Tagresults

11-09-2020 18:52:00 | Door: Administrator | Hits: 6392964 | Tags:

[eMarketer] Economic uncertainty comes for the advertising industry
19-07-2022 | 12:02:23
The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
Global advertising spend to grow by 8.7 per cent in 2022, Dentsu forecast
14-07-2022 | 12:03:33
The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’. 
Advertising records double digit growth across all markets, study
01-06-2022 | 08:05:00
This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
31-05-2022 | 14:15:00
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
Digital ad spend soars 41% to hit record high in 2021, report
30-05-2022 | 08:50:00
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
11-05-2022 | 09:32:41
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
23-03-2022 | 14:54:32
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally. 
UK Government launches Online Advertising Programme consultation
14-03-2022 | 08:03:46
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
Global advertising agencies market to reach $553 billion in 2026, report
28-01-2022 | 08:32:00
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
UK companies revise marketing budgets up but Omicron slows growth
25-01-2022 | 07:23:27
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
12-01-2022 | 13:28:00
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
Holiday advertising fraud on the rise, DoubleVerify data
17-12-2021 | 07:53:00
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
Global ad market reaches new heights, exceeds pre-Covid levels, Magna report
08-12-2021 | 07:23:09
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
07-12-2021 | 12:45:00
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
[eMarketer] 2021 is a historic year for global ad spending
02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
Global native advertising firm MGID appoints Madi Bachar as Vice President of global sales
18-11-2021 | 13:13:32
Prior to joining MGID, he held the position of B2B sales and Business Development Advisor at MBdigital, as well as VP of Sales and Partnerships at programmatic advertising platform Gamoshi/
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 
UK advertising spend set to surpass £29 billion in 2021, report
02-11-2021 | 12:55:32
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
Global mobile advertising market to reach $111 billion by 2025, report
28-07-2021 | 13:10:00
Mobile advertising market is poised to grow by  $111.58 billion during 2021-2025 progressing at a compounded annual growth rate  of 10% during the forecast period according to a report by Research and Markets.
Global advertising agencies market to reach $455 billion by 2025, report
08-07-2021 | 17:04:00
The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Introducing Outbrain Academy: Now available On-Demand and Online for Free
20-05-2021 | 11:25:00
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.
Magdalena Flick: 5 reasons why it’s time to give native advertising a leading role in your media mix
18-05-2021 | 14:29:00
When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Outbrain unveils QualityRating to enhance personalized feed experiences on the open web
12-05-2021 | 17:19:57
QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content.
Outbrain strengthens its Benelux sales team with new hire
01-04-2021 | 11:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
Outbrain launches Content Coalition to fuel audience exchange between publishers
17-03-2021 | 13:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
Adcombi’s API Platform Solution
03-03-2021 | 13:29:22
Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
Outbrain wins Gold for the company’s innovative technology and new product offerings
15-02-2021 | 14:33:00
Outbrain, the world’s discovery and native advertising feed for the open web, has announced the company was selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year.
Global advertisement spend to grow by 5.8 per cent in 2021, dentsu report
29-01-2021 | 10:23:49
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. 
The evolution of advertising and what it means for 2021
21-01-2021 | 15:18:00
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.
[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
20-01-2021 | 17:07:00
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.
[Webinar] Outbrain Unveil | 27 Januay 2021
12-01-2021 | 13:06:00
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes
Digital advertising thrives in Covid economy, Magna study
16-12-2020 | 15:35:00
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
Outbrain appoints Magdalena Flick as Managing Director of Benelux
13-11-2020 | 11:35:00
Outbrain, the world's discovery and native advertising platform on the open web, has announced the appointment of Magdalena Flick to Managing Director of Benelux.
Outbrain launches Carousel, an interactive smartad format
09-10-2020 | 13:25:00
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Outbrain releases auto-optimization solution for marketers to maximize conversions within budget
02-10-2020 | 10:46:00
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.


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