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11-09-2020 18:52:00 | Door: Administrator | Hits: 137015 | Tags:

Intracto Group acquires Dutch creative agency Force451
05-08-2021 | 16:41:42
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Publicis Groupe and TikTok partner to help brands harness the power of community commerce
04-08-2021 | 14:32:22
Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.
Intracto Group acquires tech company Foreach
29-07-2021 | 14:21:06
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
Consumers more likely to support brands in ad environments where they have control, study
29-07-2021 | 14:19:34
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Dentsu International appoints Fred Levron as Global Chief Creative Officer
22-07-2021 | 13:21:19
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Publicis Groupe acquires software as a service platform CitrusAd
22-07-2021 | 13:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
UK marketing budgets expand for first time in year and a half, report
22-07-2021 | 13:10:16
Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.
Reprise Commerce Canada team presents RETHINK eCOMMERCE Study
21-07-2021 | 14:15:00
The Canadian team at Reprise Commerce, recently presented a new Canadian study called RETHINK eCOMMERCE: Staying Ahead of Canadian Online Shopping Behaviours.
[Vacancy] ViacomCBS is looking for a Brand Analyst
19-07-2021 | 16:13:00
ViacomCBS is directly looking for a Brand Analyst
Publicis Media launches Once & For All Coalition to build more equitable ad ecosystem
14-07-2021 | 16:39:50
Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
Xandr launches new guide exploring the future of identity
07-07-2021 | 12:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Publicis Groupe appoints Sergio Lopez to EVP, Global Head of Production
06-07-2021 | 13:19:01
Publicis Groupe has announced the appointment of Sergio Lopez to the newly created position of EVP, Global Head of Production, reporting to global CEO, Arthur Sadoun and global CSO and Le Truc co-founder, Carla Serrano.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
06-07-2021 | 09:15:00
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
WFA creates three new groups to address key marketer priorities
01-07-2021 | 15:54:57
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.
Publicis Groupe announces regional leadership appointments for Central  and Eastern Europe
30-06-2021 | 16:24:34
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Seven agencies join Institute of Practitioners in Advertising
29-06-2021 | 14:30:00
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
 [Marketing Report] Bob Koigi: Tech revolutionizes ad impact measurement
29-06-2021 | 11:15:00
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
Helbiz selected as exclusive media partner for  Italian Serie B Soccer League
24-06-2021 | 15:23:09
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.
Marketing industry launches first-ever global diversity and inclusion census
22-06-2021 | 14:01:45
The first-ever global census of the marketing and advertising industry has now gone live, designed to assess the scale of the diversity challenge facing the profession.
[eMarketer] Global ad spend to grow by over 10 per cent this year
22-06-2021 | 13:49:56
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
22-06-2021 | 12:00:00
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
[Vacancy] Logitech is looking for a Solutions Engineer Video Collaboration
21-06-2021 | 12:33:00
Logitech is directly looking for a Solutions Engineer Video Collaboration
SpotX and IRIS.TV partner to enable video level contextual targeting in connected TV
18-06-2021 | 15:49:52
IRIS.TV, the world’s video data platform, has tapped SpotX, now part of Magnite, the global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.
Publicis Groupe announces leadership appointments within its media business
17-06-2021 | 15:00:55
Publicis Groupe has announced several leadership appointments within Publicis Media and its iconic agency brands, all designed to further accelerate the strength and momentum of the U.S. business.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Global economic recovery brings record ad market growth, Magna forecast
17-06-2021 | 13:00:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Nielsen launches solution to assist marketers maximize ROI
16-06-2021 | 11:30:00
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  
Havas Group pledges to achieve carbon neutrality by 2025
15-06-2021 | 10:30:00
Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.
[Vacancy] Logitech is looking for a Senior Account Manager Video Collaboration
14-06-2021 | 12:30:00
Logitech is directly looking for a Senior Account Manager Video Collaboration
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
WFA launches world’s first global census of the marketing and advertising industry
04-06-2021 | 10:31:11
World Federation of Advertisers, WFA, is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.
Intracto Group acquires digital agency Internet Architects
03-06-2021 | 14:16:00
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
03-06-2021 | 14:06:58
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
01-06-2021 | 17:10:24
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[eMarketer] The meteoric growth of content creator economy
01-06-2021 | 16:51:00
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
Dentsu Group joins the World Business Council for Sustainable Development
01-06-2021 | 14:33:44
Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
WPP targets 10,000 UK staff with Mental Health Allies programme to reduce stigma
01-06-2021 | 14:24:52
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
Marketers seek career opportunities fit for post-pandemic future
26-05-2021 | 19:00:00
The data suggests that marketers’ expectations have changed; seeking roles and career opportunities that reflect fundamental shifts brought about by the pandemic.
AHA sparkling water launches first ad campaign
26-05-2021 | 18:57:13
Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
25-05-2021 | 16:43:00
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[Vacancy] Logitech is looking for a Key Account Manager B2B Channel
24-05-2021 | 09:20:00
Logitech is directly looking for a Key Account Manager B2B Channel
Jens Monsees steps down as CEO of WPP AUNZ
21-05-2021 | 13:36:20
WPP plc has announced that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited as it transitions from a public company to a fully integrated business within WPP.
Brands can win more customers by being sensitive to their cultures, Magna study
21-05-2021 | 13:20:00
The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.
Introducing Outbrain Academy: Now available On-Demand and Online for Free
20-05-2021 | 11:25:00
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.
Forrester includes Kantar in customer analytics and marketing measurement solutions reports
19-05-2021 | 09:08:15
Kantar, the evidence-based insight and consulting company, has announced that Forrester has included it in in recent reports on customer analytics and marketing measurement solution providers.
[eMarketer] Brands renewed focus on influencer marketing
18-05-2021 | 16:59:23
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
[Vacancy] Logitech is looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
18-05-2021 | 08:10:00
Logitech is directly looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
VMLY&R unveils new inclusion experience practice
14-05-2021 | 14:29:46
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.
UK industry alliance BRIM launches to promote black representation in marketing
13-05-2021 | 15:38:38
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
[Vacancy] Logitech is looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
10-05-2021 | 13:40:00
Logitech is directly looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
WPP and Microsoft launch cloud platform to boost creative content production
06-05-2021 | 16:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
S4 Capital acquires Brazil digital marketing agency Racoon
05-05-2021 | 13:18:13
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
Marketing automation company Marvia opens North American headquarters in Portland, Oregon
04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.
Markerters embrace new content production plans amid COVID-19, Dentsu report
04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer
03-05-2021 | 11:27:00
MeMo² is directly looking for a (PowerBI) Data Engineer
[Vacancy] Logitech is looking for a Global Account Manager BENELUX
03-05-2021 | 11:06:00
Logitech is directly looking for a Global Account Manager BENELUX 
IFAW partners with Dept to optimize its digital campaigns
29-04-2021 | 15:56:04
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.
Dentsu launches playbook on content solutions for marketers
29-04-2021 | 15:47:55
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.
WPP launches global data company Choreograph
27-04-2021 | 16:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
MediaCom unveils new division merging media and creativity to drive brand relevance
27-04-2021 | 16:03:00
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Intracto Group acquires service agency Stendahls
26-04-2021 | 13:48:00
 Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.
[Vacancy] Logitech is looking for a Distribution Account Manager - UK/Netherlands
26-04-2021 | 09:12:00
Logitech is directly looking for a Distribution Account Manager - UK/Netherlands
[Vacancy] Logitech is looking for a Key Account Manager B2B Education
26-04-2021 | 09:04:00
Logitech is directly looking for a Key Account Manager B2B Education
WFA launches Planet Pledge for marketers
23-04-2021 | 14:36:00
The initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change, encourage efforts across the wider marketing industry and help consumers act more sustainably.
Intracto acquires tech agency Codezilla
22-04-2021 | 14:27:07
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
WPP taps media in its net zero commitment
22-04-2021 | 14:21:32
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
Brands should prioritize inclusivity when targeting people with disabilities, study
22-04-2021 | 14:14:00
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
Cuts to UK marketing budgets ease in quarter one of 2021, report
21-04-2021 | 12:55:50
The latest IPA Bellwether survey results point to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity.
PRCA unveils Creative Marketing Committee
19-04-2021 | 15:38:50
The new Committee will work closely alongside Co-Chairs Paul Williamson and Kat Jackson to provide best practice and cutting-edge insights on how marketers can navigate the constantly shifting marketing landscape.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
19-04-2021 | 14:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
[Vacancy] Lukkien is looking for a Client Service Manager
19-04-2021 | 13:01:00
Lukkien is directly looking for a Client Service Manager
Total begins producing sustainable aviation fuel in France
15-04-2021 | 10:49:34
Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021.
[Vacancy] Scircula is looking for a Digital Marketing Strategist
15-04-2021 | 09:42:00
Scircula is directly looking for a Digital Marketing Strategist
Data & growth agency Off The Record joins Ace
15-04-2021 | 09:35:00
With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.
Intracto Group acquires media agency Zoekhelden
15-04-2021 | 09:28:05
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
13-04-2021 | 16:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Inter IKEA Group gathers its global marketing and communication unit to reach more people
12-04-2021 | 14:51:00
Erika Intiso will be the Managing Director of IKEA Marketing & Communication AB. In her role Erika will report to the chairman of the board, Konrad Grüss, Managing Director at Inter IKEA Systems B.V.  
[Vacancy] Logitech is looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract
12-04-2021 | 09:40:00
Logitech is directly looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract.
[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
02-04-2021 | 15:43:00
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
30-03-2021 | 16:12:00
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
[Vacancy] ViacomCBS is looking for a Media Planning Manager
29-03-2021 | 15:01:12
ViacomCBS is directly looking for a Media Planning Manager
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
29-03-2021 | 14:56:00
ViacomCBS is directly looking for a Presentation Scheduler
Staples Solutions to sell its remaining business units in Portugal, the Benelux and Finland
23-03-2021 | 15:09:00
Staples Solutions B.V. announced it has entered into an agreement to sell its business units in Norway, Sweden, Denmark, Germany, Austria and Poland.
Braze continues global expansion with launch in Germany
23-03-2021 | 14:50:00
Braze, a comprehensive customer engagement platform, announced its launch in Germany to support and accelerate its footprint in the DACH region.
[Vacancy] MeMo² is looking for a Strategy Consultant Brand & Crossmedia (fulltime)
22-03-2021 | 12:28:00
MeMo² is directly looking for a Strategy Consultant Brand & Crossmedia (fulltime)
[Vacancy] Logitech is looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
15-03-2021 | 10:32:00
Logitech is directly looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
WPP records £3 billion pretax loss on ravages of the pandemic
12-03-2021 | 09:41:00
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
 [Startup Interview] Mark Schoones, Co-Founder, MIX, Netherlands
11-03-2021 | 13:32:46
MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.
Digital Turbine acquires AdColony for $400 million to accelerate growth
11-03-2021 | 08:30:00
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.
 Nielsen completes sale of global connect business to Advent International
10-03-2021 | 13:34:09
Nielsen Holdings has announced  that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
09-03-2021 | 15:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
WPP appoints Dave Rolfe as Global Head of Production
05-03-2021 | 14:59:47
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
Mindshare announces leadership appointments in China
05-03-2021 | 14:46:48
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
Adcombi’s API Platform Solution
03-03-2021 | 13:29:22
Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
[eMarketer] Loyalty programmes and shoppers' changing behaviours
02-03-2021 | 16:17:00
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
[Vacancy] Logitech is looking for an Inside Business Development Representative, video collaboration
01-03-2021 | 13:30:00
Logitech is directly looking for an Inside Business Development Representative, video collaboration
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
26-02-2021 | 10:51:57
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
Intracto Group acquires Ghent based agency Marlon
25-02-2021 | 10:14:00
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
Jeremy Schwartz joins Kantar as Practice Chairman for Sustainable Transformation
24-02-2021 | 12:43:44
Kantar, the world’s data, insights and consulting company, has announced the addition of Jeremy Schwartz, former CEO of The Body Shop and Pandora, to the leadership team of Kantar’s Sustainable Transformation Practice.
Willem-Albert Bol appointed CEO of Abovo Maxlead
23-02-2021 | 09:09:00
Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.
Scangroup suspends CEO, CFO over alleged gross misconduct
19-02-2021 | 11:19:00
Integrated marketing communications company The WPP-Scangroup Plc has suspended its CEO Bharat Thakrar and Chief Financial Officer Satyabrata Das over allegations of gross misconduct.
Marketing technology agency Byte merges with Dept to accelerate global growth
18-02-2021 | 09:47:00
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
17-02-2021 | 16:18:44
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Publicis Groupe UK acquires B2B marketing specialist agency Octopus Group
17-02-2021 | 12:52:25
Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
[Interview] Léonie Koning (Initiative): Successful brands today are agile, have vision and purpose
17-02-2021 | 11:02:00
Léonie Koning has worked for Initiative for more than fifteen years, the last seven of which as the CEO. Time to talk to her.
Brand New Galaxy Launches Western European Operation in Amsterdam
17-02-2021 | 08:59:18
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.
C-Suite support, training key to marketing transformation, WFA research
11-02-2021 | 09:45:28
Top level support, the freedom to take decisions and investment in training are critical enablers for achieving real change and creating a marketing organisation that is future fit, according to a new report from WFA.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
10-02-2021 | 13:53:14
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
10-02-2021 | 13:40:56
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
DPAA expands board of directors with addition of digital media and programmatic executives
09-02-2021 | 13:44:12
DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
08-02-2021 | 07:03:00
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
Isobar publishes automotive retail report targeting Chief Marketing Officers
05-02-2021 | 10:10:37
Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.
[Vacancy] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
03-02-2021 | 13:11:00
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)
WPP and TikTok announce global agency partnership
02-02-2021 | 10:12:04
WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.
MAGNA, IPG Media Lab study highlights best uses of ad sequencing to drive brand KPIs
02-02-2021 | 10:03:40
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.
VMLY&R recognized for inclusive equal employment opportunity policies
29-01-2021 | 10:21:20
Global marketing and communications agency VMLY&R has received a score of 100 on the Human Rights Campaign’s Corporate Equality Index, the  foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality.
WPP named in Bloomberg Gender-Equality Index for third year in a row
28-01-2021 | 14:23:14
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
Cannasure, DanCann Pharma sign distribution agreement for Denmark, Norway, Sweden and Finland
28-01-2021 | 14:22:00
Cannassure Therapeutics, an Israel based developer and producer of innovative medical cannabis products, announces the singing of an exclusive distribution agreement with DannCan Pharma.
Publicis Groupe appoints Anna Chitty as CEO of Starcom China
28-01-2021 | 14:20:05
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
Digital marketing agency EWM. SA opens Parisian subsidiary, EWM France
28-01-2021 | 14:03:00
EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
27-01-2021 | 12:34:42
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
James Kinney appointed Ogilvy global chief diversity, equity and inclusion officer
27-01-2021 | 12:31:04
Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America.
[eMarketer] European consumers keen to invest in brands that make positive contributions
26-01-2021 | 14:45:00
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.
MeMo² launches Crossmedia Analytics Platform THX in Belgium
25-01-2021 | 16:01:02
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
[Campaigns] Lukkien: Super Suzuki in CGI
23-01-2021 | 21:51:00
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots
VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
22-01-2021 | 14:37:48
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
[eMarketer] Western Europe’s direct selling space on an upward trajectory
22-01-2021 | 07:12:47
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.
The evolution of advertising and what it means for 2021
21-01-2021 | 15:18:00
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.
Incentro: Not even a pandemic can stop fifteen consecutive years of growth
21-01-2021 | 13:05:00
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
MediaCom unveils new proposition to help clients see the bigger picture
21-01-2021 | 11:15:38
MediaCom has unveiled its new agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.
Essence launches Media Health check service targeting marketers
21-01-2021 | 11:13:15
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
[eMarketer] Lead generation among top content marketers’ plans in 2021
20-01-2021 | 15:10:00
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH
WPP appoints Rob Reilly as Global Chief Creative Officer
15-01-2021 | 09:10:00
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
S4 Capital acquires Metric Theory and Decoded
14-01-2021 | 10:41:00
S4 Capital plc, the new age digital advertising and marketing services company, has announced two combinations, which significantly expand the capabilities of both its Content practice.
[eMarketer] Influencer marketing in US
13-01-2021 | 13:36:00
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
UK's Deliveroo partners with Button to drive incremental sales
13-01-2021 | 09:43:59
Button, mobile commerce technology company, announced that Deliveroo, online food delivery company in Europe and Asia, has launched with Evolution™.
MIX: A new agency with a radical focus on value
12-01-2021 | 14:02:00
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.
[Webinar] Outbrain Unveil | 27 Januay 2021
12-01-2021 | 13:06:00
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes
[eMarketer] 5 digital trends in China to watch in 2021
12-01-2021 | 08:40:00
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
Dutch marketing firm Candid acquires brand design company Millford
11-01-2021 | 12:00:11
Dutch marketing and communication platform Candid has acquired Millford Brand ID. The agency is a [;ayer in brand logos, visual identity and packaging design.
Global influencer marketing industry to reach $24 billion in 2025, report
08-01-2021 | 13:41:00
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.
InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning
08-01-2021 | 13:33:32
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.
Guild launches guide to address stale and ineffective B2B marketing tactics
06-01-2021 | 11:56:20
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.
Nielsen set to launch cross media measurement tool
23-12-2020 | 11:06:14
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
GoodHabitz selects digital agency Dept to drive marketing and data strategy
22-12-2020 | 11:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
VMLY&R bolsters female creative leadership across Intel and Walgreens teams
16-12-2020 | 12:01:22
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.
Brand Finance identifies which brands will increase their market share in 2021
15-12-2020 | 11:10:55
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
World Out of Home Organization announces new management line-up
11-12-2020 | 12:21:00
The World Out of Home Organization (WOO) has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer.
Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
B2B data management platform BlueVenn selects MWWPR to lead communications
01-12-2020 | 13:29:09
MWWPR, independent public relations agency, announced it has been selected by leading customer data platform, BlueVenn, for communications and PR programming.
Nielsen names Jamie Moldafsky as chief marketing and communications officer
01-12-2020 | 12:45:19
Nielsen Holdings plc has announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. 
WPP submits proposal to acquire remaining shares in WPP AUNZ
01-12-2020 | 12:26:18
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.
OKCoin announces 5X referral reward for Netherlands customers as part of continued European expansion
20-11-2020 | 14:51:00
OKCoin, the global, regulated fiat-focused crypto asset exchange, is celebrating continued expansion in Europe in anticipation of regulatory approval from the Dutch Central Bank this year with a limited promotion for Netherlands customers.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
19-11-2020 | 15:08:00
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
IPG Mediabrands expands creative practice with launch of content studio
19-11-2020 | 10:44:19
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
iVoice Communications expands its operations in Latin America and Spain
17-11-2020 | 15:32:00
Global media and public relations agency, iVoice Communications, is expanding its operations to further help customers penetrate the Hispanic Market in the United States, Latin America, and Spain.
Panaxia receives marketing permit for medical cannabis products in Germany
16-11-2020 | 15:37:00
Panaxia Israel announced the completion of the registration process from health authorities in Germany, for the marketing and distribution of a line of medical cannabis premium products.
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
10-11-2020 | 09:50:13
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Isobar develops ecommerce platform for LOUIS XIII
10-11-2020 | 09:43:51
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
Reprise launches global eCommerce unit, Reprise Commerce
10-11-2020 | 09:41:17
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Starcom wins Miele's ANZ Media account
07-11-2020 | 10:23:00
Domestic appliances Miele company has consolidated its Australia and New Zealand media account into Starcom following a competitive pitch with a number of undisclosed agencies.
Chris Petranto appointed to lead Kantar's global analytics practice
07-11-2020 | 10:16:10
Kantar, the global data, insights and consulting company has announced the appointment of Chris Petranto to Global Head of Kantar Analytics.
Sotheby's International Realty expands its presence in Germany
04-11-2020 | 14:35:00
Sotheby's International Realty announced Schürrer & Fleischer Immobilien is the newest member of its global network and will now operate as Baden-Württemberg Sotheby's International Realty.
Amazon PPC Management Agency UK helps Amazon FBA sellers maximize profits
04-11-2020 | 14:05:00
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
Nielsen announces sale of global connect business to Advent International for $2.7 billion
04-11-2020 | 09:57:41
Nielsen Holdings plc. has announced that it has signed a definitive agreement under which affiliates of Advent International in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion.
ARTDECO relaunches e-commerce platform with Dept support
04-11-2020 | 09:57:34
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
Perrigo completes acquisition of OTC self-care brands in Eastern Europe
03-11-2020 | 13:51:27
Perrigo Company, global provider of Quality, Affordable Self-Care Products, announced that it has completed the acquisition of three Eastern European OTC skincare and hair loss treatment brands, Emolium, Iwostin and Loxon from Sanofi.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Epsilon positioned at the center of Publicis Groupe growth strategy
03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Sainsbury’s selects Essence to lead multi-brand digital transformation
03-11-2020 | 11:55:15
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
29-10-2020 | 08:57:00
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
WPP appoints Dr. Ya-Qin Zhang to the Board
26-10-2020 | 08:46:00
WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021. 
GroupM Australia CIO Nicola Lewis promoted to global Finecast role
22-10-2020 | 11:05:21
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Marketing budgets freeze restricts brand personalization, Gartner report
22-10-2020 | 10:56:36
The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalization opportunities, according to Gartner, Inc.
Chinese smartphone manufacturer Vivo enters European market
21-10-2020 | 16:16:00
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
Alexis Nasard appointed Kantar CEO
21-10-2020 | 09:58:49
Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.
eMarketer, Starcom Worldwide, GlobalWebIndex release  annual report on state of global media
21-10-2020 | 09:55:49
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
[Vacancies] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
16-10-2020 | 17:00:00
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime).
[Vacancies] MeMo² is looking for a Python Developer for Automatization (Part-time)
16-10-2020 | 16:47:00
MeMo² is directly looking for a Python Developer for Automatization (Part-time).
Adsquare and Nielsen strengthen out-of-home media buying
15-10-2020 | 12:25:23
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
E.ON appoints Publicis Groupe as media and performance partner across Europe
14-10-2020 | 11:59:16
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.
Ad personalization key in forming stronger personal connections, study
14-10-2020 | 11:51:26
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Dept acquires strategic design agency Sorthvid
12-10-2020 | 11:22:00
Strategic design agency Sorthvid has announced that they will fully integrate into one of Europe’s leading digital agencies; Dept.
Ascend2 and Verse unveil new survey on  the state of lead conversion in marketing and sales
12-10-2020 | 11:15:00
Ascend2, a market research firm, in partnership with Verse, today unveiled a new survey of more than 250 marketing and sales professionals, The State of Lead Conversion in Marketing and Sales.
Outbrain launches Carousel, an interactive smartad format
09-10-2020 | 13:25:00
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Abris invests in Polish e-commerce delivery solutions provider
07-10-2020 | 16:50:19
Mavason, subsidiary of Abris CEE Mid-Market III LP fund, managed by Abris Capital Partners., has signed an agreement with the fund 21 Concordia and its founders to purchase the majority of shares in R2G Polska Sp. z o. o.
Vice Media Group names Nadja Bellan-White global Chief Marketing Officer
06-10-2020 | 11:07:43
VICE Media Group CEO Nancy Dubuc has announced that the company has appointed veteran marketing, brand and communications leader Nadja Bellan-White to its executive leadership team.
WPP appoints Tom Ilube CBE to the Board
06-10-2020 | 11:05:57
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.
[Vacancy] Logitech is looking for a Customer Success Manager
05-10-2020 | 09:48:00
Logitech is directly looking for a Customer Success Manager
Outbrain releases auto-optimization solution for marketers to maximize conversions within budget
02-10-2020 | 10:46:00
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Havas Media selects FreeWheel to handle media buying business in UK and France
01-10-2020 | 12:05:34
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Artificial Intelligence is the most used emerging technology by CMOs, Isobar study
01-10-2020 | 11:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Candid names Ruud Wanck as new CEO
01-10-2020 | 07:59:00
Candid, the largest independent marketing and advertising platform in the Netherlands, has named Ruud Wanck as the new CEO effective October 1 2020.
Dentsu Aegis Network rebrands to dentsu, consolidates international business
30-09-2020 | 11:46:13
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.
Dümmen Orange appoints Debbie Rempert to head marketing and branding departments
30-09-2020 | 11:31:02
Dümmen Orange, a multinational company involved in breeding and development of cut flowers has appointed Debbie Rempert as Senior Brand Manager.
Eighteen WPP leaders recognized for championing gender diversity in the workplace
25-09-2020 | 09:42:19
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020  for championing women in business and driving change for gender diversity in the workplace.
Creative agency SouthPaw develops campaign for malt brand Benriach
24-09-2020 | 11:42:37
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. 
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
24-09-2020 | 11:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Cargill builds $21m House of Chocolate complex in Belgium to facilitate customer innovation in dynamic chocolate market
23-09-2020 | 11:53:00
In a move to facilitate better product development and enhance the customer collaboration experience, Cargill unveiled its plans for a “House of Chocolate” complex at its Mouscron, Belgium site.
ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
22-09-2020 | 16:00:51
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
22-09-2020 | 09:57:00
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign to extend programmatic omnichannel offering
21-09-2020 | 15:47:23
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Rokt appoints Pascal Ehrsam as SVP of Marketing
19-09-2020 | 08:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Dynata acquires CrowdLab to grow brands and consumer research footprint
18-09-2020 | 21:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.
Charity sector lagging behind on digital marketing skills, report
18-09-2020 | 21:06:00
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
Brand leaders express need for more media cohesion in new marketing report
18-09-2020 | 18:15:41
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
18-09-2020 | 15:00:00
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services
18-09-2020 | 13:57:03
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
Nielsen launches compass to measure marketing campaigns outcomes
18-09-2020 | 08:56:28
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
18-09-2020 | 08:53:00
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
Brand reputation remains key priority for marketers amid COVID-19, survey
18-09-2020 | 08:42:00
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
17-09-2020 | 21:14:00
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Global advertisers unveil a new approach to cross-media measurement
17-09-2020 | 15:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
Seven Stones to handle St John & St Elizabeth Hospital advertising account
17-09-2020 | 15:08:00
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
SEMrush acquires Poland's SaaS PR tech startup Prowly
17-09-2020 | 11:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Video ads and brand experiences lead to more purchases than ads alone, study
17-09-2020 | 09:06:00
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Karma adds to European retail network in Belgium
16-09-2020 | 17:20:00
Karma Automotive, the Southern California-based luxury electric vehicle manufacturer and the developer of advanced technologies in the automotive industry, announced it will welcome a new retailer in Belgium.
RIS launches InkCenter cartridge refill service at MediaMarkt stores in Spain
16-09-2020 | 17:03:15
Retail Inkjet Solutions (RIS) partnered with MediaMarkt to pilot its inkjet cartridge refill service at select store locations throughout Spain.
Germany ad agency Evvolution launches to connect clients with mobile audiences
16-09-2020 | 13:36:00
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
ASA launches campaign in Scotland to promote decent and honest ads
15-09-2020 | 19:39:00
The Advertising Standards Authority, ASA, has launched a brand new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Wanda Sports Group Company Infront extends marketing partnership with Vierschanzentournee
15-09-2020 | 19:31:00
Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
Dentsu Aegis Network hits target of 100 per cent renewable electricity
15-09-2020 | 16:10:00
Global advertising and marketing company, Dentsu Aegis Network, has announced that it has achieved 100 per cent renewable electricity across its worldwide operations where markets allow.
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
15-09-2020 | 16:06:00
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Programmatic trading takes two fifths of global digital media investment by multinationals, report
15-09-2020 | 15:48:23
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
Zespri selects WPP agencies to enhance its global market proposition
11-09-2020 | 16:10:00
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
11-09-2020 | 15:56:06
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Amazon advertising Demand Side Platform agency Clear Ads dominates DSP business UK
10-09-2020 | 15:03:00
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
Belgian startup InviteDesk raises €500K to expand its event marketing software
10-09-2020 | 14:21:00
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
Geometry names Will Good as first Global Head of Business Development
10-09-2020 | 14:15:00
Geometry has announced promotion of Will Good to the newly created role of Global Head of Business Development, reporting directly to Global CEO Beth Ann Kaminkow.
Creative in-housing hits 57 per cent among multinationals, WFA report
10-09-2020 | 13:15:00
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.


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