Consumer VR headsets are poised to enter a new phase of competitiveness with an increasing emphasis on supplemental metaverse platforms.
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
Vodafone, a pioneer in the deployment of commercial 5G network in Spain, has provided 5G coverage to MAS Supermarkets in Seville to offer its customers an improved shopping experience.
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.