom, Teads, TikTok and Yahoo have launched The Big Idea – a contest that will see a number of MediaCom’s advertiser clients win up to $3 million of media value for their brand’s 2022 campaigns across the promoters’ platforms.
WPP and Snap Inc. launch Augmented Reality partnership
12-10-2021 | 17:07:06
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
Estrella Media adopts Xandr Monetize
12-10-2021 | 16:58:52
Estrella Media adopted Xandr’s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.
Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology for APAC & MEA regions
12-10-2021 | 16:55:49
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
12-10-2021 | 12:00:00
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
Xandr introduces premium video catalog
01-10-2021 | 14:17:00
Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.
IAB Tech Lab unveils authentication protocols to tackle Ad fraud across digital advertising ecosystem
01-10-2021 | 14:10:00
IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
[eMarketer] Mobile advertising is still king
01-10-2021 | 14:00:00
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
IPG Mediabrands taps Gracenote to support client diversity, equity and inclusion initiatives
30-09-2021 | 15:16:02
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.
DoubleVerify partners with TikTok to measure viewability and invalid traffic
29-09-2021 | 15:10:48
DoubleVerify , DV, a software platform for digital media measurement, data and analytics, has announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.
WPP announces first successful applications to its Racial Equity Programme
28-09-2021 | 17:10:16
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
Publicis Groupe  to repurchase 2.5 million shares to cover employee long term incentive plans
28-09-2021 | 17:07:00
The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees that will be delivered in 2022, 2023, 2024 and 2025.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
28-09-2021 | 13:30:00
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
52 per cent of consumers find gift inspiration from Social Media ads, Smartly.io survey
24-09-2021 | 12:15:00
 These insights underscore how brands can utilize ads on these platforms to capture new audiences and maximize sales goals during the increasingly busy and competitive holiday season.
[eMarketer] Roku, Shopify partnership to increase access to CTV ad campaigns
23-09-2021 | 15:26:50
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.
WPP opens its new campus in Milan
22-09-2021 | 17:33:35
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.
Opera partners with DanAds to launch self-serve advertising platform
22-09-2021 | 17:24:06
Opera has announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customizable and scalable self-serve ad tech infrastructure for tier1 publishers.
[Marketing Week] Bob Koigi: Focus on minority content creators
21-09-2021 | 14:30:00
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
Dentsu International to mobilize 10,000 young creatives to help cut food waste
21-09-2021 | 13:00:00
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.  
Geometry Ogilvy Japan appoints Mary Lee to lead experience practice
20-09-2021 | 11:00:00
Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.
First global standards to ensure responsible marketing of alcohol by social media influencers launched
20-09-2021 | 10:30:00
The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.
New IPA survey reveals industry’s marketing effectiveness levels
20-09-2021 | 10:15:00
The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."
IRI launches new lift measurement solution for Facebook
17-09-2021 | 12:49:07
IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.
VideoAmp becomes Facebook multi-touch attribution measurement partner
17-09-2021 | 12:35:06
Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.
Smartly.io enhances creative production, streamlines workflows for social advertising
17-09-2021 | 12:19:51
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced upgrades to its Creative Editor experience with unified workflows across creative formats.
Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     
Pijper Media partners with Outbrain to power recommended content
15-09-2021 | 14:54:00
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
Ogilvy names Ben Messiaen as chief client officer for EMEA
15-09-2021 | 14:25:01
From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 
Havas Media partners with Adelaide to drive clarity of attention and meaningful growth
15-09-2021 | 14:18:16
Havas Media Group announced has partnered with Adelaide to deliver enhanced attention metrics for its global client roster.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
WPP appoints new creative, data and regional leadership to its team supporting Ford
10-09-2021 | 14:57:32
WPP has announced several senior executive appointments to strengthen further its leadership team servicing Ford Motor Company.
Essence announces Richard Hartell as new Global Chief Client Officer for Google
10-09-2021 | 14:55:22
Essence has announced that Richard Hartell has joined the agency as the new Global Chief Client Officer, overseeing the agency’s long-standing relationship with Google.
LG Ads introduces personalized Smart TV Platform, River OS
10-09-2021 | 14:48:50
River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
09-09-2021 | 15:31:24
Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.
Microsoft renews global contract with Xandr
09-09-2021 | 09:55:00
Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. 
Media.Monks merges with Cashmere, expanding creative and culture capabilities
08-09-2021 | 16:35:10
S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.
Capability gaps creating significant challenges for large advertisers, WFA research
08-09-2021 | 16:28:34
Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.
InMobi appoints Philip Gale as Head of Agency Development for Europe
07-09-2021 | 16:23:09
InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.
[Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends
07-09-2021 | 13:30:00
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
Publicis Groupe appoints Sylvie Ouziel as CEO of Shared Platforms
02-09-2021 | 17:18:57
In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.
Entravision Communications acquires Cisneros Interactive
02-09-2021 | 17:12:10
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.
Havas Group unveils sovereign technologies to tackle challenges of accelerated innovations
01-09-2021 | 16:05:00
To meet the challenges raised by the acceleration of innovation and to inject meaning into the core of technological projects, Havas Group has launched Havas Sovereign Technologies.
Smartly.io bolsters creative insights capabilities, embraces next wave of advertising engagement
01-09-2021 | 16:00:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced Ad Ranking, a new capability within its insights offering.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Summit Health launches first brand advertising campaign
31-08-2021 | 12:27:32
Summit Health has announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network.
Smartly.io appoints Ryan Jamboretz as Chief Strategy Officer
30-08-2021 | 13:00:00
Smartly.io, a social advertising automation platform for creative and performance marketers, has announced the appointment of Ryan Jamboretz as its first Chief Strategy Officer.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
30-08-2021 | 13:00:00
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
Permission.io announces availability on Google Cloud marketplace to accelerate permission-based advertising
30-08-2021 | 11:45:00
Permission.io, a provider of permission-based digital advertising, has announced the availability of its blockchain validator node and blockchain full node on Google Cloud Marketplace.
Carousell appoints Essence as integrated media agency of record
26-08-2021 | 13:15:05
Essence has announced that it has been awarded integrated media agency of record duties for classifieds marketplace Carousell.
[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers
26-08-2021 | 13:13:07
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending
Afterpay introduces new advertising solutions
26-08-2021 | 13:09:15
Afterpay, a company involved in "Buy Now, Pay Later" payments, has announced the debut of Afterpay Ads, a new suite of advertising products to help brands reach, acquire and activate high intent, loyal shoppers across the Afterpay ecosystem.
WPP acquires AI technology company Satalia
25-08-2021 | 15:10:13
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
InMobi partners with Cybersecurity firm Human to keep mobile in-app advertising secure
25-08-2021 | 15:05:09
The partnership, which includes a direct integration with Human’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.
Publicis Groupe named a Leader in loyalty services report by Independent Research Firm
24-08-2021 | 11:45:00
With loyalty marketing spend booming, the report advises brands to increase their reliance on expertise from loyalty service providers that look at loyalty as an outcome, not necessarily just a program.
TVSquared partners with AdImpact to measure reach, frequency and incremental reach for political connected TV ad campaigns
23-08-2021 | 12:00:00
TVSquared, a global company in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns.
Global social media advertising market poised to reach $248 billion by 2027, report
20-08-2021 | 13:39:32
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.
Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
20-08-2021 | 13:34:04
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
MNC Group partner with SpotX to scale video monetization plans in Indonesia
18-08-2021 | 14:51:20
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.
Publicis Groupe announces retirement of Epsilon CEO Bryan Kennedy, John Giuliani appointed Executive Chairman
18-08-2021 | 14:48:46
Kennedy will step down as CEO and transition into an Executive Strategic Advisor role, effective immediately, to provide guidance and ensure a smooth transition through the end of the year.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
17-08-2021 | 16:41:40
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
[eMarketer] Facebook new approach to privacy
17-08-2021 | 16:32:37
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.
[Vacancy] Logitech is looking for a Marketing Assistant Gaming - Young Professionals Program
16-08-2021 | 13:12:50
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program
Integral Ad Science acquires Connected TV Advertising company Publica
11-08-2021 | 15:59:57
 Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
Zynga closes acquisition of mobile advertising and monetization platform Chartboost
10-08-2021 | 13:45:00
Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced  that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.
Global billboard and outdoor advertising market to reach $66.63 billion in 2021, report
10-08-2021 | 13:15:00
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
GumGum acquires European rich media and video ad marketplaces JustPremium
10-08-2021 | 13:00:00
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
10-08-2021 | 11:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Global print advertising distribution market to reach $13.55 billion in 2021, report
09-08-2021 | 11:15:00
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.
Publicis Groupe and TikTok partner to help brands harness the power of community commerce
04-08-2021 | 14:32:22
Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.
[eMarketer] LinkedIn commands a third of US B2B digital display ad revenue
04-08-2021 | 14:25:00
Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.
Global market for digital Out-of-home advertising to reach $35.1 Billion by 2027, report
02-08-2021 | 12:00:00
Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach $17.2 Billion by the end of the analysis period.
GroupM names Brendan Moorcroft CEO of Choreograph
29-07-2021 | 14:20:55
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
Consumers more likely to support brands in ad environments where they have control, study
29-07-2021 | 14:19:34
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
Global mobile advertising market to reach $111 billion by 2025, report
28-07-2021 | 13:10:00
Mobile advertising market is poised to grow by  $111.58 billion during 2021-2025 progressing at a compounded annual growth rate  of 10% during the forecast period according to a report by Research and Markets.
MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe
28-07-2021 | 13:05:00
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework
BrandVerge names IRI as Recommended audiences provider for advertisers
28-07-2021 | 13:00:00
BrandVerge removes hurdles from the traditional media review process by providing a digital marketplace for media sellers to post advertisement opportunity information, and media buyers to browse listings to find the right opportunity to reach their target consumers.
Verizon Media bolsters identity consent management, partners with NAI, Osano
27-07-2021 | 16:04:29
Verizon Media has announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform.
Alfi Study predicts programmatic advertising spending will increase
27-07-2021 | 16:02:00
Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.
Aniview unveils an end-to-end advertising operations service to boost publishers’ video ad revenues
27-07-2021 | 15:54:13
Aniview , a provider of holistic video advertising solutions for publishers and networks, has  unveiled its end-to-end advertising operations service for direct publishers.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Publicis Groupe acquires software as a service platform CitrusAd
22-07-2021 | 13:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
ViacomCBS and Charter Communications reach comprehensive distribution agreements
22-07-2021 | 13:13:51
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks.
[eMarketer] Mixed fortunes for story ads
22-07-2021 | 13:05:10
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
Publicis Media launches Once & For All Coalition to build more equitable ad ecosystem
14-07-2021 | 16:39:50
Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas
Nielsen acquires French ad monitoring company TVTY
14-07-2021 | 16:34:54
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
Global advertising agencies market to reach $455 billion by 2025, report
08-07-2021 | 17:04:00
The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.
Xandr launches new guide exploring the future of identity
07-07-2021 | 12:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Publicis Groupe appoints Sergio Lopez to EVP, Global Head of Production
06-07-2021 | 13:19:01
Publicis Groupe has announced the appointment of Sergio Lopez to the newly created position of EVP, Global Head of Production, reporting to global CEO, Arthur Sadoun and global CSO and Le Truc co-founder, Carla Serrano.
Huobi launches advertiser incentive plan to strengthen its P2P market
06-07-2021 | 13:14:38
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
06-07-2021 | 09:15:00
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
Institute of Practitioners in Advertising partners with Moore Kingston Smith on accelerator scheme
05-07-2021 | 14:15:00
The Institute of Practitioners in Advertising, IPA, has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies.
Smart acquires cookie-free CTV and video advertising platform Dynadmic
05-07-2021 | 13:30:00
Smart AdServer, the independent ad monetization platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.
Calvin Klein launches global advertising campaign for a new men’s fragrance
02-07-2021 | 16:38:00
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.
WFA creates three new groups to address key marketer priorities
01-07-2021 | 15:54:57
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.
[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
01-07-2021 | 10:37:55
In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
Publicis Groupe announces regional leadership appointments for Central  and Eastern Europe
30-06-2021 | 16:24:34
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable
30-06-2021 | 16:20:28
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
Seven agencies join Institute of Practitioners in Advertising
29-06-2021 | 14:30:00
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
29-06-2021 | 14:00:00
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 
[Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement
29-06-2021 | 11:15:00
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
[Column] Karan Singh: Why transparency is key to success in programmatic advertising
24-06-2021 | 15:57:00
It’s estimated that around 36 billion devices will be connected to the internet by 2025, this represents a 30% increase on 2018. The upside for advertisers is that this creates a large audience and even larger opportunity for them to connect to their target consumers.
IPA launches Media Climate Charter to measure and reduce carbon impact of media plans
24-06-2021 | 15:26:32
Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.
Digital podcast advertising company AdsWizz targets advertisers with new solution
24-06-2021 | 15:20:09
 AdsWizz, the global player in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution.
Interactive Advertising Bureau of Canada picks Quantcast Choice as Its Consent Management Platform
24-06-2021 | 15:16:30
Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.
MAGNA partners with airport network ReachTV to showcase businesses to advertisers
23-06-2021 | 14:29:20
As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.
Marketing industry launches first-ever global diversity and inclusion census
22-06-2021 | 14:01:45
The first-ever global census of the marketing and advertising industry has now gone live, designed to assess the scale of the diversity challenge facing the profession.
[eMarketer] Global ad spend to grow by over 10 per cent this year
22-06-2021 | 13:49:56
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
22-06-2021 | 12:00:00
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
SpotX and IRIS.TV partner to enable video level contextual targeting in connected TV
18-06-2021 | 15:49:52
IRIS.TV, the world’s video data platform, has tapped SpotX, now part of Magnite, the global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.
Publicis Groupe announces leadership appointments within its media business
17-06-2021 | 15:00:55
Publicis Groupe has announced several leadership appointments within Publicis Media and its iconic agency brands, all designed to further accelerate the strength and momentum of the U.S. business.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Global economic recovery brings record ad market growth, Magna forecast
17-06-2021 | 13:00:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Havas Group pledges to achieve carbon neutrality by 2025
15-06-2021 | 10:30:00
Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.
Magna appoints Elijah Harris as first EVP Global digital partnerships and media responsibility
09-06-2021 | 12:30:18
 In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners.
Consumers are more receptive to podcast advertising than TV advertisements, study
09-06-2021 | 12:21:25
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
WFA launches world’s first global census of the marketing and advertising industry
04-06-2021 | 10:31:11
World Federation of Advertisers, WFA, is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.
[eMarketer] Ecommerce channel ad spending on an impressive trajectory
04-06-2021 | 10:24:08
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
03-06-2021 | 14:06:58
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
Kantar acquires MeMo² to expand cross-media effectiveness offering
02-06-2021 | 17:48:57
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster. 
[eMarketer] Out Of Home advertising rebounds in China
02-06-2021 | 17:43:38
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
01-06-2021 | 17:10:24
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
Dentsu Group joins the World Business Council for Sustainable Development
01-06-2021 | 14:33:44
Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
WPP targets 10,000 UK staff with Mental Health Allies programme to reduce stigma
01-06-2021 | 14:24:52
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
Verizon Media announces full-funnel Digital Out-of-Home ad suite
27-05-2021 | 15:56:41
Verizon Media has announced the launch of their full funnel Digital Out-of-Home (DOOH) product suite, providing DOOH advertisers with a one-stop-shop for campaign planning, execution, and measurement, all in a self-serve capacity.
AHA sparkling water launches first ad campaign
26-05-2021 | 18:57:13
Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
25-05-2021 | 16:43:00
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
25-05-2021 | 16:30:00
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
GroupM elevates Krystal Olivieri to global chief innovation officer role
25-05-2021 | 14:31:55
This newly created role advances GroupM’s directive to better leverage scale to innovate, differentiate and create sustained value for clients through homegrown products and offerings.
Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience
25-05-2021 | 09:48:12
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.
Jens Monsees steps down as CEO of WPP AUNZ
21-05-2021 | 13:36:20
WPP plc has announced that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited as it transitions from a public company to a fully integrated business within WPP.
Brands can win more customers by being sensitive to their cultures, Magna study
21-05-2021 | 13:20:00
The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.
Introducing Outbrain Academy: Now available On-Demand and Online for Free
20-05-2021 | 11:25:00
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.
Verizon Media and Condé Nast partner across content and advertising
19-05-2021 | 09:16:32
Verizon Media and Condé Nast have announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers.
Oracle launches world’s first ad measurement tech for 3D in-game environments
18-05-2021 | 17:01:54
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.
Magdalena Flick: 5 reasons why it’s time to give native advertising a leading role in your media mix
18-05-2021 | 14:29:00
When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Samsung Ads adopts Nielsen’s advanced TV measurement
14-05-2021 | 14:33:30
Nielsen Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimize Samsung TV Plus inventory.
VMLY&R unveils new inclusion experience practice
14-05-2021 | 14:29:46
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.
UK industry alliance BRIM launches to promote black representation in marketing
13-05-2021 | 15:38:38
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.
Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett
13-05-2021 | 15:31:20
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.
Procter & Gamble and GLAAD unveil project to advance LGBTQ visibility in advertising
13-05-2021 | 15:26:00
With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and ad agencies working to advance LGBTQ inclusion in ads, creating and providing tools, techniques and resources for industry executives.
Outbrain unveils QualityRating to enhance personalized feed experiences on the open web
12-05-2021 | 17:19:57
QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content.
[eMarketer] Digital video ad spending overtakes TV ad outlays in Canada
12-05-2021 | 16:41:00
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
VICE Media Group’s Newfront calls for end to data discrimination
07-05-2021 | 15:32:00
VICE Media Group has taken a stand to say this archaic practice is unethical and is a diminishing and shallow way of grouping human beings.
WPP and Microsoft launch cloud platform to boost creative content production
06-05-2021 | 16:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
AdGreen set to unveil carbon calculator for advertisers
06-05-2021 | 16:08:12
To keep the resources, tools and training free at point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.
S4 Capital acquires Brazil digital marketing agency Racoon
05-05-2021 | 13:18:13
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
[eMarketer] Connected TV has become a frontrunner in digital advertising
05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
Nielsen launches solution to measures effectiveness of podcast advertising
30-04-2021 | 17:04:35
With this new offering, Nielsen is building on its current podcast ad effectiveness solution to include the ability to measure digitally inserted ads in a live podcasting setting.
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
29-04-2021 | 15:52:00
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
SpotX Integrates TVSquared for real time global connected TV measurement
28-04-2021 | 15:47:15
TVSquared has been onboarded by SpotX, the global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics.
WPP launches global data company Choreograph
27-04-2021 | 16:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
WFA launches Planet Pledge for marketers
23-04-2021 | 14:36:00
The initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change, encourage efforts across the wider marketing industry and help consumers act more sustainably.
WPP taps media in its net zero commitment
22-04-2021 | 14:21:32
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
Brands should prioritize inclusivity when targeting people with disabilities, study
22-04-2021 | 14:14:00
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
World Federation of Advertisers names new global leadership team
21-04-2021 | 12:58:37
World Federation of Advertisers, WFA, has announced its new leadership team ahead of Global Marketer Week 2021, with a raft of new appointments from leading global brands and national advertiser associations.
BBJ&K and Yonder Media join IPA membership
20-04-2021 | 12:35:51
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.
TikTok launches commerce ad offerings to assist brands retarget users
19-04-2021 | 15:27:18
The new ad formats are similar to TikTok’s commerce tools available on Douyin, the Chinese version of the app.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
19-04-2021 | 14:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
SpotX expands privacy-compliant audience data technology for CTV
16-04-2021 | 15:13:57
SpotX has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
Verizon Media launches identity free advertising solution
15-04-2021 | 11:00:35
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Intracto Group acquires media agency Zoekhelden
15-04-2021 | 09:28:05
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
Kantar partners with Streamhub to strengthen on-demand video audience analytics
14-04-2021 | 14:00:33
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
Reprise Commerce wins DeMert Brands account
14-04-2021 | 13:57:00
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
13-04-2021 | 16:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
Global digital-out-of-home advertising market to reach $ 50 billion by 2026, report
13-04-2021 | 12:42:41
The global digital-out-of-home advertising market reached a value of $ 41.06 Billion in 2020 according to a recent report by Research and Markets.
Slaven Mandic joins CASA International
12-04-2021 | 18:59:00
Slaven Mandic, the Director of Advertising at Mediahuis and founder of Wayne Parker Kent has joined pan-European Home & Living company CASA International.
Auke Boersma appointed CEO of Adcombi
12-04-2021 | 13:46:00
Boersma will be responsible for the day-to-day operations, continued growth and international expansion of the MarTech platform.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
WFA launches guide to diversity and representation throughout the creative process
07-04-2021 | 13:04:22
World Federation of Advertisers, WFA,  has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.
Dept creates AR puffer jacket as limited edition virtual apparel drop
02-04-2021 | 14:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
02-04-2021 | 14:44:51
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
Outbrain strengthens its Benelux sales team with new hire
01-04-2021 | 11:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
30-03-2021 | 16:12:00
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
DCM expands advertising opportunities to cover outdoor cinema
30-03-2021 | 13:23:47
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.
UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
30-03-2021 | 13:07:14
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
Advertising Association launches annual review
29-03-2021 | 14:41:43
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.
Forrester Research Inc. names WPP as a leader among commerce services providers
23-03-2021 | 10:09:26
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.
Barrington Media Group and Nielsen announce multiyear agreement
22-03-2021 | 15:37:13
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
UK advertising exports rose 7% to reach £11 billion in 2019, report
18-03-2021 | 13:55:51
The Advertising Association has published its annual UK Advertising Exports Report 2021 showing that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
Havas Group awarded ISO certification for commitment to reduce environmental footprint
18-03-2021 | 13:49:55
Havas Group has obtained ISO 14001 certification for 32 of its entities based in France.
Outbrain launches Content Coalition to fuel audience exchange between publishers
17-03-2021 | 13:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
Publicis Groupe appoints Amrita Randhawa as South East Asia CEO
17-03-2021 | 12:10:51
With this new role, Publicis Groupe will bring all markets including Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand under one leadership.
New advertising management agency Ads& data starts operations in April
16-03-2021 | 15:10:28
The previously announced national advertising management agency of Telenet/SBS, Mediahuis, Proximus Skynet and Pebble Media starts on 1 April under the telling name Ads & Data.
WPP records £3 billion pretax loss on ravages of the pandemic
12-03-2021 | 09:41:00
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
Digital Turbine acquires AdColony for $400 million to accelerate growth
11-03-2021 | 08:30:00
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.
Unilever unveils new vision and strategy embracing inclusivity
09-03-2021 | 15:15:37
Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
09-03-2021 | 15:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
Brands to be challenged by growing power of online retailers, dentsu report
05-03-2021 | 14:33:11
 The research shows how the pandemic has accelerated many of the long-term trends facing brands.
Nielsen and Roku to expand traditional TV and streaming coverage
04-03-2021 | 13:19:00
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
Adcombi’s API Platform Solution
03-03-2021 | 13:29:22
Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
SpotX collaborates with Crackle Plus to Monetize OTT Inventory across New Distribution Channels
03-03-2021 | 12:21:55
SpotX, the global video advertising platform, has announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus.
dentsu partners with Malaria No More UK to launch Draw the Line Against Malaria campaign
26-02-2021 | 10:56:39
The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.
Redbox selects SpotX for video monetization across its free streaming platform
24-02-2021 | 12:47:00
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.
Havas Group acquires majority stake in Singapore-based creative agency BLKJ
19-02-2021 | 13:38:20
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
Small social platforms invest in tackling harmful content, IPG Mediabrands index
19-02-2021 | 13:31:07
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
Desperados partners with emerging artists in its latest advertising campaign
18-02-2021 | 09:48:03
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
GroupM UK joins The Conscious Advertising Network
18-02-2021 | 09:36:45
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
17-02-2021 | 16:18:44
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Publicis Groupe UK acquires B2B marketing specialist agency Octopus Group
17-02-2021 | 12:52:25
Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
Lower DSP Ad Cost and Complexity with Adcombi Suite: A simplified DSP dashboard with no minimum spend
17-02-2021 | 12:43:16
Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.
Outbrain wins Gold for the company’s innovative technology and new product offerings
15-02-2021 | 14:33:00
Outbrain, the world’s discovery and native advertising feed for the open web, has announced the company was selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year.
LG partners with SpotX to deliver programmatic advertising to LG Smart TVs
12-02-2021 | 13:10:00
SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
10-02-2021 | 13:53:14
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
10-02-2021 | 13:40:56
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
[eMarketer] Traditional TV ad spend is still big business
09-02-2021 | 14:58:23
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
DPAA expands board of directors with addition of digital media and programmatic executives
09-02-2021 | 13:44:12
DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 
Havas Group acquires Israeli advertising agency Inbar Merhav G
05-02-2021 | 10:19:00
Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.
Kantar and Google launch independent Brand Lift measurement of YouTube ads
05-02-2021 | 10:14:11
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.


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